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Suzanne Jackson and Terrie McEvoy are once again wowing the nation with a gorgeous product, earning rave reviews for their latest entrepreneurial effort; Stunning self-tan line Bahama Body.

The Irish influencers are solving all of our tan-related summer worries in a budget-friendly way, and we couldn't appreciate them more right now.

Jackson is adding to her collection of beauty collaborations with her latest launch, which is a separate venture to her original tan label Dripping Gold and is in collaboration with McEvoy.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Terrie McEvoy (@terriemcevoy) on

We all want to glow like a tropical queen in the Bahamas, and the well-known influencers are renowned for their flawless tans all year round. Who else would we take tanning tips from?

Her self-tanning mousse, Bahama Body, is designed exclusively for Penneys stores nationwide by SoSu by Suzanne Jackson's and can be bought online by visiting the SOSU website.

The rich mousse is just €10 (we GASPED), and is available in shades Dark and Ultra Dark. The nourishing formula is enriched with a unique blend of tan enhancers and skin-loving ingredients.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@terriemcevoy) on

The perks? It's streak-free, ready-to-wear, long-lasting colour which develops in four-to-eight hours, has a tropical scent and contains goodies like Vitamin E, goji berry and kiwi extracts.

Last-minute night outs have never been so easy, now that you have the ability to transform into the ultimate bronzed beach b*tch. 

Oh BTW, did we mention Bahama Body cruelty-free, paraben-free and vegan-friendly? The list of advantages seems pretty endless to us…Head down to Penneys or to the SOSU by Suzanne Jackson website before it sells out.

Feature image: Bahama Body/www.sosubysj.com 

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We've all been complimented on an outfit before, and replied with a swift; "Thanks gal, it's from Penneys" to scores of disbelieving crowds.

Today, the queen of affordable fashion is celebrating 50 years of business since opening on Mary Street in Dublin in 1969. The golden jubilee of the iconic brand is gifting shoppers with a new collection.

The first store grew and gained loving fans, becoming famous with Irish and international fashion fans alike. The company now has 372 stores in 12 countries, over 75,000 employees and 15 million square feet of retail space.

The store brings 'Amazing Fashion at Amazing Prices' to the masses, and we owe it dearly for many killer outfits and Harry Potter merch.

The brand operates as Primark outside of Ireland, and has become a huge success story over the last 50 years. It plans to expand into Eastern Europe in the future, having just opened a store in Slovenia last month.

The largest store yet was opened in Birmingham this year, with five floors and 160,000 sq. feet of retail space. Primark's biggest beauty studio to date is featured, as well as a barbers and three restaurants.

With womenswear, kidswear, menswear and homeware in it's arsenal, Penneys continues to evolve it's homewear range and has achieved Leaping Bunny certification from Cruelty-Free International for all its own brand, Primark PS... products last year.

Ranges from jeans to pyjamas made using sustainably sourced cotton, grown by farmers trained through Primark’s Sustainable Cotton Programme, are now a regular store staple.

We were LOVING their eco-friendly biodegradable glitter, which launched last month just in time for festivals.

The brand are aware that there's more to be done, and wants to ensure their products are made with care and respect for the environment and workers making the clothing.

Mary Street remains a valuable landmark, with the company's international headquarters located above the shop. The HQ is named after Primark's founder and chairman, Arthur Ryan.

Expressing his pride over the 50-year milestone, Primark CEO, Paul Marchant said: 

“The doors to the very first Penneys opened on Mary Street 50 years ago today, and I am so proud of everything we have achieved together in that time – starting from humble beginnings with just one store to now serving over one million customers a day."

The Lion King collection, released today, has already sent fans into a frenzy. Prices start from just €3.50, so you can imagine the rush to buy the entire range.

The amazing line include a white jumper with all your favourite characters from the hit movie, denim shorts, trainers and a yellow bag. Penneys have even created a beauty aspect to the line.

A three pack of lipsticks, a €6 highlighter palette and a mini eye shadow palette are all part and parcel of the range, and we've reached peak excitement.

Penneys bedding from €17

There's even a gorgeous duvet set that is sure to be snapped up quick. We have our eyes on a terracotta hoodie with a mini Simba's face on it for €14…

The shop dropped a 'Feeling Proud' collection to mark pride weekend in support of LGBTQ rights a few weeks ago too, not to mention a Toy Story 4 range.

We're been treated well by the budget fashion house, that's for sure. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@primark) on

Paul Merchant also made sure to give his thanks to Penneys' exceptionally loyal customers;

"I would like to thank our customers for their loyalty over the past five decades. We look forward to providing them with an exceptional shopping experience into the future."

The visionary company is celebrating in style in its Mary Street store, encouraging customers to drop by today to join in the fun and fashion from 12pm onwards with a live DJ, giveaways and treat stations throughout the day. 

May as well pop in, you may just get a well-deserved gift out of it. Not to mention it's time to scout out that incredible Lion King collection before it sells out…

Feature image: Twitter/@RTE

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Penneys have teamed up with Disney to bring you an exciting and colourful range of products from the classic family favourite, Aladdin

Just launched, the Aladdin collection is made up of over 40 products; perfect for both little ones and adults alike. With everything from the cutest kidswear PJ sets to enchanted accessories such as gold magic lamp necklaces, this collection will whisk you away to a whole new world. 

From Genie blues to emerald greens, the 12 highly pigmented eyeshadow palette is perfect when creating magical make-up styles.

With names like ‘Shooting Star’ and ‘Cosmic Love’, these shadows are dreamy. But before you head out on your magic carpet ride, don’t forget to spritz yourself with our enchanting fragrance, containing hints of jasmine and cashmere wood.

For an extra dusting of magic, the body mist will leave you shimmering all night long. You may not have a Genie to grant you three wishes, but you don’t need one when you have Penneys.

 

With prices ranging from €2.50 – €12, head down to Penneys to get your hands on this mystic collection.

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Popping into Penneys is never a singular activity – you attempt to venture into it's hallowed halls for just one thing you need, be it bobby pins, tights or makeup rounds, but end up leaving laden down with their signature brown paper bags.

There is always a fabulous coat that catches the eye, or a cheap as chips piece of jewellery that elevates all of our outfits. 

One thing we also end up stocking up on in Penneys is socks – and with April Fools Day upon us, Penneys decided to treat us to a little sock-related prank. 

Posting to the Primark Instagram, the bargain brand uploaded a sun rise snap of a Primark branded vending machine perched by a wall in Temple Bar. You can spot the corner of The Temple Bar pub in the background as an early morning riser strolls by on his way to work just out of frame. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

Clicking through the carousel of images, the blue machines can be spotted by European landmarks like Big Ben in London and Paris' Eiffel Tower. There are also shots of the machines sitting on sunny Italian streets and surveying the New York skyline – all under the very relatable hashtag #IOnlyCameInForSocks. 

'Have you spotted something bold and blue in your capital city yet?' reads the caption. 

'We can officially reveal our latest innovation; the Primark sock vending machine, providing you with the essentials when you need them most'

The machines are stuffed chock-a-block with rolls of handy socks (no fluffy ones, sadly) and honestly, we had a thrill of excitement after laying eyes on the machines. 

While we would honestly LOVE if 'Primark essentials' vending machines existed (how handy if you laddered your tights on a night out or needed an emergency pot of eyelash glue) this is simple a well-photoshopped prank. 

Clearly, it's a great idea though, as many in the comments section lamented the fact that it's a prank. 

'That would have been actually awesome as I mostly come in for the socks,' commented one. 

'I would love this machine,' said another. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

However some fans thought it might just be true: 'Are these anywhere in Glasgow?' wrote another. 

Imagine if Penneys made these vending machines in time for festival season?

We would have the stuffed with cans of dry shampoo, socks of all assortments and power banks for our dying devices – and maybe a spare top or two.

Anyone want to start a petition for Penneys to make these a real thing?

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Tying the knot this year?

Don't want to spend a load of cash on the big day?

Then Penneys is here to save the day. 

They have everything a bride-to-be could want – from gorgeous lace underwear to cute sleep masks to stunning pyjamas.

And everything is under twenty quid. 

But don't wait around, as the range is only available in stores and is sure to sell out as wedding season approaches. 

Embellished Body, €18

 

'Bride-to-be' Perfume, €2.50

 

Ivory Rose Gold Pad Slip, €18

 

Comes with  top in Babydoll set, €13
Champagne Foil Lace Body, €16

 

White Lace Up Bra, €12
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From gel nails to shellac to permanent polish – getting your nails done is a total treat. 

However, some weeks we simply don't have time to hit the nail salon – and frankly, it's not always the most affordable way to get our beauty buzz. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by essence cosmetics Ireland (@essence_ireland) on

 Luckily, our ride or die nail polish brand Essence has released….wait for it… not 10, not 20, but 50 shades for Spring/Summer 2019. 

The shades cover a huge range of nail trends that we're about to dive into, which have been spotted on the runways of major fashion houses. 

However, our favourite part of the new line, besides the diverse shade range, has got to be the price – each bottle of polish comes in at just €1.95. Bargain alert!

Bubblegum pink and white manicures were spotted at Jeremy Scott – hailing the return of two toned nails.

Whether you get artistic by splitting each nail in two using a nail sticker, or simply painting every second nail a different shade, two tone is having a moment. 

Try to keep the colour scheme complimentary, such as two pastel shades, or go slightly more editorial with greys, black and white. 

 

Colour popping nails look gorgeous against a summer tan, and perfectly compliment our new season wardrobe of light denim, white t-shirts and nude animal prints. 

Essence shades Legally Pink and  Mrs Brightside (which we are particularly fond of) are the ideal summer holiday sorbet shades – refreshing, bright and shiny. 

Draw more attention to your gorgeous, individual mani by adding a serving of gold jewellery in the form of rings and bracelets. 

The dark metallic nail trend look may seem like more of a winter vibe, but a dark nail contrasted with a summer outfit can look incredibly edgy.

City of Stars nail polish is the go to product, as navy blue was seen at Emporio Armani’s show, looking regal and elegant. 

Essence gel nail polishes are renowned for rarely needing more than a single coat, so a five minute manicure is guaranteed. What shade is taking your fancy? 

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We could not be any happier about this news.

Alex Steinherr's BEYOND STUNNING collab with Penneys is not only hitting shelves once again, but two gorgeous products have been added to the line.

Is your skin ravaged by the woeful Irish weather, stuffy offices and grimy daily commute?

Us too, and this collections has legit saved our skin.

It took two years of research and development, is CFI approved, fragrance-free, gentle and results-driven and has been carefully curated by Alex to feature her must-have skincare actives including Hyaluronic Acid, Niacinamide and Squalane. 

Pollution Solution Dual Textured Pads

One look at her FLAWLESS skin is enough to convince us to stock up on the whole range.

If it couldn't get any more perf, the products are priced from €4 to €6 so glowing skin is within even our budget-stretched reach.

The collab debuted with five ranges – Sleep Spa, Pore Balance, Maximum Moisture, Plump & Glow and Pollution Solution – each featuring mix and match products for a completely customisable skincare regime. 

The new products include the ‘Sleep Spa Oil to Milk Cleanser’, which promises a gentle yet super hydrating cleanse that reveals restored skin worthy of an exceptional nights sleep.
Also joining the line up are ‘Pollution Solution Dual Textured Pads’ and ‘Pollution Solution City Mask’, which are Alex’s key to balancing and soothing congested, city-stressed skin.

Pollution Solution City Mask

Alex is an expert in skincare for a reason – she knows what she's talking about. 

The Creative and Beauty Director says, ''Everyday I have the privilege of speaking to my readers via my social media platforms and the question I’m asked most is – what’s the best high street skincare brand?''

She continued, ''I struggled to recommend one brand that offered a total skincare solution. Together with Primark, we took a blank sheet of paper and started from scratch, working to develop 20 products that offer my readers and the Primark customer great skincare at great value.”

The Alex Steinherr x Primark collection is stocked in selected Primark stores – nab it while it's hot. 

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Were feeling the pinch this January, but our wardrobe doesn't have to suffer the consequences. 

Zebra print is massive, and has officially taken over from leopard as the print of choice for Instagram influencers, fashion insiders and street style queens alike. 

Penneys is offering up this gorge cropped shirt in the statement print, at a price tag that definitely won't break the bank, but might break the January blues – €13.00. 

We can see our selves wearing this shirt so many ways – layered open over a black turtleneck and jeans during the colder months, or tied up with high waisted denim shorts and a tangle of gold necklaces come summer. 

Here are a few more ways we would style the look:

Topshop Denim Skirt €40.00, Mid Heel Boots €110.00, ASOS Beret €8.30

Faux Leather Skirt €16.00, Buckled Sandals €20.00, Long Trenchcoat €45.00

Satin Wrap Culottes €12.99, Penneys Platform Trainers €16.00, Black Teddy Bear Jacket €39.99

Corduroy Mini Skirt €12.99, Vinyl Tote Bag €19.99, Penneys Platform Trainers €18.00

Feature image: Instagram / Adultworldshop

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How can we show our appreciation for the affordable style in Penneys while also contributing to charity services supporting children? 

The ISPCC Childline have joined forces with our fave retailer for the Penneys Makes Cents campaign. 

All Ireland-winning camogie star Anna Geary has teamed up with the partnership which aims to make it easier for Penneys customers to support children and young people across Ireland.

From February 17 to 24, Penneys Makes Cents will give it's customers a chance to ‘Add a little. Do a lot’ for the nation's listening service for kids.

Children and young people make over 380,000 calls, texts and online contacts every single year to Childline's free phone line, live text and web chat services.

These kids seek a listening ear and feel as though they have nowhere else to turn when they make the call; they are experiencing trauma, abuse, neglect, fear and loneliness and vitally need help. No child should have to live through this.

Ireland's Fittest Coach, Anna Geary, spoke about the campaign with pride;

“I am delighted to support this fantastic partnership between ISPCC Childline and Penneys. With the support of Penneys and its customers, the vital Childline service will be there for every child and young person in Ireland at every hour of every day and night in 2019 and beyond."

To help keep Childline listening to children and young people, head down to Penneys between February 17 and 23 to donate 50 cent or more to ISPCC Childline. Even a little amount goes a long way.

Ireland’s only 24‐hour listening service for children desperately needs your help when purchasing your Penneys items, and the ISPCC’s Childline service will receive 100 percent of all donations raised in the campaign.

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Primark are well-known for their affordable lingerie collections, but we have fallen head-over-heels in love with their latest Valentine's Day collection.

Featuring red lace cut-out bodys, lace thongs and matching bra sets, not to mention silk pyjamas and robes, you're in for a TREAT.

The vibrant red floral theme has stopped our hearts, we have got to get ourselves down to the nearest store to grab them before they're gone.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

Prices are starting at just €4.50, so you won't have to fret over sky-high costs of possessing such saucy lingerie.

You deserve to feel sexy all the time, but especially on the most romantic day of the year, right?

Labelled as a "match made in heaven", the collection features all types of nightwear, including pyjamas, camisoles and kimonos. SWOON.

Their website tells customers to: “Treat yourself to a lil’ gift ‘to you, from you’ and unwind in our new ivory lingerie, lace bodies, and nightwear range."

“The kimono sleeved dressing gown is about to become your new BFF, for early morning coffees at home, and pre night out prep sessions alike."

Don't mind if we do…At this low price, who could blame us for buying the entire shop?

Image: www.prshots.com
Pink lace bra: €12
Matching pink lace thong: €5
Pale blue Maximise diamanté bra: €10
Pale blue diamanté 2-pack lace thongs: €10

We're especially in adoration of the pale blue lace corset bra, I mean imagine how GREAT you'd look as a stunning Marie Antoinette?

The hugely popular store is also selling gifts for the big day of love, with candles, cushions, mugs and 'love vouchers' for your chosen one.

You'll have hearts racing in no time with these products. The collections are available in stores now, hurry down before February 14.

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Judging by the less than ideal weather we're having, winter has officially reared it's head.

That means more layers, chunky boots, and, best of all, new cosy jackets. 

Check out a few of our faves that will keep you toasty while slaying on the 'gram. 

Weekday Short Colour Block Padded Jacket €110.60 

Pull&Bear double breasted coat in check €124.41 

Faux shearling bomber jacket €19.99 

Na-kd big collar teddy coat in off white €124.43 

The Ragged Priest mixed check blazer with chain detail €110.60 

COLLUSION Unisex quilted satin bomber in gold €62.21 

Puffer jacket with hood €19.99 

Penneys Blush Teddy Crombie Coat €35.00 

Pale Blue Curly Faux Fur Bomber Jacket €49.99 

Black Colour Block Windbreaker €29.99

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It happens every year.

We get our spy gear ready, complete with night vision goggles, Google maps and  snacks, of course. We buckle ourselves up for our long-awaited search, the hunt for that jaw-dropping, glamorous, PERFECT….

Winter coat.

Every woman needs a casual must-have jacket for the chilly season, and Penney's have DELIVERED, with a snakeskin cherry on top.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

Snakeskin is absolutely everywhere right now, most likely due to Taylor Swift's iconic Reputation album and added snake theme for her immense world tour.

Animal print is the ideal way to make a statement.

You want to be the first person noticed in the Christmas decorated rooms, and the way to do this is by nabbing the most stunning coat in the fashion business.

This puffer jacket is cosy AF, not to mention cheap.

Penneys, €30

At €30, just think how much cash dollah you're saving for your Christmas shopping.

You can accomplish just about anything in the right coat, we would like to take this opportunity to thank Penneys for keeping us warm without robbing our bank balance of it's dignity.

Say thank u, next to the cold this season, fashion has saved you.

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