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influencers

On November 29th, Deborah Ross of The Times wrote what can only be described as a SCATHING article about influencers which began like this;

"I have a dream. It is not a big dream. I am not Martin Luther King. I only do dreams on a small scale, so it is a small-scale dream and my small-scale dream is this: might there be any way we could do a find and replace on the word “influencer” so it is replaced by “detestable freeloader” wherever it appears? So we all know what, in fact, we are dealing with."

Yikes. To add to the drama-fest, YouTuber and Blogosphere's Influencer of the Year 2018 Melanie Murphy has responded. 

We have to say, Murphy makes some noteworthy points;

Starting off her 13-minute YouTube video with a cool "Okay Deborah, calm down", she proceeds to explain the hypocrisy behind Ross' points with a level of clarity which is hard to deny.

Ross essentially slated influencers in her article, describing them as 'detestable freeloaders', essentially people who deserve to be hated because they receive complimentary items and give nothing in return.

Murphy responds by issuing the point that the media in general is funded by advertising and marketing, for example, on the bottom of Ross' article had a sponsored post, without which the article possibly would never have been read.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Melanie Murphy (@melaniiemurphy) on

Promotion and marketing absolutely surrounds us, from celebrities such as David Beckham for Adidas, Beyoncé for Pepsi, Justin Timberlake for McDonalds, Jessica Simpson for WeightWatchers, Brad Pitt for whatever cologne he's feeling that day, Julia Roberts for Lancôme, Hannah Witton for PlayStation, Holly Willoughby for Marks & Spencer etc etc.

It's inescapable. However, just because they receive free objects doesn't mean that they give nothing in return. 

 
 
 
 
 
 
 
 
 
 
 
 
 

Happy Holidays from the House! @house99 #House99 #HomeToYourNextLook

A post shared by David Beckham (@davidbeckham) on

The issue which Murphy takes with Ross' article is the sheer hypocrisy as well as the generalisations which she makes. She places every influencer in the same category, when many of them promote noble causes such as LGBT+ charities and organisations, cruelty-free and paraben-free beauty products, health foods, nutrition, sexual health organisations, disability and accessibility rights, chronic pain activists, and more.

Jameela Jamil's i_Weigh movement has become hugely successful, and empowers people to weigh themselves on their overall worth as a person rather than their body mass index. Jamil suffered from an eating disorder for years, and now uses promotion and Instagram to create a unified group of people who value and respect themselves. She also is a major campaigner for banning airbrushing.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by I Weigh (@i_weigh) on

Melanie Murphy claims that every successful creative has the support of brands behind them, and receive freebies. Many of them self-fund their projects, and use the money for other causes, others simply give away any freebies which they receive.

Murphy also points out that just because they gain complimentary products does not mean that those people aren't extremely hardworking. Many influencers balance their life online with their family and a side-job.

"95% of what I show, what I wear, I pay for myself," she claims. Through advertising and word of mouth, companies can use influencers for their branding, but this doesn't undermine the level of thought which goes into choosing which brands to work with.

Murphy works with Always pads to talk openly about periods, Barclays, who sponsor Pride, a show which explores bisexuality, PicMonkey, Wella for hair dyes which work against allergies, Holland and Barrett for cruelty-free health and nutrition products.

Numerous influencers and their agents are hugely picky about who they work with, the brands must make sense for the influencers for them to collaborate with them.

"I'm always so bloody proud of my paid-for content, always. The money these brands pay me enables me to write a novel and work on more artsy things like short films which I invest in myself but don't get money back."

According to the Youtuber, the media wouldn't survive without branding and advertisements. From YouTube ads to websites, podcasts, radio, television, newspapers and magazines, advertising is saturated in our industry.

For Deborah Ross to call followers of influencers 'morons' is entirely unfair, from Melanie's point of view;

"Under-researched drivel such as this which contributes to the negative rhetoric that surrounds bloggers and influencers, thousands of hard-working people. Some of which juggle a family or another job."

Many believe for Ross to declare that influencers have done nothing to merit this lifestyle is flawed and reductive, Murphy herself demonstrates a great engagement because of how she chooses brands to work with;

"I never try sneak anything in, I'm never shady. I am lucky and I'm very grateful, I don't swan around."

Lastly, Murphy places emphasis on the fact that YouTube is a community which supports one another, they collaborate and shout each other out and lift each other up. In the journalism industry, there is minimal collaboration and no support between competing publications;

"You sit and write and you get aid to do that, there was a time where people would scoff at your job and say that that's not a real job. We actually support each other. You're not going to see The Times supporting an article from another publication."

 
 
 
 
 
 
 
 
 
 
 
 
 

It's International Day of Disabled Persons. This year's theme is “Empowering persons with disabilities and ensuring inclusion and equality.” I think about this every day. Empowerment, inclusion, equality. It's in every story I tell. In every adventure I have. Every relationship I am in has navigated it to some extent. The other day I was talking to a friend who said, "I don't even see you as disabled, you just sit a lot for someone so active.” "I think I know what you mean, but I am disabled, it's not bad to me to be seen as disabled. When people say that, it's like they're saying, in order to accept you, I have to separate you from this thing I have a problem with. 

A post shared by Erin Clark (@erinunleashes) on

She describes the loneliness which perpetuates society, and how YouTube can be used as escapism, or for self-help, for comedy, entertainment, advice or even just to connect;

"A lot of people are lonely and it's a beautiful thing to be able to connect with people through words through a lens. Families are smaller, the Church has collapsed, community has gone to shit. I feel like through my monthly blogs I encourage people to connect with their real-life friends and family"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Róisín (@r0_is_in) on

As Murphy points out, building a following of thousands or millions doesn't just happen for no reason.

'Detestable freeloaders' aren't just empty vessels of advertisers; they're entertainers, they're singers, actors, writers, comedians, models, creatives, editors, lighting experts, agents and so much more.

Do you agree?

Feature image: teneightymagazine.com

Article by Kate Brayden

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Jameela Jamil might have just won 2018 – like seriously, someone give her an award.

Taking on the world of diet teas, the presenter made an EPIC video which takes the piss out of the false promises influencers and celebs can make about some weight-loss detox products.

The 32-year-old captioned the video: "If celebs and influencers were actually honest with us about some of these diet/detox products…"

The video begins with Jameela in a yellow dress, with a glass of green liquid in hand.

She starts to mimic the same scripts we are all too familiar with when hearing about the diet teas. 

She starts to exaggerate to highlight the ridiculous claims some people make about the drinks: "I've only been taking it for three days and I've already lost 35 pounds and I've got abs…" 

Then commences some more realistic side effects that the liquids can cause – and if you've got a weak stomach, turn off the sound. 

The actress is seen on the toilet with all those juicy sound effects in the background.

Still sticking to the script, her make up is now run down her face and we feel sweaty just looking at her.

"Discount code is in my bio…it burns" she finishes.

We honestly love her so much for being so honest with her experiences with certain detox products. 

So if you are going to buy a diet tea, make sure you know exactly what it does to your body.

We LOVE the real body positive messages that Jameela preaches. 

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We can only imagine how long it must have taken to decide on what to wear if you're one of the lucky ones who have access to the Victoria Secret Fashion Show 2018.

I mean you'd be surrounded by drop-dead gorgeous models, that would make any stunner look like an absolute potato.

However, Louise Cooney and Suzanne Jackson did the impossible and looked beyond glam behind the scenes of the iconic show.

And this is how to steal their style for a fraction of the price. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Victoria's Secret (@victoriassecret) on

Louise did us proud and looked divine in a Houndstooth Off-White jacket.

The influencer completed her outfit with a black leather skirt, beautifully curled hair and a natural makeup look.

Now we don't have the cash to splash on the original pieces, so we did you a solid and found a way to recreate her stunning style that won't break the bank.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Louise Cooney (@louisecooney_) on

Hitting ASOS, you can rock the jacket style with a houndstooth blazer for a cool €76.

And pull the look together with a cinched waist, by adding a faux croc clip belt.

River Island has a hun-real mini leather skirt that is a copy-cat style of Louise's look.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Louise Cooney (@louisecooney_) on

If you're into a more low-key style, Suzanne Jackson owned the understated look at the show.

Scaling the streets of NY, the influencer looked totally cool in ripped jeans, a red Victoria Secret jacket and striped shirt.

If you wanna recreate this concrete jungle a la mode, ASOS have look-alike pair of knee ripped jeans for a bargain price. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

You can get the exact contrasting striped shirt Sue is wearing from Zara – and it'll jazz up your work looks throughout autumn and winter.

Snap up the FAB red and black coat from Victoria Secret, which we imagine will be such a popular buy this season.

Both Suzanne and Louise looked unbelievable at the rehearsals and we LOVED their style.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kris Jenner (@krisjenner) on

They were brushing shoulders with some of the most famous faces in the fashion industry.

The women were even snapped in the background of Kris Jenner's picture from the night out.

They're basically celebrity royalty now.

 

Feature Image credit: Suzanne Jackson-O'Connor // sosueme_ie/Instagram.

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Huge congratulations are in order as Grace Mongey aka blogger Faces By Grace has announced her engagement to long-term boyfriend Chris Gernon.

Her fiancé popped the question at her dad’s favourite spot along the pier.

Grace’s sister captured the monumental moment on camera, and the photos are just too cute.

The blogger looks completely shell-shocked in the moving snaps, “He got down on one knee and asked me to marry him! Actually can’t believe it, still shaking!”

She gushed: “I’m the happiest girl right now and I love you so so much Chris. Thanks for making my dreams come through and for being so thoughtful.”

Grace’s dad passed away from cancer nine years ago so the spot Chris chose is extremely meaningful.

Their daughter Sienna was even there to witness the magical moment.

“I am yours forever and I can’t wait to be your wife! I still can’t quite believe it, you’ve made me happier than I’ve ever been! In such a happy buzz and can’t stop looking at my hand! Is this real?” she shared.

 

A post shared by Chris (@justchrisgernon) on

Grace showed off her dazzling engagement on Instagram and it is absolutely gorgeous. “There she is in all her glory! The most beautiful ring I’ve ever seen and exactly what I would have picked!”

“I’m so overwhelmed and love it so much!” she added.

We are delighted for Grace. What an incredible time for her!

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If you're sick of seeing the same influencers every time you log in to Instagram, it might be time to freshen up your feed. 

Influencer fatigue is an actual thing, and while it might seem like the same people are creating the same content all the time, there are actually quite a few talented Irish 'grammers out there that you might not have come across yet. 

Whether they have 2,000 followers or 20,000, these social media veterans are using Instagram to carve out their unique place online. 

10. Adam Coleman (@thisboyknows)

As well as celebrating the one year anniversary of his blog recently, Adam is keeping us updated on all things interesting in the arena of menswear, as well as penning more personal posts.

Adam is also a dab hand at photography, shooting for other bloggers on the Irish scene with his photography 'gram @thisboysphotography.

 

A post shared by ADAM COLEMAN  (@thisboyknows) on

9. Joana Leite (@styletraces)

If you want perfectly curated Instagram images, then look no further than Joana's page. 

Her professional grade photography and muted colour palette makes her Instagram truly unique. 

 

A post shared by Joana Leite (@styletraces) on

8. Michelle Fox (@shellfoxmua)

A completely epic makup artist, Michelle's page is our go to when we need inspiration for a night out look. 

From lashings of lashes to sublime, shimering highlights, we wish we had her skill set. 

 

A post shared by MichelleFoxMUA (@shellfoxmua) on

7. Yvonne Mellin (@ystyleireland)

This mum-of-three is one of our biggest style crushes, for her simple but glamorous aesthetic. 

When we're not lolling at her captions we're lusting after her Penneys picks. 

 

A post shared by YStyle (@ystyleireland) on

6. Clóda Scanlon (@orangeobviouslyy)

This Irish fashion, lifestyle and travel blogger has us all kinds of envious over her carefully curated content. 

As well as being gorgeous to scroll through, there's an authenticity about Clóda's Instaram that we can't help but appreciate. 

 

A post shared by Clóda Scanlon (@orangeobviouslyy) on

5. Niamh O'Sullivan (@niamh_osullivan)

If you fancy eating, drinking, and sightseeing around the Big Apple without taking the time off work and investing in a plane ticket, then Niamh's Instagram is for you. 

Prepare to fully immerse yourself in the New York lifestyle thanks to Niamh's eye for the perfect shot. 

4.Ciara Walsh (@ciaraswalsh)

Hailing from Galway, Ciara has one of the prettiest feeds on Insta right now. 

From snapshots of her outfits, to foodie recommendations and enough Galway scenery to make this writer seriously homesick, we could scroll her feed for hours (and have, tbh).

 

A post shared by Ciara (@ciaraswalsh) on

3. Niamh Webb O'Rourke (@niamh_lovelife)

If you aren't following Niamh Love Life already, we recommend you reconsider your Insta priorities. 

Niamh's unmissible content has our finger tapping the like button every time, with her penchant for a pop of colour in every epic outfit she puts together. 

2. Emma Kehoe (@emmakehoe)

A fashion buyer and fashion fanatic, Emma Kehoe has one of the most aspirational Insta feeds in the game. 

A high-low mix of designer and Penneys finest, Emma is becoming renowned for her impeccable style. 

 

A post shared by E M M A K E H O E (@emmakehoe) on

1. Jolene Zoey Callaghan (@jolene_zoe_callaghan)

Nine Crows has the very best advertisement in the form of Jolene Zoey Callaghan. 

Her style is incomparably unique, and we're constantly in awe of her styling abilities. For epic outfit inspo and Insta stories, we recommend following. 

 

A post shared by Jolene (@jolene_zoe_callaghan) on

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Leanne Woodfull has been arguably Ireland's most vocal influencer when it comes to the referendum to repeal the 8th amendment. 

The blogger, who began her website Thunder and Threads in 2009, has called out other influencers on a number of occasions for refusing to touch on the subject.

In a recent Instagram story, Leanne once again drew attention to the issue, saying: 

Instagram / Leanne Woodfull

'History is being made as we speak. The information is out there.'

'There's absolutely 0 excuse to not acknowledge Repeal the 8th or to encourage people to go out and vote – except, if you prioritise ego, money and following. '

'Inform them. Be on the right side of history. One month left. Use your voice.'

 

A post shared by Leanne Woodfull (@leannewoodfull) on

Leanne has spoken at length regarding her feelings about Irish influencers not promoting political change on their platforms. 

Her encouragement has often been met with a mix of approval and disapproval – with some feeling that bloggers should not be forced to put their name to a side of the debate if they don't wish to. 

'The silence from my peers in the blogging and social media world confuses and upsets me daily,' she penned previously, in an open letter to Irish bloggers published on her website.  

 

A post shared by Leanne Woodfull (@leannewoodfull) on

'We have each worked hard on and attracted influential online platforms, that people venture to to hear our words, thoughts and recommendations.'

'Somehow, human rights and tragedy don't fit into those platforms though for the majority – despite the influence to help and educate at hand.'

'Today's youth look at bloggers and social media influencers quicker than they do television celebrities or pop stars. We have a bigger clout at our disposal, yet it goes to waste. Every single day.'

'I have no respect for your silence.'

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This week it was alleged that online media publication PopSugar stole and repurposed 'millions' of pieces of content created by independent bloggers. 

The content in question was uploaded by each individual blogger  with corresponding affiliate links through LIKEtoKNOW.it and RewardStyle, programmes which allow bloggers to make a small commission when users click through their content and purchase an item through the apps. 

According to Fashionista, it is claimed that PopSugar removed the affiliate links from the content, and re-uploaded them to the site using new links through which PopSugar made a profit. 

'As an influencer myself, I am fully aware of the investment required to create original content and it was disappointing to see more than 1,800 of my personal images displayed on PopSugar.com, stripped of all RewardStyle commissionable links and instead monetized by ShopStyle affiliate links,' RewardStyle Co-Founder and President Amber Venz Box told Fashionista

'Our legal team continues to review the matter and we will circulate updated communications once we're able.'

Some bloggers are claiming copyright infringement for the use of the images without consent, and others are voicing their disgust at the repurposing of the content for profit. 

Both PopSugar and ShopStyle have responded to the allegations. 

ShopStyle released a statement, saying: 'We are conducting a thorough investigation.'

'As part of the investigation, PopSugar's ability to create ShopStyle links has been disabled effective immediately.'

PopSugar CEO Brain Sugar responded with a statement via Twitter yesterday evening.

He claims that the shopable programme was a tool used internally within the company to analyse blogger fashion trend. 

He said that the tool was mistakenly available to the public, and that they made a total of $2,695.00 through the links. 

Sugar wrote that PopSugar will be reimbursing the profit to the bloggers who earned the money through the use of their content, before apologising for the incident.  

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I had read a few interesting articles about how good it can be for the mind and soul to take a break from social media to re-balance and recharge if you've been feeling a little down.

I follow so many amazing bloggers and just amazing people in general on Instagram, Snapchat etc. and seeing what they were up to always made me a little insecure that I wasn't living my 'best life' like my favourite influencer was on her free, sponsored trip to Bali. 

Of course seeing hot dogs or legs pictures beside an azure pool with palm trees in the background is never going to do much for the mood when you're trudging off to work in the rain at 7am.

So, last year, I decided that a good social media purge was what I needed, and what better time to start than Lent. 

While I did feel creatively recharged after, I also noticed so many funny little subtlety's about our social media obsessed culture around me while I was sans-Snapchat.

Like there's nothing quite so strange as sitting at the head of a lunch table on a Monday afternoon looking down at the crowns of four other peoples heads all bent towards the LED screens of their smartphones.

There was something almost religious and reverent about their bowed heads, faces illuminated by the familiar glow of a screen. 

Later in the week I was going for a little run, which rarely happens, and so I felt the urge to Snapchat this major event.

I mean, did you even exercise if you don't take the perfect post-workout gym selfie?

And was my Sunday brunch even nice if I didn't share a picture of it on Instagram? Why do I need to let people know that I'm enjoying a weekend afternoon with great food and even greater friends?

Is it to rub it in other peoples faces, that I, a 22-year-old-woman, have in fact got a social life or does it stem from a place of insecurity?

Obviously sharing a brunch picture of a particularly aesthetically pleasing meal isn't a sin, and I will definitely be guilty of it again, but I guess taking a social media break makes you consider your motives.

And this sunset. Why did I feel the need to share it in a digitally manipulable two-dimensional square, can I not just keep it as a memoir for myself?

Overall I felt better about myself as a person by abandoning the like button for a while. I thought less about the imperfections I feel my life has because I wasn't so constantly saturated with images of digitally-altered models and bloggers every time I slid open my lock screen.

No longer did I compare my very un-photogenic pesto pasta dinner to someone else's Michelin starred meal, and enjoyed my Friday night in bed watching Charmed without feeling the FOMO caused by incessant Instagram stories of nights out happening across the country. 

So, what's the best way to dump your social media addiction for a while and de-clutter your mood? Well, here's how I did it.

First I popped all of my existing social media apps into a folder marked 'Out Of Bounds' so that even if I slipped and automatically went to check Facebook or Snapchat, I would see the folder name and remember.

Then I went to my notification settings and turned off everything social media related. Simples.

So maybe try purging yourself of social media for a bit. Here's some reasons why you should try:

  • You will be more productive without the social media distractions.
  • You could feel better about yourself and heighten you self esteem without the constant barrage of pretty much unachievable perfection that saturates much of Instagram
  • You will be more creative and encourage more independent thoughts as you move away from being influenced by what other people are doing. 

Once I had returned to social media, blinking blindly in the glossy glow of Instagram, I began to unfollow any accounts which weren't contributing to my happiness.

Anyone who made me feel insecure or just contributed nothing of substance, aesthetically or otherwise, was devoid of my follow.

It's almost impossible to avoid social media forever in modern culture, but it is possible to control your pool of influence, and remove those who bring nothing of substance to your feed. 

Often, we follow someone and if we dislike their content, we just stop seeing it on our feeds as we don't interact with it – but the power of actually using that 'unfollow' option is huge. 

So, if you can't tear yourself away from social media entirely, make sue you curate the content you see every day – it could seriously make a difference on that 7am commute when you're seeing relatable, positive images instead of completely unattainable ones. 

This article originally appeared on Vintage Venom 

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Suzanne Jackson has broken her silence following the recent controversy surrounding the authenticity Irish bloggers.

Earlier this month, anonymous Instagram account @bullshitcallerouter accused some of Ireland's top influencers of misleading their followers through the use of filters and photoshop.

The page, which attracted thousands of followers overnight, caused quite the stir online and prompted a number of influencers to rally together to create a campaign against online bullying.

In an emotional statement posted to Instagram last night, Suzanne said she felt compelled to address the issue after she and her family were left distressed after false accusations began appearing online.

"I am a firm believer in remaining positive and not letting myself be affected by negativity," the statement begins.

 

Hey guys, I am a firm believer in remaining positive and not letting myself be affected by negativity. On this occasion, I feel I have to speak out for myself and reassure you, the true, supportive caring followers, that a lot of what is been written and posted online is untrue. Unfortunately being in the public eye, it has its ups and downs which I accept. You take the good with the bad. But I will not allow people to force untrue information onto my followers. It’s not only extremely upsetting for me but also my family and team. I love knowing that I inspire people daily and for that reason I want to share with you that sometimes the testing situations will arise. And like me, you have to power through. Thank you to those who believe in me, my products and brands. Sue x

A post shared by Suzanne Jackson (@sosueme_ie) on

"On this occasion, I feel I have to speak out for myself and reassure you, the true, supportive caring followers, that a lot of what is been written or posted online is untrue.

"Unfortunately being in the public eye, it has its ups and downs which I accept. You take the good with the bad. But I will not allow people to force untrue information onto my followers. It’s not only extremely upsetting for me but also my family and team."

 

A post shared by Suzanne Jackson (@sosueme_ie) on

Known to her followers as SoSueMe, the beauty and lifestyle blogger thanked her loyal supporters for their kind messages over the past few weeks.

"I love knowing that I inspire people daily and for that reason I want to share with you that sometimes the testing situations will arise.

"And like me, you have to power through. Thank you to those who believe in me, my products and brands."

The response to the heartfelt post has been largely positive so far with many users taking the opportunity to offer messages of support for the online star.

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A Dublin hotel manager has taken to social media to vent his frustration after he was contacted by a 'social media influencer' looking for a free place to stay.

Staff at the Charleville Lodge Hotel received an email from an unnamed person offering to mention the establishment on YouTube and Instagram in exchange for free accommodation this Valentine's Day.

The writer of the email, who told the hotel they worked as a “lifestyle, beauty and travel based” influencer, claimed to have "over 87,000 YouTube subscribers as well as 76,000 Instagram followers."

“My partner and I are planning to come to Dublin for an early Valentines Day weekend from Feb 8th – 12th to explore the area,” the email read.

“As I was searching for places to stay, I came across your stunning hotel and would love to feature you in my YouTube videos/dedicated Instagram stories/posts to bring traffic to your hotel and recommend others to book up in return for free accommodation.”

“Last year I worked with Universal Orlando in Florida and it’s been amazing for them!”

The absolute cheek!

Needless to say, hotel manager Paul Stenson was less than impressed with the proposal.

Posting his response to Facebook, the manager pondered how he could pay his staff with said 'exposure'.

"If I let you stay here in return for a feature in your video, who is going to pay the staff who look after you," he wrote.

He then went on to say that although the hotel also has a significant social media following, they would never feel entitled to something that others are expected to pay for.

“Lucky for us, we too have a significant social media following. We have 186k followers on our two Facebook pages, an estimated 80k on our Snapchat, 32k on Instagram and a paltry 12k on our Twitter, but Jesus Christ, I would never in a million years ask anyone for anything for free.”

“The above stats do not make me any better than anyone else or afford me the right to not pay for something everyone else has to pay for.”

You can check out the full response below:

"Dear Social Influencer (I know your name but apparently it’s not important to use names),

"Thank you for your email looking for free accommodation in return for exposure. It takes a lot of balls to send an email like that, if not much self-respect and dignity. 

"If I let you stay here in return for a feature in your video, who is going to pay the staff who look after you? Who is going to pay the housekeepers who clean your room? The waiters who serve you breakfast? The receptionist who checks you in? Who is going to pay for the light and heat you use during your stay? The laundering of your bed sheets? The water rates? Maybe I should tell my staff they will be featured in your video in lieu of receiving payment for work carried out while you’re in residence?

"Lucky for us, we too have a significant social media following. We have 186k followers on our two Facebook pages, an estimated 80k on our Snapchat, 32k on Instagram and a paltry 12k on our Twitter, but Jesus Christ, I would never in a million years ask anyone for anything for free. I also blog a bit (www.paulvstenson.com), which as far as I’m aware is another way of saying “write stuff on the internet”. The above stats do not make me any better than anyone else or afford me the right to not pay for something everyone else has to pay for.

"In future, I’d advise you to offer to pay your way like everyone else, and if the hotel in question believes your coverage will help them, maybe they’ll give you a complimentary upgrade to a suite. This would show more self-respect on your part and, let’s face it, it would be less embarrassing for you. Here is a little video I produced which you may learn from:http://bit.ly/2mKTDTD

Best regards, 

Paul Stenson
www.charlevillelodge.ie

P.S. The answer is no."

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Ireland's top social influencers have been warned that they must tell their followers when an image has been edited.

According to reports, The Advertising Standards Authority of Ireland has said the public must be made aware when an image used in online advertising has been altered in any way.

The warning comes just days after a number of influencers rallied together to create a campaign against online bullying after Instagram account @bullshitcallerouter accused the women of misleading their followers through the use of filters and photoshop.

The page, which attracted thousands of followers overnight, caused quite the stir online

The anonymous woman behind the account told SHEmazing, “I wanted to bring awareness that the image portrayed by these 'influencers" is a highly sanitised version of reality.”

She continued: “I think the whole 'influencer' craze is just mindboggling. Here you have a select few, who have made their livings out of pedalling certain products and lifestyles on young women (mostly) in this country.”

“Now, I have no problem with ANYONE making a living and putting food on their tables.  What I (and many others it would seem!) have issues with is the whole fake lifestyle.”

 

A post shared by Rosie Connolly (@rosieconxxx) on

In response to the controversy, fashion and lifestyle blogger Rosie Connolly admitted that she had previously edited photos that were used to promote products from advertisers, and apologised to her followers – a practice which, according to the ASAI, does not adhere to their codes of conduct.

It is not yet know how the warning will affect the relationships between brand and influencers, but we're looking forward seeing a more transparent approach when it comes to advertising and sponsorship. 

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2017 was clearly the year that Ireland's leading influencers decided that they wanted to try their hand at something new. 

A number of young, talented Irish women have created business endeavours of their own, as an extension of their own personal brands. 

These ladies are paving the way to their dream careers while maintaining an adoring legion of online followers. Kudos gals, kudos. 

Luna by Lisa Jordan

Lisa Jordan, blogger at Just Jordan and winner of the Best Dressed attendee award at the SHEmazing awards has branched out from blogging and into makeup creation. 

The mum-of-one has just launched her new Luna by Lisa collection of lipglosses, which she proudly showed off at the Irish Beauty Show this week.

The collection, which includes a set of four nude lipglosses, has already sold out online, so you better be on the ball when they're restocked in October.

 

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Love Lift by Holly Carpenter

Food, fitness and fashion influencer Holly Carpenter's new jewellery line has been in the works for months, but the model only recently debuted the collection on social media. 

'Holly knows that she is not a food blogger and she always wanted to find her niche,' a source previously told VIP Magazine.  

'And she has, she loves art and creating and obviously she loves fashion and accessorising. So it’s the perfect match.’

The model-turned-jewellery designer has channelled positive energy into her new line, which aims to promote empowerment and self love. 

 

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Aluxe Elite Collection by Rosie Connolly

Rosie Connolly debuted her Aluxe sunglasses collection a number of months ago, and now the blogger/influencer has branched out into makeup brushes. 

Rose has been a trained makeup artist for an entire decade, so if anyone knows brushes, it's her.

The collection includes a set of five brushes, covering everything from eyes to cheeks. 

'I've been working on my own collection of makeup brushes for months now, and they're finally ready,' Rosie said, in a recent Instagram caption. 

'I have been a qualified makeup artist for almost 10 years now, and it was always a dream to be able to work on my own makeup brush range.'

 

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Taylor & Rose by Ciara O'Doherty

Irish blogger and stylist Ciara O'Doherty launched her unique hair couture endeavour Taylor & Rose a number of months ago. 

'The idea for it started over a year ago when I was putting together an outfit for a fashion event here in Dublin,' said Ciara. 

'I was looking for a really special headpiece – I wanted something unique, luxurious and affordable – and after searching high and low I realised that this was a collection that I wanted to bring to life myself.'

The collection includes a carefully curated range of statement earrings, Gossip Girl-influenced headbands and headpieces to see you through wedding season and beyond.

 

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