HomeTagsPosts tagged with "youtubers"


On November 29th, Deborah Ross of The Times wrote what can only be described as a SCATHING article about influencers which began like this;

"I have a dream. It is not a big dream. I am not Martin Luther King. I only do dreams on a small scale, so it is a small-scale dream and my small-scale dream is this: might there be any way we could do a find and replace on the word “influencer” so it is replaced by “detestable freeloader” wherever it appears? So we all know what, in fact, we are dealing with."

Yikes. To add to the drama-fest, YouTuber and Blogosphere's Influencer of the Year 2018 Melanie Murphy has responded. 

We have to say, Murphy makes some noteworthy points;

Starting off her 13-minute YouTube video with a cool "Okay Deborah, calm down", she proceeds to explain the hypocrisy behind Ross' points with a level of clarity which is hard to deny.

Ross essentially slated influencers in her article, describing them as 'detestable freeloaders', essentially people who deserve to be hated because they receive complimentary items and give nothing in return.

Murphy responds by issuing the point that the media in general is funded by advertising and marketing, for example, on the bottom of Ross' article had a sponsored post, without which the article possibly would never have been read.


A post shared by Melanie Murphy (@melaniiemurphy) on

Promotion and marketing absolutely surrounds us, from celebrities such as David Beckham for Adidas, Beyoncé for Pepsi, Justin Timberlake for McDonalds, Jessica Simpson for WeightWatchers, Brad Pitt for whatever cologne he's feeling that day, Julia Roberts for Lancôme, Hannah Witton for PlayStation, Holly Willoughby for Marks & Spencer etc etc.

It's inescapable. However, just because they receive free objects doesn't mean that they give nothing in return. 


Happy Holidays from the House! @house99 #House99 #HomeToYourNextLook

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The issue which Murphy takes with Ross' article is the sheer hypocrisy as well as the generalisations which she makes. She places every influencer in the same category, when many of them promote noble causes such as LGBT+ charities and organisations, cruelty-free and paraben-free beauty products, health foods, nutrition, sexual health organisations, disability and accessibility rights, chronic pain activists, and more.

Jameela Jamil's i_Weigh movement has become hugely successful, and empowers people to weigh themselves on their overall worth as a person rather than their body mass index. Jamil suffered from an eating disorder for years, and now uses promotion and Instagram to create a unified group of people who value and respect themselves. She also is a major campaigner for banning airbrushing.


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Melanie Murphy claims that every successful creative has the support of brands behind them, and receive freebies. Many of them self-fund their projects, and use the money for other causes, others simply give away any freebies which they receive.

Murphy also points out that just because they gain complimentary products does not mean that those people aren't extremely hardworking. Many influencers balance their life online with their family and a side-job.

"95% of what I show, what I wear, I pay for myself," she claims. Through advertising and word of mouth, companies can use influencers for their branding, but this doesn't undermine the level of thought which goes into choosing which brands to work with.

Murphy works with Always pads to talk openly about periods, Barclays, who sponsor Pride, a show which explores bisexuality, PicMonkey, Wella for hair dyes which work against allergies, Holland and Barrett for cruelty-free health and nutrition products.

Numerous influencers and their agents are hugely picky about who they work with, the brands must make sense for the influencers for them to collaborate with them.

"I'm always so bloody proud of my paid-for content, always. The money these brands pay me enables me to write a novel and work on more artsy things like short films which I invest in myself but don't get money back."

According to the Youtuber, the media wouldn't survive without branding and advertisements. From YouTube ads to websites, podcasts, radio, television, newspapers and magazines, advertising is saturated in our industry.

For Deborah Ross to call followers of influencers 'morons' is entirely unfair, from Melanie's point of view;

"Under-researched drivel such as this which contributes to the negative rhetoric that surrounds bloggers and influencers, thousands of hard-working people. Some of which juggle a family or another job."

Many believe for Ross to declare that influencers have done nothing to merit this lifestyle is flawed and reductive, Murphy herself demonstrates a great engagement because of how she chooses brands to work with;

"I never try sneak anything in, I'm never shady. I am lucky and I'm very grateful, I don't swan around."

Lastly, Murphy places emphasis on the fact that YouTube is a community which supports one another, they collaborate and shout each other out and lift each other up. In the journalism industry, there is minimal collaboration and no support between competing publications;

"You sit and write and you get aid to do that, there was a time where people would scoff at your job and say that that's not a real job. We actually support each other. You're not going to see The Times supporting an article from another publication."


It's International Day of Disabled Persons. This year's theme is “Empowering persons with disabilities and ensuring inclusion and equality.” I think about this every day. Empowerment, inclusion, equality. It's in every story I tell. In every adventure I have. Every relationship I am in has navigated it to some extent. The other day I was talking to a friend who said, "I don't even see you as disabled, you just sit a lot for someone so active.” "I think I know what you mean, but I am disabled, it's not bad to me to be seen as disabled. When people say that, it's like they're saying, in order to accept you, I have to separate you from this thing I have a problem with. 

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She describes the loneliness which perpetuates society, and how YouTube can be used as escapism, or for self-help, for comedy, entertainment, advice or even just to connect;

"A lot of people are lonely and it's a beautiful thing to be able to connect with people through words through a lens. Families are smaller, the Church has collapsed, community has gone to shit. I feel like through my monthly blogs I encourage people to connect with their real-life friends and family"


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As Murphy points out, building a following of thousands or millions doesn't just happen for no reason.

'Detestable freeloaders' aren't just empty vessels of advertisers; they're entertainers, they're singers, actors, writers, comedians, models, creatives, editors, lighting experts, agents and so much more.

Do you agree?

Feature image: teneightymagazine.com

Article by Kate Brayden


We weren't expecting this.

Whilst we are used to seeing Kylie on Youtube, Kendall is a rare sight.

However, she has everyone SHOOK by making a guest appearance on David Dobrik's vlog.


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If you aren't familiar with the genius work of David – you're missing out. 

The 22-year-old has shot to Youtube fame, making millions and videos that are all four minutes 20 seconds long.

David and the Vlog Squad, which includes the likes of Josh Peck and Liza Koshy, generally do a number of pranks and hilarious skits throughout each vlog.


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This is where Kendall Jenner came in. 

Celebrating the 26th birthday of vlog squad member, Zane Hijazi, the supermodel was his big birthday surprise.

David reveals in the video that it was Kendall who reached out to him via a DM on Instagram.

Clearly starstruck, David confessed he was too afraid to open it. 


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The 23-year-old had asked the Youtube creator to be friends.

Cue Kendall and her model/Insta-famous friends such as Kaia Gerber, Charlotte D'alessio and Anastasia Karanikolaou entering the vlog.

It's gonna be hard to top Kendall as a birthday surprise for future vlogs, but we have no doubt that David will pull something ridiculous out of the bag.

Happy watching – they're a joyous four minutes and 20 seconds, jam-packed with party buses and cake.



Three members of a social media travel and adventure collective called High on Life have tragically died in a waterfall incident. 

Ryker Gamble, Alexey Lyakh and Megan Scraper were visiting Shannon Falls in British Columbia when the incident happened. 

According to The Vancouver Sun, Scraper slipped and fell while swimming at the top of Shannon Falls, with Gamble and Lyakh also getting swept away by the falls as they tried to help her.


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The tragic incident has left their friends and families, and their collective 1.6 million followers across social media, devastated. 

The trio were aged 30, 30 and 29 respectively. 

 The High on Life group travel the world together and post videos of their amazing holiday destinations and adventures to Instagram and YouTube. 


A post shared by Alexey – Wanderlust (@wanderlust) on

'High On Life is the attitude to embrace all of life's opportunities with a positive outlook and energy,' reads their Facebook page. 

The group have previously come under fire for promoting unsafe activity, with their social media profiles showing them walking across condemned bridges miles up from the ground, and jumping off balconies into swimming pools. 

The remaining group members have set up a Go-Fund-Me page in the hopes of raising $50,000 to donate to causes close to the trio's hearts. 

'There are truly no words that can be said to ease the pain and the devastation that their families are all going through right now,' they wrote. 

'Our gift to them is to use the money raised to cover the costs of the Celebration of Life that will commemorate all three of these beautiful lives. '



YouTube has well and truly taken over, hasn’t it?  I think a lot of us spend more time in front of YouTube than we do the TV these days – that is, unless you are enough of a genius to have hooked your tablet or laptop up to the telly!

We’ve all witnessed the explosion of beauty ‘gurus’ on YouTube – it’s changed the entire industry. These days, I won’t even look at a product twice without Googling a review, and YouTube videos have a huge part to play in that process.

There’s also a new breed of celebrity as a result of this explosion – the YouTuber! There’s nothing wrong with that in general of course, but it does mean that many of the girls I’ve watched for years have begun to market themselves towards a younger audience in order to build hype. These days, it can be hard to find a straight talker online who just offers trustworthy product reviews – and awesome blending skills are always a plus!

I’ve rounded up three beauty YouTubers you might not have heard of yet. I don’t find any of them overly twee or hyper – sure, they all have personalities, but nothing OTT. Each brings something a little different to the table, but, trust me – they’re all great fun, really helpful and genuinely brilliant at what they do.

Whatever you’re up to this weekend, be prepared to lose a few hours to these babes…

LustreLux’s videos somehow always have the power to make me want to drop everything and slap on the makeup, Drag Race style. This girl loves a heavy look and makes no apologies for it, because she pulls it all off so effortlessly. I can only dream of recreating her work, but I do love trying… pass the glitter!


Rachel Whitehurst is a long-running favourite of mine, because she’s all about beauty without the bullsh*t. I like her not only for her wonderfully sarcastic personality, but also for her fantastic taste in beauty products. The girl knows how to rock a bold lip, and shares my fetish for highlighter – just call us kindred spirits.


Monika Blunder is a celebrity make-up artist who boasts Rosie Huntington Whitely, Jessica Alba and Amanda Seyfried as clients – need I go on? Monica works closely with one of my favourite brands, Laura Mercier – but she doesn’t go for the hard sell, and will often feature cheaper alternatives. If you’re a Lisa Eldridge fan, you’ll adore Monica – her tutorials are really relaxing and easy to follow. 


Deirdre Foley is a history grad, sceptic, wearer of red lipstick and self-confessed 'beauty maniac'. She is also the co-founder of fabulous Irish beauty blog, Viva Adonis