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While it may, quite literally, be snowing outside, Penneys is clearly looking to the future.

The bargain high street brand has just launched an absolute bikini bonanza, and it's making us dream of far-off locations and vacations

Mesh panel bikini top €7.00, and bottoms €5.00 each

The latest beachwear drop is hitting Penneys this month, and some of the looks are giving us major vacation inspiration. 

From floral swimsuits to Kylie Jenner inspired strappy sets, we're already planning our holidays around where we can wear these dreamy two-pieces. 

Deep V Swimsuits €10.00 each

We especially love the sexy strap detail on both of these high-cut swimsuits. 

While black may be super-slimming, we also adore the loud, tropical print on the other suit, perfect for a pool party. 

Turquoise bikini top €7.00, and €5.00, Copper bikini top €9.00, Copper bikini bottoms €5.00

These panelled bikinis are giving us major Triangl vibes, and we can't wait to get our hands on them!

Burgundy bikini  top €5.00, and bottoms €3.00, Pastel pink bikini top €2.50, and bottoms €2.50

These simple, mix-and-match bikinis are perfect to stock up on before a summer away.

The flattering shapes and subtle hues mean that they will still be in style next summer, if you really want to get some bang for your buck. 

Blue and pink bikini top €5.00, and bottoms €3.00, Triangle top €5.00, and bottoms €3.00

So while the sun may not have quite reached Ireland yet (that's an understatement),  we might have to stock up on a few of our favourite sets before they sell out. 

We'll be the bikini-laden one in the queue, so see you there. 

There have been plenty of whitening tricks doing the rounds on Instagram lately, from charcoal treatments to coconut oil hacks.

Penneys is keeping on top of these dental trends with their new range, Ps…Hollywood, which has officially ticked all the boxes when it comes to Instagram's tooth whitening trends. 


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As the worldwide obsession with coconut oil reaches its peak, oil pulling has become a common dental trend, which claims to be a gentle way to whiten teeth while doing wonders for the gums.

Every reality TV celebrity worth their salt has been flogging various oil pulling products on social media, and now Penneys is creating their own.

Keen to get in on the trend, the high street bargain store has launched its own sachets of coconut oil. 

PS… Hollywood Oil Pulling treatment €4.00

Oil pulling is a simple enough way of whitening teeth, but it takes commitment.

Pour the coconut oil in your mouth and swish it between your teeth for up to 20 minutes for best results. 

The oil is said to lift stains and strengthen gums. 

PS… Hollywood Charcoal Toothpaste €2.00

Another toothy trend online right now is using charcoal to lift stains.

While brushing your chompers with a black paste may look pretty scary, the active ingredients in charcoal lift stains and combat the bacteria that causes bad breath. 

At €4.00 and €2.00 respectively a pop, the products are landing in stores this month, and we might have to give both of these Insta trends a try. 

Buying new shoes can be one of those expenses that cost a little bit more than one would like.

Luckily, Penneys new season shoes are absolutely amazing, and the high street bargain brand is nailing multiple trends with their perfectly designed footwear.  

And being Penneys finest, they are all completely affordable. 

 Ballerina pumps with silver hardware, €13.00

Luckily, we're coming out of winter, and these strappy pumps are the perfect way to transition from boots to sandals without freezing your feet off. 

The perfect way to add edge to any outfit, we're slightly obsessed with these buckled beauties. 

Loafers €13.00

2017 was the year everyone became besotted with Gucci loafers, and Penneys is offering a designer look for a bargain price tag.

These loafers are ideal for work, paired with jeans and a white shirt.

Luckily, they can also be dressed up heading into summer, with a mini skirt and faux fur gillet. 

Ballerina flats €9.00

A nod to last seasons Miu Miu ballerina flats, these ribbon-tie shoes are completely adorable.

Pair with a dreamy dress for a girly outfit, or try them with mom jeans and a ruffed jumper for off-duty model style. 

Pink satin runners €15.00

Comfort is always high on our agendas when it comes to footwear, so these runners caught our eye immediately.

The pink satin finish is extremely cute, and the baby pink laces match perfectly. 

Peep toe boots, €25.00

Want something a little more daring?

These over-the-knee, peep-to boots are extremely cool, and would look stylish when paired with a ruffled dress, or even over jeans teamed with a bardot top.

Can Penneys do no wrong? 

So, we're all more than a little obsessed with Kylie Jenner's famous lip kits, but now there is a new version that's a little closer to home.

Penneys have launched their own version of the liquid lipstick duo, but the kits sold out in hours, as expected. 

Luckily Penneys are still catering to our obsession with some new PS….Kiss Proof liquid lippies.

PS… Kiss Proof liquid lipstick in Shadow €4.00

The shades look as though they could have come Kylie Jenner's personal lipstick vault, with dupes for Moon, Head Over Heels and 22.

The liquid lipsticks are extremely long wearing (seriously, we swatched these shades yesterday and the remnants are still there).

PS… Kiss Proof liquid lipstick €4.00

While the lippies don't have perfect matches in the lip liner department, the high street bargain store does have a tonne of gorgeous nude and brown liners in stock, so finding a pretty decent match shouldn't be too difficult if lip liner is your jam. 

We tried out a shade or two, and while the formula is definitely different to a Kardashian-brand kit, the matte look and sweet vanilla scent are gorgeous.

The ultimate test came at lunch time, but the lippies proved that they are both salad and pizza proof.

For four quid a pop, you can't really go wrong. 

We'll be heading to Penneys to stock up on these beauties in every shade.

Penneys obsession with pink isn't showing any signs of stopping.

The bargain high street store has just dropped a whole new selection of rose-tinted pieces that we absolutely love. 

The brand is nailing one of this seasons biggest trends, with pink being one of the most stylish colours to don as we move into summer.

Biker jacket, €14.00

The dreamy new pieces start landing in stores this month, and one piece we are dying to get our hands on is this bubble-gum pink biker jacket.

The best part about this summer trophy piece is the price, it comes in at an unbelievable €14.00. Yes, really. 

Bodysuits, €5.00 each

These bodies are perfect for painting with high waisted jeans and boots for a hint of summer holiday style that's perfectly spring appropriate. 

Bodies are super versatile and comfortable, so we will be stocking up for summer, and at five quid a pop, it's hard to go wrong.  

Jumpers, €10.00 each

We love nothing more than a comfy jumper, and while there is still a distinct wintry breeze lingering, we'll take one in every colour.

Tucked into mom jeans or layered over a work shirt, these cosy knits are right up our alley. 

Trousers €15.00, Dungarees, €21.00

Integrating a pop of pink into your work wardrobe won't be hard with these powerful pink trousers.

Amd as for keeping pink festival chic? These dungarees are ready for a summer of glamping while listening to your favourite bands.

Team with a band T-shirt and chunky boots for a hint of edge, or opt for a white shirt and loafers to make the look office-worthy. 

Penneys have sent Beauty and the Beast fans into a frenzy after the announcement of their latest product. 

The new live-action remake of the fim, starring Emma Watson as Belle, hits Irish cinemas on March 17 , and latest bit of merch is absolutely magical. 


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Irish girls went mad for the Chip purse Penneys launched last week, but now you can get your hands on the real deal.

The bargain fashion giant has announced the release of a Chip mug, which looks exactly like the adorable character from the Disney cartoon. 

The cup comes complete with a little indent to pay homage to his famous chip, and we're slightly obsessed. 

Penneys, €6.00

The teacups will go on sale next week, and are going for the bargain price of €6.00.

Penneys recently took to Twitter to share a snap of the mug, captioning it: "We know right?! Cutest. Teacup. Ever."

We couldn't agree more. 

Penneys is nailing one of the biggest trends for spring with its latest drop of all-pink ensembles.

The bargain retailer is stocking up on rose-hued pieces to see us through the dreary weather we're currently dealing with. 

Frill sleeve dress €12.00, Ruffle dress €16.00

The new pieces are landing in stores in March and the dreamy dresses in the collection are to die for. 

We especially love the on-trend ruffle detailing on this pale pink cotton frock. 

Shirt €9.00, Frilled top €13.00

Dresses aren't the only thing included in this haul, with a set of cotton-candy coloured tops that are ideal for throwing on with jeans and runners for a casual day shopping, or for dressing up with black work trousers and heels.

We especially love the slouchy pink shirt, which would look seriously cool unbuttoned over a bralette and denim shorts come festival season. 

Blazer €23.00 ,Trousers €16.00

This suit is giving us serious new season Oscar de la Renta vibes. 

Pair these pieces with runners and a band T-shirt for dressed down day wear, or up the ante with heels and a cream crop top for night. 

 Sleeved Dress €16.00, Cold shoulder dress €16.00

Raspberry pink is a different way to wear the shade, and is easier to edge up than a pastel colour.

Adding tough platform boots and a biker jacket to either of these gunas will change up the look entirely.

We're heading there as soon as these bits land to get our fix of the new season shade.

So, we're all more than a little obsessed with Kylie Jenner's famous lip kits, but now there is a new version that's a little closer to home.

Penneys has just launched their own version of the liquid lipstick duo, and the best part?

They're only €4.00. Yes, you read that right. 


A post shared by Sophie_Jane_Ormiston (@so.makeup_) on

The gorgeous lip liners and liquid lipsticks are available in store now, but they're definitely going to fly off the shelves. 

They kits currently come in two shades, Cookie Dough, a gorgeous nude, and Chocolate Brownie, a deep 90s brown, and we'll certainly be stocking up on both. 

The world went a bit mental when Kylizzle released her kits, so now that Penneys has them we don't know what kind of craziness is about to go down.


A post shared by Teresa Sadlier (@style_by_8) on

We're expecting fully fledged scrums to obtain the last battered package on the shelf.

Irish beauty blogger Makeup Love Story gave the kits a little review over on her Instagram, and admitted she was pretty impressed with them.

"Tried the Penneys Lip Kits. Lip liners are creamy and easy to apply and the matte lipsticks are very opaque," she said, captioning a snap of the shades on her Insta. 

Well, if it's good enough for the beauty bloggers!

We'll see you in the queue. 

Penneys is an Irish institution, one we can always rely on for trusty must-haves like affordable eyelashes and our entire summer holiday wardrobe.

Penneys is our go-to store for everything, from gym gear to transitional workwear, and the brand is the champ when it comes to creating comfortable basics. 

In the case of one recently discovered item, the melding of form and function went a bit too far.

Penneys: For when you need a nice pair of trackies for that interview.

One Imgur user discovered a pair of dapper suit pants in the sale section of Penneys.

It was only after careful examination that the bargain hunter discovered that the smart suit pants were actually tracksuit bottoms facading as work slacks.

The trackies were even complete with a cuffed hem, all the better to show off your shiny new runners. Or work loafers.

While we love the concept of super comfy workwear, a suit-style pair of trackies isn't exactly what we had in mind.

However, the image has been viewed on Imgur almost 75,000 times, so they may just be on to something. 

While summer is definitely a few months away, it's never too early to start dreaming of our summer holidays abroad.

Clearly, Penneys is on the same wavelength, as the high street bargain brand is already getting ready for bikini season. 

 White bikini top €9.00, bottoms €5.00, Blue top €7.00, Bottoms €5.00

The latest beachwear drop is hitting Penneys this month, and some of the looks are giving us major vacation inspiration. 

From floral swimsuits to Kylie Jenner inspired strappy sets, we're already planning our holidays around where we can wear these dreamy two-pieces. 

 Blue swimsuit €16.00, Monochrome swimsuit €16.00

The swimsuits are also pretty lit, we especially love the sporty monochrome piece.

Not only are the stand-out looks amazingly stylish,but they all come in at a seriously affordable price.

These one-pieces are only €16.00 each, while the mix-and-match bikini tops and bottoms are all under a tenner. 

Floral top €9.00, bottoms €5.00, Denim top €7.00, Bottoms €5.00

So while the sun may not have quite reached Ireland yet, we might have to stock up on a few of our favourite sets before they sell out. 

We'll be the bikini-laden one in the queue, so see you there. 

If you are a fan of beauty, you will definitely have heard of the silicone Silisponge.

The odd looking blender (which looks like a bra insert) has taken the makeup world by storm, with thousands of posts about it littering social media.

What makes this sponge special is that it's not really a sponge at all, it's a poreless gel cushion which allows you to use half your usual amount of foundation, meaning your product can last twice as long as none is absorbed by the beauty tool.


A photo posted by Laura Guinan (@laura_g_makeup) on

The gel cushion creates a flawless finish on your skin, and has been selling out in droves since it was launched.

While the original product wont break the bank at €12, Penneys is swooping in with their own version for a fraction of the price.

For just €2.00, you can get your hands on two of these beauty bad boys, so they are literally one quid each. 

These cult beauty items are definitely going to fly off the shelves, so we will be hitting Penneys ASAP to try and get our hands on some.

See you all in the silisponge queue!

Ah, Penneys, every Irish girl's favourite high street bargain store, where you can wander in for eyelashes and come out with a whole new wardrobe, Christmas presents for your entire family (in June) and yet another pack of bobby pins.

Penneys is an Irish institution, and there are more than a few things about Penneys that we all know to be true:

1. First things first (I'm the realest) It's Penneys.

2. The struggle is real.

3. It never works out that way….

4. Why get just what you need when there are bikinis for your imaginary holiday to buy.

5. We always spot something on the way out after paying and have to queue up again.


7. It sometimes doesn't quite look how you expected..

8. Well it is pretty awkward when your cashier is a hottie and you're buying a bumper pack of granny knickers.

9. As if we could ever stop.

10. Literally everyone loves Penneys. Even the invisible.