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If you have any Debenhams gift vouchers lying around; use them as soon as you can.

The chain, which has 1,600 staff and 11 shops in the Republic, is now in administration.

The department store is still in business despite shares in the struggling retailer being suspended at its own request.

Billionaire businessman Mike Ashley revised offer  was rejected because he wanted to be chief executive.

He had offered £200million (€230million) into the chain but this was refused and said putting it into administration was a ‘national scandal’.

He said, ''These politicians and regulators have proven to be as effective as a chocolate teapot.''

While the stores do remain open, Consumers’ Association of Ireland chief Dermott Jewell said, ''We advise consumers to use all credit vouchers/tokens and gift cards issued by the store without delay.'

According to retail industry expert David Fitz­simons, of Retail Excellence Ireland, the chain’s main problem stems from its constant promotions, discounts and sales.

He said, ''‘If you’re a woman and you know Debenhams is going to have 30% off fragrance next month and you go in and it’s full price, you’re going to hold off spending.''

He continued, ''There’s no price consistency at Debenhams which is the fundamental issue. They’ve lost their way and a number of stores had been earmarked for closure.''

Debenhams – which has 166 stores and employs 25,000 people across the Britain and Ireland – has been struggling for some time, with debts of £640million (€740million) and three profit warnings issued in 2018.

Administrators at FTI Consulting were appointed and sold the group to a newly incorporated company controlled by Debenhams’ lenders.

It's not looking good for the store so swoop in and get what you can with any vouchers you have.

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The Paddy's Day bank holiday weekend is finally almost upon us, so it's time to hit the town. 

And, you can't even use the "I've nothing to wear" excuse not to head out, because we've put together a selection of gorge style pieces – based on your zodiac sign.  

12 stunning ensembles to help you forget that Mercury is in retrograde. 

Capricorn  

Boohoo boots in zebra €44.24, Structured Cross Body Bag €16.80, Striped t-shirt €7.95, Cord dress €40.00

Aquarius

Organza blouse €49.95, Nasty Gal boots €27.00, Faux Leather skirt €29.95, Denim jacket €64.00

Pisces

ASOS DESIGN pop green soft suit blazer €62.21 & shorts €30.42, White t-shirt €3.95, Pearl palm leaf earrings €9.95, Animal print runners €59.95

Aries

ASOS WHITE casual crepe trousers €89.86, White runners €35.00, Shanghai Box Grab Bag €34.00, Zara t-shirt €12.95

Taurus 

Neon milkmaid top €19.95, Beaded net tote €40.00, Neon Hun Chunky Runners €23.50, Cargo trousers €27.99

Gemini 

Blue utility pinafore denim dress €48.00, Penneys Bumbag €7.00, Zara runners €25.95, Turtle Neck Volume Sleeve Rib Top €9.80

Cancer 

Level Head Beret €11.00, Penneys Belt €5.00, Platform trainers €22.99, Khaki utility boiler jumpsuit €75.00

Leo

Bad Romance Shaggy Cardigan€68.00, Jersey bandeau €3.50Grey flatforms €50.00 ASOS DESIGN wide leg trousers in snake print €38.71

Virgo

Textured trucker coat €32.90, Khaki tie waist shirt dress €65.00, Red leather block heel ankle boots €80.00, Rainbow beaded bag €18.90

Libra

ASOS DESIGN asymmetic knitted top €30.42  Short denim jacket €27.99, Topshop ankle boots €34.00, Black Amelie RI washed super skinny jeans €50.00

Scorpio

  Trenchcoat €69.99, Brown leopard print paperbag jeans €55.00, Chunky boots €32.90, Khaki crop top €8.00

Sagittarius

Teddy faux fur aviator €37.80, Denim mid skinny fit rigid jeans €55.00, River Island heeled boots in khaki €69.13, Light brown stripe button front vest top €25.00

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The iconic skateboarding brand Vans are having a big sesh this Saturday in Jervis Shopping Centre, and we wouldn't miss it for the world.

The newly-opened store is hosting a drop-in event on February 16 for those who want to get their beloved Vans customised FREE of charge.

Local artist Ruan Van Vliet will be doing the inking, while a DJ plays some tracks and pizza and games are provided for all.

Ruan Van Vliet is a graduate of the iconic NCAD art college in Dublin, and works as both an artist and illustrator. Your Vans will be one-off, unique pieces once Ruan's done with them, trust us.

His work is renowned for it's bright, colourful and amusing patterns, and he has also created work for Vice, AirBnB, Offset Design Festival, Guinness, among others.

Shoppers can try out prize pong, to try and win 50 percent off their Vans purchases on the day.

Vans are one of the biggest brands around, and their skateboarding shoes have been hugely popular for years, so we're delighted that they've opened a new store in Jervis Shopping Centre.

As one of the capital's most vibrant and most successful shopping environments and hosting over 60 outlets, Jervis has become one of the nation's biggest hubs.

With pizza, games, a DJ and free customisation as well as prize giveaways; don't miss Saturday's party. We'll see you there on February 13, from 12pm until 4pm.

We'll be staying the full four hours, because why wouldn't we be? It's free pizza, for crying out loud.

Feature image: Vox

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Science has upped it's game.

Most researchers seem to be pretty busy with conducting medical studies and making valuable scientific discoveries for society's gain, but this latest survey really takes it to the next level.

Bloom & Wild have worked with London Metropolitan University to undergo an experiment to figure out when the 'love hormone', AKA oxytocin, is released.

The anti-anxiety and stress reducing hormone is pretty special, the chemicals are made when you're in love, and having some KICK-ASS sex. We heart it. 

The study measured how the brain reacts to receiving certain gifts, and it's led to some pretty interesting, and useful, results. We're not hugely surprised at what topped the list, they're all unreal.

Research also suggests that people in the first three stages of love reported higher oxytocin levels that last for roughly six months to a year. At a chemical level, can presents recreate this high of lovestruck heartbeats?

Scientists reported that the subjects of the study showed an average increase of 73pg/ml in the hormone oxytocin after getting chocolates, and 62pg/ml after receiving flowers. Feeling loved comes in all shapes and sizes, it would seem.

The official top five items or experiences included on the list which trumped having sex were; chocolate winning the number one spot, then flowers, food, shopping and booking a holiday.

Receiving chocolate apparently creates a high increase in oxytocin the same rise in oxytocin comes from sex, so a quick nip down to Butlers could solve your stress issues. 

Flowers can spark the same feeling as love, relationships and sexy times, and a study by Havas Worldwide revealed that 57 percent of millennials think that food is better than sex. Damn.

hungry jennifer lawrence GIF

Retail therapy also made the list, according to the experiment. The neurologist David Linden, in his book The Compass Of Pleasure, explains that the experience of shopping triggers dopamine circuitry in the brain's mesolimbic pathway.

In plain-old-English, the mesolimbic pathway is a key part of how we experience entertainment and happiness, so having a sneaky online shop at ASOS is good for you. Thank God we have a valid excuse to do this now…

Booking a holiday is better than having some intimate. alone time with a partner, according to research. 16% of Brits claim to support this, so those Aer Lingus January sales must have had people feelin' pretty damn euphoric.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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To carry out their research, Bloom & Wild and London Metropolitan University split 30 volunteers into three groups.

Each were to receive a gift of flowers, chocolate, or water, and took saliva samples before the gift arrived, and then again 10 minutes after delivery, and finally 40 minutes after receiving the gift. 

It just goes to show, chocolate should always be cherished. We're in a loving relationship with Cadbury's Dairy Milk, and there are zero signs of a break-up coming our way.

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Being financially independent is hard enough as it is, without the possibility of living in New York. Forget the student lifestyle of drinking all night and having a lie-in until midday. It takes hard work and financial discipline to survive the NYC life.

We all dream of it; the bottomless brunches near Central Park, shopping debt-free on 5th Avenue, living in an apartment that’s LITERALLY the exact same as Monica’s from Friends.

New York is heavily idealised as one of the greatest cities in the world, but it’s hard to deny how magical it can be. Ice-skating at Rockefeller centre at Christmas, essentially recreating Home Alone 2, hitting the iconic bars and gliding past skyscrapers and Broadway.

It permanently feels like you’re on a movie set, the city that never sleeps embodies movement and energetic culture. It’s impossible not to love it, but is it possible to afford it?

Insider recently rated New York eight on the list of the world’s most expensive cities to live in. It was the only American city to make the top ten, and once you break down the costs such as travel, food and rent, it’s not hard to see why it made the list.

We spoke to one of our New Yorker contacts who spent one year living the New York lifestyle to get the 411. You wanna see the receipts?

Rent

Rents have increased at double the rate of incomes in the last seven years alone, according to StreetEasy, which means that you need to make six figures to live in many of the city's most elite neighbourhoods. Yikes.

An average Irish student living in NYC could be paying amounts which range between $700 and $1500 a month on rent, as well as utilities. This would of course depend on location, size, how many housemates you share with and facilities like Wi-Fi and laundry.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Our lucky wanderlust gal spent $900 on rent per month, a good deal seeing as it included utilities and the internet, as well as a washer and a dryer inside.

“I shared with three others, and only had one bathroom, and it was in a pretty dilapidated building in Bushwick with a not so helpful landlord.”

Secret deals in NYC in terms of rent are essentially non-existent. Most people agree that seeing a unicorn is probably more statistically likely. Or a Friends reunion.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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One major extra cost comes in terms of furnishing an empty space, as most apartments in the city will come unfurnished.

Buying second-hand items can be a huge help, and finding things on the street, but both of these options of course have their limitations.

For example, I got my mattress in Berkeley from the street outside our fraternity house, which most people did, and got a very rude awakening when our entire room was visited by bed bugs.

If you think California rent is better than New York, you’ve got another thing coming.

Food and Drink

First thing’s first, you HAVE to limit eating out and going for expensive drinks in glamorous bars. Many New Yorkers are blasé about dropping $10 on coffee and a mediocre muffin.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Joana  (@eatwiththeye) on

We’d all love that lifestyle, but you have to prioritise. Pre-packed lunches is the way to go, and cooking at home.

“A cocktail in a bar would set you back about $14, and in a trendy rooftop bar you could easily spend $20 on a drink. Eating in a restaurant could set you back about $35 for a meal if you included a drink, sales tax and tip."

"This is the worst thing about price of food and drinks in NYC! You think the price will be less, but a 20% service charge adds on a hefty chunk to your bill.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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NYC also has a city tax, so your paycheck won’t have much spending power. Supermarket food in New York is also highly expensive, so even if you want to cook from home, finding lower-cost ingredients can be tricky at best.

My J1 was essentially a three month binge on fries, $4 pizza slices and the occasional scrambled egg on toast if I could afford it. Eating healthily is even harder, considering fast food and ramen are the only semi-affordable meals.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“Places like Trader Joe's were good for lower cost own-brand items and for whole food/grain type things, but fruit and vegetables generally were always expensive. Meat and fish were also very pricey, there was definitely a good incentive to turn vegetarian.”

I’m personally astounded that I escaped contracting scurvy on my J1 to San Francisco, I barely saw fruit or vegetables the entire time. Spending under $10 on one meal became a challenge that was seen as the Mount Everest of nutritional budgeting.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Try starting an Excel spreadsheet for all of your expenses, so you can budget in advance. Prepare as many meals as you can to prevent buying expensive snacks in stores, and avoid buying too many perishable food items that you would throw away if it went uneaten.

Wasting perfectly good food will become a mortal sin to you after a few weeks of living the NYC life, trust us.

Nights Out

“If you pre-drink in advance, then you don't have to spend too much on a night-out. Liquor in shops is actually quite cheap. The subway runs all night so you can get around cheaply, and otherwise a shared Uber wouldn't be too expensive."

"Some clubs charge entry and then have expensive drinks. I don't smoke but cigarettes were also a massive cost.”

Keep the receipts from any bar you go to, and it will be come alarmingly obvious that purchasing drinks the entire night most definitely adds up.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The Irish have perfected pre-drinking culture, so don’t let yourself slip too much on your night out by buying $16 cocktails every ten minutes, or you’ll be in for a rude awakening when you check your bank balance.

For a couple of free beers, one of Brooklyn’s best craft distilleries (New York Distilling Co.) opens its doors to the public for free tours and tastings on weekends from 2 p.m. to 5 p.m, don’t miss your chance.

Travel

“This was one of the most expensive aspects of living in New York. Flights in and out of the city were always pricey. There is no Ryanair equivalent of budget flights unfortunately."

The Amtrak train service is notoriously expensive. Without advance booking (and even then), it can be $100 for a measly two hour journey… good God.

Buses are the cheapest option for the city, but the reliability and quality leave a lot to be desired, as you might imagine. The buses are often incredibly late, over-booked or cancelled.

The public transport system (MTA) costs you $121 per month for unlimited use, which isn’t bad compared to Dublin, and can be used on buses and subways. However, any of the longer commuter trains are much more expensive

If you’re thinking of parking in the city, be warned that the cost of this is extortionate, as are the prices for renting a car in NYC.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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People would often go to neighbouring states of New Jersey or Connecticut to get cars, rather than face the pain of using their hard-earned cash on New York prices.

Activities

Hidden costs and fees are what make so much of New York that bit more expensive than Europe and other places.

Laundromats charge extremely high prices purely because many apartments in the city don’t have laundry facilities, so they take full advantage of this. Hand-washing some of your clothes can aid this process.

When it comes to activities, there are ways of finding cheaper alternatives. The amazing city has a vast array of things to do; the buzz and excitement of the place is captivating.

The tourism industry in NYC is always booming, so charging huge fees for activities such as the Empire State Building, Rockefeller entre, boat rides in Central Park and more can be expensive beyond belief.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The Staten Island Ferry is free though, so take advantage of that.

Are you desperate to see the Picassos in the Museum of Modern Art, but don’t want to hand over the $25 admission fee?

The museum offers free admission every Friday from 4 p.m. to 8 pm, and you can also visit the sculpture garden for free every morning from 9:30 to 10 am.

Chelsea’s unreal free art galleries are mostly located between W. 14th Street and W. 29th Street around 10th and 11th Avenues.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The Brooklyn Botanic Garden’s fee is waived on Tuesdays, which means you have the ideal escape for the hustle and bustle of Manhattan life.

Finding activities for free is hugely common in parks, try bringing a picnic to Central Park, embarking on a free yoga session in Bryant Park or grabbing street food (the hot dogs are mouth-watering) and chilling on the lush grass.

Central Park Conservatory offers free tours as well.

The Federal Bank of New York’s Gold Vault has free tours every afternoon. Built in the 1920s and containing over 6,500 tonnes of gold, this little-known treasure can teach you some fascinating financial secrets of the city.

Try stargazing on the High Line, a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side.

Neighbourhood residents saved the location from demolition, and the High Line opened in 2009 as a hybrid space where visitors can experience nature, art, and design for free.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Watch outdoor movies at HBO Bryant Park Summer Film Festival and Syfy Movies with a View at Brooklyn Bridge Park. Grab a seat and bring some snacks, it’s one of the best free activities New York as to offer. Soak up the skyline, it’s one of a kind.

Grand Central Terminal is also a tourist favourite, the 102-year-old train station is still in massive use but it embodies NYC grandeur. The outdoor part of the 9/11 memorial is also free to visit.

So there you have it, if you budget like your life depends on it, you can survive the financial battle of New York City.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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It may not be exactly like Sex and the City, but who would ever believe that Carrie could afford a huge Manhattan apartment BY HERSELF on a columnist’s salary? It’s ridiculousness. We still want her life though.

Susan Ertz summed it up pretty well when she wrote that New York was "never built for the comfort and happiness of its citizens, but to astonish the world." Well, it succeeded.

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If you're a serial voucher giver or have a collection of them – listen up.

The Government has given the nod for new legislation which will require all gift vouchers to have an expiry date of at least five years.

The Consumer Protection (Gift Vouchers) Bill 2018 is expected to be passed early next year. 

Addressing the matter, TD Heather Humphreys said: "Every year consumers lose out because their gift vouchers go out of date."

"Part of the problem is the great variation on expiry dates which can range from as little as six months to 12 months to 24 months."

"This often leads to confusion amongst consumers. By having a set five-year expiry date on all gift vouchers, we will provide certainty to everyone involved," added the Minister for Business, Enterprise and Innovation.

The Bill will also include two conditions, the first means you and I will no longer have to spend that voucher all in one go.

And the second will tackle the cancellation of the gift card if the receivers name is spelt incorrectly, and a charge to amend the name will also be abolished.

Commenting on the provisions, the Minister said: "It’s wrong that consumers should have to spend a voucher in full in one transaction."

"Similarly, it isn’t fair that businesses can penalise consumers simply because of a wrong letter in a name."

"I’m glad that these two issues were brought to my attention during the public consultation so that we can now address them as part of this Bill," she added.

The Bill received cross-party support.

We for one are delighted with the new measures.

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It happens every year.

We get our spy gear ready, complete with night vision goggles, Google maps and  snacks, of course. We buckle ourselves up for our long-awaited search, the hunt for that jaw-dropping, glamorous, PERFECT….

Winter coat.

Every woman needs a casual must-have jacket for the chilly season, and Penney's have DELIVERED, with a snakeskin cherry on top.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark (@primark) on

Snakeskin is absolutely everywhere right now, most likely due to Taylor Swift's iconic Reputation album and added snake theme for her immense world tour.

Animal print is the ideal way to make a statement.

You want to be the first person noticed in the Christmas decorated rooms, and the way to do this is by nabbing the most stunning coat in the fashion business.

This puffer jacket is cosy AF, not to mention cheap.

Penneys, €30

At €30, just think how much cash dollah you're saving for your Christmas shopping.

You can accomplish just about anything in the right coat, we would like to take this opportunity to thank Penneys for keeping us warm without robbing our bank balance of it's dignity.

Say thank u, next to the cold this season, fashion has saved you.

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With temperatures threatening to drop to as low as -1 this weekend, and Black Friday in full swing, we're on the market for cosy, comfy jumpers to see us through the cold months. 

We have seen SO many stunning knitted jumpers, that are stylish and cool, but also warm and cosy – a winning combo – and we just had to share.

From online to the high street, these jumpers literally have you covered.

Topshop Swirl Drip Jumper €42. 00, ASOS DESIGN neon cable jumper €38.71

Zara Oversized Jacquard Sweater €29.95, Topshop Chunky Roll Neck Jumper €48.00

Bershka zebra print jumper €41.46, Zara Sequin Jumper €59.95

Colour block roll neck jumper €24.95, COLLUSION space dye jumper with roll neck €41.48 

Leopard Sleeve Jumper €12.00, Dark green knit chenille jumper €40.00

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Feverous Black Friday shoppers are HELLA p*ssed off as they are being forced to wait HOURS in online store queues.

Customers are being forced into virtual lines on store websites, yet retailers are claiming this was all properly planned… eh, what?

One man shared a screenshot on Twitter of his queue number: 107578th in line. Good God, people, this is utter madness.

It's fair to say that the eager online population are sufficiently angry, with complaints coming in left, right and centre for numerous brands, such as Debenhams.

A Debenhams spokesperson claimed that the system was "managed" and that customers have all been successful with their shopping experiences:

"Some customers experienced a short delay in accessing our website at peak hours last night."

"By implementing a managed 'queue system' we were able to ensure that once customers had accessed our site, they were all able shop the offers successfully."

Reports of thousands of websites crashing are also gaining traction on Twitter, it seems that online stores were hugely unprepared for the onslaught of consumerism which Black Friday brings:

Sky News were told by Game:

"Due to the volume of traffic to our site we are operating a queuing system to make it as fair as possible to our customers in getting the deals they want."

However, stores this morning on the high street were experiencing regular volumes of customers, with no queues in sight. It seems online shopping has officially taken over:

Remember gals, Black Friday is a massive marketing campaign, so try to resist the mania surrounding it.

Use deals websites to spot the best discounts, ask yourself if you really need the items and don't assume that just because it's on sale, it's a bargain.

Economically and environmentally conscious shopping needs to be a priority with the massive amounts of clothes going to waste.

shopping GIF

Stay strong gals, resist the urge.

If you can't resist, we hope you get through the online queue hysteria at least.

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We all dream of succeeding in our careers, whether you’re a nurse, a florist or a journalist. We can all admit that we’ve daydreamed about becoming an Oscar winning actress or perhaps the founder of a successful fashion brand like Irish entrepreneur sisters Malindi and Elena Demery.

The empowering duo have strived in the fashion world since starting their company Malena Fashion. However, running your own company can be stressful at the best of times. Luckily, the girls have a solution for the bad days. They said one thing that keeps them going is appreciating even the smallest achievements, stressing that women should always believe in themselves.

Both Malindi and Elena admitted they were nervous about being a woman in the business industry. Females have been underestimated and disrespected for far too long, but the sisters have only gone from strength to strength since launching their company.

The pair have exceeded an astonishing €3 million turnover annually as the exclusive distributors of Freddy Jeans in the UK and Ireland, and the brains behind Malena Fashion.

The girls’ dad has always been part of the fashion business, so they “were always involved in one way or another.”

It was their dad’s positive attitude that motivated them on the days when work was daunting and their dreams felt like they were out of reach.

“He always finds the good even in the most negative situations. He showed us there’s always a silver lining,” they shared.

They've clearly inherited is upbeat attitude. The girls extended their words of wisdom to the young women of Ireland, who recently collected their exam results. 

Thousands of students are faced with massive decisions to make about their future, but the sisters admitted that regardless of how well you do, not even bad results can stop you from pursuing your dreams.

“Go at your own pace. Once you care about what you do you’ll go for it. Grades should never stop you from doing what you love” they said.

 

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Celebrities including Laura Whitmore, Vogue Williams and even the princess of pop Britney Spears have been spotted rocking the popular Freddy Jeans, but the sisters said the jeans are for every woman, no matter what her size or age.

They explained that the best thing about Freddy Jeans is how good you feel in them. We all know how daunting shopping for jeans is. Some are too long, others are too tight, finding the perfect pair can feel like mission impossible.

Elena and Malindi explained that the jeans are loved by everyone, from 18-year-old students to 60-year-old grandmothers. One store that sells the well-loved jeans recently told the girls that an 87-year-old woman purchased a pair of high waist Freddy Jeans, proving that it doesn’t matter who you are, anyone can wear them.

The ultra stretchy fabric will leave you feeling super confident, whether you’re a size six or 16. The girls recommend snapping up a pair of the classic black jeans as we get closer to the winter months.

We are all guilty of buying a cheap pair of jeans for a tenner, but the fashion experts recommend investing in pieces that will see you through many winters.

The sisters stressed the importance of avoiding fast fashion. Spending that little bit extra on a pair of Freddy Jeans or on a snuggly cashmere jumper from luxury brand Rosamund is a wiser move. “The pieces will stay with you forever.”

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The summer is coming to an end, and the Autumn collections are landing in stores. 

Luckily, this means the beginning of a new sale season, and we're ready to get shopping. 

River Island are slashing up to 60% off some of their finest pieces in their new sale, starting today, and we've already filled our baskets with our fave finds: 

Embellished pocket T-shirt €12.00, Feminist jumper €14.00, Platform runners €24.00

Trophy jacket 35.00, Floral skirt €14.00, Swimsuit €18.00

Embellished bag €22.00, Bardot crop top €8.00, Button down dress €24.00

Jumpsuit €30.00, Bardot long-sleeve top €18.00, Frill skirt €18.00

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For the shopaholics among us, a day spent browsing through sale rails and shoe aisles is a day well spent.

That warm fuzzy feeling you get when you finally decided to splurge on that over-priced (but oh so worth it) winter coat can be hard to explain – but scientists reckon they have found the answer.

Research conducted by tech company, MyndPlay, found a direct link between shopping and a state of pure and utter bliss.

For the study, participants were divided into two categories – 'Inspired' and 'Shop-y-cats'.

The first group were those who genuinely enjoyed to shop, while the latter were those who only did it in order to fit in with the crowd.

Anaylisis of both group's 'gamma brainwaves' showed that a massive 84 per cent of Inspired shoppers experienced a feeling of elation, or 'buyers' high', at the till, which then lasted for some time after.

According to The Sun, the feeling can be compared to the pleasure derived from engaging in sexual activity, or a Formula 1 driver finishing a race.

Most Shop-y-cat shoppers also experience a momentary high, though it did not last nearly as long.

What's more, over 80 per cent of this group saw their mental fatigue rise by up to 30 per cent, every 10 minutes they spent shopping.

Rob Hattrell, Vice President of eBay UK, told The Sun: “Shopping is personal. It’s  a reflection of what makes you, you.”

“This fascinating research gives great insight into the highs that can be achieved when you hit the zone of inspiration and shop like nobody else.”

So basically, it all comes down to being in 'the zone'.

Happy shopping, ladies! 

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