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nasty gal

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We all know and love supermodel Emily Ratajkowski, and have longed to steal her effortlessly sexy style for years.

Now's our chance to finally embody the fashion prowess of the actress, model and entrepreneur, and we couldn't be more excited.

Nasty Gal has announced the launch of their 'EmRata' collaboration campaign, inspired by her personal look and focused on trend-driven summer essentials.

Emily Ratajkowski is the face of the stunning campaign, which is available on Nasty Gal's website from today.

Known worldwide for her eponymous style, the partnership collection is defiantly sexy, bold and confident, just like EmRata herself.

The model undoubtedly embodies the badass American clothing brand, which was originally named after the ubiquitous song and album by soul singer Betty Davis.

The retailer designs for empowered women such as EmRata, who reflects the unapologetic energy of Davis herself.

Many of us have noticed how Ratajkowski uses her platform to fight for women's reproductive rights and spreads the message of body positivity, encouraging women to own her sexuality.

With over 22 million Instagram followers, the gal is a full-blown fashion icon and feminist queen.

We aspire to be as confident as Emily, honestly. (It's hard work without her washboard abs)

We are LUSTING after this lilac satin crop top. Those bell sleeves, the lace, the colour, the material: We're weak.

Speaking about the incredible launch, Emily said;

Nasty Gal has always been a brand that has never shied away from pushing the envelope.

“I love the whole idea of a Nasty Gal – it’s a woman who stands up for herself and what she believes in. I’m very excited to
partner with them for this campaign!”

Nasty Gal x EmRata features ready-to-wear separates such as tops, skirts, trousers, dresses, jackets, and more.

Trend pieces including oversized jackets, graphic tees, midriff tops, sheer kimonos and light-wash denim are on the table, of course.

Who would EmRata be without her trademark crop tops? The styles range from sizes 4 to 22, and prices are in the area of €16 to €100.

Not bad, not bad at all. *Buys entire collection guilt-free*.

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Nasty Gal are fast becoming the queens of collaborations, and this latest one has got us falling over the fashionista involved. It's only Dua Lipa's insanely stylish little sister.

Rising star and long-time fan of the brand, Rina Lipa has curated a summer collection with the international e-tailer, featuring her summer favourites. 

What are her summer favourites have immediately become ours, because they're so damn gorgeous; From oversized acid wash denim and bralets to crop tops and urban tracksuit chic, we're sold.

The 18-year-old joined forces to work on the summer capsule campaign and product direction, working closely with the buying team to edit and self-style the best looks possible.

Did we mention she did this while sitting her A-Levels? The gal really knows how to multi-task. With a cool 659,000 Instagram followers to her name, she's looking to break into the acting world.

Nasty Gal was inspired by Rina's own laid-back style, and 1990s nostalgia. The range features androgynous oversized blazers with fierce tailoring, bralets, badass ripped denim, casual biker shorts and floral mini-dresses.

The youngster's eclectic personal style embodies the confident and carefree attitude of the clothing line itself, featuring hero pieces updated with mesh crop tops, embroidered dresses and oversized denim.

Speaking about her collaboration, Rina said;

“I loved working with Nasty Gal and the incredible dream team that helped this all come together. Exploring Venice Beach and LA with them for my first time there was surreal."

She told Miss Vogue: "I had never been to LA so it felt really authentic to keep the Nasty Gal origins in the place we shot. Everyone was really nice so it was a really comfortable environment."

Shot at Venice Beach by Felisha Tolentino, the clothes give the vibe of 90s hip-hop, reminiscent of the late Aaliyah's iconic looks. 

"I think the collection is quite versatile for everyone," Rina told Miss Vogue.

"I think people could pair it with different things. It doesn’t have to be the whole outfit. But people have different senses of style, and they could also wear it completely."

"With age and being surrounded by different influences, now I go for a more baggy look, more urban, more colourful… I’m always a bit overdressed but that’s me."

The product ranges from €10 up to €60 and is available in UK sizes 6-22, so anyone and everyone can get involved in Rina's introduction to the fashion world.

Born in London to Kosovan-Albanian parents, the sister of Grammy-winning artist Dua Lipa is heavily inspired by her older sibling's fierce style. 

Dua's got her clothes organised in her own calendar, with a huge amount of designers chasing her up. Does Rina ever raid her sister's wardrobe though? You'd have to do it.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by rina (@rinalipa) on

"I go in… and it’s just the best thing ever. I think it happened even before Dua started her career. I would go in and steal all her clothes and, as we’ve got a five-year gap, when I wore her clothes I felt older, I felt like I could go hang out with her friends," she said.

It's definitely not the last we'll be seeing of Rina, seeing as she's just begun accepting acting roles.

Her career is about to blow up, just like her style. 

Feature image: Nasty Gal

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We can all remember the good old days when Lucy Watson was the sassiest person in Made in Chelsea history, and we drooled over her gorgeous clothes and high-end but chic style.

Now a full-time influencer and animal rights activist, her fashion sense is as stunning as ever. Watson emanates eclectic taste and carefree, feminine clothing while travelling on her worldly adventures

Thankfully, Nasty Gal have also realised her talent for epitomising personal style, and have decided to collaborate with the British model for a 30-piece summer capsule edit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lucy Watson (@lucywatson) on

International online retailer Nasty Gal made our day when they announced a curated summer collection featuring Lucy's favourites; vintage wash denims and fresh florals.

Watson is a long-time fan of the brand, and collaborated with them on the campaign and product direction, working closely with the buying team to edit the collection and self-style her favourite outfits.

The gorgeous range was inspired by the model's many travel experiences, and is offering cute ruffle tops in sweetheart shapes, linen playsuits, detailed sleeves, eye-catching skirts and pretty dresses alongside key summer staples.

The beautiful campaign was shot in Spanish Ibiza, and we are beyond ready to be obsessed with the entire range. The confidence, simplicity and lace-up corsetry detailing in the clothing is giving us life.

Embroidered mesh, frills and vintage details with a twist would be perfect for your summer suitcase…it's high time you showed off these looks on sunny beaches in exotic, faraway lands.

The collection won't break the bank either, with products ranging from €30 to €60 and available in UK sizes 4-24. Lucy's typical laid-back fashionista vibe is the essence of the campaign.

The businesswoman, TV personality and vegan author recently has also recently launched her first vegan restaurant, 'Tell Your Friends' plus a range of ready-made meals in supermarkets. Her 'Feed Me Vegan' cookbook has also become a runaway success.

It makes perfect sense that Lucy decided to work with a brand like Nasty Gal, which is rooted in old-school rock 'n' roll and plays around with rules rather than prescribing to them. Badass meets sunny femininity in this collection, don't miss out.

These pieces will make any gal feel special and confidence for the summer, check out the full range on Nasty Gal's website.

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Festival season is fast approaching, and while it may be all about the music and creating memories with friends, planning killer outfits is all part of the fun. 

This year, a cohort of Irish influencers took to the Californian desert, to attend arguably the most talked about music festival of the year – Coachella. 

Among the Irish it-gals was fitness and beauty queen Niamh Cullen, who began creating braiding tutorials, ab videos and ootds ls on social media and who now boasts one of the biggest followings the Emerald Isle has to offer. Niamh has cut her teeth in the fashion world, becoming known for her comfy but cool approach to day dressing, and serving scorchingly trendy looks by evening.

While her usual style is definitely chic, she stepped it up while attending the American music festival, rocking looks ranging from fringed leather chaps to custom-made bodysuits. 

While on the road to the festival during Weekend 1, Niamh paused to capture a picture surrounded by the desert elements, and shared an exciting piece of news in the caption.

'Day 1 : No better to place to announce this news. My FESTIVAL EDIT WITH @nastygal LAUNCHES NEXT WEEK !!!! Honestly a dream come true for me , still can’t believe it' she wrote. 

Nasty Gal is known for it's collabs with some mega names in style – designing collections with Emma Louise Connolly and teaming up to creating edits with Louise Cooney.

Since Niamh's announcement, fans have eagerly awaited her edit – and it finally dropped today. 

Peppered among Nasty Gal's festival offerings, Niamh's picks stand out as examples of her signature style – classic with a hint of edge. 

From neutral printed dresses to ruffles trousers, and crochet tops to fringed sparkly jackets, there is definitely something to suit everyone's style. 

If you're not one to spend hours plotting and planning your outfits for the festival circuit, Niamh is making it easy thanks to her put-together outfit selections. 

Team any of her choices with a pair of chunky black biker boots or white cowboy boots, and throw on a black matador hat or festival crown, and you're good to go. 

'Someone pinch me ,' she penned on Instagram ' Can’t even believe it! Two years on sharing my abs before bed + endless OOTDs .. …To this I hope you all like it. Don’t feel real at all for little ole me.'

The influencer's edit has been shared across social media today, so we're sure we'll be spotting her style picks at every Irish festival this summer. 

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From gallivanting across the globe with her modelling work to stunning us all with the perfect Insta outfit picture, former Miss Universe Ireland Joanna Cooper is definitely one of our favourite people to follow. 

Showcasing behind the scenes details of her majorly successful modelling career, as well as nights on the town and travel excursions, the 25-year-old has almost 100,000 people following her career. 

We chatted to the model ahead of her appearance at last week's Nasty Gals Do Dublin event, to get the suss on her attitudes to social media, her modelling motivators and what the hell she uses to get her skin that stunning: 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

 Working in modelling, Joanna is exposed to the full force of fashion influence, but maintains her classic, comfortable but chic look. 

Describing her personal style as 'comfortable but cool,'  she often looks to social media for inspiration.

'I spend a lot of time on Pinterest looking at trends on there, and I get a lot of style inspiration off Instagram, the likes of Olivia Culpo (@oliviaculpo) – just people that show their everyday style, so then when you're travelling you can look to them for ideas. They always know how to make comfortable clothing look really chic.' 

'I wear a lot of black and a lot of leather so anything that looks effortless but cool,' she finished, described her own look – and one glance at her Instagram is evidence enough.  

The model is loving boiler suits as a trend this season, rocking a particularly edgy leather one-piece from Nasty Gal to the brand's Dublin event last week. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

When it comes to fashion, the Derry native definitely has a look that screams off-duty model. From statement jackets to  perfectly fitting jeans, teamed with crop tops and simple separates, it's clearly a recipe that works. However, there is a trend that Coops isn't particularly fond of: 

'I see everyone is wearing cycling shorts at the minute and I just cannot do it' she laughed. 'Not for me – they look fab on other people but I'm not feeling it.'

While fashion is clearly a strong suit for the gal, when we discovered we would be chatting to Joanna, one question immediately sprung to mind – her skincare routine. 

Joanna is definitely renowned for having one of the most striking faces in the modelling industry, and a flawless complexion to match. 

'I'm lucky that I don't have bad skin but its not amazing. What you see on instagram is a lot of products, and I think if you're going to invest in anything, invest in skincare because if you don't, then your makeup doesn't go on half as well and you're not addressing the problem underneath. I would invest in skincare and a good glowy highlight because then you can fake the glow.'

Stressing that she has never been sponsored by the brand, she revealed that her ultimate skincare hero product is the Alpha-H Liquid Gold – a glycolic resurfacing treatment toner. Joanna explains how using the toner every second night helps her to maintain her fresh faced glow. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

Despite her whopping 96k following on Instagram, Joanna does not consider herself a social media influencer. The key to striking the right balance between running her day to day, hectic modelling work alongside having an online presence is not forcing it. 

'I just like to keep it natural. If im on set or doing a job ill post about it and that seems to gain the most interest for me,' she detailed.

'I wouldn't really consider myself as an influencer. but people seem to be interested in my work so I just try and share as much if that as possible.'

While for many, the positives of putting yourself out there online are freebies, endorsements and encouraging comments, for Joanna, what she gets out of the online community she has crafted is the opportunity to chat with people she would not otherwise meet. 

'I like to get to interact with people that you wouldn't get to interact with in real life, and if anyone has any questions I try to answer them as much as I can,' she said.

And while being an influencer, or in Joanna's case, a model with a huge following, can bring many opportunities to the table, the pressures and negative aspects of social media can be vast. Luckily, Joanna has not had to deal with too much online animosity.

'If I want to post something, I will, but I wont be like "oh I have to post something on Insta" so maybe it's because I'm not on it all the time that I don't really see any negative stuff.'

'I feel like because it's not my main job, I have my main job and I just post about it, that I don't worry too much. But I completely understand (the pressure) when it's your bread and butter to keep up with posts but because its not for me, that's why I can be a bit more laid back about it.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

As a model, Joanna has worked worked with huge brands, and her social media documents the hectic work schedule she keeps up – to remain motivated, she recalls always having wanted to work as a model, and her gratitude to be able to do the job she loves pushes her on. 

'I like being busy. I've always wanted to do the job im doing, so now that i have it i just really appreciate it all the time and if something comes up id rather go and get it than sit back and later think 'oh I should have done that.' Its the fear of regretting not doing something.'

When it comes to the highly competitive modelling industry, Joanna remarks that there are two women in particular who she thinks are really changing the game. 

'I love all of the plus size models like Ashley Graham.'

Louise O'Reilly – I love her. She has changed the game and changed how women look at themselves and has given women so much confidence.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

'Speaking of modelling she remarks: 'I'll never get bored of it,'  but highlights how comparison syndrome can get her down like it would any other woman. 

'The comparison aspect – when your job is based on your image sometimes its hard. You feel like shit one day and you have to go and stand in front of the camera. Every girl has insecurities if they are comparing themselves against other people and it becomes more prevalent when you are a model – you just have to understand that everyone is their own person and embrace yourself.'

'And with social media it has gotten so much worse, particularly in younger girls comparing themselves.'

Finishing up our chat, she left us with a major mic drop moment: 'You need to realise that social media is curated and what's online is probably 10% of that person's real life.

'Remember that everyone had their own struggles.  You're just seeing curated images online – that's not real life.'

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Spring has sprung (kinda – knowing Ireland we'll be snowed in in a week) and Nasty Gal are collaborating with Irish blogger Louise Cooney.

As massive Louise fans, and obvs we LOVE Nasty Gal, we were seriously excited to see what they had come up with together. 

The collection includes tailored blazer dresses delicate lace bodys and classic denim jeans.

Louise announced the collab news on Instagram, writing, ''So excited to be here to shoot my first and very own edit with @nastygal. You guys know how much I love their clothes, I’ve been a fan for years so it’s unbelievably cool to be here doing this. It’s a dream come true. It goes live on the website later this month! I can’t wait to show you.''

Launching on site on Thursday March 14, her chosen outfits are so gorge that we can't wait to get our hands on them. 

Have a browse through her FAB looks below – what's your fave? 

 

 

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If you've been on Instagram in the past six months, you may have noticed one particular staple piece over and over again. 

Leopard print is having a major moment, but as it's a classic print, it can be worn year round regardless of whether or not it's currently 'trending.'

One piece in the print that has been favoured by the Insta fashion set has got to be the silky leopard mid skirt. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Georgia White (@georgwhite) on

This piece has been all over the internet and the high street, and there are so many ways to wear it. 

Best of all, this skirt is currently on sale for only €16.00.

Nasty Gal's version features a flattering tie waist and a gorge, slightly riffles hem line. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bellagio Lifestyle Co. (@bellagiolifestyleco) on

For colder days, team with black tights and boots, along with an over sized black turtle neck jumper. 

In warmer weather, opt for a denim jacket and white tee, paired with white runners. 

For a night out any time of year, barely there heels and a black bandeu top is a winning combo for this piece. 

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We adore the Insta Queen and all-round mega babe that is Emma Louise Connolly, so news that her latest collab with Nasty Gal has landed pretty much made our (pay) day. 

Emma Louise has teamed up with Nasty Gal to create a Spring edit – one of the trickiest trans-temperature style periods.

From pastel suits to black organza sleeves, there is a lot to appreciate in this collection: 

Suit jacket €54.00, Suit pants €34.00

To start, this corduroy suit is desk to disco perfection. 

The relaxed tailoring makes it perfect together with a white tee, or dressed up with a bralette and heels – or rock the suit as separates. 

The little white dress has swiftly taken over from it's black counterpart as the throw-on-and-go garment of choice for Insta's it-gals. 

Emma Louise styles hers with striking white cowboy boots, but we like it with white Stan Smiths and a beige trench coat for summer dates. 

 Top Notch Crinkled Satin Shirt €34.00

TBH this shirt will work harder for your wardrobe than you ever have – it's versatility and nod to a vintage vibe landed it on our selection of top picks. 

The silk accents make it look like it far surpasses it's 30 quid price tag in expense, and we're picturing it tucked into every pair of work trousers we have, along with being thrown, open, over a bikini come summer holidays. 

 Zip It Through Denim Boilersuit €81.00

Utility is one of 20129's top trends, with the functional boiler suit coming through as a top contender piece from the trend, and Emma's collection. 

Rather than sticking to a tradition neutral, Emma's popping blood orange shade is giving us serious 70s vibes. 

Roll up the trouser cuffs and add sneakers and a white turtleneck underneath for an edgy look. 

Chase Me Leopard Belt €16.00

While we're DECEASED over this sheer, balloon sleeve blouse (seriously, how stun would it be with denim shorts for a festival or a silk skirt for evening wear) – it's the belt that's stealing our attention. 

Leopard print is still a hit for 2019, but in more subtle elements such as this 60s print belt. 

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Faux real, winter is well and truly on its way. "What does this mean?" I hear you ask. It means… it's time to get FURRY.

Finding the perfect coat can be a difficult, time-consuming and frustrating task. We've decided to do all the work FUR you, and compile a list of every coat that has caught our eye on the high street this winter season.

So far, brands such a Monki, Mango, Topshop and Zara have impressed us with their glamorous faux fur, but there are some KILLAH vintage websites such as Nine Crows, ASOS Marketplace and Beyond Retro which sell vintage faux fur items that have us collapsed on the floor in sheer fashion overdrive.

I mean, you're welcome.

Nasty Gal Go Fur It Faux Fur Coat, was €121.00 now €60.50

 

Topshop Luxe Faux Fur Coat: 125,00 €

 

Missguided Nude leopard print faux fur coat, €95.00

 

Monki Super Soft Fluffy Coat, €70

 

Zara, €89.95 faux fur coat

 

PrettyLittleThing faux fur jacket in multi, €62.21

 

Bershka patterned faux fur coat, €89.99

 

Topshop, Luxe Faux Fur Coat, €130.00

 

Pull and Bear round neck faux fur jacket, 39.99 €

 

ASOS two tone mongolian faux fur coat in multi, €82.95

 

Urban Outfitters Jakke Rita Green Faux Fur Jacket, €199.00

 

Missguided premium blue crop pelted faux fur jacket, €102.00

 

Bershka faux fur coat in red, €34.99

 

Glamorous coat in stripe faux fur, €124.43

 

Monki faux fur coat, €70

 

Mango checked faux fur coat, €119.99

Some of these uber-glam coats are on sale this week (Black Friday, how are ya) so nab them before they sell out.

Fur can be a tricky business to navigate, finding the right one to suit you is honestly like picking your new home. You're seeking comfort, warmth, and a place to sleep.

What? You can't deny that those coats are prime nap-time material. They're warmer than our hearts after watching pupper videos on Youtube.

Which one's your favourite?

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 Pay day is just around the corner, and if you're anything like us, your Nasty Gal cart is full and ready to go. 

In a delightful turn of events, Nasty Gal are currently hosting a massive 50% off EVERYTHING sale, and with their edgy, on-trend pieces already hovering on the affordable side, our jaws are dropping at these bargains. 

From duster coats to slogan t-shirts, our winter wardrobes are sorted. 

 Polka-dot top €10.00, Coat €27.00, Perspex Handbag €17.00

 Two Faced Tee €10.00, Red Dress €20.50, Boots €27.00

 Sneaker €20.50, Dungarees €27.00, Sex Ed tee €11.00

 Star dress €10.00, Zebra jumpsuit €20.50, Leopard skirt €7.00

 Faux fur coat €57.50, Leopard print body suit €12.00, Floral maxi dress €30.50

 Slogan t-shirt €10.00, Shades €5.50, Bandeau top €5.50

Cardigan €17.00, Tiger dress €13.50, Plaid skirt €16.00

Leopard blouse €17.00, Leopard dress €20.50, Snakeskin set €13.50

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We are big fans of Nasty Gal here in SHEmazing.

We also adore Insta Queen and all-round babe that is Emma Louise Connolly so news that her latest collab with the brand is heading our way has MADE.OUR.DAY. 

Emma Louise has teamed up with Nasty Gal to create a winter edit – so if you're worried about that new season wardrobe, we have you sorted. 

The collection, which is launching tomorrow is seriously fab – it includes vintage-inspired denim, cosy knits, plush fabrics, layering pieces, and dreamy silhouettes.

So, you'll be beating the chill while still looking hawt.

The  27-year-old London-based Scottish model has designed for Nasty Gal before, with her 30-piece collection selling out in 24 hours in July 2018. 

Not bad huh? 

Browse some of the unreal looks below and get yourself to their website stat tomorrow to snap up all of the pieces.

 

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Nasty Gal has launched a collection promoting safe sex, and it is the best thing ever.

The discussion of female pleasure has become more prominent (thank god) as traditional taboos give way to modern day.

It’s time we are more open about sexual health in general as well as specifically for women.

The fashion brand has joined forces with MTV Staying Alive to promote the importance of female pleasure and protected sex.

And what better way to spread awareness then wearing hot and trendy clothes.

The super sexy slogan tees and sweatshirts are already on sale.

MTV Staying Alive is a HIV prevention charity that finds and funds youth-led projects that educate young people globally on HIV and AIDS.  

The two have teamed up to raise money for the cause via proceeds from their new collection.

When you buy a tee or sweat, €5 of the sales from the item will be donated to the charity to help continue the important work they do.  

Saying things like “Wrap it Up”, “Love Sex, Love Yourself”, and “Sex-ed”, these tops are slaying the sexual health game.

MTV Staying Alive’s mission is to educate and empower young people on HIV prevention and to make safe, healthy choices when it comes to sex.

So, let’s keep the good vibes going. Because contrary to parents’ popular belief, abstinence isn’t the only option.

Help us let kids know that if you have sex, you will NOT get chlamydia and die (if confused, please see Mean Girls like a normal human being).

The entire collection can be purchased on Nasty Gal, so add a few to your shopping cart and break the silence surrounding just how amazing sex is.

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