HomeTagsPosts tagged with "beauty"


Do you ever find yourself spending upwards of fifty quid on an eyeshadow palette, because you like two of the shades?

This is something I am so guilty of – until now. 

So it turns out there is an absolute wealth of budget-friendly palettes out there – and they're gorgeous. 

So without further adieu, here are my 8 FAVE palettes that cost less than a fancy G&T…

1. PS… Nudes 28 Eyeshadow palette, €10.

2. Sleek MakeUP i-Divine palette, €10.99.

3. Wet n Wild Colour Icon Eyeshadow Trio – €3.95

4.Wet n Wild Colour Icon 10-Pan Eyeshadow Palette Bare Necessities – €8.25

5. NOTE Professional Eyeshadow, €14.95.

6. NOTE Luminous Silk Quattro Eyeshadow €9.95.




Since it's launch in September 2017, Fenty Beauty products have been at the top of every makeup lovers wish-list. 

From iridescent lipsticks to long-wear foundations, Rihanna created the brand with the promise of inclusion women of all skin tones – so it's no wonder the collection has reached cult status in its first year in the market. 

With a stellar collection of products, Fenty Beauty makes the perfect gift for every occasion, which is why a woman named Charlema Webb asked her husband, Vincent, to get he a highlighter and brush for their one month wedding anniversary. 

However, us beauty nerds often forget that not everyone knows their baking powders of from their BB creams, and it seems Charlema didn't explain exactly what she meant by 'highlighter'. 

After visiting numerous drug stores, Vincent was unable to locate the all-important Fenty product, and decided to settled on another brand instead. 

Returning home after his haul, Vincent proudly presented his new wife with a four-pack of Sharpie highlighters and a Goody hair brush. 

Able to see the funny side, Charlema shared the hilarious story on Facebook, before the post was shared by the official Fenty Beauty Instagram account. 

"Waiiittt… he tried it though . A+ for effort!! @cwebb0414 we got the real thang coming to you soon!," the post read. 

It's the thought that counts, right? 



Rumour has is Rosie Huntington-Whiteley is about to launch her own range of beauty products and we are beyond excited. 

The model turned actress took to Instagram yesterday with a cryptic message announcing something called Rose Inc. 

She also tagged the brand's new Insta page which included the description: "Beauty from the Insider out." 

This isn't the first time the star has dabbled in the world on makeup, with her line of products called Rosie for Autograph currently boasting a loyal following in the UK. 

There's no indication as to what the line will include, though we're hoping Rosie doesn't stray too far from her signature natural look. 

Rosy cheeks, full brows and pretty pastels – we're sold! 

Keep an eye on Rosie's Instagram for more updates. 



Natalie Mackey is the brains (and beauty) behind ground breaking brand Winky Lux. 

With her Instagram-friendly packaging, clean formulas and affordable prices, the American entrepreneur has found the winning way to make her brand relevant and so covetable for the young, modern customer.

We sat down with the New Yorker to ask her about her beauty tips, some career advice and her proudest achievements as a successful girlboss.


Purple Haze @amysmakeupworld wearing Mini Lip Pill in Royal.

A post shared by  Winky Lux  (@winky_lux) on

Have you always been a beauty addict?

YES! I've always thought it was the most fun thing to shop for. 

What made you want to launch a beauty brand? 

I knew there was a market for whimsical luxury at a price that made sense. 

What is your skincare routine?

I use DHC Cleansing Oil, followed by Pixie Glow Tonic then Strivectin Oleic Rapid Recovery serum. Lastly I put on the Winky Lux Dream Gelee.

What is your go-to make-up look? 

I normally do a natural look that consists of White Tea Tinted Veil in Light, Peeper Perfect concealer in Light, Winky Unibrow Pencil, mascara (a new one launching in August!) and Winky Strobing Balm in Radiant Pink.

In the summer I typically dust Tarte loose finishing powder over it to last all day.  


#FlatlayGoals with our @ultabeauty exclusive Donut Kit. @pink4passions

A post shared by  Winky Lux  (@winky_lux) on

What about when you go out?

At night I will add MAC precision black eyeliner and Winky Lip Velour.

I love a bold red lip. I use the colour “Heart” in the winter and “Dirty Love” (which has more orange) in the spring and summer. 

What products do you swear by?

The Winky Lux Peeper Perfect concealer is my desert island product. I never leave home without it.

I also love Commodity’s new fragrance “Whiskey” and Frank Body Coffee body scrub

Among all the amazing Winky Lux products, which one are you the proudest of?

The White Tea Tinted Veil is an amazingly light moisturiser that smells like a spa and has physical SPF 30. One of our customers wrote to us saying she never wore sunscreen until she bought the tinted veil because it's normally so sticky.

Considering that skin cancer is so dangerous I was proud that we made a product that made it fun for people to protect their skin.  

All your products are cruelty-free and non-toxic. Is it because you are particularly concerned by environment issues or the health of your clients? 

Yes to both! I am the ultimate test subject because I have highly sensitive skin and I use every product we’ve ever made. I don’t want harsh chemicals on my face so I wouldn't expect our customers to either.

As far as animal testing is concerned, it should probably be abandoned in the industry as a whole. It’s horrible and unnecessary and can, for the most part, be easily replaced with more sophisticated alternative testing. 

How do you decide to create a product? 

We get our best inspiration from our customers. We ask them for ideas all the time.

Once we have an idea we make sure that we can devise a package that’s as pretty as the product and then it’s off to the lab!

How has Instagram been in the heart of the development of your business? 

It has been so important. It serves as a real time focus group where we can get instant feedback from the customer.

Do you think all brands should be on Instagram in this day and age? 

Of course. It's where consumers are going to discover new things. It’s as important as your website. 

Any Insta recommendations for your readers? 

Oh yes! @sarahmcgonagall is an influencer in our neighbourhood who is always amazing with her high tech artistry! @virna_gambini has the prettiest flat lays I have ever seen. For fashion that is affordable/adorable @jennajordan works at Winky Lux and is the resident cute-outfit guru. Finally, the @betches cracks me up every day. 

Why do you think Winky Lux got so much success so quickly?

I think women want something fun that celebrates them at a price that’s nice. Our products are luxury quality and have packaging that hopefully makes you smile.

Also so many of our products were inspired by ideas from our customers. I think they feel vested in the success of the products they helped create. 

What WL product has been the most successful so far?

The Flower Balm and the Peeper Perfect Under Eye Concealer


Gangs all here! Shop our best selling flower Balms.  #linkinbio

A post shared by Winky Lux  (@winky_lux) on

What is your biggest challenge as an entrepreneur in your everyday life?

Getting enough sleep and eating healthy foods. It’s tough when you're on the road so much. 

As a real girlboss, what advice would you give to young women wanting to become entrepreneur?

Don’t be afraid to start and don’t be afraid to fail. You will learn more from the failures than the wins (I have).

Success seems to be more about "time in" than timing. Ask for help, 

What advice would you give to a young woman looking for a job? What are the mistakes young women tend to make on their resume or during interviews? 

I think there is a recent trend of being afraid to say you don’t know something. I get more excited about a candidate that says “I don’t know everything about this but I’m curious and I’m prepared to dive in, work hard and learn it” than someone who sort of fakes their knowledge.

Recently I've also seen people come in with salary asks that are far above the salaries listed on the job description. I’m glad that women are starting to ask for more but that's not the way to do it. It makes the candidate seem as if they didn’t pay attention or even read the description. Also, always be on time for an interview. 

What other brands inspire you?

Jonathan Adler (for their dedication to whimsy), Nike (for their ability to influence culture), Skinny Dip (for their hilarious kitchy voice), Ladurée (for their ability to create magical spaces)

What is the next step for Winky Lux?

We are opening 5 experience stores in the US then hopefully Europe next year!


Oh Friday , I love you so Matcha ! #TGIF #winkylux #matcha

A post shared by  Winky Lux  (@winky_lux) on



Listen, we're all for mad makeup, and rainbow eyeshadow palettes. 

However, I think sometimes we forget to actually mind our skin, before we get all creative with the cosmetics. 

And while I may not be particularly old (yet), I have become more aware of my skin in recent years. 

I cleanse, tone and moisturise daily, use all the oils and serums I can get my hands on, and of course, LASH on the sudo creme when I break out. 

However, one thing I didn't really do until a couple of months back was use eye cream. 

Lads – we all need to use eye cream! I'm telling you. 

Anyhoo, I tried a few different brands, and different products within said brands – and landed a fave. 

I landed on Yonka, who I was already obsessed with before I discovered their eye cream!

Specifically, I adore their Alpha Contour eye cream – and you can also use it on your lips. Double whammy! 

Anyway, I digress. 

Basically, Yonka have class eye creams, and they just so happen to be having a special May promotion, where all these eye creams are 20%. 

Usually €37, the creams will be on sale for €31 – making them very, very good value for the eye cream market. 

Give it a go, I promise you won't be disappointed. 



Marissa Carter, CEO of Cocoa Brown, has finally announced the name of her long-awaited makeup line. 

Carter Beauty by Marissa Carter will be rocking the beauty world through eight makeup stands in Cara Pharmacy this summer.

According to the makeup brand's own Twitter page, it's set to launch in July.

The countdown has already begun – we are so ready to see what Carter Beauty by Marissa Carter has to offer!



So let's face facts: today is shiiiiiite. 

The long weekend is but a distant memory, and most of us are still a bit shook from day drinking in the sun. 

Anyway, we all really needed a pick-me-up today, and we have it baby! 

The gorgeous GORGEOUS humans at Glossier have announced that they will be shipping to Ireland as of May 15th.

*wipes away happy tears*

Anyway, if you need me over the next week, I'll be online making a massive list of things I'll be buying on May 15th. 

Here are my FAVES:

Milky Jelly Cleanser.

Balm dotcom trio.

 Mega Greens Galaxy Pack. 

Mega Greens Galaxy Pack Cleansing Face Mask | Glossier

The Super Pack. 

 Cloud Paint.

Perfecting Skin Tint. 

Glossier You Perfume Solid.


No one would blame you for thinking that it's the most beautiful people who are in line for the highest wages. 

After all, physical attractiveness tends to make people more confident and outgoing, thus making them the perfect candidates to seek high-paying employment. 

However, a new study has found that the exact opposite to be true. 

Satoshi Kanazawa from the LSE and Mary Still from the University of Boston interviewed 20,000 young Americans over a 13-year period. 

As well as answering questions based on their careers and earnings, participants were also asked to measure their perceived level of physical attractiveness.

Unsurprisingly, results showed that the more extroverted and conscientious people were, the higher their wages were, but the people who labelled themselves as 'very unattractive' earned more than those who described themselves as simply 'unattractive'. 

What's more, those 'very unattractive' people often earned more than average looking and attractive people. 

There's hope for us all yet! 



This week, it's all about beauty, and the girls here at SHEmazing HQ have been busy scouring the aisles for the best skin-care and make-up products, so you don't have to. 

From ground-breaking hydration technology to gorgeous high-street heroes, we've covered all bases.

Here's our top picks: 

Thalgo Source Marine Hydra-Marine Gel-Balm – RRP €34.70

A hydrating balm, offering a triple anti-fatigue performance for an immediate radiance boost. 

CND VINYLUX Long Wear Polish – RRP €12.00

A long-wear polish infused with Vitamin E, Keratin & Jojoba Oil – oh, and the colour palette is to die for. 

Pixi Beauty Rose Oil Blend – RRP €34.00

Infused with nature's most youth-preserving oils to help improve skin texture and elasticity.

NeoStrata Skin Active Exfoliating Wash – RRP €29.51

Soothing and refreshing, the SynerG Formula exfoliates without over drying.

The Ordinary Serum Foundation SPF15 – RRP €6.50

Available in 21 shades, the  lightweight, natural coverage foundation is a cult favourite among beauty lovers worldwide. 

IMAGE Skincare VITAL C Hydrating Overnight Masque 

Overnight treatment that energizes, smooths and nourishes skin while sleeping. 

Fenty Beauty Lil Match Stix Duo – Availabe at Harvey Nichols

A limited-edition set of two mini Match Stix Shimmer Skinsticks to highlight and bronze. 

SOSU Parfum De Jour – RRP €45.95

A beautifully fresh blend of elemi and lemon – perfect for day or night. 




In fairness, it would seem as though we're faced with a new hair trend every single week. 

From the return of the 90s bob to the glory of the rose chocolate hair colour trend – we genuinely can't keep up.

Despite the fact that we are overrun with trends, we are loving each and every one of them (some more than others though). 

We love seeing people rock daring new looks, but we're simple creatures, who love a good curly blow dry and a bitta balayage. 

HOWEVER, the Internet's latest offering comes in the form of 'fruit juice hair' and it is mad, but also very wearable. 

The wonderful hairstylist behind this new look is Alisha  McAlister, who shared the image on Instagram.

"I’m not sure what to call this!" she said in the caption.

"It’s a mix of blended fruit colours. I started this hair colour thinking I was doing a simple base and tone. Then my amazing client surprised me! She said, 'I want something different!'


 I’m not sure what to call this! It’s a mix of blended fruit colors. I started this hair color thinking I was doing a simple base and tone. Then my amazing client surprised me! She said, “I want something different!” So yay for stylist choice night! Pops of Ignite Violet and Red and then I honestly toned the whole thing with Manic Panic Pro Pastel-izer, 3 grams of Divine Wine, and 6 grams of Smokescreen. This is such a fun color! It’s a great way to introduce vibrant and pastel colors and the client not get fired for it! @behindthechair_com #behindthechair #btconeshot_pastel18 #btconeshot_vibrant18 #brconeshot_hairpaint18 #btconeshot_curls18 . . . . . . . #theunicorntribe #taotam #jwcignite #manicpanicprofessional #manicpanicnyc #propastelizer #divinewine #smokescreen #creativecolor #pastelhair #hairpainting #hairpainters #bestofbalayage #theprismatics #hairdressersthatslay #jackwinncolor #stylistchoice #vibrantblend #stylistssupportingstylists #balayageribboning #vividhairpainting #authentichairarmy #imallaboutdahair #ltcawards #liscensedtocreate

A post shared by Alisha McAlister (@foilingbeautiful) on

"So yay for stylist choice night! Pops of Ignite Violet and Red and then I honestly toned the whole thing with Manic Panic Pro Pastel-izer, three grams of Divine Wine, and six grams of Smokescreen. This is such a fun colour! It’s a great way to introduce vibrant and pastel colors and the client not get fired for it!"



Full disclosure before we even begin – eyeshadow primer is not something we use on the regular. 

However, when we are blessed with extra time to do our makeup, we love splashing out with primers (they make us feel extra together).

Anyway, we always have our eye out for new, amazing beauty products – and we have a new contender for our fave primer. 

Bloggers and influencers across the globe are going MAD for an eyeshadow primer called Rumour Base from P.Louise Academy.

Sure, Youtuber Nikkie Tutorials has even called it "the best in the world" – we can't argue with that lads. 

Oh, and did we mention it only costs a tenner? Because, that is one hell of a bargain. 

The gorge ladies at Cosmopolitan said that the inspiration for the primer came from 'MAC's Select Cover Up Concealer, which Paige Louise (P.Louise) had been using as an eyeshadow primer.'

The brand has described the product as 'a luxurious creamy base to create the perfect blank canvas ready for ultimate colour popping creations'.

It has a 'super thick consistency' and a 'no cracking quality'. The dream. 

P.Louise also says that the formula 'helps to cancel out any unwanted brow hair' and 'carve out those highly requested fleeky brows'.


Sad part? The stuff is currently sold out, but we have been assured that there will be a re stock very soon.

We'll wait.


Dermalogica understands that everyone’s skin is as unique as they are. That’s why it’s the number one choice of skin care professionals worldwide. Their products combine scientific innovation with powerful natural ingredients so that everyone can experience healthy glowing skin, for life. The NEW Dermalogica Sound Sleep Cocoon™ delivers advanced ingredients that work with and optimise the skin’s natural active overnight repair & recovery process. And we have two up for grabs – one for you and one for your bestie.

There’s a serious stigma about sleep. In today’s increasingly interconnected, 24/7 world we view it as a period of idleness or lost productivity, and we try to get by on as little as possible. Most of us don’t realise that the hours we spend asleep are actually among our most productive: when it comes to your skin care routine, sleep is a crucial component for the skin’s recovery from the assaults of the day. Just a few nights of missed sleep can lead to dull skin and fine lines, and chronic sleep deprivation leads to dark circles and early ageing.

While our ‘always on’ attitude means we won’t be getting more sleep any time soon – NEW Sound Sleep Cocoon™ is a revitalising treatment gel-cream that works with the skin’s natural overnight repair and recovery process to optimise the skin benefits of the sleep we do get, delivering glowing skin by morning. Because skin is best able to absorb active ingredients at night, Sound Sleep Cocoon™ is formulated with motion-activated essential oils to soothe senses with aromatherapy and promote deep, restful sleep for healthier-looking skin.

Ingredient features and benefits include:

Encapsulated essential oil with motion-activated technology encapsulated, motion-activated French Lavender oil, along with calming Sandalwood and Patchouli, soothe the senses with aromatherapy to help promote deep, restful sleep for healthier-looking skin
Albizia Julibrissin Bark Extract (Persian Silk Tree) reduces signs of skin fatigue and restores vitality.
Evodia Rutaecarpa Fruit Extract (Fruits of Wu-Zhu in traditional Chinese medicine) provides visibly radiant skin by morning and promotes a more refined skin texture.
Kakadu Plum Extract, rich in antioxidant Vitamin C, is clinically shown to improve and brighten skin tone.
• Tamarindus Indicia (Tamarind Seed Extract) is a polysaccharide that cushions skin, creating a nourishing cocoon of comfort for softer, more hydrated skin.

Smooth over face and neck as the last step in your night-time regimen, allowing the gel-cream to melt into skin overnight. The Sound Sleep Cocoon, 50ml, RRP €86.50 and is be available at Dermalogica-authorised spas, salons and skin centres, and at dermalogica.ie.

The fabulous folk at Dermalogica have given us two to give away to one lucky SHEmazing reader and her friend – to be in with a chance to win, just fill in your details below. Good luck