The star is currently in Los Angeles, taking part in photoshoots apparently for the brand.
The influencer is said to have dined out with PrettyLittleThing boss Umar Kamani, and is following in the footsteps of some names like Kourtney Kardashian, Kylie Jenner and Hailey Baldwin, by partnering with the brand.
A source told The Sun: "This is a huge deal not only for Molly-Mae, but PrettyLittleThing too. It’s one of their biggest collections to date."
"Molly-Mae had a huge following even before Love Island, so they were desperate to land her, whatever it cost."
Her boyfriend Tommy has clearly been pining for his girlfriend, showing his love for her to the world by commenting, "How can you be so perfect?" on her Instagram photos.
Fellow Islander Maura Higgins agreed, saying: "Exactly what @tommytntfury said". Molly-Mae looks set to rake in the most money in sponsorships so far, but Amber has already signed up for Dancing On Ice.
Primark have taken inspiration from refined Nordic interiors, creating a selection of soft Scandinavian greys and crisp white linens for the ideal minimalistic home.
The range serves as the perfect base for colour blocking with your favourite colours. The fresh, spa-worthy sustainable towels add to the theme, and are only €9 each.
Primark's reusable cup is just €6, for those of you who no longer want to waste cardboard takeaway coffee/tea cups.
The rise in popularity of Keep Cups are most likely contributing to brands like Primark focusing on reusable homewear features.
Their gorgeous striped duvet cover single set comes in at the affordable price of €11, the double is just €16 while the king is €20.
Utilising sustainable materials such as cotton rather than microplastics of synthetic materials (polyester) can do wonders for the environment.
Supporting brands like Primark in their quest to reduce harmful materials is hugely important, and the affordability can't be denied. Why not head down and check out the latest range before it sells out?
Eyal Booker was catapulted into fame last year after taking part in the phenomenon that is Love Island, the ITV2 reality show that's become beloved all over the world.
The 23-year-old appeared on Celebs Go Dating after his stint in the Spanish villa, and definitely knows his stuff when it comes to reality TV romance.
We caught up with the model and TV star at the launch of a massively-exciting essence lip collection. Their Lip Saviours range features 52 fabulous products including lipsticks, lipglosses, lipliners and liquid lipsticks.
Oh, did we mention that they're all under €4? essence have also created the ultimate lip look book to offer you dozens of options to create your signature look.
essence also prides itself on it's cruelty-free status, so you can mix and match to find your glamorous, natural, vibrant, glossy, understated or matte lip looks without worrying about animal testing.
Eyal Booker is representing the ground-breaking beauty brand, which sponsors both Love Island on Virgin Media player as well as the biggest pageant in the country; Miss Ireland 2019.
Of course, we simply had to ask him his opinions on our Irish exports, namely Longford lass Maura Higgins.
“I love the Irish contestants, I love Maura. I just loved her from the start. I think that the way she’s entered the villa, the way that she’s held herself, the things she comes out with; I think she’s a powerful, independent woman who’s proud of who she is and stands up for what she believes in and says what she wants. I think that that’s really inspiring for young women out there, and she’s a good influence and good person to have within the public eye and society”.
“She’s going to have a good career. At first, it took a little time to get used to her but now we can’t get enough of her. She’s contagious and just says it how it is. That goes a long way in this show.”
The latest controversy to shake the villa is, of course, the meltdown between Anna Vakili and Jordan Hames.
The model asked Anna to be his girlfriend only days ago, yet pulled India Reynolds aside for a chat (on Curtis' advice) to confess his feelings for her, while Anna was only metres away.
What does Eyal think was going through his head? The pair were dumped from the villa last night, but were they authentic?
“I don’t know where that’s come from (Jordan’s feelings for India), I don’t know what Jordan was thinking. They’ve screwed each other over within the process, you know when Anna left him for Ovie and then came back to him and now Jordan’s about to do the same. As much as they’re trying to make us believe their relationship, I don’t buy the reasons that they’re in the villa. I just think they want to be genuine but they’re actually just not that into each other.”
ITV bosses have faced numerous accusations that the reality show is a 'fix', with claims made against the honesty of each character.
In Eyal's time in the villa, he denies that the show every forced anyone into a certain narrative of hero or villain, womaniser or gentleman;
“They don’t try and create something that’s not there. They highlight some things over others, in terms of the edit. I wasn’t just this spiritual, tree-hugging guy but that’s a lot of what I was made out to be. You can’t all be the same, and they edit everyone a different way. There’s no one there saying ‘You should do this’ or ‘You should do that’.”
Other criticisms made against the show involve the noteworthy emphasis on physique and appearance. Does Eyal think the show has contributed to the continued popularity of beauty pageants like Miss Ireland?
“Pageants have always been popular and I think with social media and the world that we live in, they can grow even quicker and bigger because there’s accessibility to a wider audience. I think Love Island showcases the fact that it can reach such a vast and big audience. It encourages other people to get on social media and get on platforms and use that platform in order to further themselves."
Amy Hart recently posted an Instagram snap of a charity who she works with closely, but trolls commented that the image was 'boring'. Social media presence is a huge part of Love Island stars' careers when many of them leave, but do they control who they work with and their brand?
According to Eyal; “We have complete control. When I came out of the villa, I got a management because I needed to manage everything that was going on. They try and guide you in a direction that they see fit for you but also a direction that you see fit for yourself. It’s just a discussion that you have. We have incredible platforms when we come out, and I think charity is a big thing on people’s minds and people want to use their platform for good as well. It’s something that a lot of people go into and become ambassadors for because, as much as you’re reaping the rewards of having such a huge platform and getting all of these brand deals, you also want to give back to people in less fortunate positions."
He continued; "Charity is a nice thing to do, I’ve always worked with them but now I’m doing on them on a bigger scale because I’ve got a bigger audience.”
“I work with World Vision, very closely. I’m an ambassador for them, and I also work with the RSPCA and Dog’s Trust. I’ve always loved animals, all animals, and animal welfare. World Vision is to do with young children and their families in areas of conflict or disaster, and it’s about sending emergency response and helping them further themselves. Children are the future, they’re the generation who are going to shape our world and who are going to be here when we’re not. Providing them with the best possible tools in order to have the best and brightest future is essential for our world to get better and better.”
Another problematic aspect of the show, arguably, is their continuous sponsorship from fast fashion brands. The stars wear different ensembles every day in the villa, with companies like I Saw It First working with the reality show.
I love Love Island, I just do, (call me a sucker for a fairytale in a thong) but I hate its sponsorship & promotion of fast, throwaway fashion – which surely can’t have been made by people paid enough or treated… https://t.co/R1zEKyk8w8
Once the Islanders leave the villa, many of them will work with branding constantly, showing a materialistic lifestyle via their social platforms. Does Eyal see an issue with this side of Love Island life?
“It’s an interesting one, I actually hadn’t heard that until now. I think there’s two sides to this story. I think that everyone’s individual style and fashion showcases the fact that you can self-express and be who you want to be, and dress and wear what you want to wear. I think fast fashion is affordable for people, but at the same time, fast fashion is one of the biggest polluters of our environment. It contributes to huge amount of emissions and pollution and adds to climate change."
He continues; "It’s one of those things where we want instant gratification and we want to be able to purchase all the things that we want for a low price but we don’t really see at which cost we’re getting them at and how detrimental it is to our environment. I’m in a Catch 22 about that one, I work with some fast fashion brands and I would like to think I’m an environmentalist and I care about our planet. I think there’s a balance that we can find within it. Although fast fashion, although it’s been around for a while, it has only just come into play and become as popular as it is. It’s about us starting to regulate that and coming on board with how we as a society consume things and over-consume things.”
Does he do his homework on the brands that he associates with, when it comes to ethics?
“essence is cruelty-free which is part of the reason I’m at this event. I couldn’t be an ambassador for, let’s say the RSPCA who campaign against animal testing, and then a brand who test on animals. We’re only human and we make mistakes, we overlook things, but we try as hard as we can to highlight the things that align with me and then we go from there.”
The show is undeniably heteronormative, and excludes the majority of the population.
"The fact that it would be such a big deal is testament to the fact of how far we’ve got to go." https://t.co/oV0USsKTYs
With Love Island spreading Stateside and now to South Africa for the winter edition, does he think these expansion moves could mean an LGBTQ+ version could be in the pipeline soon?
“I think it would take some time for people to catch on to. I’ve grown up within an entertainment, performing world, I don’t differentiate between anyone; your sex, the colour of your skin, your appearance; whatever you are, you are. But I think we, as a society, whether we like it or not are still evolving and still changing and becoming aware of the LGBTQ+ community. I think as much as I’d like to say that there’d be no stigmas attached and no judgements, if we see what judgements come from Love Island and how much stick people can get as heterosexuals, then we have to be realistic at what the response would be. I think that that’s the way it’s going to go, and eventually there will be all kinds of shows for all kinds of people, but we have to ease it in slowly.”
Kim Kardashian has won $2.5 million in damages after accusing fast fashion brand Missguided of imitating her outfits.
The reality star and fashion mogul has won her lawsuit and $60,000 in lawyer fees after taking the brand to court in America.
TMZreports that Kardashian claims Missguided was "using her name and likeness" without permission in order to sell knock-offs of her Yeezy dress.
Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead) P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? pic.twitter.com/MZiGLmC0yI
Kim took to Twitter in February to slam the brand's copycat ways, writing;
"It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas."
Fans were quick to point out that her younger sister Kylie has taken ideas from young designers too, but that's a whole other story. Kim is known for wearing clothes from some of the world's most revered designers.
Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.
With all the conversations regarding the decrepit state of our planet, it's no surprise that the terms 'ethical fashion' and 'sustainable clothing' are coming up again and again.
Whether it's the depressing lack of labour rights which garment workers possess, or the untold amount of damage a simple white t-shirt can do to the earth; it's time to get serious about the disastrous environmental impact of fashion.
1. The truth of the matter is: the fashion industry is the second largest polluter in the world, second only to the oil industry.
Unfortunately, developing countries are constantly the ones to suffer from developed nations and their materialistic consumerist culture. While high street shops have lower pricing, it's important to ask ourselves why this is so.
Normally, it's because the cost of production is incredibly cheap, and the workers aren't being paid in equity.
For example, according to Stephen Leahy of The Guardian, 100 million people in India don't have access to drinking water. However, 85 percent of the daily needs of the entire population of India would be provided by the water used to grow the country's cotton.
The same cotton that goes into making our clothes, the clothes of people who have always had access to daily needs like drinking water. So the question is, who really pays the price for our clothing?
Fast fashion is a hugely feminist issue seeing as women in these underdeveloped countries are paid less than men for working in these garment factories.
Now, this article isn't intended to guilt or shame anyone. It's just a wake-up call, and knowing the facts of this vital topic can lead to change. Change can lead to less harm on the planet, and isn't that always a good thing?
2. First of all, it's important to know that the untreated toxic waste-waters from textile factories are often dumped directly into the rivers of countries where clothes are made.
These waste-waters contain toxic substances like arsenic, mercury and lead, which kill the aquatic life and health of millions living by that same river. Contamination reaches the sea and spreads globally.
The use of fertilizers for cotton production heavily pollute waters, another danger of creating just a single item of clothing for brands we all know and buy from.
3. Clothing in our culture has become disposable, and more and more textile waste is accumulating as a result. According to Elizabeth Cline of The Atlantic, a family in the 'western world' throws away an average of 30kg of clothing every year.
4. Only 15 percent of this is recycled or donated, and what happens to the rest? Landfill or incineration.
What's worse, synthetic fibres like polyester are plastic fibres, and can take up to 200 years to decompose.
Global textiles production emits 1.2 billion tonnes of greenhouse gases every single year. That's more than international flights and maritime shipping put together, according to Fashion Revolution.
5. These biodegradable synthetic fibres are used in a shocking 72 percent of our clothing.
6. The UK population has £10.5 billion worth of unworn clothes in their closet, according to recent research. It's massively valuable to donate your unworn clothes rather than throw them away. Every item of apparel has a history, and can tell a story.
Fast fashion is having an unparalleled influence on the planet, with more and more clothes being incinerated into the air every year.
Workers are suffering in poverty to make our clothes, and we have no idea who they even are. We have a responsibility to bring ethics into what we wear and how we style ourselves.
The issue may seem far away, but we can't ignore the problem any longer.
Clothing is a basic human need, give someone else the chance to wear the clothes you don't want anymore.
6. The apparel industry accounts for 10 percent of global carbon emissions, because our clothes are made in countries which power their factories with coal.
This means our synthetic fibres are basically made from fossil fuel, hence why it's so important to buy clothes with natural fibres.
Here's our survival guide for ethical shopping and sustainable fashion, but remember: Nobody's perfect.
Even if you reduce your buying habits a tiny bit, or change one of your high street shops to an ethical brand, that's great. Just do your best; if everyone did a little, it would mean a lot.
The Nu. Wardrobe is an Irish female-led startup company focusing on dramatically reducing fashion waste by encouraging the swapping or renting of clothes. Their tag-line is 'Look Good. Save Money. Reduce Waste.'
Right on, gals. Extending the life cycle of clothes is hugely important in the fight against fast fashion.
Why not borrow an outfit from a friend or sibling instead of buying something entirely new when you probably don't need to?
Of course, it's important to treat yourself every now and again, and we all need new threads every once and a while when our body sizes change etc, but just remember to ask yourself every time: Do I really need this?
It's a great feeling knowing that you aren't buying brand new clothes all the time, and the app allows you to make some $ cash dollah $ by selling all of the clothes you haven't worn since your teenage disco days.
We first heard about Good On Youfrom none other than Emma Watson. If she models and endorses them, they have to be sheer excellence.
The app allows you to inform yourself all about the workers rights and sustainability of your favourite brands.
They offer great suggestions for ethical and sustainable brands too, and it's practical and easy to use.
The first ever law on ending violence and harassment in the working world at the International Labour Conference (ILC) in Geneva is being negotiated by governments, trade unions and employers.
ActionAid is addressing the issue, demanding that all parties agree to a strong, binding treaty which protects women and marginalised workers.
The organisation has now released the findings of a survey in order to gain awareness about the ILC conference and the extreme importance of laws to protect women.
All women (and men) should feel safe at work. The @ILO is hosting its annual International Labour Conference and ActionAid is urging attendees adopt a convention to end workplace harassment once and for all. #ILO100#AllWomenWork#EndGBVatWork
Just 37 percent of Irish people who participated knew that there is zero laws a an international level to eliminate workplace gender-based violence and harassment
82 percent of those surveyed said that they care about the conditions in the factories where their clothes are made, but 65 percent claimed it's hard to know which brands are ethical.
82 percent of consumers in Ireland stated that if a clothing brand was exposed to in the media because its clothes are made in factories where women experience sexual violence and harassment, they would refuse to shop there.
28 per cent of Irish people believe that governments are responsible for making sure that clothes are produced in an ethical way. This would mean that, in factories, workers are paid a living wage, work in safe conditions and are free from sexual violence or harassment.
38 percent however claimed it's the employer's responsibility. The global justice organisation also gathered data from 200 garment factory workers, including 181 women, in the capital city of Bangladesh.
80 percent of the workers claimed they were subjected to sexual harassment and/or abuse at work.
ActionAid have heard shocking stories of colleagues sexually assaulted on the factory floor, women abused for not meeting targets and losing their job for being pregnant.
72 percent of garment worker respondents said they had been subjected to extreme verbal abuse at work.
73 per cent of Irish consumers wouldn’t work in a place where workers face gender-based violence, according to ActionAid, and 80 per cent would say no to working in unsafe buildings. Yet garment workers in Bangladesh face these dangerous conditions on a daily basis, and it's not headline news.
The Rana Plaza tragedy killed over 1,100 people just six years ago, but all garment workers surveyed still reported some level of concern over safety in the workplace.
90 percent stated that their jobs were impacting their own health, such as eyesight, injured hands and feet, exhaustion, depression and severe back pain.
“Right now, 59 countries still have no national laws against violence and harassment at work, and so a progressive, binding, global treaty is the only way to protect women and other marginalised workers," McGee continued.
“Our research shows that the majority of Irish consumers believe it is the responsibility of governments and brands to protect workers in global supply chains, such as the garment industry.
“Consumers, hit by austerity measures and rising global inequality, face tough choices when the only clothes they can afford are cheap, fast fashion that puts garment workers at risk of abuse. It’s up to brands and governments to ensure that the decision to buy ethical clothing is not only a choice the rich can make.”
One woman, Shopna, has been a garment worker for 16 years and now operates a sewing machine. She has experienced many unwanted sexual advances over the years, and witnessed incidents of assault on other women by powerful men.
Shopna unfortunately faced harassment from an inappropriate factory manager, who repeatedly asked her to stay back after work, but she said no. He violently attacked her after she came into work earlier than other workers.
Sustainability has come to the forefront in recent months, as our generation becomes more and more concerned with the environmental impacts our actions are having.
One area in particular which negatively impacts the world and accelerates climate change is the fast fashion industry. Luckily, people are wising up to the true cost of a cheap trend piece, with bloggers, celebrities and community leaders alike leading the charge to raise awareness about fast fashion – as well as brands listening to their shoppers and creating sustainable and recycled ranges.
This weekend, an event is kicking off in Dublin for those who want to learn more about minimising their fast fashion footprint and become immersed in the sustainable style community.
Panel discussions will be chaired by Swapsies founder Clodagh Kelly and Katie Harrington, who host the upcoming podcast Climate Queens.
Panel topics include “Is Green The New Black?” and “The Future Of Fashion: How Do We Successfully Transition To A Circular Economy?”.
Panellists on the evening are fashion and sustainability industry leaders such as Carrie Ann Moran of Fashion Revolution Ireland and the Rediscovery Centre, Siofra Caherty of Jump The Hedges, and Megan Best of Attention Attire and Body&Soul.
The event is the perfect excuse to get your gals together to learn more about making a positive change when it comes to fashion consumption.
Many of us feel a pressure to have cyclic wardrobes, with items being disposed of regularly and replaces with new, affordable buys as new trends roll in. However, many affordable items are made of cheap, plastic-based fabrics which take hundreds of years to break down in landfills. The pressure to buy a new outfit for each social occasion on adds to this issue further.
The panel discussions will shed light on these issues, while the fashion show and marketplace will showcase how diverse and stylish sustainable brands can be.
Tickets are only €10,00, and you can nab them here before they sell out.
Brands have been impersonating Kim Kardashian and her family's style for YEARS (have you seen Boohoo and Fashion Nova's websites?) but now Kim's had enough.
Fast-fashion companies have been stealing original designers from "true designers", and the KK Beauty mogul has finally commented on the Instagram-type brand lookalikes.
She wrote a host of tweets addressing the issue, and has officially filed a lawsuit against Missguided for $10 million;
"It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas."
I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.
She addressed the Yeezy controversy, airing out her annoyance that fashion organisations have been blatantly copying her husband Kanye West's designs;
"I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent," she said.
She continued, referencing the Thierry Mugler dress she recently wore;
"Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet."
This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not.
"My relationships with designers are very important to me. It's taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life."
"I often plan for weeks, sometimes months, and even a year in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create," she tweeted.
While Kim didn't actually name any fashion brands, she filed a $10 million lawsuit against Missguided for using her trademarked name and likeness to promote it's product online, according to E! News.
So, as always, don’t believe everything you read and see online. I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.
E! News obtained the documents detailing the lawsuit against the UK-based company. In the suit, Kim writes that their actions are a "blatant and willful violation of her statutory and common law rights of publicity."
The document states that "companies have sought out ways to leverage Kim's celebrity status and social media following without seeking her consent," and have purposefully allowed her to be "an unwitting and unwilling spokesperson of their products."
The lawsuit also states that Missguided has used Kim's likeness for their "marketing and sales strategy" without the TV personality's consent.
"Like other 'fast fashion' companies, Missguided, which sells clothing throughout the world on its website (among others), has become notorious for 'knocking off' the clothing worn by celebrities like Kardashian," the suit continues.
"Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts. Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing."
Missguided issued the following statement to E! News.
"We haven't received any notification of legal action, but in any event any action based on online banter would be meritless," the statement read. "Missguided shoppers know the score- We're about the celeb look, for people without their bucks. For the record, as much as we love her style, we're not working with Kim on anything."
On February 4 at 5pm, the event launches at the gorgeous and elegant location, allowing local designers and their work to be seen and appreciated by Dubliners.
Their venues act as partners for their creativity, and facilitate the great atmosphere, unique designers and local artists while giving you a great day out.
Designers in the City have also carried out exclusive interviews with fashionistas like Katrina McElroy from Slow Fashion Salon and Claire Prouvost, who educate the viewer about fast fashion, as well as Aga Kuchminster. who creates vegan face cream.
From vegan beauty products, stunning jewellery and all kinds of fashion and styles, the Designers in the City event is definitely not to be missed.
Fashion is the SECOND most polluting industry after oil, according to the World Economic Forum. There are also $46.7 BILLION worth of clothes in UK closets, and it takes a shocking 2,700 litres of water to make just one t-shirt.
The textile industry is also the second biggest water polluter, which has hugely damaging effects worldwide.
Fast fashion from high street stores is the perfect way to get your new season fashion fix on a budget, but an investigation has revealed that factories supplying some of the most popular high street shops in the UK may be taking advantage of their workers.
An undercover investigation by Channel 4's Dispatches claims workers at these factories are paid less than the national minimum wage.
The documentary was broadcast this week, and it alleged that some workers are paid £3–£3.50 (€3.50-€4.08) an hour at three UK factories, some of which were sub-contracted to supply River Island, Missguided and New Look.
…We are investigating this issue and will take appropriate action. #Dispatches (4/4)
Newstalk heard from a River Island spokesperson who told themthat the factory featured in the show was, "removed from our Approved Factory List in February 2016, following two failed River Island audits. Suppliers were informed not to use this factory for any further River Island orders."
"We are investigating this issue and will take appropriate action. Sub-contracting without River Island’s approval is a serious breach of our Terms and Conditions," the statement continued.
River Island are currently undertaking appropriate measures to investigate the matter further.
Watching #Dispatches & seeing comments like how can this be happening? How can you pay £9 for a dress and expect it not to use cheap labour?
"New Look is committed to respecting and improving the lives of workers right across our global business and supply chains, so we are extremely concerned by the outcome of this investigation," said a statement from the popular store.
Missguided said they have instantly ended production in the factory that was named in the documentary.
I don't think the retailers are to blame, it's the criminals running the factories that work hard to deceive them #Dispatches
One of the factories at fault told the undercover Dispatchers reporter that competition from overseas was the cause of the underpaying.
"We don’t get paid much for our clothes, and we need to compete with China and Bangladesh. They can get it cheap there. How will they get it made cheaper here? If we pay everyone £10 or £6 then we will make a loss."
Here's to hoping that factories like this get shut down for good.