Penneys is officially open again. It feels like a decade has passed since we stepped foot inside every Irish gals favourite shop, but the countdown is officially over. Hundreds queued up outside Penneys this morning and we don't blame them.
We've been longing for a fresh pair of Disney pyjamas, a five-pack of knickers and some bobby pins for far too long.
If, like us, you've yet to brave the queues then let us re-jog your memory, here are 10 things that always happen every time we go on a Penneys shopping spree.
1. You skip down the road super excited about the prospect of buying at least ten new things
2. You eye up a fab new dress but you spot someone else has their eye on it too…
3. You pick up the pace and grab it as soon as you can – WE WIN!
4. Everything is SO CHEAP!
5. The crowds are starting to get to you now…
6. You trip over a shoe lying idle in the jumper section and begin to think your shopping trip is over
7. You go to pay and realise you spent way more money than you meant too…
8. You’re on the bus home and realise you forgot to get the Penneys essentials like hair bobbins, bobby clips and socks…damn.
9. Nevertheless, the joy you feel when you get home and lay out your new items cannot be matched
10. You try on everything you bought and put on a fashion show for your extremely jealous sisters
Penneys has teamed up with Netflix to launch a Stranger Things collection.
We might not be in Hawkins anymore but that doesn’t mean that strange things aren’t about to go down. In fact, they’re about to happen in your local Penneys because they are joining forces with Netflix to bring fans of the supernatural series a collection of merch that’ll make that journey through The Upside Down scarily stylish.
Speaking about appearing in the 'Primark 50' campaign, Sue explained, “to be asked to be a part of such a huge campaign for 'Primark 50' was an absolute pinch-me moment.
"I have been a loyal Penneys customer since I was a teenager and have worked with them collaboratively on fashion as well as my own beauty products that are stocked in their beauty department," she continued.
"Primark is so relatable to everyone; there's something for everyone of all tastes, all styles and all budgets. They have been a massive supporter of mine along my journey, and I want to say, ‘Thank you Primark for always believing in me. I really look forward to our continued success together'.”
Primark have released a special new collection to celebrate the autumn season, and it really allows your style to…bloom *winks*.
Who said roses can only be the theme of Valentine's Day? Primark are going above and beyond to prove that rose patterns can be worn at any time of the year, including Autum/Winter '19.
The rose print collection focuses on femininity, with soft frills, vibrant reds and bussy bow necklines. We can't think of anything better to fit into our autumn wardrobes, especially with these low prices.
First up, Primark's rose print full-length dress with a cinched waistline priced at just €25:
What a look. You'll be the centre of attention in any room with a bold colour choice like this one.
Next up- Primark's floral rose print blouse in deep red for only €15;
The frilled sleeves and shoulders really add to the chic vibes this blouse is giving off. The pussy bow neckline is an added feminine touch.
The next skirt has a colour change from the deep reds of the previous two items, if you want more of a springtime look;
Did you really think they'd only offer you one type of rose print blouse? Hell no.
Primark's petal blouse with cream colouring really makes the red pop in this final piece. From the frills on the shoulders and sleeves to the collarbone neckline; you really can't get more glamorous.
The whole collection has a maximum price of €25, so what are you waiting for? Stay rosy this autumn. The rose print range is out now in all Primark stores.
Primark have taken inspiration from refined Nordic interiors, creating a selection of soft Scandinavian greys and crisp white linens for the ideal minimalistic home.
The range serves as the perfect base for colour blocking with your favourite colours. The fresh, spa-worthy sustainable towels add to the theme, and are only €9 each.
Primark's reusable cup is just €6, for those of you who no longer want to waste cardboard takeaway coffee/tea cups.
The rise in popularity of Keep Cups are most likely contributing to brands like Primark focusing on reusable homewear features.
Their gorgeous striped duvet cover single set comes in at the affordable price of €11, the double is just €16 while the king is €20.
Utilising sustainable materials such as cotton rather than microplastics of synthetic materials (polyester) can do wonders for the environment.
Supporting brands like Primark in their quest to reduce harmful materials is hugely important, and the affordability can't be denied. Why not head down and check out the latest range before it sells out?
Whether you're an aspiring astronaut who can't get enough of sci-fi flicks and astrophysics, or else you're just a slave to fashion, this range is 100 percent for you.
Galaxy greys and cosmic reds merge across tops, windbreakers and shorts to bring an inspirational take on space, and matching water bottles, bags, travel pillows and notebooks are available for those long journeys to outer space.
Penneys 'Apollo 11-inspired apparel joins other brands celebrating the historic launch and moon landing, except it's affordable AF.
The perks? It's streak-free, ready-to-wear, long-lasting colour which develops in four-to-eight hours, has a tropical scent and contains goodies like Vitamin E, goji berry and kiwi extracts.
Last-minute night outs have never been so easy, now that you have the ability to transform into the ultimate bronzed beach b*tch.
Oh BTW, did we mention Bahama Body cruelty-free, paraben-free and vegan-friendly? The list of advantages seems pretty endless to us…Head down to Penneys or to the SOSU by Suzanne Jackson website before it sells out.
We've all been complimented on an outfit before, and replied with a swift; "Thanks gal, it's from Penneys" to scores of disbelieving crowds.
Today, the queen of affordable fashion is celebrating 50 years of business since opening on Mary Street in Dublin in 1969. The golden jubilee of the iconic brand is gifting shoppers with a new collection.
The first store grew and gained loving fans, becoming famous with Irish and international fashion fans alike. The company now has 372 stores in 12 countries, over 75,000 employees and 15 million square feet of retail space.
The store brings 'Amazing Fashion at Amazing Prices' to the masses, and we owe it dearly for many killer outfits and Harry Potter merch.
The brand operates as Primark outside of Ireland, and has become a huge success story over the last 50 years. It plans to expand into Eastern Europe in the future, having just opened a store in Slovenia last month.
The largest store yet was opened in Birmingham this year, with five floors and 160,000 sq. feet of retail space. Primark's biggest beauty studio to date is featured, as well as a barbers and three restaurants.
With womenswear, kidswear, menswear and homeware in it's arsenal, Penneys continues to evolve it's homewear range and has achieved Leaping Bunny certification from Cruelty-Free International for all its own brand, Primark PS... products last year.
Ranges from jeans to pyjamas made using sustainably sourced cotton, grown by farmers trained through Primark’s Sustainable Cotton Programme, are now a regular store staple.
We were LOVING their eco-friendly biodegradable glitter, which launched last month just in time for festivals.
The brand are aware that there's more to be done, and wants to ensure their products are made with care and respect for the environment and workers making the clothing.
Mary Street remains a valuable landmark, with the company's international headquarters located above the shop. The HQ is named after Primark's founder and chairman, Arthur Ryan.
Expressing his pride over the 50-year milestone, Primark CEO, Paul Marchant said:
“The doors to the very first Penneys opened on Mary Street 50 years ago today, and I am so proud of everything we have achieved together in that time – starting from humble beginnings with just one store to now serving over one million customers a day."
The Lion King collection, released today, has already sent fans into a frenzy. Prices start from just €3.50, so you can imagine the rush to buy the entire range.
The amazing line include a white jumper with all your favourite characters from the hit movie, denim shorts, trainers and a yellow bag. Penneys have even created a beauty aspect to the line.
A three pack of lipsticks, a €6 highlighter palette and a mini eye shadow palette are all part and parcel of the range, and we've reached peak excitement.
There's even a gorgeous duvet set that is sure to be snapped up quick. We have our eyes on a terracotta hoodie with a mini Simba's face on it for €14…
The shop dropped a 'Feeling Proud' collection to mark pride weekend in support of LGBTQ rights a few weeks ago too, not to mention a Toy Story 4 range.
We're been treated well by the budget fashion house, that's for sure.
Paul Merchant also made sure to give his thanks to Penneys' exceptionally loyal customers;
"I would like to thank our customers for their loyalty over the past five decades. We look forward to providing them with an exceptional shopping experience into the future."
The visionary company is celebrating in style in its Mary Street store, encouraging customers to drop by today to join in the fun and fashion from 12pm onwards with a live DJ, giveaways and treat stations throughout the day.
May as well pop in, you may just get a well-deserved gift out of it. Not to mention it's time to scout out that incredible Lion King collection before it sells out…
Penneys have teamed up with Disney to bring you an exciting and colourful range of products from the classic family favourite, Aladdin.
Just launched, the Aladdin collection is made up of over 40 products; perfect for both little ones and adults alike. With everything from the cutest kidswear PJ sets to enchanted accessories such as gold magic lamp necklaces, this collection will whisk you away to a whole new world.
From Genie blues to emerald greens, the 12 highly pigmented eyeshadow palette is perfect when creating magical make-up styles.
With names like ‘Shooting Star’ and ‘Cosmic Love’, these shadows are dreamy. But before you head out on your magic carpet ride, don’t forget to spritz yourself with our enchanting fragrance, containing hints of jasmine and cashmere wood.
For an extra dusting of magic, the body mist will leave you shimmering all night long. You may not have a Genie to grant you three wishes, but you don’t need one when you have Penneys.
With prices ranging from €2.50 – €12, head down to Penneys to get your hands on this mystic collection.
Popping into Penneys is never a singular activity – you attempt to venture into it's hallowed halls for just one thing you need, be it bobby pins, tights or makeup rounds, but end up leaving laden down with their signature brown paper bags.
There is always a fabulous coat that catches the eye, or a cheap as chips piece of jewellery that elevates all of our outfits.
One thing we also end up stocking up on in Penneys is socks – and with April Fools Day upon us, Penneys decided to treat us to a little sock-related prank.
Posting to the Primark Instagram, the bargain brand uploaded a sun rise snap of a Primark branded vending machine perched by a wall in Temple Bar. You can spot the corner of The Temple Bar pub in the background as an early morning riser strolls by on his way to work just out of frame.
Clicking through the carousel of images, the blue machines can be spotted by European landmarks like Big Ben in London and Paris' Eiffel Tower. There are also shots of the machines sitting on sunny Italian streets and surveying the New York skyline – all under the very relatable hashtag #IOnlyCameInForSocks.
'Have you spotted something bold and blue in your capital city yet?' reads the caption.
'We can officially reveal our latest innovation; the Primark sock vending machine, providing you with the essentials when you need them most'
The machines are stuffed chock-a-block with rolls of handy socks (no fluffy ones, sadly) and honestly, we had a thrill of excitement after laying eyes on the machines.
While we would honestly LOVE if 'Primark essentials' vending machines existed (how handy if you laddered your tights on a night out or needed an emergency pot of eyelash glue) this is simple a well-photoshopped prank.
Clearly, it's a great idea though, as many in the comments section lamented the fact that it's a prank.
'That would have been actually awesome as I mostly come in for the socks,' commented one.