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Life Style Sports, Ireland’s leading sports fashion retailer, has launched an amazing new athleisure destination for trend and fit conscious ladies.

Women’s Studio brings the best athleisure looks from the biggest sportswear brands such as Nike, adidas, Reebok, PUMA and more, to make sure their girls get trends and inspo fix.

Life Style Sports has also launched a new Instagram channel (@LifeStyleSportsWomensStudio), serving up the freshest looks and the hottest trends to keep all you queens looking gorgeous! 

Women’s Studio can be found in Life Style Sports stores nationwide and online.

This season at Women’s Studio the athleisure looks channel the hottest fashion trends – Candy coloured pastels and bold 90’s colours with statement logos – so your #OOTD is covered.

Highlights from the Women’s Studio this season include the PUMA Velvet Rope Collection, and fab melted metallic Reebok Classics launched by our fave gal, Gigi Hadid.

Girl Power is back – whether you’re channelling your inner Spice Girl or having a ‘Clueless’ moment, the Women’s Studio has you ‘like sooo covered’. 


hot trend alert! Are u a 9Ts baby? Click the link in our bio to see our top 5 picks for the trend #womensstudio #90sfashion #trending #instadaily

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For this look, the campaign focusses on styling the adidas Originals California tee in navy, a versatile retro 3 stripe tee, with denim and the Rihanna Fenty PUMA cleated creepers in brown suede. Add a slicked back high pony and you’re good to go!

Women’s Studio has stacks of candy colours to brighten up those dark autumn days. Team the Ellesse sports bra with your fav wide leg pant and an eye-catching metallic belt to give a relaxed, on-trend look. Finish with the adorbs PUMA basket heart metallic safari in cream– this look will stop your squad in their insta-tracks.


This killer metallic T from @nikewomen has finally dropped click the link in our bioto shop#womensstudio #metallic #nike

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Velvet vibes are back in a major way. Say hello to the adidas Originals Velvet Pack. The navy track top paired with the matching bottoms is a look that will see you slay all day.

With the iconic logo and three stripe details down the arms and legs, the set features zip-up pockets in the pants and top so your phone doesn’t fall out!

We're obsessed! 



Pink is one of this season's HOTTEST colours, and we cannot get enough of it! 

It also happens to be Breast Cancer Awareness Month, meaning we're loving all things pink. 

With all that in mind, we decided to do up a little edit for you all, filled with our favourite pink fashion items online.

You're welcome. 

1. Frayed Loafers, Zara.

Image 1 of FRAYED LOAFERS from Zara

2. Borg Cocoon Coat, Topshop

3. ELABORATE Sock Boots, ASOS.

4. Knitted braided sweater, Mango

Knitted braided sweater | MANGO

5. Oversized Chenille Sweater, Zara.  


6. Pink mixed stripe print tie back shirt, River Island

7. Candy Fur Rhie Cross Body Bag, SkinnyDip.

Skinnydip London Candy Fur Rhie Cross Body Bag


8. Cord Pelmet Skirt in Pale Pink, ASOS.


Image result for ASOS Cord Pelmet Skirt in Pale Pink



A/W 2017 is finally upon us, which means now is the perfect time to update your wardrobe for the season ahead. 

From bold colours to glittery boots, this year's runways showcased so many stylish and exciting trends, it was almost impossible to pick a favourite – though we think we may have found a winner. 

High-shine silver is this season's must-have look, and while it might be a little OTT for some people's taste, it's actually a lot more wearable than you might think. 

Whether it's a metallic slip dress, or an iridescent boot, the high-street is packed full of gorgeous options to suit everyone's style. 

Here's some of our favourites:

The Dress

1. New Look – €22.99 2. ASOS – €83.78 3. Boohoo – €23.00

The Jacket

1. River Island – €45.00 2. ASOS – €51.34

The Boots

1. New Look – €39.99 2. ASOS – €64.86

The Bottoms 

1. Top Shop – €52.00 2. Boohoo – €16.00 3. ASOS – €27.03


Fun fact: there is nothing on EARTH handier than a backpack – ever. 

However, as practical and useful as they may be, they can also be seriously ugly and 'un-cool'.

Anyway, with that in mind, we scrolled the Internet for some seriously trendy backpacks, that will have everyone MAD jealous. 

Let us know your thoughts:

1. The Fluffy One, Zara.

2. The Sparkly One, Missguided

3. The Practical One, Topshop.

4. The Embroidered One, ALDO

5. The Leather One, ASOS.

Image result for ASOS Leather Front Pocket Backpack

6. The Velvet One, Skinny Dip.

7. The Graffiti One, ASOS.

Image result for ASOS Graffiti Print Backpack

8. The SPLURGE One, Gucci

Incase you win the lotto…




 So Electric Picnic is underway, thus ending the bombardment of 'what to wear to a festival' pieces until next year (or maybe Metropolis).

Autumn/Winter pieces have been trickling into stores for the past few weeks, and the soft muted colour palette is a welcome refuge from the tie-dye tinted festival fashion sub-genre.

Here are a few key pieces to turn your wardrobe trans-seasonal.

 Zara embellished jumper €45.95, Zara soft coat €39.95, ASOS metallic heels €40.54, Missguided leopard blouse €37.84

Zara mixed material jacket €69.95, ASOS eyelet ribbon belt €20.27, Pretty Little Thing suede skirt €29.70, New Look Manhattan top €19.99

Pretty Little Thing mustard top €24.30, New Look tassel top €24.99, Topshop dress €80.00, Dresses.ie floral skirt €25.00



Finding the perfect pair of jeans can be frustrating at the best of times – if the waist fits, the legs are too baggy and if the fit is good the colour if probably off.

It's a real struggle, and when you're 5ft 3 or under, that struggle is even harder. 

With so many different shapes and styles to choose from, it can sometimes seem easier to stick with what you know – however, when it comes to expanding your denim collection, having an open mind is key. 

From relaxed fit to pinstripe skinnies, here's our pick of some of the best styles, perfect for any petite frame. 

The Mom Jean 

Petite Farleigh Slim Mom Jeans In Washed Black

€43.24 – ASOS

The Statement Colour 


Red Ripped Hem Skinny Hallie Jeans

€29.99 – New Look

The Relaxed Fit

V by Very Petite Slim Leg Boyfriend Jean – Indigo

€36.00 – Littlewoods Ireland

The Classic Skinnies 

 Petite Ridley High Waist Ultra Skinny Jeans In Clean Black

€33.78 – ASOS

The High Waist

Petite Black Eyelet Lace Up High Waist Skinny Jeans

€39.99 – New Look 

The Ripped Jean 

Petite black Alannah ripped skinny jeans

€50.00 – River Island 

The Pinstripe 

Petite Libby Stretch Stripe Tube Jean

€29.00 – Boohoo



We Irish are famous for many things, but let's face it, our sense of style isn't one of them.

After all, we're the land of saints and scholars, not sequins and shift dresses.

However, it might be high time we give ourselves a little more credit, because this classic Irish garment has just been chosen as one of the world's most iconic fashion designs.

The Aran Jumper is set to star alongside other time-honoured fashion pieces such as the little black dress, the biker jacket and Levi jeans at a major new art exhibition in the New York Museum of Modern Art (MoMA).

According to MoMA, each of the 111 items featured in the exhibition were selected because of their “profound impact on the world over the last century”.

Sure, Aran Jumpers come in all shapes and colours, but the garment in question is a cream, knitted creation from 1940, on loan from Ireland's Nationla Folklife Collection, housed at Turlough Park, Co. Mayo.

Long been a symbol of Irish rural life, Aran jumpers began to grow in popularity when manufactures began to export them around the world in the 1950s.

Speaking about the incredible feat for Irish design, Tony Candon from the National Museum of Ireland commented: “We are pleased to be able to contribute to this exciting new exhibition in the Museum of Modern Art in New York.”

"Aran sweaters are a powerful expression of the creativity of the Irish folk craft tradition and we are very happy that this is being recognised through inclusion in this important exhibition.”

Time to go digging through the attic – we have a feeling these babies will be back in fashion very soon.



Gigi Hadid and Zayn Malik have sealed their reputation as the 'it couple' of a generation as they appear on the front cover of US Vogue.

In the August edition of the fashion magazine, the pair talk openly about gender fluidity in fashion as they both rock eccentric androgynous looks.

Speaking with Vogue's Maya Singer, the loved-up couple revealed how they often experiment with style by raiding each other's wardrobes.

Zayn asked: “What was that t-shirt I borrowed the other day? I like that shirt. And if it’s tight on me, so what? It doesn’t matter if it was made for a girl.”

“It can seem like everyone’s doing the same thing. Gender, whatever — you want to make your own statement. You know? You want to feel distinct.”

Gigi then added: “It’s not about gender. It’s about, like, shapes. And what feels good on you that day. And anyway, it’s fun to experiment…”

“If Zayn’s wearing a tight shirt and tight jeans and a big, drapey coat, I mean – I’d wear that, too. It’s just about, do the clothes feel right on you?”


baby, stylin. @zayn @voguemagazine @tonnegood @inezandvinoodh

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In an accompanying video interview, the US supermodel revealed the most romantic thing the former One Direction star had ever done, saying “a couple years ago on Valentine's day we went on a boat trip and it was really nice.”

She also gushed over the star's culinary skills saying that her favourite dish was Zayn's chicken and sweetcorn pie, adding, “it's like a hug.”

The August issue of US Vogue is out on July 25, but for now you can check out Gigi's round of 73 quick-fire questions below.




Saturday night is always a mad one, and whether your a fan of Coppers or Workmans, the eternal struggle to find something to wear can just get too much sometimes.

Luckily, town is usually a mere bus route away, so here's a few bits that are in stores at the moment to rescue your night out ensemble. 

Image result for nothing to wear

From a Penneys must-have gingham top, to H&M's bubble gum pink biker jacket, here are a few of the best pieces on the high street right now.  

 H&M blue cotton dress €79.99

H&M top €19.99

H&M evergreen skirt €59.99

H&M pink biker jacket €69.99

 Penneys heels €19.00

Penneys white top €13.00

Penneys gingham top €11.00

Penneys handbag €10.00

 Zara dress €49.95

Zara top €39.95

Zara heels €39.95

Zara evergreen jumpsuit €49.95

 New Look denim skirt €24.99

New Look bardot top €19.99

New Look bodysuit €24.99

New Look playsuit €29.99

 Topshop pink crop top €36.00

Topshop red dress €52.00

Topshop embroidered bag €46.00

Topshop skirt €44.00

River Island astrology sign playsuit €47.00

River Island denim skirt €38.00

River Island black dress €100.00

River Island red top €37.00



Stop everything.

Missguided have drawn inspiration from the iconic Barbie doll for their latest collaboration.

The UK-based fashion retailer took to Instagram  to make the announcement earlier today.

Missguided Instagram Stories

The pastel-hued collection will feature 43 must-have pieces including an oversized denim jacket, a baby pink bodysuit and a bomber/skirt co-ord.

What's more, the collaboration also includes loads of Barbie-themed accessories like phone cases, caps and backpacks.

Ranging from approximately €5.00 – €70.00, the Barbie x Missguided collection will become available online from July 13.



Roz Purcell stepped out at the Qatar Airways Gala this week wearing the most amazing two piece, and the question on everyones lips was 'where did she get it?'

Thankfully, the model-turned-influencer shared the details of her stunning outfit with her 194,000 followers on Instagram.

New Irish fashion label VAENO is the premium collection responsible for Roz's chic, minimalist look. 


A post shared by Rozanna Purcell (@rozannapurcell) on

VAENO is a new Irish fashion concept which aims to empower the women through effortless tailoring.

A refreshing change from fast fashion, the brand promotes the curation of wardrobe stocked with interchangeable separates.

This has led VAENO to create an edited capsule of classic, timeless essentials that work for all occassions.

The concept, whose motto is 'with the right components, a woman can achieve anything,' is the creative endeavour of Nadya Gaughran and Louise Merrick.

The pair of entrepreneurs have a combined extensive experience in fashion and retail, and the collection reflects their understanding of female form and shape.

The emphasis is on fit, cut and quality, to create timeless, elegant and achingly stylish ensembles. 

The collection includes silk bodysuits, simple shift dresses, and well cut, structured two-pieces, much like Roz's. 

We're dying to see more from this designer duo! 



Feminism has gained momentum in recent years as a movement with more visibility and a modern cause to fight for. 

Globally, women have felt the pressure of the patriarchy, as the USA ushered in a new presidential era headed up by a man who advocates grabbing women by their genitals. 

In Ireland, women are still fighting to obtain body autonomy, as the 8th Amendment to the constitution remains which deprives women of their rights to make decisions about their own reproductive organs, as well as petitioning for more transparency on the gender wage gap issue. 

More and more celebrities have put their name to the F-word, and the popularity of feminist podcasts like The Guilty Feminist and Women of the Hour show a social interest in the movement. 

It seems that the increased popularity of feminism has led to an attempt to sell the social movement, with companies and brands attempting to capitalise on the notion of female empowerment and making a buck on what they see as a passing trend of woke women.

Recently, I was in a high street store when I noticed that from all angles I was being bombarded with feminist messaging. 

From 'Empower Women,' complete with a female gender symbol, to 'Girls Support Girls,' the shop had clearly tapped into the idea that feminism is visible and was attempting to profit from the ideology. 

While keeping these slogans visible is seriously important, there is a question to be asked about the integrity of seeing what was once written on the hand-painted sign of a women's march attendee on a €9.99 T-shirt.

Yes, visibility matters, but treating feminism as a fashion trend rather than a social and political stance can minimise the necessity of the movement, especially when those T-shirts and necklaces will be in the bargain bin in a few months time. 

Every blogger worth their salt is rocking a Girl Power T-shirt or Girl Gang slogan necklace, but the use of these terms is hollow when the influencer or brand does nothing to further the movement themselves. 

Some influencers with a platform have donned these garments as evidence of their trendiness rather than their awareness of gender equality issues. 

To be on-trend is to be 'woke,' but how can one morally put on an 'empower women' top and then fail to use their platform of hundreds of thousands to discuss feminist issues?

I mean no shade towards any women who choose to wear the garments without speaking about issues facing Irish women, everyone has the right to speak about issues they hold close to their hearts, but it is a point to consider. 


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Now I know I sound like a bit of a spoil sport, but it's kind of like wearing a football jersey for a team you don't follow. 

That being said, there is nothing wrong with experimenting with your fashion choices, and if donning a Fearless Female top will make you feel like a total bad ass, then go for it. 

High-end designers such as Dior recently debuted feminist slogan T-shirts on the runway, and a recent Chanel show finished with a protest formation of models with signs proclaiming feminist ideals, so it's no wonder the high street is following suit. 

There is nothing inherently wrong with showing your support of gender equality through a piece of clothing.

However, the capitalisation of the word does minimise its impact somewhat. 

The cause in itself is essential, but it's also worth checking that the female factory workers sewing your 'feminism' shirt aren't being paid a dollar a day in an overseas factory, so make sure you do your research on whatever company or brand you buy from. 


A post shared by MODABOX (@modabox) on

As an owner of a Girl Gang T-shirt, you might say I can't talk, but along with making me feel like a boss b**** while wearing it, I also try my best to involve myself in feminist discussion wherever possible ( I know, I'm so woke). 

However, feminism is also all about women making decisions for themselves, and I'm not trying to shame anyone into feeling like they're not a 'good enough' feminist by purchasing these pieces of high street clothing. 

I guess what I'm trying to say is, if you're going to buy the T-shirt, make sure you buy the message too.