HomeTagsPosts tagged with "SoSueMe"



Irish beauty entrepreneur Suzanne Jackson has revealed she is adding a FULL lipstick collection to her brand SoSu by SJ.

The make-up mogul revealed on her Instagram account yesterday that she's been working on a signature lipstick range, launching next month.

She captioned the video;

"Can you deal?! Full lipstick collection coming soon. You asked, we listened! Lipsticks, liners and glosses! Launching in Feb! More details soon! Who’s excited?"


A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Suzanne Jackson already has a hugely extensive beauty product collection; her false eyelash range, contour palettes, highlighter kits and eyeshadow palettes have caused a frenzy.

After creating a successful business through blogging, Jackson turned her talents to cosmetics, creating SOSU by SJ.

Despite her brand being only two years old, it's already stocked by major retailers such as Boohoo, Primary and PrettyLittleThing all over Europe.


A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Celebrity MUA fans of the expanding brand include Emma McVey, Lauren Pope, Chloe Lloyd, Jelena Peric, Megan McKenna and Khinda Hawari.

The recent eyeshadow palette collaboration of SOSUbySJ x Keilidh was massively popular, and we're sure the new lipstick range will generate a similar reaction.

Roll on February, we NEED those gorgeous lip colours ASAP.

Feature image: VIP Magazine


SoSueMe has announced her collab with Keilidh Cashell and we couldn’t be happier.

The beauty blogger shared the news on Insta and hinted at some “insane” pieces.

“Creating product with this QUEEN was the dream!” she wrote.

“Not only is she so inspiring, the ultimate perfectionist, she’s a work horse… my kinda gal!


A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

“I’m so excited for you all to see SOSUbySJ x Keilidh piece collection! It’s INSANE!!! Any ideas what’s coming?”

The three piece collection is said to be absolutely amazing.

Keilidh talks about the collab on her Insta as well, sharing a sexy video hinting at fab smokey-eye sparkles and stunning lip colours.

At the end of the video, it breaks off into a hilarious interview with the Youtuber as she asks: “Am I done trying to be sexy?”


A post shared by KEILIDH•CASHELL (@keilidhmua) on

This is why we love her!

She went on to say that she is equally excited as she is nervous about the collection's debut.

“I know you guys are gonna absolutely love it,” she said.

The first piece will be announced on Monday, the second on Tuesday, and the final on Wednesday November 7 – the same day all three go on presale.


A post shared by KEILIDH•CASHELL (@keilidhmua) on

No one has been able to guess what the products are just yet and SoSueMe has been trying to incentivise fans.

“To those who guess all three products right, I’ll choose two people and send you both the entire collection,” she said.

So make sure to make your guesses in the comments of her Insta post.

We can’t wait to see what the beauty gurus have created!


Calling all beauty queens! So Sue Me is launching a pop up shop in Dublin and we’re freaking out.

The popular blogger Suzanne Jackson announced the news on her makeup line’s Instagram today.


A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

SOSUbySJ featured all the details of the store’s opening on their story.

It will open on Wednesday the 24th of October in the Penny’s on Mary Street.

Make sure to get there early, for it opens at 8:30am and we can count on a line forming.

Not only will you be able to buy all their SOSUbySJ products, but they will have professional makeup artists present as well.

They will have six of Dublin’s finest artists performing makeup services for customers in attendance.

It will be the perfect opportunity to pick some sparkly autumn-coloured shadows or Dripping Gold tan to complete your Halloween look.


A post shared by SOSU By SJ (@sosu_bysuzannejackson) on

(Because how pale our winter legs are is not supposed to be the most frightening part of our costume).

The award-winning beauty brand has also debuted a new line of false eyelashes called 7 Deadly Sins that fans can’t stop lusting after.


A post shared by SOSU By SJ (@sosu_bysuzannejackson) on

So make sure to stop by the pop up shop on Wednesday to grab a few products and become the envy of all your friends.

You won’t be disappointed!


Suzanne Jackson is no stranger to launching some of Ireland’s most highly coveted beauty products, and her latest endeavour is no different. 

The social media influencer turned makeup mogul had teamed up with pal Lauren Pope to create what is bound to be a sell-out line of lashes. 

The first faux mink addition to her already extensive eyelash collection, the range collaborated on by both Suzanne and Lauren features three distinct styles. 


A post shared by SOSU By SJ (@sosu_bysuzannejackson) on

Each style strives to make the most of every eye shape, with Lauren citing her own difficulties with creating an open eyed look on her self-proclaimed ‘smaller eyes’ as inspiration for the range.

The products, called #Boss, #Slay and #Queen respectively, were named as such to empower women and remind them that they are, in fact, an embodiment of all three. 

#Boss is a stand out, which both Lauren and Sue say are their favourite style. 


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The lashes are the perfect volume for a dramatic night out look while still being wearable for day time.

Meanwhile, #Slay and #Queen win beauty points for being the finishing touch to both a red carpet style look and creating the elongated cat eye shape Lauren is known for creating in her own night time beauty look.

The collection launches exclusively in ALL Penneys this Wednesday, and will be priced at a slightly higher €10.00 compared to the rest of SoSubySJ’s lashes. 

See you in the queue. 


Suzanne Jackson has broken her silence following the recent controversy surrounding the authenticity Irish bloggers.

Earlier this month, anonymous Instagram account @bullshitcallerouter accused some of Ireland's top influencers of misleading their followers through the use of filters and photoshop.

The page, which attracted thousands of followers overnight, caused quite the stir online and prompted a number of influencers to rally together to create a campaign against online bullying.

In an emotional statement posted to Instagram last night, Suzanne said she felt compelled to address the issue after she and her family were left distressed after false accusations began appearing online.

"I am a firm believer in remaining positive and not letting myself be affected by negativity," the statement begins.


Hey guys, I am a firm believer in remaining positive and not letting myself be affected by negativity. On this occasion, I feel I have to speak out for myself and reassure you, the true, supportive caring followers, that a lot of what is been written and posted online is untrue. Unfortunately being in the public eye, it has its ups and downs which I accept. You take the good with the bad. But I will not allow people to force untrue information onto my followers. It’s not only extremely upsetting for me but also my family and team. I love knowing that I inspire people daily and for that reason I want to share with you that sometimes the testing situations will arise. And like me, you have to power through. Thank you to those who believe in me, my products and brands. Sue x

A post shared by Suzanne Jackson (@sosueme_ie) on

"On this occasion, I feel I have to speak out for myself and reassure you, the true, supportive caring followers, that a lot of what is been written or posted online is untrue.

"Unfortunately being in the public eye, it has its ups and downs which I accept. You take the good with the bad. But I will not allow people to force untrue information onto my followers. It’s not only extremely upsetting for me but also my family and team."


A post shared by Suzanne Jackson (@sosueme_ie) on

Known to her followers as SoSueMe, the beauty and lifestyle blogger thanked her loyal supporters for their kind messages over the past few weeks.

"I love knowing that I inspire people daily and for that reason I want to share with you that sometimes the testing situations will arise.

"And like me, you have to power through. Thank you to those who believe in me, my products and brands."

The response to the heartfelt post has been largely positive so far with many users taking the opportunity to offer messages of support for the online star.



She already has a best-selling range of nail polishes, as well as a mega-hit contour palette.

And now – finally – Suzanne Jackson has released strip lashes, so (fingers crossed!) we can get the blogger’s gorgeously full look ourselves.

Yes, under the SOSU brand, the 31-year-old Dubliner has created not one but TWO lash collections – Human Hair Lashes, which boasts eight different varieties, and 3D Luxury Silk Lashes, of which there are four different types.  

The Human Hair lashes (€5.95 per set) are lightweight, of premium quality and enable beauty lovers to create quick and easy everyday looks.

While the 3D Luxury Silk Lashes are notably more costly at €19.95 a pair, they come in more dramatic designs and, once cared for, can be reused up to 20 times.

Speaking of her new venture, Suzanne said: “The initial SOSU Lash journey began three years ago but for me the range had to be perfect – a premium lash collection offering plenty of choice and catering for everyone.”

According to sosu.ie, the Ella, Gigi and Katie lashes – all of which are from the Human Hair collection – are already sold out.

Currently, the other nine lash styles are still available online.

SOSU Human Hair Lashes cost €5.95 and SOSU 3D Luxury Silk Lashes retail at €19.95.  SOSU Lashes are available from selected pharmacies nationwide and www.sosu.ie.


Do you always struggle finding a nail polish that actually stays in place for a full day? 

We do too. 

That's why we were so excited when Suzanne Jackson launched SOSU nail polish range earlier this year. 

The innovative gel nail polish means you can achieve salon-worthy nails in the comfort of your own home – and for a fraction of the price. Score!

All polishes also include a brand new brush for an even easier application which means the polish can be applied in one easy action, for a longer-lasting, chip-free colour. 

Ms Jackson launched 25 colours in her first collection and this season she has added eight luxurious new colours to the range. 

Suzanne reveals that the application is an easy process if you follow a few simple steps:

"Make sure your nails are shaped, filed and buffed before applying any polish.

"Then apply one thin layer of SOSU base coat, two thin layers of a SOSU colour of your choice followed by a thin layer of SOSU top coat, allowing each coat to dry before applying the next!"

"The formulations in the SOSU base and top coat helps to protect the nails and also forms the gel-like, non-chip finish which means the polish can last for up to four to seven days before having to reapply."

The new A/W collection colours are available from pharmacies nationwide, Penneys stores and selected nail salons now. 

All polishes are priced at a wholly reasonable €7.99, and if they're anything like her last collection, you better be quick before they all sell out.


Suzanne Jackson keeps more than a million readers totally absorbed with her beauty blog, SoSueMe – but her seemingly fabulous lifestyle garners plenty of attention too. 

Not that it's all fun and games; when we exclusively spoke to Suzanne last month, she was eager to clear a few things up. 

“People are often surprised by the hours a blogger works,” she admitted.

“They just see the Instagram pictures and the Facebook posts and they think you have the easiest life imaginable, but it’s not like that.”

Still, now that she has two best-selling books, not to mention a gel nail polish collection (a €100 hamper of which you can win with SHEmazing!) to her name, we reckon Suzanne's earned the right to a time-out every now-and-again.

In fact, we love the 30-year-old Dubliner's work-hard-play-hard mantra.

After all, if five years (her first SoSueMe.ie post published in July 2010) of risk-taking, packed schedules, unforgiving deadlines, and long hours doesn't merit a couple of days on a sun-lounger, there's probably little hope for the rest of us. 

That, and by jetting off abroad, we then get to gawk at her holiday snaps. Everyone's a winner!

Interestingly, the former beauty therapist has now added a travel section to her blog… And, yes the posts are seriously envy-inducing. 

So, with summer holidays fast approaching, let’s get some destination and fashion inspiration from three of Suzanne’s most recent, fabulous trips away.


Marbella, Spain

While she hasn’t blogged about it just yet, from Suzanne’s recent Facebook and Instagram pics, it looks as if she’s currently sunning herself in her favourite holiday destination of Marbella.

Best for… Pools, pools, pools! If you love getting glammed up in a one-piece and sipping cocktails, Marbella is definitely the place for you. In particular, Suzanne seems to spend a lot of vacation time at the Ocean Club. And, if you are looking for some nightlife on your trip, the ever-popular Puerto Banus is just a taxi ride away.

What she wore… 


St. Vincent, Caribbean

Last month, Suzanne went to the stunning island of St. Vincent in the Caribbean with her long-term boyfriend, Dylan. After previously seeing the beautiful shots of Michelle Keegan and Mark Wright’s own holiday there, Suzanne knew it would be the perfect location for a romantic couple’s holiday.

Best for… total relaxation! The white sand and crystal-clear sea in Suzanne’s photos had us sufficiently jealous. The pair went on sunset cruises, chilled by the pool and relaxed on the beach. St. Vincent also seems like a great place to enjoy amazing all-inclusive food and cocktails. Sounds like a trip to paradise, actually.

What she wore…



Texas, USA

In April, Suzanne headed to Dallas to attend a blogger conference with RewardStyle. Although it was technically work, it also looked like an incredible trip and it seems that Suzanne was able to enjoy a little down-time.

Best for… their hotels, by the sounds of things. You can check out her stunning hotel room on her vlog of the trip. Suzanne furthermore attended stunning rooftop parties and the restaurants sounded totally fab.

What she wore…



With her monthly readership figures sitting comfortably around the seven-digit mark, Suzanne Jackson’s status as Ireland’s top blogger is certainly secure. But, as she exclusively reveals to SHEmazing!, the 30-year-old “wasn’t an A-student in school, not by a long shot,” but she adds that she never did anything half-heartedly either.

Indeed, she attributes her sky-high profile to one thing: passion: “Blogging is one of those things that you have to love and enjoy,” she says. “Otherwise you just wont commit to it and give it the attention it deserves.”

And aside from heaps of passion, the young businesswoman has had to really master the art of multi-tasking: after all, theres a steady stream of blog posts to be penned, and hosting gigs to front, not to mention emails to be answered, and meetings to attend.

She smiles as she recalls recently frantically typing up her column for The Sun in the passenger seat of her car while her boyfriend, Dylan, drove her to a job. “Readers don’t see that side of the business,” she laughs.

“Some think being a fashion and beauty blogger is all about shopping for clothes and trying out new makeup. If only! My day involves a lot of long hours in front of a computer.”

Incredibly, this July marks the five-year anniversary since Suzanne uploaded her first post on SoSueMe.ie.

“It feels like a lifetime ago,” she says. “I had been thinking about starting a blog for a while at that point. I had been following a few international ones, but there didn’t seem to be any Irish ones so I thought, ‘well why don’t I set one up?’”

These days, the SoSueMe brand is a power-force to be reckoned with: she has just launched her own line of gel polishes, SOSU By Suzanne Jackson – a product which has already all-but sold out.

“I’m overwhelmed, because I never thought the gel polish collection would take off as fast as it did,” she smiles in response. “I wanted to create something that every girl needed, but yet was fun and affordable.

“I always think a nail polish finishes off a look so it seemed like the ideal product to start with.”

Still, Suzanne’s unique selling point has always been her ability to connect with her readers – a talent she retains to this day. Astonishingly, a simple post about a recent trip to Penneys, where she bought a couple of candles and some plain t-shirts, was shared on Facebook alone almost 44,000 times.

Another post about bikinis yielded almost 38,000 shares on Facebook. The numbers are staggering, but while they are now a common sight on her stats page, Suzanne takes nothing for granted.

“The one thing that always stood to me was that I kept a positive outlook on things,” she says candidly. “Bad days don’t last forever.

“That and I always knew I would find my way in life.”


Next week, SHEmazing! will be giving away an amazing hamper packed full of SoSuMe gel polishes. Worth an incredible €100, make sure to check back in for details of how you can enter and win this great prize.


Each week we speak to an inspiring go-getter as part of our Rising Stars series.

Here, Suzanne Jackson from SoSueMe.ie has joined us for an intimate chat about her incredible career, her best-selling gel-polish collection, and why she just doesn’t believe in quitting...       

After steadily building up her profile over the last five years, 30-year-old Suzanne has cemented her status as Ireland’s top blogger. Success hasn’t come easily though; indeed, she regularly works seven days a week.

“People are often surprised by the hours a blogger works,” she admits. “They just see the Instagram pictures and the Facebook posts and they think you have the easiest life imaginable, but it’s not like that.”

At the beginning of each new year, Suzanne writes down her goals – which range in ambition from the small to the absolutely colossal – for the next twelve months. “Who says a massive dream can’t come true?” she adds with a smile.

“When I started my blog, I had a couple of readers, and I dreamed of the day when I would have maybe a few hundred. At the time, I never thought it would happen, but yet here we are today with more than one million readers!

Suzanne at New York Fashion Week last October


“I’m a grafter, and I firmly believe you can make anything happen if you are willing to put the hours into the work.

“I don’t believe in quitting and I don’t believe in not trying.”

So while SoSueMe.ie may have begun as a hobby, it is now very much a business; and a hugely successful one at that.

“I was working in 98fm as reception manager and I had access to the steady stream of celebrities that were coming through the doors each day. I was constantly fielding calls from PR people and agents too, so I put together a list of contacts that could help me in terms of securing celebrity interviews and prizes for competitions.

I am also a qualified beauty therapist so I knew I was well-placed to run a beauty section with honest reviews and recommendations.

“Once the whole thing was up and running, it just took off. And after three years, I decided to take the big jump and blog full-time. I went from having a secure income each month to not knowing if I would ever get another pay-cheque again! Fortunately, SoSueMe kept going from strength-to-strength, and I was able to turn it into a brand.”

Right now, a considerable amount of Suzanne’s time is taken up with her new gel polish collection, SOSU By Suzanne Jackson.

“I kept the collection a secret for quite a while,” she admits. “I’m a worrier by nature, so I was lying awake all night wondering if I was doing the right thing, if people would like the range, and stressing that the fans might be disappointed.” 

However, her fears turned out to be groundless.

Within a week of the product hitting shelves, stock had completely sold out. Penneys is now looking to sell the range in its branches nationwide and possibly in Primark in the UK. There’s talk of limited edition box sets for Christmas too.

With Rosanna Davison at the Dublin city centre launch of her gel polish


“I'm overwhelmed, because I never thought the gel polish collection would take off as fast as it did,” she says.

Suzanne’s social media figures are staggering: not only do a million readers follow her blog, but she also boasts 35,000 Twitter fans, 127,000 Instagram devotees, and 188,000 Facebook likes. Her own YouTube channels has furthermore collectively garnered millions of clicks.

“I know what it’s like to be unemployed and on the dole, and I know how disheartening it can be,” she says candidly. “But bad days don’t last forever. I always knew I would find my way in life, though I never would have thought that five years on, I would be sitting here with two best-selling books, and my own gel polish collection to my name.

“There’s definitely someone in the sky looking out for me. I’m blessed!”