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Social media influencer and Love Island runner up Molly-Mae Hague has landed a huge £500,000 clothing deal with PrettyLittleThing.

The reality star came second on the show with boxer boyfriend Tommy Fury, and has been handed the biggest paycheck of this years' cast of Islanders yet.

The Irish Mirror report that the 20-year-old has signed a deal with the retailer to become their latest brand ambassador.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@mollymaehague) on

The star is currently in Los Angeles, taking part in photoshoots apparently for the brand. 

The influencer is said to have dined out with PrettyLittleThing boss Umar Kamani, and is following in the footsteps of some names like Kourtney Kardashian, Kylie Jenner and Hailey Baldwin, by partnering with the brand.

A source told The Sun : "This is a huge deal not only for Molly-Mae, but PrettyLittleThing too. It’s one of their biggest collections to date."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@mollymaehague) on

"Molly-Mae had a huge following even before Love Island, so they were desperate to land her, whatever it cost."

Her boyfriend Tommy has clearly been pining for his girlfriend, showing his love for her to the world by commenting, "How can you be so perfect?" on her Instagram photos.

Fellow Islander Maura Higgins agreed, saying: "Exactly what @tommytntfury said". Molly-Mae looks set to rake in the most money in sponsorships so far, but Amber has already signed up for Dancing On Ice.

Feature image: Instagram/@mollymaehague

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Molly-Mae Hague won't be back in Ireland anytime soon, according to The Clare Echo. Remember when she took a private plane to an underage disco in Co. Longford? We do.

The Queens Nightclub in Ennis announced during the airing of Love Island that the social media influencer would appear for a meet-and-greet in August.

Tickets had been on sale for the event, but the nightclub have now confirmed that Molly-Mae has postponed her trip indefinitely to Co. Clare.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@mollymaehague) on

The Ennis venue wrote; “Due to unforeseen circumstances Love Island’s Molly-Mae Hague has had to postpone her appearance at Queens Nightclub Ennis this Saturday night.

"She would like to apologies to all her fans. Full refunds available on tickets already purchased from both eventbrite.com and Kaffeine," they added.

"Stay tuned to our social Media Accounts for further updates. Apologies for any inconvenience caused."

Image: Queens Nightclub Ennis/Facebook

Molly-Mae has been dating professional boxer Tommy Fury since mid-way through the ITV reality show, but is currently undergoing photoshoots in Los Angeles.

The star has yet to comment on the postponement of her nightclub appearance, after winners Greg O'Shea and Amber Gill spent the weekend in the county to see the Cliffs of Moher.

You're missing out on some Wild Atlantic Way beauty, gal. Your loss, we say.

Feature image: Instagram/@mollymaehague

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With the huge array of brilliant make-up palettes currently blessing our lives, it can be tricky to choose the best and brightest of the bunch.

Lifestyle guru Rosie Connolly and SOSU by Suzanne Jackson have collaborated on Connolly's first beauty product, and it's absolutely gorgeous if we do say so ourselves.

'Radiant Magic' includes six summer shades with both matte and shimmer options, as well as blush, highlighter and contour.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@rosieconxxx) on

SOSU by SJ have teamed up with one of Ireland's leading beauty influencers to bring us the magical palette, to enhance every skin tone and bring your makeup to life.

Radiant Magic features two sun-kissed bronzers, two silky-soft blush shades and two ultra-reflective highlighters to make your face stand out from the crowd.

The shades are colour-rich and totally buildable, as well as highly pigmented. You can use the palette on both your face and body, bringing your highlight and contour to perfection all over.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@rosieconxxx) on

Speaking on the release, Rosie Connolly said: “I’m so, so proud of this. What a response! It’s just been mad. I’m so happy that it’s finally out and I can talk about it. I’m thrilled.”

The tones include 'Cinnamon' (warm contour), 'Espresso' (dark contour), 'Sundown' (peach blush), 'Morning' (pink blush), 'Afterglow' (champagne highlight) and 'Radiance' (rose gold highlight).

The beautiful palette is the perfect addition to your make-up bag, and is available now on SOSU by Suzanne Jackson's website for just €29.95. It's an absolute steal, nab it before it sells out.

Feature image: Instagram/@rosieconxxx/@sosu_bysuzannejackson 

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We can all remember the good old days when Lucy Watson was the sassiest person in Made in Chelsea history, and we drooled over her gorgeous clothes and high-end but chic style.

Now a full-time influencer and animal rights activist, her fashion sense is as stunning as ever. Watson emanates eclectic taste and carefree, feminine clothing while travelling on her worldly adventures

Thankfully, Nasty Gal have also realised her talent for epitomising personal style, and have decided to collaborate with the British model for a 30-piece summer capsule edit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lucy Watson (@lucywatson) on

International online retailer Nasty Gal made our day when they announced a curated summer collection featuring Lucy's favourites; vintage wash denims and fresh florals.

Watson is a long-time fan of the brand, and collaborated with them on the campaign and product direction, working closely with the buying team to edit the collection and self-style her favourite outfits.

The gorgeous range was inspired by the model's many travel experiences, and is offering cute ruffle tops in sweetheart shapes, linen playsuits, detailed sleeves, eye-catching skirts and pretty dresses alongside key summer staples.

The beautiful campaign was shot in Spanish Ibiza, and we are beyond ready to be obsessed with the entire range. The confidence, simplicity and lace-up corsetry detailing in the clothing is giving us life.

Embroidered mesh, frills and vintage details with a twist would be perfect for your summer suitcase…it's high time you showed off these looks on sunny beaches in exotic, faraway lands.

The collection won't break the bank either, with products ranging from €30 to €60 and available in UK sizes 4-24. Lucy's typical laid-back fashionista vibe is the essence of the campaign.

The businesswoman, TV personality and vegan author recently has also recently launched her first vegan restaurant, 'Tell Your Friends' plus a range of ready-made meals in supermarkets. Her 'Feed Me Vegan' cookbook has also become a runaway success.

It makes perfect sense that Lucy decided to work with a brand like Nasty Gal, which is rooted in old-school rock 'n' roll and plays around with rules rather than prescribing to them. Badass meets sunny femininity in this collection, don't miss out.

These pieces will make any gal feel special and confidence for the summer, check out the full range on Nasty Gal's website.

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Love Island bosses and producers are allegedly eyeing up reality stars for their 2019 season, and have their eyes set on one very famous lady's beau.

Seeing as literally EVERY couple from the 2018 series except winners Jack Fincham and Dani Dyer have split up, so we need some tasty new drama to follow.

It's already heating up, it would seem, as none other than Vicky Pattison's boyfriend has apparently been approached for the job.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Despite the fact that the show won't return for another three months, it's been reported that ITV producers want former The Only Way is Marbs star Ercan Ramadan to star in the show.

Vicky Pattison's boyfriend has received the call; with producers said to have broken their ban on "z-list reality stars", whatever that means…

Speaking to The Sun, a source said that Ercan, who is good pals with Jack Fincham, is ideal for the hugely popular show because of his strong social media presence.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@ercan_ram) on

The insider said: "Love Island casting agents are approaching people with low-level fame to take part in this year’s show. Ercan was approached by casting producers in January."

Continuing, they said; "They told him he'd be a perfect fit for the show and that they really wanted him on board. He knows it would be good for his career but he's with Vicky now, so he's not sure how to play it."

Bosses are looking for successful Instagrammers for marketing purposes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by E R C A N (@ercan_ram) on

"It's a total U-turn after Love Island bosses binned reality stars for the last series. But this year they know exactly who they want on the show. Everyone on Love Island must have a strong influence on social media- it's key to the success of the show," the source said.

Another Love Island insider said Ercan was NOT approached by the show's producers, but may have been asked to audition by a casting team. Alright then…mixed messages much?

What would happen to his relationship with Vicky if he accepted their offer? We have many, many questions.

Feature image: Instagram/@loveisland

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The Fyre Festival has gone down as one of the greatest fails of the modern era; the celebrity endorsed festival was branded as the elite, luxurious partying experience. Think Coachella but on a tropical island.

The intention of the festival was to promote the Fyre music booking app, scheduled to go ahead on the Bahamian island of Great Exuma in April and May of 2017.

Social media influencers and socialites like Kendall Jenner, Hailey Baldwin, Emily Ratajkowski and Bella Hadid were all promoters of the festival, many of whom failed to mention that they were being paid to promote it.

As everyone figured out pretty damn quick, the event was a complete SHAMBLES.

Problems relating to food, security, and accommodation arose, and they also had no artists to play as they couldn't even travel to the island.

Instead of the luxury they branded and were promised, influencers paid thousands of dollars to be housed in FEMA tents, and eat prepackaged sandwiches. All hell broke loose, as you can imagine. Rich folks like to be treated as such…

The organisers are now the subject of at least eight lawsuits, such as defrauding ticket buyers and millions of dollars of damages. CEO of Fyre Media Inc, Billy McFarland, has been charged with wire fraud and in 2018 was sentenced to six years in prison.

Hulu and Netflix have each released documentaries on the failure, Fyre Fraud and Fyre: The Greatest Party That Never Happened. The festival and it's employers had a hugely negative impact on people who live on the island itself.

A GoFundMe was set up for one amazing woman living on the island who helped to cater for the festival, but was never given any form of payment.

The GoFundMe has now SURPASSED it's $123,000 goal, miraculously. Maryann Rolle, who owns the venue, gave $50,000 of her own money into the event to attempt to cover costs and pay the additional staff who were flown in to meet demands.

In the description, she wrote; "As I make this plea it’s hard to believe and embarrassing to admit that I was not paid…I was left in a big hole! My life was changed forever, and my credit was ruined by Fyre Fest."

Luckily, the account raised $128,000 in just one week, so Maryann can get her life back on track. Oh, the follies of rich people, typically tramping on those less fortunate than them. Fulfilling the stereotype never looked so trashy.

Now, some absolute GENIUS has created a mock Fyre Festival to take the absolute PISS out of influencers who paid thousands of cash for trash, and marketed it without mentioning their affiliation to their followers.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@bigmood) on

An artist has created an INSTALLATION which allows members of the public to pretend they're at the real life Fyre Festival, and it's hilarious.

Infamous creative The Most Famous Artist (Real name Matty Mo) and his company SelfieCircus have created The Fyre Experience, and we are living for this classy humour.

They've got a Bahamas backdrop, cardboard cut-outs of pretentious influencers, pathetic sandwiches to create a realistic portrayal of the shambolic festival.

Remember Andy King and the NSFW experience he was told to perform in order to get Evian water through customs? We wonder have they somehow inserted him into their joke..

Bravo, this is pure gold. Visitors to Mo's installation are promised an ''ultra luxurious" experience and VIP packages, only to meet disappointment. 

The recreation of the 'beach front' hot tub full of Evian bottles and a sandy beach background honestly has us cackling, these lads went ALL OUT.

There's an Orange Square selfie spot and fake piggies for all those who want in on the joke. Our personal favourite addition is Billy McFarland in a prison outfit in the background. Gas.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@demiglogod) on

'Ex-influencers' looking for work wielding cardboard signs are also present, naturally. The influencers who were paid to endorse an absolute sham have deservedly been given a slagging.

They're already annoying as hell, but when you market something as elitist as a private island festival for thousands of dollars which almost ruins the lives of those who actually LIVE on the island, be prepared to face some serious consequences.

Yes Bella Hadid, we're looking at you over our cat-eye sunglasses. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Unreality (@unreality.is) on

The fake private jet also makes a guest reappearance. This was one of Mo's previous installations, and allows people to take those all important selfies and create a glamorous, false illusion for Instagram. 

The things we do for the 'gram, honestly. It's slightly depressing. Mo spoke to Insider about the mock festival, saying;

“This is a satire and experience meant to drive offline to online engagement. We call this participatory art. I created the project to ride a cultural wave created by Netflix and Hulu. I hope to show that participatory art is the future of retail.”

Located in Los Angeles, the pop-up 'experience laboratory' is free to attend and celebrities have schedules appearances. We can't wait to see the pics from this, we stan a good slagging.

Feature image credit; @kevinlosani/Instagram

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Christmas and New Years is the magical time of year to pop the question.

This time around, James Patrice's sister Vanessa was the lucky lady.

Taking to his Instagram, the influencer announced the cute news and his reaction was priceless.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by James Patrice (@james_patrice) on

Uploading a group shot of the fam and the couple, James is clearly delighted with the happy news.

"Congrats Vanessa and Sean, can’t even cope," he captioned the shot, alongside a ring emoji.

If you're trying to stalk the newly engaged couple, you're out of luck.

Vanessa isn't on social media but she is featured throughout James.

In his stories, James is still buzzing from the news as he put up a series of hilarious snaps.

He wrote: "Gals, I'm so excited" with a crying emoji.

James added in another GAS selfie and reiterated that he "can't cope" – ADORABLE.

What a way to start 2019, congrats to the couple and the entire family.

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Influencers are on the rise at the moment, with a booming make-up and cosmetics industry and the ever-expanding social media platforms, branding is more lucrative than ever.

Make-up guru and general sass queen Jeffree Star has always vowed to be as honest with his fans as possible, even when it comes to his wealth.

It's no secret that he is ABSURDLY wealthy; as well as his YouTube earnings and side projects, he predominantly generates income from his giant line of cosmetics.

He has now promised to expose any brand who try to meddle with him and his CASH DOLLA in any way that he can, and boy does he have power.

David Dobrik was told by the make-up star that he earns $150 million PER YEAR. *Pause to allow shook people to gather themselves before continuing*

In his recent tweets, Star mentions how he was supposed to create a project which exposed make-up brand deals, but the brand he was working with pulled out in order to keep other clients happy.

He has now revealed how much they were offering to pay him for a SINGLE product; a jaw-dropping $165,000. Dear God.

He challenged another brand to come forward in the New Year to help him in his mission to discuss behind the scenes make-up brand deals, which would be fascinating to see.

It's sure to be a crazy end result, whatever Star comes up with.

Maybe we should try our hand at this make-up artist business?  

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'Blackfishing' is the bizarre beauty trend that has the internet exploding, and we want to know your feelings on the matter.

In case anyone is confused about the meaning behind the term, 'blackfishing' is relatively new phrase describing people who pretend to have a different ethnicity online, specifically non-Caucasian.

It ahs become increasingly common amongst young white women on Instagram who use certain filters and language to pose as black or Asian, whether for attention or to capitalise, but other internet users deny that there is any racist intentions behind it.

We are SHOOK at this new information; some users online seemingly even use dark filters, are deliberately ambiguous about their face, wear make-up much darker than their natural complexion and use false or altered hair to appear flawlessly black or Asian.

A young woman named Odinaka even created a Twitter account (which was later suspended) dedicated to outing any reported cases of evident 'blackfishing' from white women.

"I created the account because I thought that there was really an alarming amount of white women posing as black women," she told The Cut.

“It’s very annoying to see people who aren’t black get praised…but yet actual black people get called things like hoodrat, ghetto and ratchet,” Odinaka said.

"They’re gaining success by appearing to look like me while I work ten times as hard to get where I really want to be. It’s unfair."

Writer Wanna Thompson spoke to Buzzfeed regarding the alarming trend of 'blackfishing', where she claimed that more responsibility needs to be undertaken when it comes to ethnic transparency:

“It’s clear that a lot of black women are being overlooked for these white women, so that narrative needs to change"

Speaking about the latest infamous incident involving model Emma Hallberg, she said:

"Nobody is saying you can’t get a tan or modify your appearance but she was intentionally ignoring the comments from black women specifically who genuinely wanted an honest dialogue…Her resistance to own up to her ‘blackfishing’ makes me wonder if she truly cares about black voices at all.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by EMMA HALLBERG (@eemmahallberg) on

Swedish Instagram model Hallberg is the latest influencer who has landed in MAJOR trouble after being called out for potential cultural appropriation.

Social media users are now claiming that the 19-year-old influencer has been "pretending to be black" online, but she is adamantly denying these accusations.

According to Hallberg, everyone in her family has naturally curly hair and tan easily, and she has never fully clarified her race on her account. However, this explanation didn't stop the torrent of hate which was heading her way.

Emma is frequently seen sporting a heavily tanned skin complexion and has even appeared on Instagram pages promoting black models, therefore many social media users assumed she was mixed race.

Understandably, the internet nearly lost it's mind, and a storm of angry responses erupted as more alleged examples of 'blackfishing'  were noted.

Some people deny the trend altogether, believing that models simply use methods of tanning as part of their personal beauty regime:

However, many people online commented on the double standards which are present, emphasising that black women are often criticised for being unprofessional or unkempt for their braided or 'untameable' hair.

Some have even sent home from school for their appearance, yet some (apparently Caucasian) influencers are complimented on their aesthetic.

Many of the accused responded with statements reiterating that they were never trying to appear as another race in the first place, the usual responses were regarding make-up preferences, tanning and hair types such as cornrows and perms.

Supposed Asian 'blackfishers' have also been revealed online, with people changing the shape of their face to appear as another ethnicity:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CANCELLED CONTENT  (@cancelledcontent) on

There is much division surrounding the intentions behind these social media influencers; some deny that celebrities such as Kim Kardashian mean any harm when they adopt typically 'black' styles such as braids or dreadlocks.

The prominent issue is that Caucasian people who adopt these racial beauty styles are possibly capitalising on them, while still having white privilege.

Others defend those online for their beauty habits, stating that they have never been pretending to change skin tone, only adopting new trends or even just complimenting other cultures.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

Whether you believe that the contentious trend is authentic or not, this strange controversy is causing an absolute frenzy on social media.

What do you think, are these influencers crossing a line or innocently embracing other styles of beauty?

Jesus take the wheel, this is too much.

Feature image: Instagram/@eemmahallberg

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We all like to believe that slut-shaming is a thing of the past. 

However, an influencer alleged that a Louvre guard shamed her outfit choice and refused her entry into the Parisian landmark. 

Influencer, Newsha Syeh was wearing a black, low cut dress. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Newsha Syeh (@mewsha) on

On Instagram, she captioned the picture of herself in the black dressed: "Picasso would have loved my outfit."

But she detailed her exchange with a guard on her Instagram stories – and what she alleged is disgusting.

"He made the most disgusting and horrible gestures and facial expressions, swore at me to cover up, with hate-filled eyes stopped me from entering. 

"I was heartbroken, because I thought the Louvre enforced this archaic rule. Turns out…it does not," she wrote.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Newsha Syeh (@mewsha) on

And Newsha is correct – the Louvre doesn't have a dress code.

The guard felt like it was their responsibility to slut shame her outfit – although it's not in their job description.

Hope wasn't all lost for the influencer's dream of entering the museum – she snapped herself in the Louvre, but this time she was wearing a different outfit.

Now, I have lived and worked in France and I understand that French people usually brand low cut or short items of clothing as "vulgar" – but refusing her entry from the museum is absolutely not on.

You'd think in the fashion capital of the world, you could pull off any type of style – but Newsha's experience proves that archaic restrictions on women's fashion are still alive and well.

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When we scroll through Instagram, our feeds are saturated with the seemingly amazing lives and activities of our favourite influencers. 

From their iconic outfits, non-stop social lives, jet-set lifestyles, global travel and brand partnerships, on the surface it appears that they live a charmed existence. 

However, we all know by now that there is a lot of hard work that goes in to being a taste-maker on social media, and that at the end of the day, the women we see on our iPhone screens are just that – real women with lives and struggles and emotions and issues just like anyone else. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by M Λ T I L D Λ (@matildadjerf) on

Matilda Djerf, a Swedish influencer with 347,000 Instagram followers, and a further 48,000 YouTube subscribers, went on her Instagram live last night and broke down in a raw and emotional moment to her fans. 

The blogger was upset by a comment left by a follower (or troll) saying that she uses her past struggles with eating for attention on her platform. Understandably, Matila was very bothered by this comment, and while she didnt plan to get so deep with her followers, she ended up peeling back the facade that social media has caused us to normalise. 

'I know its so easy to think that everything is super amazing all the time because Instagram paints this unrealistic f*cking life, and I know my life must seem so amazing, I get to travel the world but Iv'e gone through so much shit and I would never lie about it for attention so it's f*cking sick that someone would even say that,' she said in the emotional video. 

'I have scars on my arm, my whole diary is just me hating myself,' she said. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by M Λ T I L D Λ (@matildadjerf) on

Matilda's Instagram feed is awash with sun-soaked bikini snaps and stunning outfit posts, but she calls on social media users at large to remind themselves that while she has amazing opportunities, that doesn't mean life is peachy all the time.

'I’m just a human and I have feelings. And it was impossible for me to hide it this time. Sometimes you just have to let yourself feel,' she captioned her video. 

'Thank you for picking me back up and for accepting me as I am. I always want to be transparent and unfiltered with you.' And please make sure to think twice before you speak or comment.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by M Λ T I L D Λ (@matildadjerf) on

Touching on the comment that upset her, she wrote: ' The comment is deleted and I don’t want to get into it too much again but I just want to say that it took me so many years to get healthy from my ED and to start accepting myself as I am. To have someone say I made it all up for attention is just sickening.' 

'Just because my eating disorder is a “small problem” for someone doesn’t mean I’m not allowed to feel what I do. Like my strong, lovely follower commented “everyone is fighting their own battles – some physical, mental and some emotional.'

'My problems do not invalidate someone else’s. Everyone should be able to freely express their problems without someone saying “others got it worse".'

Feature image: Instagram / Matildadjerf

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Popular Irish blogger Rosie Connolly is ready to expand her family with Paul Quinn. The couple are already parents to three-year-old son Harry, but admitted they’re hoping to welcome a new addition soon.

The mum admitted that she has been feeling broody all year.

Rosie opened up about her future family plans to RSVP Live: “I have been dying for another baby since the end of last year,” she admitted.

The fashion blogger has been eager to try for another baby, but one life event was standing in her way- her wedding.

Rosie and husband Paul Quinn tied the knot earlier this year in a stunning ceremony at Carton House, Kildare.

The lavish event took a hell of a lot of organising, so Rosie wanted to wait until after the grand event to think about growing their family.

"We would love to have another baby- if it happens, it happens. Obviously, with our wedding in May we knew that we had to hold off a little," the influence said.

Having another baby would be such a joy for the newlyweds: “We would be absolutely thrilled,” she shared.

Becoming a mum was a life-changing moment for Rosie. She gushed about the birth of her son Harry on her blog.

“The love that came over me was so overwhelming, I just cried for the first week non stop, all happy tears,” she wrote.

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