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A brand new campaign in England has been launched in order for beauty salons to encourage cervical cancer screenings.

Jo's Cervical Cancer Trust released a worrying survey in January revealing that many young women are put off from having smear tests.

According to the charity, eight out of 10 women surveyed stated that they delayed or failed to attend a cervical cancer screening out of embarrassment.

Online beauty marketplace Treatwell has claimed that cervical screening attendance is at a 20-year low, but the number of women choosing to have intimate waxing treatments is on the rise,

To combat the declining amount of women having smear tests, Treatwell has teamed up with Public Health England (PHE) to launch the "Life Saving Wax" initiative.

Over 500 Treatwell partner salons across England will place posters and information about cervical screenings in their salons today.

Beauty therapists are also being supported in their goal to talk to customers about cervical screenings and provide advice on where they can discover the right information.

A study carried out by Treatwell of 1,006 women aged between 25 and 34 revealed that almost half (47 percent) of participants said that they feel comfortable speaking with beauty therapists about personal topics.

Three quarters of the people interviewed stated that they would listen to their beauty therapist's advice.

The director of Screening Programmes at PHE, Professor Anne Mackie, says that the organisation is "thrilled" to be partnering with Treatwell on the campaign.

"Two lives are lost every day to cervical cancer but this needn’t be the case. Cervical screening can stop cancer before it starts as the test identifies potentially harmful cells before they become cancerous and ensures women get the right treatment as soon as possible," Professor Mackie states.

"The decline in numbers getting screened, particularly those aged between 25 – 34, is a major concern as it means millions of women are missing out on a potentially life-saving test."

Beauty director at Treatwell, Liz Hambleton, explains that beauticians are "uniquely placed" to discuss personal topics with customers;

"We see thousands of women booking intimate waxes everyday through Treatwell, so when we heard that women aren’t attending a potentially life-saving test due to embarrassment, we wanted to see how we could change this," Hambleton states.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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"Just one conversation is all it could take to remind or encourage someone to go for their screening when invited."

Each year in England between 2016 to 2016, about 2,600 women were diagnosed with cervical cancer and more than a quarter of those diagnosed died from the illness.

A study published in the British Journal of Cancer claims that if everyone who was invited for a smear test went to their appointment regularly, an incredible 83 percent of cervical cancer cases could be prevented.

However, more than one in four women who are invited for a smear test don't have the procedure, says Jo's Cervical Cancer Trust.

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Women's Aid have launched a new guide on safety orders for young women who are experiencing abuse in their relationships, due to new laws being introduced.

The legislation brought in at the beginning of this year allows women who are going through dating abuse to apply for Safety and Protection orders.

Women's Aid are instigating the guide on Valentine's Day as part of the #TooIntoYou campaign to emphasise the darker side of love.

RTÉ's Can't Stop Dancing presenter Bláthnaid Treacy is also urging young women and men to "know the signs of dating abuse", especially because 60 percent of abuse in relationships begins before the age of 25.

Women's Aid are a national organisation which provides vital information and support to women experiencing dating abuse and domestic violence. Their #TooIntoYou campaign aims to spread much-needed awareness on the topic.

#TooIntoYou uses social media and poster advertising to strive for the spread of information from February 14 until March 8 (International Women's Day).

New laws brought in at the start of 2019 under the Domestic Violence Act 2018 allow women to apply for important Safety and Protection laws.

However, the organisation believes that many young women are still in the dark about the change and how to get the necessary protection, which is why Women's Aid ae bringing in the 'Guide to Safety Orders in Dating Relationships' online today.

Spotting the 10 key danger signs of dating abuse and providing information to combat online stalking and digital abuse is of imperative importance for women in Ireland today.

Margaret Martin, Director of Women’s Aid says:

"1 in 5 women in Ireland experience abuse in relationships and in a national survey on domestic abuse in Ireland, almost 60 percent of those who had experienced severe abuse in intimate relationships first experienced it when they were under the age of 25."

"A stark reminder of this risk is that 1 in every 2 women, aged between 18-25, killed in Ireland since 1996 were murdered by their boyfriends or exes," Martin concluded.

The campaign is being launched on Valentine's Day to highlight the hidden reality of many young women's relationships, despite the fact that today is traditionally associated with love and romance.

Martin's goal for today, is to ask the hard questions; "We are clearly asking – what part of love is abuse?" She spoke directly to victims and survivors; “You are not alone in feeling something isn't right with your relationship."

Visit the #TooIntoYou website here for more information, or call the Women's Aid 24hr National Freephone Helpline at 1800 341 900.

Feature image: Instagram'/@womens.aid

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Rapper 21 Savage has finally been released on bond from ICE custody after the federal immigration agency detained him, alleging that he had overstayed his visa.

Officials said the rapper is a British citizen with a felony conviction, hence his arrest and attempt at deportation.

In a statement, lawyers Charles Kuck, Dina LaPolt and Alex Spiro said She’yaa Bin Abraham-Joseph (his given name), was released yesterday.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Saint Laurent Don (@21savage) on

The lawyers said in the statement: “In the last 24 hours, in the wake of the Grammy Awards at which he was scheduled to attend and perform, we received notice that 21 Savage was granted an expedited hearing."

It continued; “Today, 21 Savage was granted a release on bond. He won his freedom. He will not forget this ordeal or any of the fathers, sons, family members, and faceless people he was locked up with or that remain unjustly incarcerated.”

He was taken into custody on February 3, and had a wave of celebrities and authority figures campaigning for his release ever since.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Saint Laurent Don (@21savage) on

His lawyers claim to have been speaking with ICE ever since his arrest to “clarify his actual legal standing, his eligibility for bond, and provide evidence of his extraordinary contributions to his community and society.”

They previously stated that the 26-year-old rapper was brought to the US when he was only seven-years-old, with his legal status expiring in 2006.

“21 Savage asked us to send a special message to his fans and supporters,” the statement also wrote. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Saint Laurent Don (@21savage) on

“He says that while he wasn’t present at the Grammy Awards, he was there in spirit”.

Finally, it read that 21 Savage is "grateful for the support from around the world and is more than ever, ready to be with his loved ones and continue making music that brings people together.”

Feature image: Instagam/@21savage

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It was announced yesterday that upskirting will become a criminal offence in England, carrying a two-year prison sentence.

The offence of taking photos under a person's clothing without their permission is currently still legal in Ireland, but is illegal in Scotland. 

Gina Martin has been an ardent campaigner for the criminalisation of upskirting for over two years, and said she was exhausted and happy after it was decided the offence became illegal.

The bill passed its third reading in the House of Lords yesterday, meaning upskirting is to be a criminal offence. 

In June, the Ministry of Justice claimed it would support the ban which formed an aspect of the Voyeurism Offences Bill.

Gina Martin, a freelance writer from London, has headed the campaign since her own experience as a victim of upskirting herself at a music festival in 2017.

"I am over the moon. Upskirting will be illegal. After becoming a victim and recognising a gap in the law, I partnered with Ryan Whelan of Gibson Dunn and began 18 months of exhaustive, emotional and life-changing work."

"Now? We have changed the law! I always thought politics was impenetrable but with the right help and willpower you can do it. We did it. We made upskirting a sexual offence!"

"I am exhausted and so so happy!"

Gina said she spotted one of the men who upskirted her sharing the image on his mobile in front of her. Despite grabbing the phone and showing it to police, four days later the case was closed.

The offence will gain a two-year sentence; victims previously had to try other avenues to get justice, such as outraging public decency.

We think it's high time this became a legal offence in Ireland. Congrats Gina, you're one badass lady.

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The Good Place actress Jameela Jamil is now claiming that Khloe Kardashian has been "fat shamed into a prison of self-critique" following an Instagram post by the reality tv star.

Jamil is an ardent advocate of women's right and body positivity, and currently runs the i Weigh campaign to show women that their worth doesn't stop at their weight.

She is also a prominent speaker for banning airbrushing in the beauty industry, and refuses to allow photographers or magazine publications to edit her image.

The 32-year-old campaigns to end body dysmorphia, and has now focused on Khloe Kardashian for her repeatedly damaging messages aimed at young women.

The Keeping Up With The Kardashians star posted a message to her Instagram story which said: “2 things a girl wants: 1) Lose weight 2) Eat.”

Jamil screenshot the message and uploaded it to Twitter, writing "This makes me sad. I hope my daughter grows up wanting more than this. I want more than this. Sending love to this poor woman. This industry did this to her."

“The media did it to her. They fat shamed her into a prison of self critique. Dear girls, WANT MORE THAN THIS,” she concluded.

Jamil has previously criticised the Kardashian clan for their weight-loss product endorsements, which are essentially laxative meal replacements and possibly encourage body dysmorphia.

The former T4 presenter argues that the family capitalise from the insecurity of others, making money from “the blood and tears of young women who believe in them”.

Jamil attended the Golden Globes with her The Good Place co-stars last Sunday, where the show was nominated for best television series, and claimed she has no intentions of stopping her campaigning.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jameela Jamil (@jameelajamilofficial) on

She told the Press Association: “They’ll have to kill me to stop me talking out about the rights of women and minorities. It’s something I feel really passionately about I’ve been talking about it for years, I just didn’t have the platform that this amazing show has given me.

“I understand some people think I’m speaking out where it’s not my place, for groups who I don’t necessarily represent, or represent anymore, but I think someone has to say something," she added.

“And no-one listens to the people from marginalised groups so those of us with privilege have a duty to speak out so that their voices can be heard.” Dead right Jameela. You do you, gal.

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Selena Gomez looks healthy and refreshed in the first photos of the star since entering a treatment facility for anxiety and depression in October.

The Wolves singer went on a fun field trip to the snow in Big Bear, California, yesterday.

The star was all smiles on her day out with friends, including her former Wizards of Waverly Place co-star Bailee Madison.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CONZ (@connarfranklin) on

Selena wore a black outfit for her outdoor activities, striking a pose with her friends and looking healthier than ever after snow-tubing.

Gomez entered a treatment facility for anxiety and depression last October following her struggle and ongoing issues with Lupus, a disease which caused her to require a kidney transplant in 2017.

After undergoing a trip to hospital in September, the star appeared under a huge amount of strain. 

A source told E! News that Selena "started to feel super overwhelmed" but just a week after entering the treatment centre she was "already feeling better than she did last week." 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Selena Gomez (@selenagomezecu2.0) on

Since leaving her treatment programme in New York, Selena hasn't made many public outings or appearances.

She utilised dialectical behaviour therapy (DBT), a form of cognitive-behavioural psychology, while receiving treatment.

The 26-year-old told Vogue in 2017 that  "DBT has completely changed my life," adding,

"I wish more people would talk about therapy. We girls, we're taught to be almost too resilient, to be strong and sexy and cool and laid-back, the girl who's down. We also need to feel allowed to fall apart."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Selena Gomez (@selenagomez) on

The former Disney star seems to rely a lot on her friendships for support during times of tough mental and physical health.

During a photoshoot for a campaign, she had her friends join her on set;

"I don't know what I would be without my friends. They've saved my life, they've been there for me through the thick and thin of it all," she said in a video for SGxPUMA.

We're so glad for Selena that she has such loyal friends, and wish her all the best with her health in future.

She's truly inspiring, it can't be easy to discuss mental health under the public eye.

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On November 29th, Deborah Ross of The Times wrote what can only be described as a SCATHING article about influencers which began like this;

"I have a dream. It is not a big dream. I am not Martin Luther King. I only do dreams on a small scale, so it is a small-scale dream and my small-scale dream is this: might there be any way we could do a find and replace on the word “influencer” so it is replaced by “detestable freeloader” wherever it appears? So we all know what, in fact, we are dealing with."

Yikes. To add to the drama-fest, YouTuber and Blogosphere's Influencer of the Year 2018 Melanie Murphy has responded. 

We have to say, Murphy makes some noteworthy points;

Starting off her 13-minute YouTube video with a cool "Okay Deborah, calm down", she proceeds to explain the hypocrisy behind Ross' points with a level of clarity which is hard to deny.

Ross essentially slated influencers in her article, describing them as 'detestable freeloaders', essentially people who deserve to be hated because they receive complimentary items and give nothing in return.

Murphy responds by issuing the point that the media in general is funded by advertising and marketing, for example, on the bottom of Ross' article had a sponsored post, without which the article possibly would never have been read.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Melanie Murphy (@melaniiemurphy) on

Promotion and marketing absolutely surrounds us, from celebrities such as David Beckham for Adidas, Beyoncé for Pepsi, Justin Timberlake for McDonalds, Jessica Simpson for WeightWatchers, Brad Pitt for whatever cologne he's feeling that day, Julia Roberts for Lancôme, Hannah Witton for PlayStation, Holly Willoughby for Marks & Spencer etc etc.

It's inescapable. However, just because they receive free objects doesn't mean that they give nothing in return. 

 
 
 
 
 
 
 
 
 
 
 
 
 

Happy Holidays from the House! @house99 #House99 #HomeToYourNextLook

A post shared by David Beckham (@davidbeckham) on

The issue which Murphy takes with Ross' article is the sheer hypocrisy as well as the generalisations which she makes. She places every influencer in the same category, when many of them promote noble causes such as LGBT+ charities and organisations, cruelty-free and paraben-free beauty products, health foods, nutrition, sexual health organisations, disability and accessibility rights, chronic pain activists, and more.

Jameela Jamil's i_Weigh movement has become hugely successful, and empowers people to weigh themselves on their overall worth as a person rather than their body mass index. Jamil suffered from an eating disorder for years, and now uses promotion and Instagram to create a unified group of people who value and respect themselves. She also is a major campaigner for banning airbrushing.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by I Weigh (@i_weigh) on

Melanie Murphy claims that every successful creative has the support of brands behind them, and receive freebies. Many of them self-fund their projects, and use the money for other causes, others simply give away any freebies which they receive.

Murphy also points out that just because they gain complimentary products does not mean that those people aren't extremely hardworking. Many influencers balance their life online with their family and a side-job.

"95% of what I show, what I wear, I pay for myself," she claims. Through advertising and word of mouth, companies can use influencers for their branding, but this doesn't undermine the level of thought which goes into choosing which brands to work with.

Murphy works with Always pads to talk openly about periods, Barclays, who sponsor Pride, a show which explores bisexuality, PicMonkey, Wella for hair dyes which work against allergies, Holland and Barrett for cruelty-free health and nutrition products.

Numerous influencers and their agents are hugely picky about who they work with, the brands must make sense for the influencers for them to collaborate with them.

"I'm always so bloody proud of my paid-for content, always. The money these brands pay me enables me to write a novel and work on more artsy things like short films which I invest in myself but don't get money back."

According to the Youtuber, the media wouldn't survive without branding and advertisements. From YouTube ads to websites, podcasts, radio, television, newspapers and magazines, advertising is saturated in our industry.

For Deborah Ross to call followers of influencers 'morons' is entirely unfair, from Melanie's point of view;

"Under-researched drivel such as this which contributes to the negative rhetoric that surrounds bloggers and influencers, thousands of hard-working people. Some of which juggle a family or another job."

Many believe for Ross to declare that influencers have done nothing to merit this lifestyle is flawed and reductive, Murphy herself demonstrates a great engagement because of how she chooses brands to work with;

"I never try sneak anything in, I'm never shady. I am lucky and I'm very grateful, I don't swan around."

Lastly, Murphy places emphasis on the fact that YouTube is a community which supports one another, they collaborate and shout each other out and lift each other up. In the journalism industry, there is minimal collaboration and no support between competing publications;

"You sit and write and you get aid to do that, there was a time where people would scoff at your job and say that that's not a real job. We actually support each other. You're not going to see The Times supporting an article from another publication."

 
 
 
 
 
 
 
 
 
 
 
 
 

It's International Day of Disabled Persons. This year's theme is “Empowering persons with disabilities and ensuring inclusion and equality.” I think about this every day. Empowerment, inclusion, equality. It's in every story I tell. In every adventure I have. Every relationship I am in has navigated it to some extent. The other day I was talking to a friend who said, "I don't even see you as disabled, you just sit a lot for someone so active.” "I think I know what you mean, but I am disabled, it's not bad to me to be seen as disabled. When people say that, it's like they're saying, in order to accept you, I have to separate you from this thing I have a problem with. 

A post shared by Erin Clark (@erinunleashes) on

She describes the loneliness which perpetuates society, and how YouTube can be used as escapism, or for self-help, for comedy, entertainment, advice or even just to connect;

"A lot of people are lonely and it's a beautiful thing to be able to connect with people through words through a lens. Families are smaller, the Church has collapsed, community has gone to shit. I feel like through my monthly blogs I encourage people to connect with their real-life friends and family"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Róisín (@r0_is_in) on

As Murphy points out, building a following of thousands or millions doesn't just happen for no reason.

'Detestable freeloaders' aren't just empty vessels of advertisers; they're entertainers, they're singers, actors, writers, comedians, models, creatives, editors, lighting experts, agents and so much more.

Do you agree?

Feature image: teneightymagazine.com

Article by Kate Brayden

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Coca-Cola is bringing back its hugely successful Designated Driver campaign this year in order to encourage the nation to give the 'Gift of a Lift this' December.

The campaign will offer free soft drinks to any drivers who stay sober to bring their loved ones home safely throughout Christmas; what a fab way to motivate us.

The Road Safety Authority and Coca-Cola HBC Ireland are joining forces to keep our roads safe, especially during a time where the pubs are full of people celebrating the season.

Over the last 14 years, over €7 million has been invested by Coca-Cola into the campaign to promote road safety, and have rewarded countless Christmas heroes who helped their friends and families get to where they needed to go.

The role of the Designated Driver can be a tedious one, but it's never worth the alternative. Getting yourself and your close friends and family home is the perfect way to give to them this Christmas.

An Garda Síochána, the Road Safety Authority and Drinkaware are all supporters of the campaign, which has local and national heroes such as GAA stars as its representatives.

Minister for Transport, Tourism and Sport Shane Ross said;

“For many people, December will be a month of celebration; the way to ensure that the season remains festive is to plan ahead…so please, don’t drink and drive, instead travel with a designated driver and ensure you and your loved ones all get to 2019 safely.”

Any Designated Drivers can visit www.DesignatedDriver.ie to download a voucher for two free soft drinks, which can be presented at over 1000 pubs across Ireland. Otherwise they can simply make themselves known to bar staff.

I can think of a good few people who will be wanting the 'Gift of a Lift' this year, that's for sure.

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Spice Girls and Girl Power are two things that have just always gone together. 

And it's something that the girl band are keeping close to their hearts as they unveiled this weekend.

The pop group – minus Posh – have announced that they've teamed up with Comic Relief to create a T-shirt which will raise money for women's charities. 

It seems that female solidarity is what they are, and always will be, about. 

All profits from the #IWannaBeASpiceGirl T-shirt will go to Comic Relief's Gender Justice campaign.

The band released a statement saying that, ''equality and the movement of people power has always been at the heart of the band. It is about equality for all, ’every boy and every girl.'''

They continued, ''we recently found out that charities focused on issues faced by women don’t get the funding that they desperately need, so launching a campaign to raise funds for these issues is incredibly important to us and an area we want to support.”

 
 
 
 
 
 
 
 
 
 
 
 
 

Don't forget, we're on #TheJRShow tonight. @itv from 10.05pm

A post shared by Spice Girls (@spicegirls) on

The release of the charity T-shirt coincides with Equal Pay Day 2018, which is the date women in the UK begin working for free until the end of the year because of the gender pay gap.

In other news with the girls, they have expanded their summer 2019 reunion tour from six UK stadium dates to 11 as the demands for tickets have soared.

Well done ladies, it's a fantastic cause. 

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Pretty Little Thing have worked with some of the coolest gals around, and now it's Hailey Baldwin's time to shine.

Resident 'It Girl' and fiancé of none other than Bieber himself, Hailey is one of the most sought after supermodels in town.

Who better to show off the gorgeous new Christmas campaign? We are SHOOKETH. The diamonds, the glitter, the sequins…we're already lusting over them.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bieber Support (@bieberrsupport) on

CEO of the company, Umar Kamani, has revealed how delighted he is with having Hailey as the new face, and we don't blame him:

“We are so excited to be working with Hailey on our Christmas campaign. After such a successful year for the brand there wasn’t anyone else better suited to see our 2018 out with a bang. I have huge admiration for Hailey and her career as one of the most successful models in the industry."

"She has been such a pleasure to work with as the face of this collection and I can’t wait for you all to see this campaign when it launches early next week"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Mila (@hailsmyqueen) on

The campaign revolves around party season, featuring pieces dripping in diamantes for a dress code that's ultra glamorous. Get ready to unleash some heavy metal with crystal-embellished gowns and hardcore party dresses, we actually CANNOT WAIT.

If diamonds are forever ladies, these clothes will never be leaving your wardrobe. You'll be the first one spotted on the dancefloor with all of these glittery, shiny pieces that were made purely to stand out.

The collection features indulgent oversized blazer dresses, risky cut out minis and exploding sequin maxis, not to mention a dress for every Christmas party. Figure hugging jumpsuits, cycling shorts and crop tops also feature as part of the statement campaign.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Hailey Baldwin Videos  (@videoshailey) on

The collection will be available in UK sizes 6-26, so it's got something for everyone. Get your eyes on the prize, huns.

The Biebs also made sure to leave a sneaky Instagram comment on Baldwin's post: 'Holy crap this is hot'. He's not wrong…

When this drops next Wednesday, you'll have to be prepared to grab it before it's gone. No doubt every gal in the universe will be drooling over the sequins, us included.

PrettyLittleThing starring Hailey Baldwin will launch exclusively on www.PrettyLittleThing.com on Tuesday 6th November.

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Blood cancer is the fourth most common cause of cancer-related death in Ireland.

29% of people who care for a loved one with cancer contribute the same amount of hours as a full time job or more. Of these devoted family members, 22% are also working a paid full or part time role.

The pressures placed on loved ones to provide for their diagnosed family member is overwhelming, and the Make Blood Cancer Visible campaign (a collaboration between the Irish Cancer Society and various other cancer organisations) wants to change that.

“It is of the utmost importance that people who are providing this vital support for people with blood cancer, find the time they need for themselves and to ensure that they are getting the care that they need to help them during this stressful time”, said Mary Kelly, Chair of Multiple Myeloma Ireland.

91% of people living with blood cancer felt the care they received was highly important to them. So, dedicated campaigners are trying to generate more awareness of blood cancers to support those affected by the disease.

Make Blood Cancer Visible campaign ambassador Louise McSharry said, “I know from my own blood cancer journey, how much my husband Gordon’s help and support meant to me and how important it is for people going through diagnosis and treatment to have the support of partners, relatives and friends to help them through this scary and difficult time.”

What exactly is blood cancer?

Blood cancer is an umbrella term for cancers that affect the blood, bone marrow and lymphatic system. Most types of blood cancer are rare, life-threatening conditions with small patient populations. There are over 140 different types of blood cancers, which can be classified into three main groups, leukaemia, lymphoma and myeloma. Together, they comprise nearly 10 percent of all cancers, with more than 2,000 people across Ireland diagnosed annually.

Almost two-thirds of cancer carers receive no support on how to carry out their role. They are left on their own to figure out what may be the best diet, household environment, or medical tactics for their affected loved one.

Make Blood Cancer Visible campaign launched a series of information videos to provide practical advice and support for people living with blood cancer and their carers. Drawing on advice from medical experts, the series addresses emotional wellbeing for carers and patients, diet and nutrition, and advice for carers.  

The journey for people living with blood cancers can be different to those with solid tumour cancers due to the many types of blood cancers and different treatment options available. Some cases require immediate treatment, while others may never require treatment. Instead, they’ll be called for regular blood tests and appointments to monitor the situation in a period known as ‘watch and wait’ until the disease progresses, and treatment may become necessary.  

Averil Power, CEO of the Irish Cancer Society said, “We would urge people living with blood cancer and their carers to access the information videos on our website to provide them with the additional support and information that they may need. The Irish Cancer Society provides a specialist Cancer Nurseline on 1800 200 700 and our website cancer.ie outlines our expert cancer information and support services that are available, including our Daffodil Centres in 13 major hospitals nationwide.”

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It's about time!

A razor company has made shaving history by featuring women with real body hair.

Banished are the days of watching women 'shave' their hairless legs – which makes no sense at all.

Not to mention the whole argument of why women are supposed to be hairless in the first place, in order to be seen as attractive. (EYEROLL)

However, Billie's Project Body Hair is the breath of fresh air we need when it comes to normalising women's body hair.

The razor brand, Billie, launched a campaign to celebrate a normal woman's body hair – Big fat YEP to that.

Speaking of the campaign, Billie's co-founder, Georgina Gooley said:

"Only showing smooth, hairless legs seemed like an archaic way of representing women. We have always said shaving is a choice."

 

A post shared by Grupa Ponton (@grupaponton) on

"It’s your hair and no one should tell you what to do with it. We’re excited to launch a campaign that will help normalise body hair and change the one-dimensional way in which women are portrayed in mass media," added Georgina.

If we didn't love them enough for paving (hopefully) a new trend for all shaving companies, they've gone and donated their photographs to stock image website Unsplash.

It might seem insignificant, but we challenge you to find ANY stock images that show women's body hair in a positive way — yeah, finding all the same hairless images; harder than it seems eh?

 

A post shared by Parallels Co (@parallelsco) on

Director and photographer Ashley Armitage commented on her involvement in the advertisement. 

"It’s amazing that Billie is the first shaving company to actually show women with body hair. In all razor commercials, for some reason, I can’t wrap my head around the fact that models already have smooth hairless skin.

"How can you know that a razor is even doing its job if all it's doing is swiping off some shaving cream? And more importantly, why is showing female body hair so taboo?"

We ask ourselves the same questions daily tbh!

Photo Credit: Clare Martin (@clarencethebearence)

Though you should never feel ashamed as a woman to embrace your body hair, we know we don't live in an ideal world, particularly as the media seem reluctant to make the change.

Therefore, steps like Billies' is taking are seriously important in the fight towards normalising women's body hair, with one day – it becoming the norm.

It should be purely your choice to shave or not – You're SLAYING either way.

Check out their rad advert below:

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