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If you're a social media lover in Ireland, and addicted to beauty and cosmetic products, you have DEFINITELY heard of Niamh Cullen and Aideen Kate.

As two of the country's biggest influencers, with a following of 200,000 followers between them. they're a force to be reckoned with.

Niamh focuses more on lifstyle, health and fitness, and Aideen is the queen of make-up on Instagram. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Influencer Is A Dirty Word (@influencerisadirtyword) on

Now the pair have officially joined forces to produce a weekly podcast together, and we couldn't be more excited,

The gals captioned their first post on the new Instagram page, Influencer is a Dirty Word;

"New podcast coming Sunday. Episode 1: How To Deal With A Breakup. Grab your hunnies and some snacks (or some dranks), available on YouTube."

Image: @niamhcullenx/Instagram

The two teased their new project via their Instagram stories yesterday, saying, "How to deal with a break-up? Or how to help a friend dealing with a break-up? Go!!!" 

Niamh and Aideen suggested that their followers ask them questions, but their fans had no idea that a podcast was coming.

We're assuming that Influencer is a Dirty Word is about life as Instagram royalty, brand ambassadors and garnering a following of thousands, while looking and feeling great.

Image: @niamhcullenx/Instagram

This is major news for the influencer industry, which is growing more and more competitive.

We can't wait to hear all their gossip about their work-life, wellness tips and discussions about young women going through problems in their daily lives. 

The gals are unreal on their own, but we're delighted they've decided to come together for the magic of podcasts. It's sure to be a great one to listen to with your mates and a bottle of Pinot Grigio.

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Any eagle-eyed fans of Kylie Jenner and Ariana Grande MAY have noticed that the gals lost millions of Instagram followers overnight.

Jenner and Grande are two of the most followed people on the social media site, with Ari dropping from 145 million to 142, and Kylie dropping from 127 million to 124 million.

It probably isn't a major deal for them, but definitely is problematic for smaller influencers and YouTube creators. So what happened with Instagram, we ask?

Instagram is currently investigating an issue that is causing some of the biggest accounts to lose millions of followers overnight, and took to Twitter to elaborate:

“We’re aware of an issue that is causing a change in account follower numbers for some people right now. We’re working to resolve this as quickly as possible.”

James Charles and Zach Clayton, some of the larger names on the site, both tweeted about the issue, with MUA Charles saying; "Why did I just lose over half a million followers, Instagram. What you doing, sis?”

An original suggestion from Fast Company claimed that Instagram was taking action "to remove millions of accounts the company believed to be inauthentic." Translation: BOTS. 

A lot of companies undergo random sweeps of their user bases to get rid of inactive accounts or spam, with Insta announcing in November that it was hoping to remove more fake accounts on the platform/

“We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity.”

They later updated their status to say that the issue would be revolved by 9am today, Valentine's Day. The team "are hard at work to get things back to normal". Hmmm, suspish.

The site began removing locked accounts from Twitter since last July, so maybe they just cleared out the bots and the uproar over follower counts has them regretting it? 

Kensington Palace lost a massive 150,000 followers overnight, but the page recovered them today. It could be beneficial for influencers to have an awareness of what their 'real' follower count is, rather than just fake bots.

Some social media users got clever by suggesting you could unfollow anyone your heart desires for this one day and blame it on Instagram, which we have to say is pure genius.

The uproar is uniquely fascinating in pointing out the dependency of many on the website and their follower count. 

If anyone has any cool conspiracy theories on the matter, we'd love to hear them. Instagram are blaming it on a bug, but is it more than that? We do love a good mystery…

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Kanye is well-known around the world for his….controversial… and often not actually requested opinions. Scratch that, they're rarely requested, if ever.

However, he gives them anyway, even to his wife Kim Kardashian; queen of social media and reality TV.

We've already seen him controlling her closet, essentially throwing out her entire wardrobe so he could re-do the whole thing on Keeping Up With The Kardashians in 2012. He EVISCERATES her clothes choice.

As if that wasn't cringe-worthy enough, Kim's make-up artist Mario Dedivanovic has revealed that Kanye doesn't hold back his thoughts on his wife's beauty and cosmetic routine.

During Dedivanovic’s The Master Class last weekend, Kim's long-time MUA let it slip that Kanye West has plenty of opinions about the choice of products.

He allegedly even offered to pay Mario to move to L.A. from New York so he could be with Kim legit 24 hours a day, according to People.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MARIO FAN PAGE (@mariodedivanovic) on

“Kanye is actually really opinionated sometimes,” Kim said. “He will come in and be like, ‘You know your blush is a little heavy.’ Or say, ‘What are you doing? That’s not the shape of your lip.'”

Essentially, Kanye has moved on from her wardrobe to her makeup, and is obsessed with Mario being around for Kim's glamour;

“Kanye actually called me and said, ‘Alright how much will it cost for you to move back to L.A.? I want you here for her,'” Mario said.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MARIO FAN PAGE (@mariodedivanovic) on

Kanye also allegedly calls Mario on a regular basis to assist in maintaining Kim's face.

She commented; “He will call Mario without telling me! And Mario shows up without me knowing and he is like, ‘Oh Kanye called me and said it was a makeup emergency.'”

Eh, what? What are your thoughts on the matter; is this just incredibly rude and controlling or does Kanye just want the best for his wifey?

Feature image: Instagram/@klassykkimberly

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This is straight out of Charlie Brooker's Black Mirror, except if he was more into beauty and cosmetics…

For her Dazed Beauty magazine cover, Kylie Jenner had her game switched up when the publication used actual artificial intelligence created solely with a computer to create her new look.

It's INSANE. The whole idea was to put the most popular beauty trends into one lewk by using AI programme Beauty_GAN. The programme uses an algorithm to create beauty looks from Instagram trends…are we living in 3019?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

In Kylie's case, 17,000 trends were used to achieve her cover image. Pastel-pink hair, eyeshadow colours fading into one another, overdrawn Cupid's bows and light matte pink lipstick. It's a lot…

The gal kind of looks like she's melting…but it's still pretty cool. We sense that MUAs and influencers will be trying to emulate this look through their makeup skills soon enough.

AI program Beauty_GAN digitally applied hair and makeup to Daniel Sannwald's photos of Jenner, and the results were shared in the editorial.

According to Dazed Beauty, Beauty_GAN is "first algorithm of its kind, trained to create its own beauty imagery based on what it sees on Instagram." Damn.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

Dazed Beauty's creative director Sebastian Zimmerhackl explained why the images of Jenner aren't picture perfect, despite the technology.

The computer had to learn exactly what "beauty" is, according to the 17,000 photos it was fed. The result “doesn’t look perfect because it’s an experiment," he said.

"But maybe in the future, it is the artistic mistakes that we will remember.” That's deep, Sebastian. What does beauty even mean nowadays, especially with editing and filters?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kylie (@kyliejenner) on

Sannwald photographed the reality TV star with almost no makeup to serve as a blank canvas for Beauty_GAN, who recruited her due to her influence with trendsetting in the beauty industry.

She recently became a billionaire as a result of her company's success; Kylie Cosmetics.

Beauty_GAN's art director Lukas Rudig stated;

“It’s a collaboration: what the machine does to her is paint her face in the way it thinks it should be in a beauty selfie. To put it in a really easy metaphor, Beauty_GAN is like a mirror of popular culture, but the reflection staring back at you might not be what you expected."

"We teach a machine to see us and what it shows us back is not always what we see ourselves.”

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Irish beauty entrepreneur Suzanne Jackson has revealed she is adding a FULL lipstick collection to her brand SoSu by SJ.

The make-up mogul revealed on her Instagram account yesterday that she's been working on a signature lipstick range, launching next month.

She captioned the video;

"Can you deal?! Full lipstick collection coming soon. You asked, we listened! Lipsticks, liners and glosses! Launching in Feb! More details soon! Who’s excited?"

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Suzanne Jackson already has a hugely extensive beauty product collection; her false eyelash range, contour palettes, highlighter kits and eyeshadow palettes have caused a frenzy.

After creating a successful business through blogging, Jackson turned her talents to cosmetics, creating SOSU by SJ.

Despite her brand being only two years old, it's already stocked by major retailers such as Boohoo, Primary and PrettyLittleThing all over Europe.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

Celebrity MUA fans of the expanding brand include Emma McVey, Lauren Pope, Chloe Lloyd, Jelena Peric, Megan McKenna and Khinda Hawari.

The recent eyeshadow palette collaboration of SOSUbySJ x Keilidh was massively popular, and we're sure the new lipstick range will generate a similar reaction.

Roll on February, we NEED those gorgeous lip colours ASAP.

Feature image: VIP Magazine

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If you haven't seen Birdbox yet on Netflix, you may want to hop on that bandwagon, if only for the sake of these STUNNING make-up inspired lewks.

Sandra Bullock's massively successful horror thriller has the internet and streaming world absolutely hooked, not to mention competing in dangerous blindfold challenges.

We were graciously bequeathed with glorious memes at first, but now it's time for beauty to take over.

That's right, Birdbox beauty has begun and we are LIVING for it.

See for yourself;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by RyanKellyMUA: Lip Art (@ryankellymua) on

Ryan Kelly shared this gorgeous image of Sandra inspired lip art, and the trend just keeps getting better.

From various birds painted onto the face, to lip and nail art, to cages drawn with eyeliner, the talent is so real.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MIMI CHOI (@mimles) on

Some seriously talented MUAs are incorporating blindfolds into their art, making some sweet sweet capital on the film's craze.

We wonder would Sandra ever try any of these?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Makeup By Frances (@francie.mua) on

This next one by @Cinder_Allie beauty is one of our ultimate faves; she was inspired by the book cover and uses black, white and blue tones for a Gothic effect;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Allie Burt Chesnut (@cinder_allie) on

SLAY GIRL SLAY. ROW THAT BOAT.

Who says Netflix can't inspire decent lewks?

The infamous "Everyone must look. Everyone must see" quote inspired this next artist, who has honestly one of the best eyebrows we've ever seen;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Molly Janet Hanna (@mollyj_mua) on

We NEED to try out this trend on our next night out on the town.

A real-life blindfold could come in useful in a nightclub…

Boy meets girl. Girl looks flawless and wigs are snatched. Boy needs blindfold to recuperate from seeing such staggering beauty up close. It's a realistic scenario, don't you think?

Why not give the trend a go and choose your favourite Bird Box concept for your next make-up regime, we guarantee you'll look incredible even while rowing a boat.

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Makeup can give you that special finishing touch for any prom look, so you can stand out from the crowd. Whether you are going for a low-key or high-fashion look, you want to make sure your makeup is done to perfection.

Although it would be lovely to have a professional come and do your makeup for the big night, this is not an affordable luxury for most people. We've got a few quick tips and tricks to help you take charge and get prom ready in no time, no stress.

Dress to Impress

You've probably spent a lot of time finding your dream prom dress, so it's important to centre your makeup look on it. Your makeup and dress should always compliment one another, rather than compete for attention.

For example, if you were wearing prom dresses in bright colours with embellishments such as this gorgeous number from JJ's House, a complimentary makeup look would be matching red lipstick with light eye makeup.

A heavily made-up eye area would be too busy for this style of dress and completely overdo your overall look.

If you're wearing a plainer style of dress like this JJ's House velvet gown, you can combine sultry, smoky eyes with your red lipstick as it's a makeup look that compliments the material and these styles of prom dresses.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JJ's House® (@jjshouseofficial) on

Mirrored Magnificence

It might not usually be a good idea to copy other people's work or ideas, but when it comes to makeup looks, it's practically a recommendation!

We often see celebrities or models made up in a way that we think will suit us too – prom can be the perfect place to try it out!

The key to making this look work can be summed up in one word: practice! If you leave it until prom day to try it out, chances are it will be a complete disaster – it might look like a mess or just not look as good as you thought it would.

Prom night is not the time to work this out.

If you want to mirror the look of your favourite celebrity, practice and preparation are the best ways for you to get there.

Testing 1, 2, 3

One of the biggest things most people forget to do is make sure their makeup looks good in pictures. This is something that again is best to practice and prepare before the big night.

Flash photography can wash out your skin and makeup, and can make you look pasty and startled! You would be shocked to know what the biggest culprit for this is: moisturiser – or more specifically, moisturiser with sunscreen in it.

The sunscreen reflects the flash, completely washes out your face and mismatches the tone from your body.

Make sure you plan ahead and check to make sure the face cream or foundation you use on prom night does not include sunscreen. If it's only a small amount, you can try and take photos to test how reflective it might be.

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Influencers are on the rise at the moment, with a booming make-up and cosmetics industry and the ever-expanding social media platforms, branding is more lucrative than ever.

Make-up guru and general sass queen Jeffree Star has always vowed to be as honest with his fans as possible, even when it comes to his wealth.

It's no secret that he is ABSURDLY wealthy; as well as his YouTube earnings and side projects, he predominantly generates income from his giant line of cosmetics.

He has now promised to expose any brand who try to meddle with him and his CASH DOLLA in any way that he can, and boy does he have power.

David Dobrik was told by the make-up star that he earns $150 million PER YEAR. *Pause to allow shook people to gather themselves before continuing*

In his recent tweets, Star mentions how he was supposed to create a project which exposed make-up brand deals, but the brand he was working with pulled out in order to keep other clients happy.

He has now revealed how much they were offering to pay him for a SINGLE product; a jaw-dropping $165,000. Dear God.

He challenged another brand to come forward in the New Year to help him in his mission to discuss behind the scenes make-up brand deals, which would be fascinating to see.

It's sure to be a crazy end result, whatever Star comes up with.

Maybe we should try our hand at this make-up artist business?  

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Kylie Jenner is renowned for her killer makeup looks, but when it comes to beating her face – Kylie relies on one MUA more than any other. 

Ariel Tejada, also known as Makeup By Ariel has been working with the Kardashian-Jenners for years, along with Chrissy Teigen, Shay Mitchell, Naya Rivera and Lilly Ghalichi. 

Kylie announced over on her Instagram story that her makeup guru is hosting a makeup masterclass for the public – and this time it's not too far away from us. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ARIEL (@makeupbyariel) on

Ariel has previously hosted masterclasses in Australia, Kuwait, Qatar, The Netherlands and Iceland, but his next one is coming to London, UK. 

The class is being held on December 8th, and we have copped some cheap ass flights with Ryan Air for just €12 quid. 

The exact address of the event has yet to be announced, but it's hinted to be in a London Central location. 

'Ill be teaching you all the Techniques to achieve my signature look that helped skyrocket my career to what it is today,' Ariel wrote over on Instagram. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ARIEL (@makeupbyariel) on

According to the event page, the masterclass will run from 1pm to 4.30pm, with doors at 12.30. 

'During the class Ariel will be demonstrating his famous signature full glam look. There will be a short break after the look has been completed.'

'After the break, there will be a Q&A – this is when you will have a chance to really connect with Ariel. Photos will be taken after the Q&A.'

There are three ticket tiers, Standard, VIP and Exclusive VIP – which give you first access to Ariel in a meet and greet.  

The perfect event for the makeup lover in your life, we think. 

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Now more than ever, women (and men) are embracing their insecurities, whether it be their size, hair colour or skin. 

This is a message we support 100%, and we find it so refreshing when people support eachother and spread messages of support. 

One lovely lady who is doing just that is MUA Bronya Humphreys, who suffers from facial eczema. 

Bronya's condition, which she was born with, took a turn for the worse after she gave birth to her ADORABLE daughter.

 

Here is a little side by side. I've been trying to be more confident regarding my skin, as it's so bad I currently struggle to leave the house I'm so embarrassed of my eczema. Thank you for all the kind comments I've received on my last post. I want to prove that you can be beautiful even without makeup. Skin condition and all. I love the way I look when I'm fully glammed, but that's only one side of me. The other side is someone who is a human; with human emotions and gets hurt just like any of you. I want to show you that both sides of me are beautiful, and both sides of you are beautiful too! You do you. Whether you want to wear makeup everyday, or like me you need to take time off to care for yourself and look after your skin. Whatever you do, do it with confidence:) #confidence #sidebyside #bareskin #natural #makeup

A post shared by The bald bee (@bronya_h) on

Despite the fact that she finds herself dealing with her eczema every day – she still focuses on what she loves. 

Makeup is Bronya's passion, and she is bloody good at it.

It would be easy enough for the mum-of-one to ditch the pursuit of makeup, due to the fact that it involves showing her skin off to the world. 

However, she perseveres, refusing to let her condition get the better of her. 

In a recent post on Instagram, Bronya spoke about her skin, and what it is like to live with such severe eczema:

'I have eczema. I have a skin condition. I have had so many hateful comments recently regarding how I look. When I wear makeup they say I'm fake. When I don't I'm a gross zombie. And can I just say, I am not my skin condition.'

She continued: 'I am a lovely, caring, beautiful human, and you don't deserve to even be on my page let alone be leaving awful comments on my pictures. All I want on my page is to promote self love. You are all fantastic.'

The talented MUA then reminded her 71,000 followers that they are all amazing, no matter what.

'You are all brilliant. Please. Please. Please. Ignore everyone who makes awful comments. YOU ARE AMAZING. Since I got a lot of followers I have had so many hateful comments. Just because I have a lot of followers doesn't mean I don't have feelings!'

'Basically what I'm trying to say is f**k anyone that shits on you. You are so much better than that. I love you all. Chin up. There's a lot of hate in this world but I'm there for you. Shoot me a message. I may take a while to get back to you but I'll be there for you.'

Now, that is a message we can get behind! Bronya, you are a KWEEN. 

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We could listen to James Vincent talk cosmetics for hours… and hours… and hours. (No seriously, we're obsessed.)

A make-up artist of incredible acclaim, James' list of clients includes the likes of Reese Witherspoon and Lady Gaga, so we were all ears when he decided to give an appraisal of Irish woman and their techniques.

While appearing on Today FM's Dermot and Dave Show in recent days, James provided a professional insight into the cosmetic trends currently doing the rounds in Ireland, and it sounds like we could all do with an injection of creativity.

While James acknowledged that "Irish women are considered to be some of the most beautiful in the world", he's noted that we appear to have a paint-by-numbers technique (our words, not his) when it comes to our faces.

"The thing that is strange to me is that everyone starts to look alike. I just walked through the department store on the way here and everyone has the same face," he surmised.

Joking that this may cause problems on the city's dating scene, James added: "I can only imagine how confusing it is for straight guys at the pub when you meet a girl. She walks away and then comes back over and you don't know who you were just talking to."

James did, however, say that cosmetic trends do tend to sweep major cities meaning that it's not surprising we tend to sport similar make-up styles, with James confirming that New York also has 'a look'.

Delving further still, James has noted the particular features we tend to accentuate in a similar way. saying: "I think if you look at Dublin right now, the brow is very specific, the bronzer is very specific, and it creates a look where people start to look similar."

"That's why I say individuality is really what it should be all about. You know, make up should make you feel individual," he advised.

Fair enough.

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From high heel contouring to using fidget spinners as hair curlers, we thought we had seen it all when it came to wacky beauty tricks. 

However, we were clearly mistaken, as became evident when we saw the latest video shared by Huda Beauty. 

The now viral video comes from MUA Veronica Rose, who has been using a particularly slimy ingredient in her beauty regimen – snails.

 

A post shared by Veronica Rose (@vivalapinkposh) on

Yes you read that right. 

You might be thinking that beauty gurus would use any old prop to get clicks and views on their videos, and we're not surprised that you're sceptical. 

But Veronica specifically declares in her video that 'this is not click bait.'

'It is said that snail slime can help reduce wrinkles, clear up acne, reduce pigmentation, and scarring.'

'Snail slime has recently been heralded by cosmetic firms as a useful beauty ingredient.'

 

A post shared by Veronica Rose (@vivalapinkposh) on

'Several upmarket facial creams now include the shelled slug’s mucus.'

'Try at your own risk! I've always loved snails as a little girl so they don't gross me out.'

While we may have been a fan of playing with garden snails when we were five, we'll have to pass on this slimy beauty ingredient…

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