The perks? It's streak-free, ready-to-wear, long-lasting colour which develops in four-to-eight hours, has a tropical scent and contains goodies like Vitamin E, goji berry and kiwi extracts.
Last-minute night outs have never been so easy, now that you have the ability to transform into the ultimate bronzed beach b*tch.
Oh BTW, did we mention Bahama Body cruelty-free, paraben-free and vegan-friendly? The list of advantages seems pretty endless to us…Head down to Penneys or to the SOSU by Suzanne Jackson website before it sells out.
We've all been complimented on an outfit before, and replied with a swift; "Thanks gal, it's from Penneys" to scores of disbelieving crowds.
Today, the queen of affordable fashion is celebrating 50 years of business since opening on Mary Street in Dublin in 1969. The golden jubilee of the iconic brand is gifting shoppers with a new collection.
The first store grew and gained loving fans, becoming famous with Irish and international fashion fans alike. The company now has 372 stores in 12 countries, over 75,000 employees and 15 million square feet of retail space.
The store brings 'Amazing Fashion at Amazing Prices' to the masses, and we owe it dearly for many killer outfits and Harry Potter merch.
The brand operates as Primark outside of Ireland, and has become a huge success story over the last 50 years. It plans to expand into Eastern Europe in the future, having just opened a store in Slovenia last month.
The largest store yet was opened in Birmingham this year, with five floors and 160,000 sq. feet of retail space. Primark's biggest beauty studio to date is featured, as well as a barbers and three restaurants.
With womenswear, kidswear, menswear and homeware in it's arsenal, Penneys continues to evolve it's homewear range and has achieved Leaping Bunny certification from Cruelty-Free International for all its own brand, Primark PS... products last year.
Ranges from jeans to pyjamas made using sustainably sourced cotton, grown by farmers trained through Primark’s Sustainable Cotton Programme, are now a regular store staple.
We were LOVING their eco-friendly biodegradable glitter, which launched last month just in time for festivals.
The brand are aware that there's more to be done, and wants to ensure their products are made with care and respect for the environment and workers making the clothing.
Mary Street remains a valuable landmark, with the company's international headquarters located above the shop. The HQ is named after Primark's founder and chairman, Arthur Ryan.
Expressing his pride over the 50-year milestone, Primark CEO, Paul Marchant said:
“The doors to the very first Penneys opened on Mary Street 50 years ago today, and I am so proud of everything we have achieved together in that time – starting from humble beginnings with just one store to now serving over one million customers a day."
The Lion King collection, released today, has already sent fans into a frenzy. Prices start from just €3.50, so you can imagine the rush to buy the entire range.
The amazing line include a white jumper with all your favourite characters from the hit movie, denim shorts, trainers and a yellow bag. Penneys have even created a beauty aspect to the line.
A three pack of lipsticks, a €6 highlighter palette and a mini eye shadow palette are all part and parcel of the range, and we've reached peak excitement.
There's even a gorgeous duvet set that is sure to be snapped up quick. We have our eyes on a terracotta hoodie with a mini Simba's face on it for €14…
The shop dropped a 'Feeling Proud' collection to mark pride weekend in support of LGBTQ rights a few weeks ago too, not to mention a Toy Story 4 range.
We're been treated well by the budget fashion house, that's for sure.
Paul Merchant also made sure to give his thanks to Penneys' exceptionally loyal customers;
"I would like to thank our customers for their loyalty over the past five decades. We look forward to providing them with an exceptional shopping experience into the future."
The visionary company is celebrating in style in its Mary Street store, encouraging customers to drop by today to join in the fun and fashion from 12pm onwards with a live DJ, giveaways and treat stations throughout the day.
May as well pop in, you may just get a well-deserved gift out of it. Not to mention it's time to scout out that incredible Lion King collection before it sells out…
Penneys have teamed up with Disney to bring you an exciting and colourful range of products from the classic family favourite, Aladdin.
Just launched, the Aladdin collection is made up of over 40 products; perfect for both little ones and adults alike. With everything from the cutest kidswear PJ sets to enchanted accessories such as gold magic lamp necklaces, this collection will whisk you away to a whole new world.
From Genie blues to emerald greens, the 12 highly pigmented eyeshadow palette is perfect when creating magical make-up styles.
With names like ‘Shooting Star’ and ‘Cosmic Love’, these shadows are dreamy. But before you head out on your magic carpet ride, don’t forget to spritz yourself with our enchanting fragrance, containing hints of jasmine and cashmere wood.
For an extra dusting of magic, the body mist will leave you shimmering all night long. You may not have a Genie to grant you three wishes, but you don’t need one when you have Penneys.
With prices ranging from €2.50 – €12, head down to Penneys to get your hands on this mystic collection.
Popping into Penneys is never a singular activity – you attempt to venture into it's hallowed halls for just one thing you need, be it bobby pins, tights or makeup rounds, but end up leaving laden down with their signature brown paper bags.
There is always a fabulous coat that catches the eye, or a cheap as chips piece of jewellery that elevates all of our outfits.
One thing we also end up stocking up on in Penneys is socks – and with April Fools Day upon us, Penneys decided to treat us to a little sock-related prank.
Posting to the Primark Instagram, the bargain brand uploaded a sun rise snap of a Primark branded vending machine perched by a wall in Temple Bar. You can spot the corner of The Temple Bar pub in the background as an early morning riser strolls by on his way to work just out of frame.
Clicking through the carousel of images, the blue machines can be spotted by European landmarks like Big Ben in London and Paris' Eiffel Tower. There are also shots of the machines sitting on sunny Italian streets and surveying the New York skyline – all under the very relatable hashtag #IOnlyCameInForSocks.
'Have you spotted something bold and blue in your capital city yet?' reads the caption.
'We can officially reveal our latest innovation; the Primark sock vending machine, providing you with the essentials when you need them most'
The machines are stuffed chock-a-block with rolls of handy socks (no fluffy ones, sadly) and honestly, we had a thrill of excitement after laying eyes on the machines.
While we would honestly LOVE if 'Primark essentials' vending machines existed (how handy if you laddered your tights on a night out or needed an emergency pot of eyelash glue) this is simple a well-photoshopped prank.
Clearly, it's a great idea though, as many in the comments section lamented the fact that it's a prank.
'That would have been actually awesome as I mostly come in for the socks,' commented one.
Alex Steinherr's BEYOND STUNNING collab with Penneys is not only hitting shelves once again, but two gorgeous products have been added to the line.
Is your skin ravaged by the woeful Irish weather, stuffy offices and grimy daily commute?
Us too, and this collections has legit saved our skin.
It took two years of research and development, is CFI approved, fragrance-free, gentle and results-driven and has been carefully curated by Alex to feature her must-have skincare actives including Hyaluronic Acid, Niacinamide and Squalane.
One look at her FLAWLESS skin is enough to convince us to stock up on the whole range.
If it couldn't get any more perf, the products are priced from €4 to €6 so glowing skin is within even our budget-stretched reach.
The collab debuted with five ranges – Sleep Spa, Pore Balance, Maximum Moisture, Plump & Glow and Pollution Solution – each featuring mix and match products for a completely customisable skincare regime.
The new products include the ‘Sleep Spa Oil to Milk Cleanser’, which promises a gentle yet super hydrating cleanse that reveals restored skin worthy of an exceptional nights sleep.
Also joining the line up are ‘Pollution Solution Dual Textured Pads’ and ‘Pollution Solution City Mask’, which are Alex’s key to balancing and soothing congested, city-stressed skin.
Alex is an expert in skincare for a reason – she knows what she's talking about.
The Creative and Beauty Director says, ''Everyday I have the privilege of speaking to my readers via my social media platforms and the question I’m asked most is – what’s the best high street skincare brand?''
She continued, ''I struggled to recommend one brand that offered a total skincare solution. Together with Primark, we took a blank sheet of paper and started from scratch, working to develop 20 products that offer my readers and the Primark customer great skincare at great value.”
The Alex Steinherr x Primark collection is stocked in selected Primark stores – nab it while it's hot.
Were feeling the pinch this January, but our wardrobe doesn't have to suffer the consequences.
Zebra print is massive, and has officially taken over from leopard as the print of choice for Instagram influencers, fashion insiders and street style queens alike.
Penneys is offering up this gorge cropped shirt in the statement print, at a price tag that definitely won't break the bank, but might break the January blues – €13.00.
We can see our selves wearing this shirt so many ways – layered open over a black turtleneck and jeans during the colder months, or tied up with high waisted denim shorts and a tangle of gold necklaces come summer.
From February 17 to 24, Penneys Makes Cents will give it's customers a chance to ‘Add a little. Do a lot’ for the nation's listening service for kids.
Children and young people make over 380,000 calls, texts and online contacts every single year to Childline's free phone line, live text and web chat services.
These kids seek a listening ear and feel as though they have nowhere else to turn when they make the call; they are experiencing trauma, abuse, neglect, fear and loneliness and vitally need help. No child should have to live through this.
Ireland's Fittest Coach, Anna Geary, spoke about the campaign with pride;
“I am delighted to support this fantastic partnership between ISPCC Childline and Penneys. With the support of Penneys and its customers, the vital Childline service will be there for every child and young person in Ireland at every hour of every day and night in 2019 and beyond."
To help keep Childline listening to children and young people, head down to Penneys between February 17 and 23 to donate 50 cent or more to ISPCC Childline. Even a little amount goes a long way.
Ireland’s only 24‐hour listening service for children desperately needs your help when purchasing your Penneys items, and the ISPCC’s Childline service will receive 100 percent of all donations raised in the campaign.
We get our spy gear ready, complete with night vision goggles, Google maps and snacks, of course. We buckle ourselves up for our long-awaited search, the hunt for that jaw-dropping, glamorous, PERFECT….
Every woman needs a casual must-have jacket for the chilly season, and Penney's have DELIVERED, with a snakeskin cherry on top.