HomeTagsPosts tagged with "style"



 We're getting pretty sick of the dull and dreary weather, so we're looking to our wardrobes to brighten up our day. 

Luckily, Penneys have revealed their upcoming Summer collection, and it's looking pretty cheerful. 

The collection in achingly stylish, with nods to some of the new season's biggest trends. Check out a few of our favourite pieces, coming to a Penneys near you: 

Cropped PU jacket €17.00, Boyfriend Blazer €25.00, Suede Biker Jacket €28.00

White Boots €19.00, Bag €10.00, Yellow Flatforms €14.00 

Blue Striped Dress €16.00, Blue pinafore €18.00, Red Striped Dress €16.00 

Black Oversize Denim Jacket €19.00, Green Stripe Longline Coat €40.00, Yellow Raw Hem Jacket €19.00 

Straw Boater Hat €5.00, Plaid Skirt €13.00, Bag €8.00 

Embroidered Denim Skirt €11.00, Cord Skirt €14.00, Blue Denim Skirt €11.00



When it comes to Instagram fashion pages, it can feel like once you've seen one, you've seen them all.

However, quite a few Irish fashion 'grammers have been catching our eye lately, for their unique styling, distinctive clothing taste and the serious outfit envy they inspire in us. 

Check out these 10 Instagram pages, run by some seriously cool Irish women:

10. Shaylyn Gilheaney


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9.Olivia Jane Coughlan

8. Lauren Bejaoui


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7. Niamh Love Life (Niamh Webb O'Rourke)

6. Nelly Says (Edel Lyons)


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5. The Girl With The Bob (Sinead Watkins)


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4.Jolene Zoe Callaghan 


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3. Freya Broni 


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2. Grainne Binns


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1. Emma Zoey Roche


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Ever since the nineties, we have looked to Britney Spears for style inspiration (and a few faux pas, but we'll ignore them).

Anyway, the vast majority of the time, Britney can be seen wearing things we simply can't afford.



Rebel just for kicks!!!!! 

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The original Princess of pop music uploaded a video montage of herself, dancing around in a number of pink ensembles. 

One of those gorge outfits was actually a satin body con number, from out beautiful friends at PrettyLittleThing.

The best part? It only costs €15, meaning that we can pretty much ALL dress like our teen idol. 


If you fancy treating yourself to this gorgeous little number, click here.

It's available in lime green also, if pink isn't your scene. 



The Beauty Agency is a beauty collective led by renowned makeup artist Leonard Daly and celebrity hair stylist Lydia O’Carroll who are offering a bespoke beauty service and bringing New York fashion chic to private clients around Ireland. 

The Beauty Agency is the perfect choice for any ‘brides to be’ looking for an elegant and timeless look for their big day.

Their talented team members have all worked on a global level with some of the world’s most discerning clients and are experts at tailoring hair and makeup to suit each client’s individual style and features. The Beauty Agency know the power of good hair and makeup.

They don’t believe ‘treating yourself’ to professional beauty services should be reserved solely for special occasions- be it an important business meeting, a new LinkedIn profile photo or a night out on the town, the Beauty Agency have your back!

Leonard, who has over 25 years working in the beauty industry working with luxury brands including Tom Ford, Chanel, Estee lauder and Bobbi Brown, is in constant demand with high profile clients such as Joan Collins, Nathalie Dormer, Rachel Griffiths, Aidan Turner and members of the royal family.

Forever at the frontline of fashion and style trends, he has worked at both London and Paris Fashion weeks and his unique expertise and artistry are evident in his editorial work in British Vogue, IMAGE and Tatler. Leonard’s signature understated style will have you looking like you belong on the pages of Vogue.

Lydia returned home to Dublin from New York where for over a decade she worked the International fashion circuit as a principal stylist under acclaimed session stylists such as Guido creating inspired hair styles for major fashion shows like Victoria Secrets and Alexander McQueen.

With Lydia’s wealth of expertise you can rest assured not a hair will be out of place.

Together Lydia and Leonard want to bring couture hair and make-up to Irish women who want to perfect their style with an elegantly timeless and stunning look.

Fancy learning more about this incredible service? Give the gorgeous folks at The Beauty Agency a shout here



Before this month, you could only rifle through the unique vintage finds curated by Public Romance by visiting the eclectic store on Galway's Abbeygate Street. 

Now, the vintage store has made its way into the 21st century by moving from bricks and mortar to online.

Now vintage lovers across the country can shop the unique stock from the comfort of their own homes. 


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Public Romance is bringing it's brand manifesto with it into the online sphere, offering two different shopping experiences.

'Public Romance offers two unique fashion retail experiences: on the ground floor, a selection of contemporary independent clothing and accessories for women are available, all of which are exclusive to Galway,' reads the PR website

'On the upper floor, Public Romance offers men’s and women's trend-orientated vintage clothing, dating from the 1960's to the 1990's – original Adidas pieces, classic streetwear, customised vintage Levi’s, military, festival outfits, and much more. '


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Both of these individual shopping experiences will be available to online users. 

Whether you're from Galway but miss being able to shop in your local vintage store, or are from across Ireland looking for somewhere new to swap your cash for one-off clothing, we recommend you check it out. 

And just in time for party season too. 




We all like be comfortable on a long haul flight (or a short one ever, idf we're being honest!)

And I challenge you to tell me of a more comfortable shoe than a gloriously fluffy pair of UGG boots.

Well, if you love hitting the airport in a cosy UGG boot, you may want to reconsider ever flying with Qantas Airlines (one of Australia's most popular). 

Joanne Catherall, a singer from The Human League, was recently turned away from a Qantas Airlines business lounge because she was wearing UGGs. 

Apparently, the airline deemed Joanne's UGG boots as 'sleepwear' – which is banned from business and first class lounges.

It all sounds a little extreme, if you ask us. 

Also, does anyone else see the irony in the fact that UGGs are banned from an AUSTRALIAN airline – the birthplace of the UGG brand.

This is also not the first case of an airline attempting to police a woman's attire this year. 

In March of this year, United Airlines made headlines  when they prohibited a young girl from boarding a flight because she did not meet their dress code policy. 

She was wearing leggings… I mean, REALLY? 

What do you think, ladies? Do airlines have a right to dictate what we wear? 



 Gals, Christmas day is immanent, and there is very little time left to order bits and bobs online. 

However, while we may want to just stay in our PJs all day, sometimes leaving the house is a necessity, whether it's to make the pilgrimage to mass or to visit relatives.

Here's 10 festive dresses that look chic, cosy and definitely give you the wiggle room to scoff a second helping of turkey and gravy. 

Embroidered Balloon Sleeve Skater Dress €44.00, Burgundy Keyhole Tie Front Mini Dress €29.99, Grey Marl Sweater Dress €16.09

ASOS Knitted Oversized Dress in Stripe €47.30, Navy feather hem sweater dress €53.00

 Velvet T-Shirt dress €26.00, Black stripe cold shoulder frill shirt dress €60.00, Ring detail shirt dress €35.00

Monki Star And Moon Ruffle Dress €47.30, ASOS ULTIMATE Gingham Smock Dress with Ruffles €23.65



Everyone wants to share a picture-perfect version of their lives online, and we all take inspiration from others – but how far is too far when it comes to copying the perfect picture?

We've discussed the phenomenon of bloggers copying other bloggers before here at SHEmazing HQ, but this latest instance out of the US has captured the imaginations of the masses. 

Chicago-based blogger Jenn Lake took to her blog to accuse a fellow Instgrammer of using her social media like a 'template.'


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Taking to her blog at Style Charade, Lake posted a lengthy article on what do do when you're being copied on Instagram. 

In the piece, the blogger doesn't name names, but highlights that a number of her followers have brought a particular unnamed account to her attention over the years. 

'Beyond being fed up (and copying being straight-up wrong), Instagram is a business,' she wrote.

'I wholeheartedly believe that there’s room for everyone to have success in the industry, but the challenge comes when an individual does so by replicating another person’s content.'

'By doing so, they dilute the other person’s brand, and, in the end, it hurts their business.'

Lake alleges that this type of imitation robs her brand financially, as sponsorships may go to the copy-cat, or companies may want them to work together on a sponsored campaign due to the similarities in their content. 


A post shared by Jenn Lake (@jenniferlake) on

While she specifically does not name anyone in the post, it is widely speculated that she is referring to fellow Chicago-based influencer Rosie Clayton, according to Chicago Mag

Clayton vehemently denies the allegations, telling Chicago Mag that 'because I have less followers it looks like I’m the one copying.'

Clayton pointed out to the publication that her clothing and locations are not uniquely accessible to Lake, and that many women have a similar style. 


A post shared by r o s i e c l a y t o n (@rclayton) on

The pair are two of Chicago's top influencers, with Lake boasting over 150,000 Instagram followers, and Clayton having over 119,000 followers. 

After scouring their feeds, it's clear that the pair share a passion for feminine fashion and punchy backgrounds. 

Could it be coincidence or a case of a copycat?

Feature image: Instagram / jenniferlake / rclayton



Black Friday was epic and everything, but we're so over sales. 

Thankfully, Zara has just dropped their brand new collection, and it's perfect for the winter season. 

From colourful faux furs to statement mini-skirts, we're sorted for the Christmas party season.  

Leopard print top €39.95, Glitter fringed jacket €59.95, Faux leather cap €15.95, Leopard print skirt €39.95

Fringed trousers €59.95, Heels €69.95

Bodysuit €49.95, Pearl studded skirt €29.95. Sequin skirt €69.95, Dress €49.95

Runners €49.95, Pearl embellished hoodie €29.95, Faux leather shorts €19.95, Neon faux fur coat €99.95



The weekend is finally upon us, so it's time to hit the town. 

And, you can't even use the "I've nothing to wear" excuse not to head out, because we've put together a selection of gorge style pieces that are available in store right now, so hop on that bus to town and do some last minute shopping.


Earrings €12.99

Glitter top €7.99

Red boots €34.99

Vinyl skirt €22.99

 River Island

Red frill bandeau top €45.00

Turban hat €17.00

Leather skirt €43.00

Pink ruffle dress €75.00


Red biker jacket €17.00

Clutch €8.00

Skirt €14.00

Heels €19.00


Plaid skirt €44.00

Skater dress €50.00

MOTO denim jacket €60.00

Pink heels €50.00


Black kimono top €24.99

Silver minidress €24.99

Red velvet minidress €24.99

Heels €24.74



Saturday night is always a mad one, and no matter where you're heading out to, the struggle is real when it comes to choosing a snazzy ensemble. 

Luckily, the shops are open late on Saturday, so here's a few bits that are in stores at the moment to rescue you from your outfit woes.

From lace-up details to gorge heels, these bits are worthy of a night on the town. 


Dress €107.00

Denim skirt €45.00

Pink skirt €45.00

Red mules €73.00


Dress €18.00

Sequin top €10.00

Skirt €12.00

Heels €16.00


Jumpsuit €38.99

 Heels €59.99

Pink faux fur coat €39.99

Blue dress €18.49


Feathered dress €52.00

Yellow jumper €80.00

Red skirt €44.00

Dress €68.00


Dress €35.99

Jumper €35.99

Velvet backpack €29.99

Turtleneck top €15.99

Image result for nothing to wear

The nothing-to-wear problem has just been solved! 

Let the cocktails commence. 




Celebrity style is one of our favourite sources of inspiration when it comes to styling our own fashion friendly looks. 

With party season upon us, we're checking in on what the celebs are donning on their nights out to inspire our own sartorial choices. 

Little Mix member Leigh-Anne looked picture perfect when out for a night on the tiles this week.

The stunning songstress opted for a very festive two-piece, complete with tassels. 

The co-ord was sequin-heavy, with an on trend waffle-mesh top and high neckline. 


Pretty Little Thing co-ord €135.00

The Little Mixer was spotted donning this look while out and about in Dublin, after the quadrant performed to a sold out crowd in the 3Arena. 

The piece is from Pretty Little Thing, and comes in at €135.00 for the set or €67.50 each as separates. 

We'll be adding silver heels and heading out the door to party the night away.