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With the rise of eco-consciousness, it's no surprise that certain popular brands are catching up to the importance of sustainable materials.

Primark's homewear ranges are always ones to watch, but their latest collection featuring 100 percent sustainable cotton has us racing down to the store.

A fresh set of bedding can be the pinnacle of bedroom relaxation, and their latest range is perfect for your bed-time oasis of calm.


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Primark have taken inspiration from refined Nordic interiors, creating a selection of soft Scandinavian greys and crisp white linens for the ideal minimalistic home.

The range serves as the perfect base for colour blocking with your favourite colours. The fresh, spa-worthy sustainable towels add to the theme, and are only €9 each.

Small wire basket €4, large basket €6
Image: Primark Home

Primark's reusable cup is just €6, for those of you who no longer want to waste cardboard takeaway coffee/tea cups.

The rise in popularity of Keep Cups are most likely contributing to brands like Primark focusing on reusable homewear features.

Image: Primark Home

Their gorgeous striped duvet cover single set comes in at the affordable price of €11, the double is just €16 while the king is €20.

Utilising sustainable materials such as cotton rather than microplastics of synthetic materials (polyester) can do wonders for the environment. 

Supporting brands like Primark in their quest to reduce harmful materials is hugely important, and the affordability can't be denied. Why not head down and check out the latest range before it sells out? 

Feature image: Instagram/@primark.home


Let's face it, no one likes doing laundry. It's tedious, it's time-consuming, and it's the reason 'the chair' exists.

And while, thankfully, there are some garments which don't need as much laundering as others, 'the chair' rule most certainly does not apply to everything.

Take bath towels, for example.

According to a microbiologist at the New York University School of Medicine, if you're going to be judicious about any one item in your laundry basket, you need to be judicious about your bath towel.

Speaking to Business Insider, Philip Tierno considers bath towels a breeding ground for germs as they contain all the elements needed for the creation for microbial life: water, warm temperatures, and plenty of oxygen.

As a result of this, Philip advises that we wash our bath towels after every third use, but that's only if it's been left to properly dry after each use. If it hasn't been left to dry, then it's likely to start to smell which is a clear indicator it's crawling with microbial life.

"If there is odour coming from the towel, wherever there is odour, there are microbes growing, so it should be washed," he explains.

As a result of microbial growth, you are likely undoing all your good work in the shower by drying yourself with a towel covered in bacteria.

Common sense would have you throwing your towel into the wash basket on the regular, but it sounds like we all need a little reminding on this front.

"The idea is to be prudent and to be aware," he urges.

Loud and clear Philip, loud and clear.