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Irish beauty entrepreneur Suzanne Jackson has revealed she is adding a FULL lipstick collection to her brand SoSu by SJ.

The make-up mogul revealed on her Instagram account yesterday that she's been working on a signature lipstick range, launching next month.

She captioned the video;

"Can you deal?! Full lipstick collection coming soon. You asked, we listened! Lipsticks, liners and glosses! Launching in Feb! More details soon! Who’s excited?"


A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Suzanne Jackson already has a hugely extensive beauty product collection; her false eyelash range, contour palettes, highlighter kits and eyeshadow palettes have caused a frenzy.

After creating a successful business through blogging, Jackson turned her talents to cosmetics, creating SOSU by SJ.

Despite her brand being only two years old, it's already stocked by major retailers such as Boohoo, Primary and PrettyLittleThing all over Europe.


A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Celebrity MUA fans of the expanding brand include Emma McVey, Lauren Pope, Chloe Lloyd, Jelena Peric, Megan McKenna and Khinda Hawari.

The recent eyeshadow palette collaboration of SOSUbySJ x Keilidh was massively popular, and we're sure the new lipstick range will generate a similar reaction.

Roll on February, we NEED those gorgeous lip colours ASAP.

Feature image: VIP Magazine



Unlike today's teens, who look like they have just stepped down from the Inglot MUA's chair, we are from the era of foundation covered lips and self applied French manicures.

Perhaps it's down to the mass of YouTube tutorials and Instagram inspiration that wasn't available to us back in the day, but today's teens fail to fall into the (foundation coated) makeup traps we did in secondary school. 

Here are a few of the top nostalgic makeup techniques we used back in the day: 

1. Foundation lips

Foundation coated lips were the basis of an excellent makeup look in secondary school.

While voluptuous, lined and highlighted lips may be all the rage now, when we were 15, the look du jour was to pretend you didn't have any lips at all. 


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2. Foundation types

If it wasn't Dream Matte Mousse or pan stick, we didn't want it. 

There was something about the mousses' air whipped formula that we found perfect for school, and the shiny, tanned, glamorous sheen awarded to our visages by pan stick was too good for us to resist. 

The problem was the liberal nature in which we applied these products, rather than the products themselves. Less is more wasn't our mantra back in the day. 


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3. Spidery lashes

Again with the opposition to less is more, layering mascara onto our lashes until they resembled a terrifying mass of brambles was the way to go.

Bonus points is the mascara started flaking off and left gorge little black specks under your eyes. 

Fake eyelashes from the €2 Shop were also an option for discos, which were to be bought alongside your tube of glowsticks and disposable camera. 


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4. Brushes? What brushes? 

If an eye shadow palette came with a little sponge applicator, that was what was used for liberally layering the pastel shades.

The term brush roll sounded more like a baking term to us in our teens. 

Applying foundation with your fingers was also an acceptable activity, whereas todays' teens wouldn't be caught dead without their beauty blender. 

5. Orange foundation 

There is something about being uber-tanned that seems like an absolute accolade when you are in your teenage years. 

But like, who could be arsed tanning your whole body or splashing the cash for spray tans? 

The natural remedy to our pasty skin was layers on tan in the spots of skin people could see, like our necks and forearms, and a nice coating of 'deep tan' foundation on our faces. 


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6. Foundation mask

Speaking of the aforementioned foundation, it was left in a flat, featureless mask on our faces, with the likes of highligher and contouring distant gifts from the future which had yet to be awarded to us via Kim Kardashian (who wasn't even a thing at this stage of our lives). 

You may have occasionally opted for two delightful stripes of bronzer along your cheekbones or a splash of bright pink blush, but telling someone to get their 'highlight on fleek' back in 2008 would have been a completely foreign concept. 


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7. Raccoon eyes

Whether you were simply experimenting with a new look or had a deep, passionate relationship with The Pretty Reckless or Panic! at the Disco, raccoon eyeliner was the territory of emo kids at secondary schools the country over. 

The look was accompanied by a matte black a swathe of eye shadow across the upper lid, symbolic of the deep and dark nature of the tormented soul of the wearer. 

8. A severe lack of blending

Blending our makeup was something that we never did as teens. 

After all, what was the point of wearing makeup if it didn't look like you were wearing makeup? 

From that attractive orange jaw line to eye shadow that went all the way up to your brows, blending was far from the essential technique that it is seen as by the kids these days. 



Today is a big day, and most of us will be decked out in our Sunday (Tuesday) best.

It feels amazing to have a gorgeous fresh face of makeup on Christmas day, without looking totally over done.

Whether it's lunch with your partner's family or Mass you'll be heading to – we have the perfect lewks. 

Image result for christmas makeup

You need a look that will get you to mass, your granny's house and everything in between.

Here are five makeup looks that we think are absolutely perfect for Christmas day…

Image result for christmas makeup

1. Subtle smokey eye

We are loving this gorgeous makeup look by MUA Aimee Connolly. A subtle smokey eye is perfect for Christmas day, leaving you with a warm glow, yet still appearing understated.

2. Statement lip

Nothing says Christmas quite like a statement red lip, like this one from Joanne Larby.

Pair a popping red lip with just a simple lick of eyeliner, and you are ready to jingle-bell ROCK.


Happy Christmas Eve

A photo posted by Joanne Larby (@makeupfairypro) on

3. Pretty in pink

We LOVE pink eyeshadow so much, because it is so pretty, yet quite edgy.

Rather than going all out with a harsh smokey eye, why not try a touch of pink, for a softer, daytime look.


#pinkeyes #makeupbyme #mac #myartistcommunity #motd #motn #makeupaddict #macmua #macmakeup

A photo posted by S O P H I E C R E E D O N (@sophcreemua) on

4. Gold member

We are loving this festive, gold makeup look!

Stick to a relatively neutral lip colour, and go all out with beautiful metallic eyeshadow. Santa will love it!

5. Glitter liner

Keep your makeup simple and natural, then add a gorgeous hint of sparkle.

We are so in love with glitter eyeliner, and we think it makes for the most perfect Christmas look of all! HO HO HO.


#makeup #glittermakeup #glitterliner #xmasmakeup #nyxcosmeticssk

A photo posted by DANKA Kmetova(@danielakmet) on

Be sure to tag us in your Christmas Day makeup looks on Instagram @shemazing.ie



Beauty journalist and Instagram influencer Sali Hughes knows a thing or two about makeup and skincare products.

With her huge following and her years of experience as columnist, she has tried and tested more beauty products that you could dream of. 

That's why when we got lucky enough to ask the expert a few questions, we had to know which products she thinks we should invest in and which ones don't deserve a splurge.

So, high-end or high street?

For moisturiser, cleanser and makeup remover, she says either is fine.

For bronzer, Sali thinks both work well as long as you choose a mat one. 

When it comes to foundation, she definitely recommends going high end. "Foundation takes us the biggest amount of real estate on your face. As you wear it all day, a cheap foundation can go very wrong and I have rarely met a cheap foundation I liked so it's better to invest there."

For mascara, the expert happens to use high-end products (her favourite is Clinique mascara) but she wouldn't think twice about using a cheaper one. 

For eyeshadows and lipsticks, she believes you tend to get more pigments and more blendability in high-end products.

"There are exceptions, she says, but if you want the pigments to show up, it's normally best investing. If you want a whisper of colour like for bronzer and blusher, you can use cheaper ones".

As for the biggest mistake she sees women make when it comes to beauty, using the wrong colour foundation is by far number one. "The job of your foundation is not to darken your skin! Use a foundation that matches your skin and if you want to look tanned, bring the tan with a bronzer". 

Sali's iconic products



As women who regularly take trips to Brown Thomas, Boots and Superdrug to satiate our unquenchable thirst for the latest innovations in makeup and beauty, we're all too aware of the cost of keeping up with our favourite beauty trends.

So if you could get your hands on a couple of Urban Decay Naked palettes, some Anastasia Beverly Hills highlighting kits and anything from 10 to 30 designer lipsticks for absolutely free, what would you say?

Well the obvious answer is sign me up, but what if you knew that these items came from rummaging around in dumpsters in the dead of night? 


Wtf I can't believe I found like $400 worth of products from dumpster diving #ultadumpsterdiving #dumpsterdivinghaul

A photo posted by bai (◕‿◕✿) (@_baichan) on

There are few things we wouldn't do to get the latest designer beauty bits into our already over crowded makeup bags, but dumpster diving might be where we draw the line.

However, not everyone shares the same snobby sentiments, as dumpster diving, or "skip raiding" as it is also known, is a thriving community. 

YouTube is awash with videos showcasing mega hauls pulled out of bins behind major department stores, with some hauls being worth up to €5000.


A photo posted by dumpster diving (@dumpsterhaulics) on

The items are then either kept by the owners to use, or in most cases, cleaned up and sold in online buy and sell groups on Facebook.

With the increased visibility through Facebook groups and with more people posting their own dives to YouTube, the beauty bin bonanzas are taking over the internet.

Some YouTube videos have millions of views, showing off hundreds of free, unopened products.

Products that are used as testers in store and products which have been returned due to fault or damage are often thrown away.

Some stores choose not to use the testers provided from makeup companies, and these are thrown out, still sealed and unopened.

Damaged items can have minor faults, from a crack in an eye shadow pan to the cap of a perfume bottle falling off.

High end electrical items like hairdryers, GHDs and Clarisonics are usually returned to the manufacturer if they have been returned on the basis of fault or damage.  

American stores like Ulta, Bath and Bodyworks and major department stores like Bloomingdales are all targets for expert divers. 

The legality of skip raiding is a bit of a grey area in Ireland, as taking things out of bins could theoretically be considered theft as it is still the property of the owner until it is removed by the refuse companies.

According to the Theft and Fraud section of the Criminal Offences Act 2001, "a person is guilty of theft if he or she dishonestly appropriates property without the consent of its owner and with the intention of depriving its owner of it." 

There is also the issue of trespassing and picking locks on padlocked bins. 

Stores have instructions to destroy products before dumping them, a process known in the dumpster diving community as "souping.'

The shops will open unwanted foundations and nail varnishes and pour them all over the rest of the soon-to-be dumped products, essentially destroying them and preventing them from futher resale, while also making it more difficult for divers to discover the products in the bins.

"As a beauty professional, I wouldn't recommend diving for makeup UNLESS stuff is still sealed," wrote one Reddit user, in a thread dedicated to beauty bin dumpster diving. 

"Sealed stuff? Go for it. Perfume (testers or still in box)? Go for it! Hair products (testers or no)? Have fun!"

One Youtuber, Lillian Kay, publishes videos showcasing her expansive hauls, while also giving tips on how to make the products hygienic to use. 


A photo posted by dumpster diving (@dumpsterhaulics) on

"I sanitise everything that I find with rubbing alcohol, and rubbing alcohol evaporates, so it doesn't damage the products whatsoever," says Lillian. 

"Even if you find a cracked eye shadow or a cracked powder, you just pour rubbing alcohol into it, re-compact it, and it will be good as new." 

While the beauty raiding community is thriving online, it does have its haters. 

Beauty forum Lipstick Alley has an entire thread dedicated to slating the method; "Sorry but that is just nasty," said one user.

"If you can't afford some of these products then you don't need them because resorting to diving in a dumpster to find all these so called treasures of make up is just down right disgusting."

"This is something you don't tell anybody about," said another. 

Despite the online trolling these dumpster divers receive, it's not enough to put them off the thought of thousands of euro worth of free makeup. 



Those that revel in the delightfully fiendish time of year that is Halloween are living (dead) the dream right now. The scary films, the frightening puns, the gloriously ghoulish costumes; it's hell on earth – and you know you love it. Special attention is put into choosing your spooky attire; you want a look that's both terrifying AND on trend.

To stand out from the crowd, many of us opt to take things to another level of horror and pop in special scary contact lenses – taking the scream factor from two to twenty if done right.  However, caution must be taken when it comes to using these; used incorrectly and you could seriously damage your sight. We've all heard the horror stories.  Because if you can't see a potential hot Dracula to sink your fangs into on All Hallow's Eve, WTF is the point, really?  

Here's what you need to know – and why caution needs to be taken – before buying and using Halloween contact lenses:

It's better to invest in a decent pair


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Yes, it can be very tempting it can be to order some cheap, creepy contact lenses online the day before the party, without the hassle of having to go into a store and have lenses properly fit (and we've all probably done it).

However, any type of contact lens – no matter where they’re from – that haven’t been properly fitted by an eye care professional can cause serious damage to your eyes. Specsavers, for example, will fit you for some – they aren't the cheapest on the market, but you know you're getting a quality pair which will minimise any risk to your eyes. 

What will happen if I just buy a cheap and cheerful pair for the day/night?

Some eye conditions people can experience after wearing these types of lenses include:

  • Decreased, or blurry vision
  • Redness
  • Conjunctivitis (pink eye)
  • Infection
  • Allergic reaction
  • Scratches on the cornea
  • Corneal swelling
  • Eye ulcers
  • Eye pain
  • Blindness, in extreme cases

You might think you'll be fine just wearing them as a once-off, but do you really want to take that risk? Experts have said don't do it.


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Do I need a prescription to wear them?

Yes. In Ireland, it's illegal for anyone to sell contact lenses unless they are supplied to a valid contact lens prescription. All lenses, including non-prescription lenses, are now classed as medical devices, and should only be supplied or supervised by a registered optician.

What happens if I do wear some that I've just bought online or in a shop?

Options would advise against wearing cheap contact lenses from the Internet and without a proper prescription, especially if you have never worn contacts before. But if you have or are planning to, here are some things you can do to ensure your eyes stay safe and healthy.


A post shared by Lyttlie (@lyttlie) on

  • Take them out immediately if they feel uncomfortable
    at any point.
  • Make sure you understand how to clean and handle the lenses, as well as other recommended instructions.
  • Look out for ‘CE’ marking on the packaging. This indicates the lenses conform to health, safety and environmental protection standards.
  • Share your lenses with other people, as this can cause infections.
  • Wear them for extended periods of time.
  • Wear them over your normal contact lenses.
  • Wear a torn or damaged lens.


Earlier this year, one of Ireland's biggest names in beauty announced that a makeup line would be  her next venture. 

Taking to Instagram, Cocoa Brown Tan guru Marissa Carter told her followers that she would be be releasing a full line of makeup, and it officially launched today. 

Arguably Ireland's biggest beauty launch of the year, the collection was viewed this afternoon by some of Ireland's top names in style and beauty.

Marissa previously told her audience that the collection was going to contain very makeup bag addition a girl or guy could need, saying she would be launching: 'An entire collection – everything from foundations, to concealers, to mascaras, to eyeliners, blushers, highlighters, bronzers, lipsticks, lip-glosses…'

And trust us, she didn't disappoint. 

The collection contains a whopping 103 products, with absolutely every item you could need to paint your face.


A post shared by marissacarter (@marissacarter) on

For base, the Hold Tight Perfecting Primer promises to keep your makeup in place all day, and most importantly, prevents your makeup from oxidising and turning orange. 

Unlike many beauty brands, Carter Beauty is maintaining an accessible price point. When Cocoa Brown first burst on to the scene, the affordable tan was likened to much more expensive products, and Marissa wanted to maintain the brand ethos of high quality products at a low cost. 

Items in the range start from as low as €3.95, and the most expensive product in the collection are a trio of 18-shadow eyeshadow palettes, coming in at €14.95. 

'Beauty has always been my passion,' Marissa said. 'Before Cocoa Brown, I owned my own salon, Carter Beauty, and  the satisfaction I go from seeing a woman watch herself transform was second to none.'

'Carter Beauty is an ode to that.We want to help women feel confident in themselves. '

The range has truly kept every kind of woman in mind, with variations in foundation shades, lip textures, and eyeshadow colour stories. 

Rather than just come out with one product like most brands do as they attempt to break in to another area of the market, Team CB jumped right in with an entire line of cosmetics that have been years in the making. 


A post shared by marissacarter (@marissacarter) on

It's difficult to identify hero pieces from the collection as there are many, but a basic element to a finished makeup look has to be the foundation. 

Carter Beauty is launching with two foundations, with a huge shade range – and if you are a certain shade in one, that's the corresponding shade you will be in the other. 

The first foundation is the Full Measure HD foundation, giving full coverage with a matte finish (it's worth noting here that not a single one of Marissa's products are tested on animals, and have been accepted as proud members of PETA's Beauty Without Bunnies Cruelty-Free programme). 

The second foundation is a dewy finish, called the Half Measure Dewy Foundation, for those days where you want your skin to shine through with just a little help. Both of these foundations have a very affordable price point of €9.85. 

Moving on the the eyes, and to marissa's own favourite product , there;s the Supreme Gel Liner (whose pale pink packaging is to die for.)

'I couldn't live without the Carter Beauty Supreme Gel Liner. It's so easy to use, jet black, and it lasts all day,'  she said – and it's only €4.95. 

The three eyeshadow palettes are completely studding, with two being the every-day palette you turn to and the third being a tad more dramatic. 

The Smooth Nude Palette does exactly what it says on the tin, with 18 amazing shades in a range of browns, taupes and neutrals, It's the palette tha you take on every holiday and dip into everyday for work, before dipping into the darker shades to carve out that cut crease before hitting the town. 

The Sweet Apricot palette was formulated with a bride in mind – flushed with soft peach tones  shimmering bronze hues and warm neutrals. 

Every shade in the Sweet Apricot palette is named after a sweet that Marissa herself is a fan of – I'm particularly partial to Flump and Milkshake. 

The third palette is the most dramatic, and it's definitely responding to the year's biggest makeup trends. 

An array of warm sumptuous shades, the palette has Warm Velvet palette is decidedly rose-toned and rich. 

The rest of the collection was equally as high quality, in kitch but minimalist packaging, with sassy names like the Throw Shade Duo contour sticks and Setting Standards baking powder. 

One thing that really stood out to me about the collection is that it's completely customisable. There is no 'one look' that the line emulates. 

It's ias individual as the woman who wears it, and anyone of any makeup style could peruse the Carter Beauty makeup stall and come away with elements that would compliment or revolutionise her current beauty look. 

With the astronomical success of Marissa's tanning brand, there's no doubt that the makeup line will see the same triumph – and it's available online now and in 150 pharmacies nationwide over the coming weeks. 



We've all been there.

The moment on the night out when you go to the bathroom, look in the mirror…and the HORROR is real.

Your foundation is a sweaty mess and you curse yourself for not bringing your concealer. 

Yves Saint Laurent Beauté have heard our clubbing cries, and have solved our problems with The All Hours Foundation Stick.


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Okay, okay – I know what you're thinking, stick foundation: too thick!

However, this foundation is soft, silky and leaves you will a matte finish that could rival any liquid foundation.

It's ultra blendable and transforms from a creamy texture to a powder formula in a matter of minutes.

The foundation gives you a matte finish without the heaviness, and provides your face a lovely lift.


A post shared by YSL Beauty Official (@yslbeauty) on

The All Hours Foundation Stick comes in 22 shades, so no matter who you are or what your skin colour is: Yves Saint Laurent Beauté has you covered.

Furthermore, you can take a darker shade and double-up the product as a contour. The stick application will allow you total control to get that contour looking sharp.

The creaminess of the product will glide over lines and won't crease – say hello to a youthful glow!

Alternatively, you can choose a lighter shade to highlight under the eyes, for a beautiful finish. 


A post shared by YSL Beauty Official (@yslbeauty) on

It is also ideal for those of us who are legging it from work, a plane or an event to a big night out.

The All Hours Foundation Stick will give you 24-hour coverage, (YES, 24!) so you can dance the night away without any fear of your make-up budging. 

Additionally, the foundation is so neat that it slips effortlessly into your bag for touch ups and for travelling.

Outsmart airport security and say bye to those little liquid plastic bags as this can stay in your hand luggage – a huge win, win for gals on the go!


A post shared by YSL Beauty Official (@yslbeauty) on

This incredible product will be available nationwide from Wednesday, August 29 and retails at €39.50 (approx £31.50).

You better act fast as we predict this one will fly off the shelves. 

The All Hours Foundation Stick is seriously versatile and with a 24-hour staying power – why would you need anything else?



Chanel's new male makeup line is taking over the Internet as it sparks hot debates about gender roles in the beauty industry.

Everyone seems to have mixed feelings about it, some praising its originality and others disappointed with its specifically 'male' label.

The French beauty company has made waves in the beauty industry by launching its gender-targeted line called ‘Boy De Chanel’.

The male makeup industry has been booming in Asia due to popular beauty bloggers, and this could be why Chanel has chosen to launch in South Korea first, before going global.

The new men’s line will include three main products:

1. A liquid foundation with spf 25

Photo Credit: Chanel

2. A matte lip balm enriched with jojoba oil and shea butter

Photo Credit: Chanel

3.  A waterproof, twist-up brow pencil (available in four shades)

Photo Credit: Chanel

The products channel a sophisticated, sleek finish, promoting minimalism for men in the most suave fashion.

The Chanel line, Boy Chanel, is allegedly named for Gabrielle Chanel's first love, Boy Capel. 

The company commented on the new line saying: “Lines, colours, attitudes, gestures…There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.

“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”

Many people agree with the new makeup line’s forward thinking. One comment raved: “It’s lovely to see something specific for men.”

Photo Credit: Chanel

However, despite the company’s gender-neutral emphasis, male beauty influencers seem to hold some resignations for the new line.

Renowned beauty blogger, Jake-Jamie, told Cosmopolitan: “I think it's amazing that brands like Chanel are bringing makeup for men to the forefront of people's minds, however I personally prefer a genderless approach to makeup. I just wish we lived in a world whereby gender boxes didn't exist.

“Why does it have to be a boy's eyebrow pencil? It's just an eyebrow pencil! Having said that, I do understand that not all men are as open about wearing makeup as perhaps I am, and this could give them the confidence to purchase makeup without feeling ashamed of doing so."

Another commenter suggested that “rather than this, I’d prefer to see more neutral packaging and more Male imagery featured across makeup marketing in general.”

So, while reviews of the new announcement are mixed, we look forward to trying out the new products for ourselves.

Reportedly, Boy De Chanel will originally be released on September 1st in South Korea.

It will then be available internationally in November via their website.



Our lives are now busier than ever.

Whether you’re flying, driving or cycling to work, lazy-leisure or an exclusive event – you NEED Urban Decay’s Born to Run collection.

Urban Decay’s new drop has saved our makeup-loving souls and precious time by creating a versatile, beautiful new collection.


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The 21 shade stunning palette has a variety of velvety texture, rich colours and easy-peasy blend abilities to ensure you look like a lady boss regardless of what your schedule throws at you.

Urban Decay has even personalised the casing of the palette by featuring their own staff's travel pictures, which is bound to give you the travel bug.

You don’t have to worry about reapplication as the day draws on as the eyeshadows are created with a long-lasting, specific pigment to ensure they don't budge once applied.  

It comes as no surprise that it’s already a hot favourite on Instagram with the oranges ‘baja’ ‘ignite’ and ‘rift’ definitely being a fashion-must have this season.

The reason we are so in love with the Born to Run collection is the variety it offers; you can embrace a flawless natural look or venture out with three fun-loving shades of 24/7 Glide-On Eye Pencil.

Take on the town, turn heads and catch eyes all night long with the eyeliners that amplifies and enhances any look and refuses to move no matter how wild your weekend gets.

To really ensure you get the best out of your face of makeup, before taking on the day, lock in your look using the Born To Run Travel-Size All Nighter Makeup Setting Spray.

It will keep your makeup on point for a staggering 16 hours, so you’re always Insta-ready.

The setting spray conveniently fits in our bags – so no matter where you wake up or fall asleep, you can be assured this secret weapon can travel with you.  

Get excited as the wait is over! Born to Run is now available to purchase in both the UK and Ireland.

For the ROI, you can pop into you local Debenhams or Arnotts store to pick up this gorgeous collection.

Take on the world with this incredible collection!



When you're applying your face in the morning, whether you're a BB-cream-and-go kind of girl or you're more into a full contour and highlight, do you ever stop to wonder why you're applying makeup?

Is it because you want to look professional at work, feel confident in yourself or highlight your best features?

Or is it to 'trick' men into thinking you are attractive? Because that's what 63 per cent of men seem to think.


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A new study by YouGov found that 63 per cent of men think that 'women mainly wear makeup in order to trick people into thinking they’re more attractive.'

As suggested by the survey service, a percentage of men think that women are 'just thirsty for the male gaze,' which is why we apply eyelash extensions, lip liner and contouring kits. 

C'mon lads, we did not just spend an hour and a half getting tiny pieces of mink stuck to our eyelids with industrial strength glue just we we can bat them in the direction of a man.

And even if a woman decided to add a bit of extra effort to her makeup look to impress someone special, we highly doubt it's an attempt at trickery. 

Despite the fact that men think women are hiding something with makeup, the same cannot be said of the perception of men with beards.

Only 36 per cent of individuals think that a man with a beard is using the fuzzy face fluff to hid facial imperfections. 


A post shared by Makeup Affair KL (@makeupaffair.kl) on

Overall, 43 per cent of people feel that women wear 'too much makeup,' which is reflected in the experiences of women who feel that have been 'makeup shamed' for their full faces.

Famous YouTube makeup artists Nikki Tutorials has actually started a campaign to end makeup shaming among women. 

Makeup can give people a confidence boost, which is nothing to be ashamed of, and it definitely doesn't mean women are trying to 'trick' people with their powders and lipliners. 

We mean, if a guy really thought we had naturally shimmery eyelids and matte plum lips, then more fool him. 



Have you ever gazed at the perfectly edited, well lit and angled photo of your favourite Instagram model and despaired over their flawless skin, plump pout or perfect brows?

The saying comparison is the thief of joy is exceptionally true, but when someone seems to naturally have it all, it can be harder to swallow. 

Luckily, there is a lot more transparency now in the beauty guru business than ever before, with Instagram celebrities being completely honest about their expensive skin care, filler appointments and eyelash extension habits. 


A post shared by Gina (@ginashkeda) on

One Instagram influencer and beauty vlogger Gina Shkeda has called out the perception of natural beauty on social media. 

One of Gina's 820,000 followers tweeted the makeup guru saying 'If I could wake up as beautiful as @GinaShkeda I'd be the happiest girl alive #naturalbeauty.'

The MUA tweeted back, exposing the not-so-natural elements of her makeup free look. 

'Girl, I have micro bladed brows, lash extensions in and lip injections,' she tweeted back.

'I don't even look like this, you're flawless,' she finished, with no shame about her beautifying habits.


A post shared by Gina (@ginashkeda) on

While Gina and her fan are both natural beauties, lip fillers or not, calling out false perceptions on social media is so important to remind people that what they see on their feeds isn't always exactly what they seem.

Images can be manipulated in photoshop, or people can choose to edit themselves in real life through the use of makeup, cosmetic surgery or beauty techniques like tattooed brows and eyelash extensions. 

What we think is a 'natural' beauty look on someone's Instagram could be any combination of these factors, which is important to keep in mind before we go feeling bad about ourselves after scrolling through our social media streams.