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designated driver

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Coca-Cola is bringing back its hugely successful Designated Driver campaign this year in order to encourage the nation to give the 'Gift of a Lift this' December.

The campaign will offer free soft drinks to any drivers who stay sober to bring their loved ones home safely throughout Christmas; what a fab way to motivate us.

The Road Safety Authority and Coca-Cola HBC Ireland are joining forces to keep our roads safe, especially during a time where the pubs are full of people celebrating the season.

Over the last 14 years, over €7 million has been invested by Coca-Cola into the campaign to promote road safety, and have rewarded countless Christmas heroes who helped their friends and families get to where they needed to go.

The role of the Designated Driver can be a tedious one, but it's never worth the alternative. Getting yourself and your close friends and family home is the perfect way to give to them this Christmas.

An Garda Síochána, the Road Safety Authority and Drinkaware are all supporters of the campaign, which has local and national heroes such as GAA stars as its representatives.

Minister for Transport, Tourism and Sport Shane Ross said;

“For many people, December will be a month of celebration; the way to ensure that the season remains festive is to plan ahead…so please, don’t drink and drive, instead travel with a designated driver and ensure you and your loved ones all get to 2019 safely.”

Any Designated Drivers can visit www.DesignatedDriver.ie to download a voucher for two free soft drinks, which can be presented at over 1000 pubs across Ireland. Otherwise they can simply make themselves known to bar staff.

I can think of a good few people who will be wanting the 'Gift of a Lift' this year, that's for sure.

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Christmas is all about giving back, and this year it's all about celebrating the real unsung heroes of the festive season – the designated drivers.

The good folk at Coca-Cola are encouraging the people of Ireland to stay sober on nights out and give the 'Gift of a Lift' this Christmas to ensure everyone gets home safely.

What better way to show your love and appreciation for family and friends than by offering the 'gift of a lift', so they enjoy all the fun of Christmas and get home hassle-free?

In support of these selfless designated drivers, Coca-Cola will once again offer two free drinks at participating bars across the Ireland and Northern Ireland.

Choose from the Coca-Cola range or a 'Coketail' – an exciting non-alcoholic drink created especially for those giving the 'gift of a lift' this Christmas.

With digital vouchers that can be stored on smartphones, it's now easier than ever to claim your well-deserved treat.

Vouchers are available by free texting Coca-Cola to 50015 in the Republic of Ireland and 80800 in Northern Ireland.

Designated drivers can also scan the QR code displayed in participating bars and restaurants across the island.

For more information visit designateddriver.ie.

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