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Pride month

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Every since June began, we've been waiting in the shadows for the explosion of rainbows and glitter during Pride Month.

Mainly, we've been anticipating PrettyLittleThing's brand new Pride campaign, which pays homage to the LGBTQ+ community with a gorgeous line of clothes.

They're hoping to fly all colours of the rainbow this year, representing equality, love and acceptance through some epic threads.

The latest PrettyLittleThing campaign collaborates with some badass babes in fashion and social media: Jade Laurice, Mitchell, Julia Ofelia, Gothy, Alexander Ko, Leslie Sidora & Chloe Scantlebury.

The online retailer has gathered the ultimate gang of pride advocates, who each have their own #MyPride story to tell. Despite their race, sexuality and gender, they're loud and proud and we love them for it.

100 percent of the profits of the stylish campaign is going towards various registered Pride charities across the UK, which makes buying every gorgeous item of clothing even better.

Some of the PLT Pride advocates have opened up about why Pride is so special to them, from self-love and positivity to making bold political statements.

Down-to-earth make-up artist Mitch has a sunny personality that glows as bright as the glamour he creates; 

“No matter where you come from, what you are, what you identify as, what you look like, we can all share the same love. For me, that’s what Pride is all about.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by mitchell (@mmmmitchell) on

Jade Laurice infuses style with substance, as an influencer and all-round badass babe. Her goal is to smash expectations of queer women and challenge your misconceptions;

“Pride is important to me because it is an event where my visibility and equality as a queer woman is prioritised and celebrated.

"Pride makes me feel empowered as an individual but also gives the LGBTQ community a platform where we can help the next generation.” YAS kween.

Julia Ofelia is a vibrant pansexual babe, with a Scorpio sting and zero time for intolerance in our heteronormative society;

“Pride reminds me that there is a huge community of beautiful and diverse people who do accept me for who I am.”

Left: Black FREEDOM Crop Tee, €14.00
Right: UNISEX Pink EQUAL Oversized T-shirt, €14.00

UK-based drag queen Gothy Kendoll from #hausofkendall spins serious tunes as a DJ and serves serious looks on his Instagram too, so the level of fierce is always sky-high.

Rumour has it the queen is appearing on the UK series of Drag Race, and we desperately hope the gossip is true. We'd love to see Gothy working the runway and winning lip sync battles.

“Working throughout the year within the gay community, I recognise that pride season is a time when we can truly celebrate who we are and how far we’ve come in recent years.”

The Pride collection is live as of this week on the PrettyLittleThing website, so wear your rainbow colours and don't let anyone hold you back.

Stand proud to support the LGBTQ+ community, and refuse to hide your pride. Equality is the greatest look of all.

lady gaga pride GIF by MTV Movie & TV Awards

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Yas, queen. 

Dublin's annual Pride parade is on Saturday 30th of June and we cannot wait. Glitter: check. Flags: check. Unconditional love and support for our LGBTQ+ family and friends: double check. 

We're all about the festivities of Pride week, but do you reckon that you and your friends deserve a spot at the front and centre of the parade?  

Well, Dublin Bus has the Proudest Bus in Dublin! To honour Pride week Dublin Bus have unveiled not one, but two, Pride buses decked out in the Pride colours. 

Now they're offering you, their lovely customers, the chance for you and three friends to win spaces on the rainbow bus. All you have to do is go to the Dublin Bus Facebook or Twitter pages (@dublinbusnews) and tag three people you want to bring with you; it’s as simple as that!

They're so sound. 

"We all know our families and friends love us unconditionally, supporting us through thick and thin, whether it’s a quiet word, a wink or an arm around the shoulder," said a spokesperson for Dublin Bus. 

"This year Dublin Bus wants to celebrate these proud families and friends across Dublin and their LGBTQ siblings, parents, partners and pals by giving them a special experience at the top of the Dublin Pride Parade."

The parade this year will be led by  Grand Marshal Sara Phillips, Chair of Transgender Equality Network Ireland (TENI), Taoiseach Leo Varadkar along with Lord Mayor Mícheál MacDonncha and is expected to draw crowds of up to 30,000 people. 

This isn't the first time Dublin Bus has shown it's support to the LGBTQ+ community. It made headlines last year by launching comprehensive Workplace Gender Transition Policy and Guidelines. The policy shows employees and management of Dublin Bus how to provide a welcoming and supportive environment for employees transitioning.

Comprised in consolation with TENI, Phillips praised the move,calling it “one of the most progressive policies on transgender inclusion in the workplace.”

Dublin Bus has also been named one of the most progressive for inclusivity and supporting diversity among its workforce and was previously named a GLEN (Gay & Lesbian Equality Network) Diversity Champion.

So what are you waiting for? Get your Pride on with thanks to Dublin Bus! 

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In honour of Pride Month, Skittles have ditched their signature rainbow colours and have instead opted for a more monochrome look.

The black and white sweets are displayed alongside the brand's message: "During Pride, only one rainbow matters. So, we've given up ours to show our support".

Parent company, Wrigley, said that since the Skittles brand and the LGBT community both share the rainbow as a symbol, "Skittles has again given up its rainbow colours in order for Pride's rainbow to take centre stage".

The flavour remains the same, but given that all the sweets are the same shade of white, it's impossible to tell which combination you'll get.

Although it is great to see a major company offer support to such a worthy cause, the campaign hasn't been entirely well recieved.

Some have labelled the move as racist, with some asking “Why should whiteness mean equality?!”

At the moment these special Skittles packets are only available at Tesco stores in the United Kingdom.

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