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If you haven't heard of ARTDECO, you're missing out on one of the most exciting new brands around. 

Their latest collection, Cross the Lines, is inspired by modern graphic art and embodies the motto “be brave, cross borders and dare to do something new”. 

The range is an interplay between combinations of matte and glossy elements, and it will breathe line life into your make-up routine and will get you out of your cosmetic comfort zone.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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1. Long-Lasting Liquid Liner Intense

The paraben-free Long-Lasting Liquid Liner Intense brings you intense an intense formula for quick-drying, smudge-proof and long-lasting colour from morning to night.

The product is so easy to apply thanks to the flexible, fine-tipped felt tip. Struggling to get that perfect line won't be an issue from now on; prepare to be blown away with 14 hours of gorgeous colour.

Available in No.01 “Black Line”, No. 04 “Brown Line”, No. 08 “Green Line” and No.12 “Blue Line” for €20.40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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2. The Beauty Box Trio Limited Edition

The Beauty Box Trio Limited Edition highlights modern accents with its graphic line design. You'll struggle to find a prettier box to store your eyeshadows in, and it only costs €12.30.

Silky ARTDECO eyeshadows boast high colour brilliance as well as long-lasting wear and can be applied to create a soft, delicate effect.

Available in a range of pearly shades: No. 242 “pearly brown illusion”, No. 265 “pearly emerald”, No. 374 “glam golden city” and No. 90A “pearly purple forest” an intense violet.

Dare to make a statement in matte with “matt brick” No. 531, a rusty brown, and “matt petrol” N0. 593, a shining petrol green. Each eyeshadow comes in at €7.05, so it won't break the bank.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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3. Volume Sensation Mascara

The limited-edition Volume Sensation Mascara creates effective volume and overwhelming length in seconds.

The soft, oversized volume brush emphasises the natural shape of your eyelashes, with pure pigments giving the texture an impressive colour intensity.

Carnauba palm wax nourishes the lashes and keeps them supple and healthy, ideal for holding a product like Volume Sensation. It's priced at just €19.10, and is definitely worth the money.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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4. The Perfect Colour Lipstick 

The Perfect Colour Lipstick impresses with rich colour and optimal opacity, combining the latest technology with effective care for only €14.25.

With its balancing and smoothing 3D structure, the lipstick provides an optical “plumping” effect that makes the lips appear fuller and smoother. Who doesn't want healthy looking lips?

Gorgeous moisturising ingredients nourish the lips with hyaluronic acid, amino acid derivatives, flower extracts of water lily and lunar orchid, corn oil, mango butter, waxes and vitamin E.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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5. High-Performance Lipsticks

The luxurious texture of the High-Performance Lipsticks gives a silky shine and visibly increased volume thanks to ARTDECO's active ingredient; Maxi Lip™.

Small lines and wrinkles are visibly smoothed. Panthenol and vitamin E keep the skin soft and supple, and feels like such a treat.

The fall shades “spicy darling” No. 458 and “kiss of a muse” No. 481 emphasise the lips in discreet earthy tones. Each lipstick costs €18.35, but we dare you to try resisting the product- it's just too good. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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6. Hydra Lip Booster

For full, sensuous lips, this should be your go-to product. 

Blue sea kale, a marine plant extract, stimulates collagen synthesis while Marine Filling Spheres® make the lips appear smoother.

Collageneer®, an active ingredient combination of sunflower oil and lupine seeds extract, supports the skin's elasticity and plumps the lips.

“Translucent sparkling muse” No. 20 is our favourite, shimmering nude shade, nab it for just €13.55.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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7. Blush Couture

The light-textured, limited-edition Blush Couture offers the perfect combination of three complementary colours to match every skin tone.

Mix the three or use individually to create a combination of different looks; you'll never get bored of it.

ARTDECO prides itself on quality, affordable cosmetics. Their Blush Couture mirrors that; it's only €25.60. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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ARTDECO's Cross The Lines collection will be exclusively available in selected Lloyd’s Pharmacies, selected private pharmacies and salons from this month onwards.

How can we rein ourselves in and resist buying the entire range? Answer: We can't. Just give in to your urges, and face the bank balance later.

Feature image: Instagram/@artdeco_sv

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It's that time of the year again, where we all crack out the Wellington boots, pretend the weather is higher than 18 degrees Celsius and pour glitter all over ourselves for no apparent reason.

Yes, I'm talking about festival season. With the planet in a state of climate disaster, it makes perfect sense why a growing number of festivals are banning glitter across the world.

Glitter takes years to break down, like plastic and other similar materials, but that doesn't mean you can't find amazing biodegradable versions for all your summer fun plans.

glitter GIF

As it turns out, you can be savvy about the environment while dancing the night away in a field simultaneously.

There are a huge amount of fantastic brands emerging which promote sustainability and recyclable materials, but we've made a list of our top ten biodegradable glitter options.

You'll thank us when your conscience remains clear while singing your heart out drunk to a band you don't know at Electric Picnic.

1. EcoStardust Peacock Biodegradable Glitter

Buy: ASOS
Price: €8.30

2. Dolls Kill 'Go Get Glitter' Anchor Up biodegradable glitter 

Buy: Dolls Kill
Price: €8.84

3. Festival Face biodegradable chunky glitter

Buy: Beauty Bay
Price: €5.50

4. In Your Dreams Biodegradable Glitter – Gold & Silver

Buy: ASOS
Price:  €8.30

5. BOD Mermaid Body biodegradable glitter gel – Silver

Buy: ASOS
Price: €6.91

6. Primark PS…Festival collection of biodegradable glitter

Buy: Penneys (prices from €2.50)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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7. Sleek MakeUP 'Glitterfest' biodegradable glitter – Gold 10g

Buy: Look Fantastic
Price: €6.45

8. Eco-Glitter Fun

Buy: Eco-Glitter Fun (prices from €4.50)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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9. Muobo 

Buy: Make Up or Break Up, prices from €4.50

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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10. Bleach London Glitterati

Buy: Bleach London (prices from €5.50)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The prices are insanely affordable, so it's one of the easiest switches you can make in your lifestyle to improve sustainable festival fun.

Enjoy the Tinkerbell sparkle explosions, guilt-free of course.

happy party GIF by Cutters

Feature image: EDMTunes 

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Inglot is celebrating 10 glorious years in the cosmetics business by making numerous new announcements, and their first one has us gasping with the excitement.

As well as creating new loyalty cards, a ten-year anniversary palette, a partnership with retail giant Next, collaborating with top influencer Terrie McEvoy, Ciara McKeown and Lucy Fitz, they're rolling out the brand in a number of pharmacies.

Burke’s Pharmacy in Naas, McElhinney’s Dept Store in Ballybofey, Co. Donegal and McCauley’s Pharmacy in Carlow are included in the roll-out, after the brand joined one of Ireland's biggest online beauty retailers; Cloud 10.

Now the brand, which was brought to Ireland in 2009, are bringing out their new 'Minis' collection; 8 Mini Lip Satins, 10 Mini HD Foundations and 4 Brand New Mini ‘Glow On’ Highlighters.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The new concept minis are the beauty brand's eighth announcement as part of their Inglot10 campaign, and thank Goddess it's payday because we want ALL of these.

They're the first in the global brand's launch into the world of travel-size make-up products, and range from just €6 to €9. Heaven help us, we can't be stopped from buying them all.

The Minis Collection officially launches today (Wednesday, July 31) across all Inglot stores nationwide, and on their website here.

‘Glow On’ Mini Highlighter

The brand new, intensively pigmented 'Glow On' Gel Highlighters come in four, radiant shades and are perfect for illuminating your beautiful skin this summer.

Achieve that dewy 'strobed'' lighting effect with the gorgeous highlighter, priced at just €9. The 3D metallic highlight look you'll create won't let you down, day or night.

You can use the 'Glow On' Gel Highlighters under or over make-up, and all over your body. They also fit easily into your purse for those nights on the dancefloor, so they're like a mini best pal in your bag.

Mini HD Foundation

Inglot's record-breaking, bestselling high-definition foundation is now available in mini form, and we couldn't be happier.

The brand's infamously long-lasting, imperfection-concealing foundation is every beauty guru's dream purchase, and now the mini foundations come in 10 shades.

They're also suitable for all skin types, so whether you're dry or oily-skinned, these are for you. Considering they're €9, they're pretty much for everyone.

Mini Lip Satin Lipsticks

 

Inglot's creamy, soft mini satin lipsticks are ideal for holiday-wear this summer.

Rich in emollients and special ingredients, the lippies have a velvety smooth finish. They'll leave your lips fuller and more moisturised than ever, how can we say no?

Mini Lip Satins sell at only €6, so we're officially buying the entire range.

Inglot has 16 Stores throughout Ireland, so there won't be a shortage of options if you're searching for their Minis Collection. Inglot also sell the range online and in selected pharmacies.

Feature image: Instagram/@inglotireland

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We were already obsessed with Bleach London before they rebranded their packaging as 100 percent recycled cardboard and eco-friendly materials.

Honestly, their vegan formulas give us the best colours in hair as well as makeup, while maintaining a conscience.

Every since their sustainably-focused packaging rebrand, we've become unhealthily addicted to the energetic cosmetic company, and you will be too.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Co-founders of the brand, Alex Brownsell and Sam Campbell, made absolutely sure that their relaunched packaging was made from environmentally sound materials.

In our humble opinion, every makeup, skincare and cosmetics brand needs to follow suit. The vast amount of waste and plastic in landfill coming from the industry is mind-blowing.

The lads and their waste-not attitude led to the brand's customisation palettes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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These palettes come in a magnetic box and allow you to buy individual eyeshadow colours and collect them. The boxes come in a larger size for home use and a smaller one for on-the-go.

We're all guilty of only using one or two eyeshadow colours out of an entire palette, so why not curate your own kit and simply refill it when it runs out? Simples.

Bleach London 'Metallic Louder Powder', €5.60 (£5)

This translates to less waste, and a more sustainable beauty regimen. Bleach London's incredible hair range has also been totally vegan since 2017.

The company have a strictly cruelty-free ethos and are PETA-approved as part of their Beauty Without Bunnies programme. They're essentially magicians of beauty.

'Metallic Louder Powders' by Bleach London are available online for the affordable price of €5.60.

Feature image: Bleach London

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Many of us feel just that little bit too self-conscious if we step outside the house without covering up those bags under our eyes and the latest spots to emerge on our face.

We're not alone, according to a new survey undertaken by Carter Beauty Cosmetics. The brand, started by beauty mogul Marissa Carter, has taken the industry by storm.

Apparently, 86 percent of women feel that they need concealer, and a whopping 69 percent of women aren't confident that they know how to use concealer correctly. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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If this many women feel naked without their daily dose of concealer to match their makeup regimen, what's our best product recommendation?

Carter Beauty's new Out of Sight Concealer Palette is only €7.95, so if you're on a budget this is the ideal concealer for banishing dark circles, blemishes and redness.

The palette is an absolute game-changer, and a must-have for any beauty lover looking to hide any tell-tale bags. Finding that flawless base has never been so easy.

It has six pans of high coverage yet light, creamy concealers to brighten those eyes to get ready for smizing (*cough* Tyra Banks *cough*).

According to Marissa Carter, the business boss herself;

“Concealer is a make-up bag must have. With shades such as Cloaked, Obscured, Masked, Hidden and Disguised, the Out of Sight Concealer palette does exactly what it says on the tin – bags be gone.”

We can think of a few times when the 'Panda Eyes' were in play, be it from a hangover, exam season or just leftover mascara wreaking havoc.

season 3 friends GIF

Seeing as so many people aren't sure exactly how to use concealer in the best manner, we've got some tips assembled from Carter Beauty to assist you:

First of all, always apply your foundation first, and concealer second. When you apply concealer before foundation you’ll find that you remove most of it during the foundation application.

Next, draw a triangle with the base under your eye with the point towards the cheek. Intensify eyeshadow colour and avoid fallout by priming your lid with concealer before applying eye make-up.

Use your ring finger to apply concealer. Seeing as it's your weakest, you'll apply just the right amount of pressure without pulling at your delicate eye skin.

Opposites attract: Orange or peach tones such as Disguised and Obscured from the Out of Sight Concealer Palette will cancel out the blue and purple shadows that cause under-eye circles.

Top the orange or peach tones with a cover-up that matches your skin. If you think your concealer looks cakey in fine lines, cut a tissue in half and use it to remove excess oil.

makeup GIF

Hopefully the number of people who don't fully understand the correct method of using concealer will be reduced now, thanks to Carter Beauty. Utter Queens. 

Remember, you don't need concealer to feel your most beautiful self. Think of it as an empowerment tool that gives you control over your under-eye-bags, instead of the bags controlling your self-esteem.

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Beauty lovers, we’ve got some wonderful news for you. The highly-anticipated No7 Beauty Vault launched this week and you need to get your hands on one before they’re all swiped up.

The set features some of the brand’s most loved products, including their Matte Liquid Lips in Captivate and the Radiant Results Revitalising Cleansing Wipes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Better than half price, this incredible offer from trusted beauty experts No7 is sure to be hugely popular, so shoppers are encouraged to pop into your Boots store or shop online as soon as they can to avail of this super offer while it is still available.

Why not visit your local Boots store on the way home from work or during your lunch break and brighten your day with all these beauty goodies. 

The incredible list of products, worth €141 but available for only €40, includes:

No7 Matte Liquid Lips in Captivate

No7 Last Impact in Ultra Black

No7 Match Made Bronzer in Golden Sand

No7 Protect and Perfect Intense ADVANCED Facial Suncare SPF30 50ml

No7 Radiant Results Revitalising Cleansing Wipes

No7 Radiant Results Revitalising Micellar Cleansing Water 200ml

No7 Stay Perfect Metallic Eye Pencil in Blackest

No7 Instant Illusions Airbrush Away Primer 30ml

No7 Skin Illuminator in Nude 30ml

No7 Lovely Lips Lip Balm in Coral Blossom

Related image

This product never fails to sell out in lightning time so make sure you get your skates on and pop into your closest Boots store as soon as possible.

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The excitement surrounding Lady Gaga's beauty line has been building up for MONTHS, and now she has finally released the first images of her brand's products, which you can pre-order on Amazon.

HAUS LABORATORIES has launched worldwide, and we've got a sneaky peek at the three new money-makers; 'RIP' Lip Liner, 'Le Riot' Lip Gloss and 'Glam Attack' liquid-to-powder shimmer.

The photoshop-free images are clearing our skin and breathing life into our lungs, basically. At 3am this morning, the collection became available for pre-order and the world has ceased all other activity to buy.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The launch coincides with Amazon's Prime Day, and the brand is currently only available to Prime members (but you can sign up for a free trial now just to see Gaga's goods).

The maximalist make-up products represent everything we know and love about the iconic Lady Gaga.

HAUS including six themed collections, each featuring her three core products and all-over colour. It's simply divine, if we do say so ourselves.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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HAUS LABORATORIES is releasing nine exclusive, limited edition duos of the liners, glosses and all-over-shimmer powders, but you'd want to get them now before the offer ends.

Unfortunately, the product won’t be available until September. However, by pre-ordering it, you’re guaranteed to be one of the first people to try the insane line when it finally ships over to you.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Each and every product is vegan and cruelty-free. The products will be available on Hauslabs.com but also on Amazon. "Just like with my music, I wanted everyone to have access to it," Gaga told Allure.

HAUS LABORATORIES products were all co-created by Gaga and her incredible make-up artist Sarah Tanno, the brand's Global Artistry Director.

Each three piece set, or 'haus,' will be €43.40, and are named; Haus of Chained Ballerina, Haus of Goddess, Haus of Rockstar, Haus of Dynasty, Haus of Metalhead and Haus of Rose Bitch. YAS.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The limited edition duo sets are priced at €32.35 (shimmer powders), €28.92 (lip glosses) and €23.36 (lip liners).

When the Oscar-winner spoke to WWD, she claimed she's making these products for everyone; "I see something happening in the world where I think a lot of people feel a pressure to look a certain type of way.

"Either to look like someone else or to be so precise with their makeup and look so airbrushed and social media to fit in and to be considered beautiful, and I really want to take that idea, and I want to smash it," she added.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Gaga is open about the fact that make-up allowed her to express herself while living on the Lower East Side of Manhattan following her choice to drop out of college;

"Make-up changed my life," she told Allure. "I never felt beautiful, and I still have days that I don't feel beautiful. All of the insecurities that I've dealt with my whole life from being bullied when I was younger, they come right back up to bite me.

"Then I put make-up on, and before I know it, I feel this superhero within. It gives me those wings to fly. I'm not saying that make-up is the only thing that does that, but it did that for me."

Feature image: Instagram/@hauslabs

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Pride is one of the biggest events of the colourful year, and the rainbows will be flying loud and proud in Dublin this weekend.

Make-up and fashion are two of the festival's most noteworthy aspects, since using beauty to express ourselves and our individuality is empowering.

Expect to see some swoon-worthy looks being served by queens far and wide for the parade, and nightlife events shortly after.

Though Pride was, and still is, a protest; Showing off your inner and outer beauty has become a staple part of the festival. The march is about never being afraid to stand out, in many ways.

To celebrate the amazing event, Urban Decay will be giving away complimentary mini-makeovers this Saturday, June 29 in their Grafton Street boutique and we're literally bursting with anticipation.

The rainbow-inspired makeovers will use the brand's new Sparkle Out Loud Glitter collection, made to turn heads and stay in it's place. Basically, it's ideal for a night on the dancefloor.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Included in the range is the Heavy Metal Glitter Eyeliner in eight glorious shades (including the limited-edition Stonewall), which contain water-based, superfine glitter.

The Heavy Metal Glitter Gel is featured in six new shades as the vibrant, hyper-sparkly, buildable formula for your eyes, body and face. Lasting up to nine hours with minimal fallout, the gel will fast become your cult product.

The award-winning 24/7 Glide-On Eye Pencil wows in the collection, coming in four more shades which are spreadable with a super-creamy and metallic finish. It's even waterproof, so those tears of Pride joy are protected.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Last but certainly not least, is the Hi-Fi Ultra Cushion Lipgloss in four brand new hues. The glitz and shine won't stop you from kissing your LGBTQ+ love interest on the night, don't worry.

Check out the full Urban Decay Sparkle Out Loud Glitter Collection in the boutique, 50-51 Grafton Street. Get yourself down there ASAP on Saturday for the makeover of your rainbow dreams.

Each makeover will take roughly 15 minutes and are subject to availability. We feel a physical connection to the glitter that's about to be spread all over our face this weekend…See you there.

Feature image: Urban Decay

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Remember Claire's Accessories, the place where the world and its mother went to get their ears pierced for the first time?

From glitter hair spray to patterned hairbands and colourful scrunchies, Claire's was the place to BE when you were roughly 13-years-old.

Unfortunately, the high street brand are in hot water over asbestos concerns in some of its products, specifically the 'JoJo Cosmetic Kit'.

There were highly concerning rumours about their products containing traces of asbestos in 2017, and the fears have now been confirmed by the US Food & Drug Administration (FDA).

The presence of asbestos was identified in three of the brand's products after an investigation, and the JoJo Cosmetic Kit has now been pulled from stores..

Yes, the place where we all bought our first iteration of makeup (blue eyeshadow, anyone else? Sheer lip gloss?) has actual asbestos in a YouTube star's range of cosmetics.

JoJo Siwa is a Nickelodeon star and Youtuber who has collaborated with Claire's on numerous occasions.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Defined by the British Lung Foundation as “a group of minerals made up of microscopic fibres,” asbestos has been shown to damage lungs and possibly cause cancer when breathed in.

Claire’s told Today Style that the palette has been recalled “out of an abundance of caution after testing by the U.S. Food and Drug Administration indicated the possible presence of trace amount of asbestos fibres in the powder eyeshadow element of the kit.”

A Claire's spokesperson maintained that the company “stands behind the safety of this product and all other Claire’s cosmetic items as such small trace amounts are considered acceptable under European and Canadian cosmetic safety regulations.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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They also pointed out that “Claire’s moved to talc-free cosmetic manufacturing,” in 2018 to “prevent any further concerns about talc contamination.”

Small particles of the contaminated eyeshadow in the JoJo Cosmetic Kit can become airborne when swept onto lids. Full refunds will be offered to anyone who bought the kit, at least.

The future of the brand is now being called into question, with rumours of sinking sales as high street stores struggle to keep up with major stores like H&M and Primark. The company filed for bankruptcy in March.

Feature image: mytotalretail.com

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Penneys have teamed up with Disney to bring you an exciting and colourful range of products from the classic family favourite, Aladdin

Just launched, the Aladdin collection is made up of over 40 products; perfect for both little ones and adults alike. With everything from the cutest kidswear PJ sets to enchanted accessories such as gold magic lamp necklaces, this collection will whisk you away to a whole new world. 

From Genie blues to emerald greens, the 12 highly pigmented eyeshadow palette is perfect when creating magical make-up styles.

With names like ‘Shooting Star’ and ‘Cosmic Love’, these shadows are dreamy. But before you head out on your magic carpet ride, don’t forget to spritz yourself with our enchanting fragrance, containing hints of jasmine and cashmere wood.

For an extra dusting of magic, the body mist will leave you shimmering all night long. You may not have a Genie to grant you three wishes, but you don’t need one when you have Penneys.

 

With prices ranging from €2.50 – €12, head down to Penneys to get your hands on this mystic collection.

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When it comes to getting ready in the morning, every woman is different.

Some women focus on the hair aspect of their appearance, others dedicate themselves to the perfect face of make-up and some women ditch grooming habits altogether. Each to their own.

We're curious, however, about how long the average woman takes to get ready every morning. Luckily, Peter Mark decided to do all the work and carry out a survey on the topic, so now we've got all the answers…

According to Ireland's leading hairdressers, nearly  HALF of Irish women would prefer to style their hair in the morning than spend time putting on make-up, and three-quarters of women spend up to half an hour daily getting ready.

16 percent of survey participants spend more than 45 minutes on their getting ready routine, 84 percent take up to 30 mins blow drying their hair and 54 percent of women struggle to do their hair in the morning.

Peter Mark assert that 19 percent of Irish ladies carry a styling tool in their handbag (genius) while 16 percent keep a hair-styling tool at work. Sly brush in the office drawer, anyone? 

A further 33 percent of women do their hair and make-up on their commute to work. That takes serious skill on a packed out Dart or disastrous Dublin bus route.

17 percent of participants have styled their hair at their desks, 35 percent have whipped out the brush in the car, 10 percent at the airport and nine percent on the train, according to Peter Mark.

The survey of 1,252 Irish ladies into their grooming habits gave us some interesting results, which category do you fall into?

Ireland's leading hairdressing group have now launched a new tool to help the Irish nation get ready on time every morning: DAFNI Allure. The revolutionary product is the world's first cordless straightening brush, and it's the next big beauty life-saver.

According to one-in-four women, they have to go over their hair with a styling tool after blow-drying to get a more sleek, polished, look. One-third of women admit to needing a straightener just to tame the frizz after blow-drying, but DAFNI is here to save the day.

The award-winning straightening brush was created in 2015 by physicist, electrical engineer and girl boss Sharon Rabi. DAFNI has since taken the beauty world by storm, and Forbes plucked out Sharon to represent one of their 30 under 30 entrepreneurs to watch.

The DAFNI Allure is the perfect product for women who want to style their hair on the go, and can save you some much-needed time and energy.

If you're looking for a solution for your hair struggles, the product will save you a lot of hassle in your daily life. Peter Mark's research shows that a shocking 83 percent of women admit to being embarrassed when running into somebody they know or getting summoned to a last-minute work event without their hair done.

First of all, you look gorgeous 24 hours a day, but if you need a confidence boost and don't want to be stressed about your beauty routine, this tool may just be your new best friend. Resourceful, compact and easy to use, we'd pay a hell of a lot more than €159 for DAFNI Allure.

The DAFNI Allure retails at €159 and is available now from Peter Mark salons nationwide or online here.

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Getting a decent mascara is one of those annoying problems that everyone deals with.

Mascara is so important because it completes a look, it opens the eyes and well, it's pretty much always top of the list when it comes to desert island beauty staples.

So when a mascara comes along that is also a bargain, we fall completely in love. 

That's where Primark's latest collection of fab mascaras come in.

Eagle-eyed beauty lovers copped that their wands and brushes looked exactly like the Better than Sex by Too Faced ones.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark Beauty (@primark.beauty) on

They will set you back 23 quid while the Primark ones are three euros.

So, a dupe at a fraction of the price sounds great but is the Primark version any good?

First up, the line of mascaras includes Aqua Lash, Fake It, Dramatic Lash, False Lash, and 3D Lash.

We tried Fake It and were pleasantly surprised by it.

All we want from mascaras is that it's not too clumpy and that we don't have to reapply it regularly.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Primark Beauty (@primark.beauty) on

Fake It was applied in the morning while getting ready for work.

The brush is small and coats the eyelashes with enough product that makes it look like they've just been tinted. 

If you're the kind of person that wants a fuller lash-look, this one isn't for you – it had to be applied several times before there was a thick enough layer on the lash.

Once it was applied though, it only needed to be topped up after a few hours. 

For the price tag and the similarity to Better than Sex by Too Faced, it's definitely worth it. 

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