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While summer is definitely a few months away, it's never too early to start dreaming of our summer holidays abroad.

Clearly, Penneys is on the same wavelength, as the high street bargain brand is already getting ready for bikini season. 

 White bikini top €9.00, bottoms €5.00, Blue top €7.00, Bottoms €5.00

The latest beachwear drop is hitting Penneys this month, and some of the looks are giving us major vacation inspiration. 

From floral swimsuits to Kylie Jenner inspired strappy sets, we're already planning our holidays around where we can wear these dreamy two-pieces. 

 Blue swimsuit €16.00, Monochrome swimsuit €16.00

The swimsuits are also pretty lit, we especially love the sporty monochrome piece.

Not only are the stand-out looks amazingly stylish,but they all come in at a seriously affordable price.

These one-pieces are only €16.00 each, while the mix-and-match bikini tops and bottoms are all under a tenner. 

Floral top €9.00, bottoms €5.00, Denim top €7.00, Bottoms €5.00

So while the sun may not have quite reached Ireland yet, we might have to stock up on a few of our favourite sets before they sell out. 

We'll be the bikini-laden one in the queue, so see you there. 

If you are a fan of beauty, you will definitely have heard of the silicone Silisponge.

The odd looking blender (which looks like a bra insert) has taken the makeup world by storm, with thousands of posts about it littering social media.

What makes this sponge special is that it's not really a sponge at all, it's a poreless gel cushion which allows you to use half your usual amount of foundation, meaning your product can last twice as long as none is absorbed by the beauty tool.


A photo posted by Laura Guinan (@laura_g_makeup) on

The gel cushion creates a flawless finish on your skin, and has been selling out in droves since it was launched.

While the original product wont break the bank at €12, Penneys is swooping in with their own version for a fraction of the price.

For just €2.00, you can get your hands on two of these beauty bad boys, so they are literally one quid each. 

These cult beauty items are definitely going to fly off the shelves, so we will be hitting Penneys ASAP to try and get our hands on some.

See you all in the silisponge queue!

Ah, Penneys, every Irish girl's favourite high street bargain store, where you can wander in for eyelashes and come out with a whole new wardrobe, Christmas presents for your entire family (in June) and yet another pack of bobby pins.

Penneys is an Irish institution, and there are more than a few things about Penneys that we all know to be true:

1. First things first (I'm the realest) It's Penneys.

2. The struggle is real.

3. It never works out that way….

4. Why get just what you need when there are bikinis for your imaginary holiday to buy.

5. We always spot something on the way out after paying and have to queue up again.


7. It sometimes doesn't quite look how you expected..

8. Well it is pretty awkward when your cashier is a hottie and you're buying a bumper pack of granny knickers.

9. As if we could ever stop.

10. Literally everyone loves Penneys. Even the invisible. 


While the winter sales we're pretty fab, spring is officially here and we're ready to embrace the new season.

Luckily high street bargain store Penneys is behind us on this one, and its new collection is ticking all of the trend boxes.

Denim jacket €23

From ruffles (like this festival-worthy denim jacket) to gingham and metallics, Penneys is giving our wardrobes an affordable spring update.

This denim jacket will keep us cool in the summer. but will look pretty cool teamed with an oversized hoodie while the weather is still pretty abysmal. 

Trousers €16. Crop top €13

Sporty trousers make for an edgy work wear look when teamed with the right pieces.

Cool and comfortable, these wide legged racer striped trousers can be paired with a white shirt or black jumper for day time, and then switched up with this gingham crop and heels for evening. 

The gingham print is making us dream of lunches in the park and mild spring time evenings (this February rain can only last so long, right?). 

Jeans, €19

The Kardashians and Instagram fashion gurus alike have been championing the ripped jeans and fishnet tights look for months now, and Penneys has listened to the demand for some seriously shredded jeans. 

Pair with a set of fishnet tights for an on-trend look, or dare to bare your pins as the sun starts to shine. 

Great Gatsby party, anyone? This crushed velvet gúna is a nod to the 90s with it' spaghetti straps, but we can totally picture Daisy Buchanan sipping a cocktail in this party dress.

The asymmetrical hem will draw attention to your lower half, so a killer pair of heels is a must.

Speaking of throw-back style, this ice white blazer is an epic nod to the 80s trend that's been seen on all of the S/S catwalks this season. 

 Mules €14

Mules aren't going anywhere for spring, and Penneys is giving this pair a major over haul with a metallic silver finish.

From the board room to the bar, these Gucci-esque beauties will fly off the shelves. 

Backpack €15, Handbag €12

Obviously we need a brand new backpack to fit all of our Valentine's Day presents into (not), and this quilted baby looks roomy enough for college books or overnight travel essentials.

As for handbags, this metallic embellished beauty will go perfectly with those silver mules.

See you in the queue ladies!

Catrice is one of our favourite makeup brands, because it's great quality AND crazy cheap (seriously). 

We have super exciting news today, as we learned that Catrice's summer collection is set to land in Penneys this February. 

Image result for jonah hill excited gif

 The new range is inspired by looks from the Spring/ Summer runway collections, and includes a wide range of covetable goodies. 

Catrice's new eyeshadow palettes are at the centre of the new collection, with four different colour schemes to choose from. 

Oh and did we mention that they cost JUST €5.50! 

We are also totally in love with their new liquid strobing pen, which basically contains liquid gold (and only costs €4.50…).

The collection includes many other fantastic new products, such as ombré lipsticks, lip cushions and extreme volume mascara. 

Literally everything from Catrice is less than €10, which is MIND-BLOWING. 

Ugh, we just LOVE makeup.

A snazzy disco ball drinks cup – complete with straw. Oh and they cost just €3-a-pop too.

Yup, we are ALL OVER these beauts – which come in gorgeous pink and metallic hues – as spotted recently in Penneys by the always fab Prosecco And High Heels

Dubliners Nicola and Emma, who run the blog, posted a snap of the items to their Facebook page, commenting: "I swear how cute how are these. €3 in Penneys."

Then, highlighting a sentiment we're all sorts of on board with, they added: "Gin would taste amazing outta them… in fairness gin tastes amazing from anything!"

Here at SHEmazing! we're furthermore envisioning garden party soirees once the weather picks up. 

And as always with any gems from Penneys – you better be quick to nab these glitter disco ball drinks cups!

While we may stock up on all our normal under garments at Penneys (those fluffy socks though) they aren't always the sexiest.

However, lots of lovely, lacy lingerie has just hit the high street bargain store with the release of their Valentine's Day collection. 

 Bralette €10.00, Thong €4.00, Bodysuit €13.00, Bra €10.00, Bottoms €4.00

The collection is pretty racy, so if you're planning on getting up to some boudoir business come February 14, Penneys is the place to get your amorous ensembles.

The red lace pieces scream Agent Provocateur, so getting a top-of-the-range look for an affordable price is well within reach. 

Bra, €8.00, Thong, €4.00 (each)

These tattoo bras, worn by the likes of Kendall Jenner at Coachella, are perfectly on the border between sweet and sexy.

Whether you're planning on entertaining or just want something pretty to wear for yourself, this affordable set is perfect. 

Bodysuit €13.00, Sheer robe €15.00, Bra €9.00, Bottoms €5.00

Bodysuits are super sexy, so adding this lacy piece to a pair of high-waisted jeans for a night out or date night a la Khloe Kardashian will definitely turn heads.

This sheer robe wont do much to keep out the January and February chill, but we bet it looks amazing draped over a matching lingerie set, for that bit of extra coverage. 

Cami sleep set €8.00, Shirt sleep set €7.00

Not planning on seeing any other halves or just can't be arsed with the whole lingerie thing?

Never fear, a cute pyjama set is perfect for couples having a cuddle on the couch or for singletons avoiding the night all together.

Now we have the outfits sorted, it's time to plan the actual night itself, single or taken. 

Jeans are the cornerstone of a good, solid wardrobe, and thankfully Penneys have just launched the denim collection of dreams

You have your black, high waisted pair for hitting the town, your ripped up on-trend blue denims, and your slouchy mom jeans for brunching.

However, the bargain high street store isn't restricting it's new spring collection to just jeans. 

Black skinny dungarees €21, White wide-legged dungarees €19

Oh no, every Irish girl's favourite affordable fashion store is coming up with cool new denim concepts for spring 2017.

This includes a pair of very Kendall Jener-worthy black skinny dungarees, as well as some contemporary white denim wide-legged dungarees.

Blue denim jacket €25, Black denim jacket €35

Statement, embroidered jackets have been doing the rounds lately, and a loose denim style is a great alternative to winters heavy embroidered biker jackets. 

Whether you want simple embroidered florals, some stencilled lettering or a full on scene from the tropics, Penneys is serving up some seriously summery looks. 

Crop top €13, Mom jeans €19

Keeping with springs obsession with embroidered everything, Penneys is introducing a seriously stylish embroidered denim co-ord.

While the pieces would look divine as separates, the double denim look could even work for the office with a white shirt under the crop top and a blazer over top. 

Blue jeans €19, Stonewashed jeans €19, Frilled jeans €17

No denim collection would be complete without some amazing jeans, and Penneys has added a whopping 19 new pairs to it's spring line up. 

Paint speckled, ripped and distressed denims feature heavily, as do some seriously stone washed styles. Our favourite has to be the frilled it-jeans that have taken over our Instagrams lately.

No one will believe you when you say "thanks hun, Penneys." 

There is nothing more exciting than a new season of style, and we are definitely ready to shed our faux furs in favour of some lighter, brighter, springtime threads.

There are plenty of trends we are dying to ditch in 2017, so we've never been more eager to get to grips with spring/summer styles.

Unfortunately, our January budgets are still stretched a tad tight, but Penneys has stepped up and is already dolling out doses of fresh, forward-thinking fashion. 

Jacket €23, Trousers €16

The high street bargain store has just unveiled its Spring 2017 collection, and some of it is seriously stylish.

We love this oriental style pyjama suit, which we could see Alexa Chung rocking with a pair of block heeled, black boots and a clutch. 

Dress €25

Been dreaming of a Self Portrait dress all year but couldn't quite scrape together the funds?  

You're in luck, because this white, detailed lace dress could have stepped straight of the high-end run way. 

The high Victorian neck keeps this piece firmly in with the high street trends while maintaining an understated designer edge. 

Mules €25

Mules are still going strong in the new season.

This Penneys pair are paying homage to one of winter's most popular looks, embroidery.

While we wouldn't be long getting frost bite if we tried to go sans socks in these beauties now, snap them up when they hit stores so your can wear them all summer long. 

Jacket €23, Trousers €16

80s style, brightly coloured power suits were showcased on every designer runway, taking inspiration form America's latest presidential election and it's resounding pantsuit obsession. 

This pink Penneys style is a softer take on the trend, ideal for weddings and cocktail parties with a structured shirt and clutch or with a slouchy t-shirt and runners for a casual day time look. 

Jacket €21

Ok, we know we're getting a teeny tiny bit ahead of ourselves, but how divine would this panelled denim jacket look slung over an edgy black dress and boots for festival season?

If you can't wait until that long to wear this panelled piece, pair it with some high waisted trousers and a shirt for a casual work-to-bar look. 

Mesh dress €16

Layers of mesh and tulle are one of Spring's biggest catwalk trends, but translating the look into a real life wardrobe can be notoriously tricky.

Luckily, Penneys had created this sheer mesh shift that can be thrown over a shorter dress, t-shirt dress or even black jeans for a deconstructed nod to the tulle trend. 

We can already see ourselves emerging from Penneys, multiple bags in hand. See you in the queue!

Thanks to the likes of Kendall Jenner and Bella Hadid, what we wear underneath our clothes has never been so fashionable.

Long gone are the days of boy shorts and extreme push up bras, with delicate lace and intricate detailing taking over when it comes to what we’re wearing under it all.


A photo posted by Kendall (@kendalljenner) on

Now, while it’s easy for a Victoria’s Secret Angel to get her hands on some to-die-for lingerie, us mere mortals can’t afford to forking out €20 on a pair of knickers.


A photo posted by Bella Hadid (@bellahadid) on

That’s why we're absolutely BUZZING about Penneys' latest additions to their lingerie range.

From sweet babydolls to lacey bralettes, these amazing pieces will have you embracing the underwear as outwear trend before you can say ‘Is this appropriate?’

Pink Tattoo Bralette – €8, Tattoo Thong – €4
Red Padded Halter Bra – €10, Love Range Brief – €4
Navy Tattoo Bralette – €8, Tattoo Thong – €4


With Christmas and New Years well and truly in the rear view mirror, Penneys are already looking forward to Valentine’s Day with some seriously seductive red pieces.

Love Range Longline Bra – €10, Love Range High Waisted Briefs – €6
White Tattoo Bralette – €8, Tattoo Thong – €4
Love Range Bralette – €10, Love Range Thong – €4


Who says sexy lingerie is just for those in a relationship? Research has proven that women feel more sexy, feminine and confident when they up their underwear game.

And every woman deserves to feel ALL of those things!

Love Range Bodysuit – €13
Strappy Babydoll – €11


With prices starting at just €4, there’s no reason why you shouldn’t be bringing these bits to the till when they land in stores at the end of January.

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You may have spotted Olivia Palermo rocking a seriously sleek military jacket recently.

If you didn't – well, she looked ALL sorts of fab. 

And suffice to say if chic Miss Olivia is wearing military outerwear – it's a sure thing fashion-wise. 

The bad news is that the coat is by Tibi and costs more than €1,000. And €1,000 is sadly out of your January budget (or, ya know, ANY budget ever).

HOWEVER, there is light at the end of the trend tunnel: Penneys has this fab number AND it's landing in stores next month

The very best part? It costs just €23. 


Ah Penneys, we truly love you for all of your affordable fashion and beauty essentials, but this gift bag mishap is beyond hilarious.

Some eagle-eyed Irish shoppers were quick to point out the flaw in this seemingly harmless geometric print gift bag.

Image result for laughing kardashian

While the slogan may seem to say "no peeking", the font makes it seem like it's saying something else all together.  

The way that this font is designed gives the slogan a triple-meaning. 

While no peeking is definitely relevant to Christmas, we're not sure if "no puking" or "no peeing" is exactly what you'd expect to see scrawled on your Kris Kringle gift bag.

 Although, no puking might be relevant after hitting the vino a tad too hard over the party season.