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Penneys are celebrating 50 years of affordable fashion with Irish influencer Suzanne Jackson, and we couldn't be happier about it.

The giant brand are shaking it up with the award-winning blogger and businesswoman for their A/W 2019 campaign.

Suzanne was picked for the 'Primark 50' campaign due to her established Penneys relationship over the last few years, regularly sporting the brand's fashion pieces on her Instagram.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by(@sosueme_ie) on

The blogger is modelling the 1970s-style collection, which sees gorgeous prints, bold patterns and classic heritage checks showed off in the range.

Suzanne chose her look from the latest A/W19 campaign, modelling the classic tan PU leather trousers and patterned blouse paired with a camel coat on her social media.

Another of her favourite outfits was the chunky roll neck Aran knit worn under a fitted check blazer; perfect for a powerful businesswoman like herself. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@sosueme_ie) on

Speaking about appearing in the 'Primark 50' campaign, Sue explained, “to be asked to be a part of such a huge campaign for 'Primark 50' was an absolute pinch-me moment.

"I have been a loyal Penneys customer since I was a teenager and have worked with them collaboratively on fashion as well as my own beauty products that are stocked in their beauty department," she continued.

"Primark is so relatable to everyone; there's something for everyone of all tastes, all styles and all budgets. They have been a massive supporter of mine along my journey, and I want to say, ‘Thank you Primark for always believing in me. I really look forward to our continued success together'.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@sophiehannah) on

As part of the 'Primark 50' celebrations, Suzanne’s mantra, “No one is you, and that is your power”, will appear in the window alongside the blogger showing off the new range.

The A/W19 range features neutral shades to suit every skin tone, twinsets and tailoring in coffee-coloured tan, chocolate brown and creamy mocha colours.

15 well-known content creators were chosen to appear in the latest window, including Sophie Hannah Richardson from the UK, Adja Sitar from Slovenia and founder of SB.TV Jamal Edwards.

Check out Suzanne Jackon's favourite looks in Penneys stores now. Happy 50th birthday, Primark. We can't resist you.

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Primark have released a special new collection to celebrate the autumn season, and it really allows your style to…bloom *winks*.

rose flirt GIF by Lil Yachty

Who said roses can only be the theme of Valentine's Day? Primark are going above and beyond to prove that rose patterns can be worn at any time of the year, including Autum/Winter '19.

The rose print collection focuses on femininity, with soft frills, vibrant reds and bussy bow necklines. We can't think of anything better to fit into our autumn wardrobes, especially with these low prices.

First up, Primark's rose print full-length dress with a cinched waistline priced at just €25:

Primark, €25

What a look. You'll be the centre of attention in any room with a bold colour choice like this one.

Next up- Primark's floral rose print blouse in deep red for only €15;

Primark, €15

The frilled sleeves and shoulders really add to the chic vibes this blouse is giving off. The pussy bow neckline is an added feminine touch.

The next skirt has a colour change from the deep reds of the previous two items, if you want more of a springtime look;

Primark, €18

Did you really think they'd only offer you one type of rose print blouse? Hell no.

Primark's petal blouse with cream colouring really makes the red pop in this final piece. From the frills on the shoulders and sleeves to the collarbone neckline; you really can't get more glamorous.

Primark, €15

The whole collection has a maximum price of €25, so what are you waiting for? Stay rosy this autumn. The rose print range is out now in all Primark stores.

the room flirting GIF by Tommy Wiseau

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Every time Primark whip out a brand new Disney collection, we end up getting far too excited and buying the entire shop. It's just irresistable.

We constantly proclaim that the retailer has topped themselves with each new range, but the latest one has to be our favourite. 

The drop of the brand's goodies to celebrate the future release of Disney's live-action reboot of Mulan is possibly the most bangin' collection we've ever laid eyes on.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark Home (@primark.home) on

Primark's Dumbo and The Lion King collaborations had us fainting with the sheer excellence of it all, but Mulan has our hearts. 

From a giant tea mug (the only size we could ever want) cushions and bed spreads to tea pots and fluffy-as-f*ck throws, we want it all in our lives ASAP.

Primark recently dropped a Winnie the Pooh collection and Mickey the Mouse goodies to celebrate the character's 90th birthday, as well as Snow White treats.

Primark x Mulan mug: €7
Primark x Mulan single bedding: €17
Primark x Mulan cushion: €8
Primark x Mulan tea pot: €13.20 (£12)

The affordable price range for the Mulan collection won't be a surprise to any Primark fans.

The Mulan cushion comes in at just €8, their gorgeous single bedding costs €17, and the coveted mug offers the sweet deal of €7. *Wipes away tears* It's just so perfect.

Head down to your local store to nab the goodies before they're gone. Get down to business if you want to defeat the Huns, gals.

walt disney GIF

Feature image: Instagram/@speculativechic

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With the rise of eco-consciousness, it's no surprise that certain popular brands are catching up to the importance of sustainable materials.

Primark's homewear ranges are always ones to watch, but their latest collection featuring 100 percent sustainable cotton has us racing down to the store.

A fresh set of bedding can be the pinnacle of bedroom relaxation, and their latest range is perfect for your bed-time oasis of calm.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@primark.home) on

Primark have taken inspiration from refined Nordic interiors, creating a selection of soft Scandinavian greys and crisp white linens for the ideal minimalistic home.

The range serves as the perfect base for colour blocking with your favourite colours. The fresh, spa-worthy sustainable towels add to the theme, and are only €9 each.

Small wire basket €4, large basket €6
Image: Primark Home

Primark's reusable cup is just €6, for those of you who no longer want to waste cardboard takeaway coffee/tea cups.

The rise in popularity of Keep Cups are most likely contributing to brands like Primark focusing on reusable homewear features.

Image: Primark Home

Their gorgeous striped duvet cover single set comes in at the affordable price of €11, the double is just €16 while the king is €20.

Utilising sustainable materials such as cotton rather than microplastics of synthetic materials (polyester) can do wonders for the environment. 

Supporting brands like Primark in their quest to reduce harmful materials is hugely important, and the affordability can't be denied. Why not head down and check out the latest range before it sells out? 

Feature image: Instagram/@primark.home

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Penneys' latest collection is literally out of this world. Seeing as it's the 50th anniversary of Apollo 11's ground-breaking moon landing, why don't we commemorate the achievement through fashion?

The brand's latest collaboration with NASA is a long line of urban-inspired casual clothes and accessories which incorporates the famous logo onto various trendy designs.

Loungewear and camouflage print plays a major role, and the collection intends to pay homage to the amazing space agency. We're loving the impressive range, as well as the low prices.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by(@primark) on

Whether you're an aspiring astronaut who can't get enough of sci-fi flicks and astrophysics, or else you're just a slave to fashion, this range is 100 percent for you.

Galaxy greys and cosmic reds merge across tops, windbreakers and shorts to bring an inspirational take on space, and matching water bottles, bags, travel pillows and notebooks are available for those long journeys to outer space.

Penneys 'Apollo 11-inspired apparel joins other brands celebrating the historic launch and moon landing, except it's affordable AF.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@primark) on

Grey co-ordinating sets give a subtle nod to NASA, featuring black and white patterns reminiscent of the moon's uneven texture. Penneys are taking space print to another level…

The Penneys x NASA collaboration is available in-store now, compiled of 20 products featuring menswear, womenswear and stationary.

Prices range from €9 to €25, so you won't be sprinting to the bank in a space suit last minute to request a loan. Take a peek at some of our faves from the range below;

Penneys x NASA Black T-Shirt, €8
Penneys x NASA Black Bag, €14
Penneys x NASA Hoodie, €14
Penneys x NASA White Long-Sleeved Top, €10 and Camo Jacket, €25
Penneys x NASA Mug, €3.50

Feature image: Primark/PR Shots

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Getting a decent mascara is one of those annoying problems that everyone deals with.

Mascara is so important because it completes a look, it opens the eyes and well, it's pretty much always top of the list when it comes to desert island beauty staples.

So when a mascara comes along that is also a bargain, we fall completely in love. 

That's where Primark's latest collection of fab mascaras come in.

Eagle-eyed beauty lovers copped that their wands and brushes looked exactly like the Better than Sex by Too Faced ones.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark Beauty (@primark.beauty) on

They will set you back 23 quid while the Primark ones are three euros.

So, a dupe at a fraction of the price sounds great but is the Primark version any good?

First up, the line of mascaras includes Aqua Lash, Fake It, Dramatic Lash, False Lash, and 3D Lash.

We tried Fake It and were pleasantly surprised by it.

All we want from mascaras is that it's not too clumpy and that we don't have to reapply it regularly.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark Beauty (@primark.beauty) on

Fake It was applied in the morning while getting ready for work.

The brush is small and coats the eyelashes with enough product that makes it look like they've just been tinted. 

If you're the kind of person that wants a fuller lash-look, this one isn't for you – it had to be applied several times before there was a thick enough layer on the lash.

Once it was applied though, it only needed to be topped up after a few hours. 

For the price tag and the similarity to Better than Sex by Too Faced, it's definitely worth it. 

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Popping into Penneys is never a singular activity – you attempt to venture into it's hallowed halls for just one thing you need, be it bobby pins, tights or makeup rounds, but end up leaving laden down with their signature brown paper bags.

There is always a fabulous coat that catches the eye, or a cheap as chips piece of jewellery that elevates all of our outfits. 

One thing we also end up stocking up on in Penneys is socks – and with April Fools Day upon us, Penneys decided to treat us to a little sock-related prank. 

Posting to the Primark Instagram, the bargain brand uploaded a sun rise snap of a Primark branded vending machine perched by a wall in Temple Bar. You can spot the corner of The Temple Bar pub in the background as an early morning riser strolls by on his way to work just out of frame. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

Clicking through the carousel of images, the blue machines can be spotted by European landmarks like Big Ben in London and Paris' Eiffel Tower. There are also shots of the machines sitting on sunny Italian streets and surveying the New York skyline – all under the very relatable hashtag #IOnlyCameInForSocks. 

'Have you spotted something bold and blue in your capital city yet?' reads the caption. 

'We can officially reveal our latest innovation; the Primark sock vending machine, providing you with the essentials when you need them most'

The machines are stuffed chock-a-block with rolls of handy socks (no fluffy ones, sadly) and honestly, we had a thrill of excitement after laying eyes on the machines. 

While we would honestly LOVE if 'Primark essentials' vending machines existed (how handy if you laddered your tights on a night out or needed an emergency pot of eyelash glue) this is simple a well-photoshopped prank. 

Clearly, it's a great idea though, as many in the comments section lamented the fact that it's a prank. 

'That would have been actually awesome as I mostly come in for the socks,' commented one. 

'I would love this machine,' said another. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

However some fans thought it might just be true: 'Are these anywhere in Glasgow?' wrote another. 

Imagine if Penneys made these vending machines in time for festival season?

We would have the stuffed with cans of dry shampoo, socks of all assortments and power banks for our dying devices – and maybe a spare top or two.

Anyone want to start a petition for Penneys to make these a real thing?

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Primark are well-known for their affordable lingerie collections, but we have fallen head-over-heels in love with their latest Valentine's Day collection.

Featuring red lace cut-out bodys, lace thongs and matching bra sets, not to mention silk pyjamas and robes, you're in for a TREAT.

The vibrant red floral theme has stopped our hearts, we have got to get ourselves down to the nearest store to grab them before they're gone.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

Prices are starting at just €4.50, so you won't have to fret over sky-high costs of possessing such saucy lingerie.

You deserve to feel sexy all the time, but especially on the most romantic day of the year, right?

Labelled as a "match made in heaven", the collection features all types of nightwear, including pyjamas, camisoles and kimonos. SWOON.

Their website tells customers to: “Treat yourself to a lil’ gift ‘to you, from you’ and unwind in our new ivory lingerie, lace bodies, and nightwear range."

“The kimono sleeved dressing gown is about to become your new BFF, for early morning coffees at home, and pre night out prep sessions alike."

Don't mind if we do…At this low price, who could blame us for buying the entire shop?

Image: www.prshots.com
Pink lace bra: €12
Matching pink lace thong: €5
Pale blue Maximise diamanté bra: €10
Pale blue diamanté 2-pack lace thongs: €10

We're especially in adoration of the pale blue lace corset bra, I mean imagine how GREAT you'd look as a stunning Marie Antoinette?

The hugely popular store is also selling gifts for the big day of love, with candles, cushions, mugs and 'love vouchers' for your chosen one.

You'll have hearts racing in no time with these products. The collections are available in stores now, hurry down before February 14.

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Judging by the less than ideal weather we're having, winter has officially reared it's head.

That means more layers, chunky boots, and, best of all, new cosy jackets. 

Check out a few of our faves that will keep you toasty while slaying on the 'gram. 

Weekday Short Colour Block Padded Jacket €110.60 

Pull&Bear double breasted coat in check €124.41 

Faux shearling bomber jacket €19.99 

Na-kd big collar teddy coat in off white €124.43 

The Ragged Priest mixed check blazer with chain detail €110.60 

COLLUSION Unisex quilted satin bomber in gold €62.21 

Puffer jacket with hood €19.99 

Penneys Blush Teddy Crombie Coat €35.00 

Pale Blue Curly Faux Fur Bomber Jacket €49.99 

Black Colour Block Windbreaker €29.99

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Irish beauty entrepreneur Suzanne Jackson has revealed she is adding a FULL lipstick collection to her brand SoSu by SJ.

The make-up mogul revealed on her Instagram account yesterday that she's been working on a signature lipstick range, launching next month.

She captioned the video;

"Can you deal?! Full lipstick collection coming soon. You asked, we listened! Lipsticks, liners and glosses! Launching in Feb! More details soon! Who’s excited?"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Suzanne Jackson already has a hugely extensive beauty product collection; her false eyelash range, contour palettes, highlighter kits and eyeshadow palettes have caused a frenzy.

After creating a successful business through blogging, Jackson turned her talents to cosmetics, creating SOSU by SJ.

Despite her brand being only two years old, it's already stocked by major retailers such as Boohoo, Primary and PrettyLittleThing all over Europe.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Celebrity MUA fans of the expanding brand include Emma McVey, Lauren Pope, Chloe Lloyd, Jelena Peric, Megan McKenna and Khinda Hawari.

The recent eyeshadow palette collaboration of SOSUbySJ x Keilidh was massively popular, and we're sure the new lipstick range will generate a similar reaction.

Roll on February, we NEED those gorgeous lip colours ASAP.

Feature image: VIP Magazine

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It happens every year.

We get our spy gear ready, complete with night vision goggles, Google maps and  snacks, of course. We buckle ourselves up for our long-awaited search, the hunt for that jaw-dropping, glamorous, PERFECT….

Winter coat.

Every woman needs a casual must-have jacket for the chilly season, and Penney's have DELIVERED, with a snakeskin cherry on top.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

Snakeskin is absolutely everywhere right now, most likely due to Taylor Swift's iconic Reputation album and added snake theme for her immense world tour.

Animal print is the ideal way to make a statement.

You want to be the first person noticed in the Christmas decorated rooms, and the way to do this is by nabbing the most stunning coat in the fashion business.

This puffer jacket is cosy AF, not to mention cheap.

Penneys, €30

At €30, just think how much cash dollah you're saving for your Christmas shopping.

You can accomplish just about anything in the right coat, we would like to take this opportunity to thank Penneys for keeping us warm without robbing our bank balance of it's dignity.

Say thank u, next to the cold this season, fashion has saved you.

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We already know Cole Sprouse is a triple threat: he’s hot, talented, and he’s an amazing boyfriend.

And we swooned when he stepped on the Riverdale screen as Jughead Jones.

Now, Cole is showing off another one of his skills as he takes on the role of fashion photographer.

Photo credit: Primark

He has teamed up with Primark to create a ‘thrilling cinematic narrative’ as part of their Spring/Summer 2019 line.

A series of 17 images showcases the season’s women’s and men’s collections with a captivating outlaw vision.

It’s shot on-location in California on the sun-drenched grounds of a 1950’s style gas station and motel – a road-stop off the empty, open highway.

The vintage, deserted locations coincide with the collections wild and free vibes, featuring supercharged colour and bold prints.

Asymmetric satin skirts, gem-dripped fishnet dresses and bodycon rompers in orange leopard print are mismatched perfectly.

Safari and rave converge in key looks: a relaxed linen suit is layered with pink cycling shorts and metallic jackets; a subdued trench is slipped on over a brash neon fishnet dress, while a jumpsuit is zipped to the waist to reveal dip-dye tees and bleached denim.

Bold neon accessories and loungewear crank up the volume to the max, while accessories like raffia handbags and wooden bangles add an earthy feel.  

We LOVE the line’s retro look with an eclectic twist.

And they are affordable as ever with Primark’s trademark inexpensive prices.

To see the rest of Cole's stunning photos of the new collection, visit the SS19 website.

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