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louise cooney


Spring has sprung (kinda – knowing Ireland we'll be snowed in in a week) and Nasty Gal are collaborating with Irish blogger Louise Cooney.

As massive Louise fans, and obvs we LOVE Nasty Gal, we were seriously excited to see what they had come up with together. 

The collection includes tailored blazer dresses delicate lace bodys and classic denim jeans.

Louise announced the collab news on Instagram, writing, ''So excited to be here to shoot my first and very own edit with @nastygal. You guys know how much I love their clothes, I’ve been a fan for years so it’s unbelievably cool to be here doing this. It’s a dream come true. It goes live on the website later this month! I can’t wait to show you.''

Launching on site on Thursday March 14, her chosen outfits are so gorge that we can't wait to get our hands on them. 

Have a browse through her FAB looks below – what's your fave? 





Blogger Louise Cooney is lending her influence in order to raise vital funds for a very worthy cause. 

The fashion and lifestyle content creator is encouraging her following to join her as she supports The Alzheimer Society of Ireland’s annual Denim Day for Dementia fundraising campaign. The campaign will culminate on Friday, March 8th with a target of raising €25,000 for dementia services.

The Denim Day for Dementia campaign is asking everyone from around Ireland to wear their denims – to crèche, school or to their place of work – on the day and donate just €2 to the cause. 


A post shared by Louise Cooney (@louisecooney_) on

This donation will go towards supporting the 55,000 people living with dementia in Ireland, and their carers.

The ASI must raise over €3 million every year to be able to continue to help those impacted by dementia, and with 4,000 new diagnoses of dementia each year, the pressure on services is growing day by day.

'I’m delighted to be showing my support for the Denim Day for Dementia fundraising campaign which will help thousands of families living with dementia in Ireland,' Louise said of the campaign. 


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'Dementia is something that is very close to my heart and I want to get younger people talking about the impact of dementia on society; it’s one of the biggest health challenges that we are facing.'

'Each year over 4,000 people develop dementia. That’s at least 11 people every day and anyone can get dementia – even people in their 30s/40s/50s. Please support Denim Day for Dementia and help raise much-needed funds and public awareness for people with dementia around the country.'

'I will be wearing my denims on Friday, March 8th and I encourage everyone to do the same.'


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 Members of the public can order their Denim Day for Dementia Pack by registering online at www.alzheimer.ie or by contacting our fundraising team on (01) 2073848.

The ASI provides supports and services in local communities around Ireland and provides a range of services including day care, home care, family carer training, social clubs and Alzheimer Cafes. Lifestyle, Travel & Fashion Blogger



Louise Cooney is one Irish blogger who never makes a misstep in the style stakes, and her most recent sartorial choice is no exception. 

The blogger made a major statement using colour at a recent event – and showcased a simple but impactful way to wear colour. 

Going matchy-matchy with your colour scheme is a huge trend for S/S19, with designers like Jeremy Scott and Matty Bovan sending their models down the catwalk in turtlenecks layered under matching coloured trench coats, and shirts layered over cycling shorts of the same shade.

Picture: Brian McEvoy

Attending a Clarins beauty event yesterday evening, the YouTuber looked anything but jet lagged in a monochrome cobalt outfit following a trip to Los Angeles. 

Over on her Instagram, Louise detailed that her look was from a medley of high street stores – her roll neck jumper from H&M, and her side knotted skirt from Zara. 

Neither items are still available online, however her sock boots can still be found on Nasty Gal, and her L-shaped necklace is a Penneys bargain. 

Jumper €13.00, Knotted Skirt €65.00, Sock Boot €23.50

Her look can be achieved with similar items in a more neutral shade – we're loving it's adaption in a muted grey. 

Team a colourblocked outfit with a neutral trench coat, or a clashing faux fur coat in an acid-bright shade. 

However, if it's Louise's choice of colour that has you swooning, here are a selection of gorge pieces in cobalt: 

Zara jumper €29.95, LaSula dress €23.50, Zara dress €39.95


Last night, the 2018 Victorias Secret Fashion Show went down in New York City. 

Models, fashion insiders and VS veterans from all over the world descended on the venue, and among them was a selection of Ireland's most-followed influencers. 

Louise Cooney sat mere rows away from the runway with fellow blogger and businesswomen Suzanne Jackson, and up-and-comer Belle Azzure. 


A post shared by Louise Cooney (@louisecooney_) on

However, while models such as Bella Hadid, Adriana Lima and Romee Stridje sartorially stomped down the runway, we were more than intrigued by Louise's ensemble. 

From Revolve brand h.ours, Louise opted for a one-shouldered, semi-sheer dress with a split so high, the VS lingerie designers would have been proud. 

The stunning dress's midnight blue hue was off-set with a smattering of silver sparkles.

h.ours Candy Dress €206.00, h.ours Behati mini dress €216.00

Louise went for a pair of strapped ASOS heels and a bouncy blow-dry to finish the look. 

Much to our despair, Louise's exact dress, The Lilou, which retails for €184.00, is out of stock, but the brand has quite a few similar options.  

We're browsing in search of our part season staple…


We can only imagine how long it must have taken to decide on what to wear if you're one of the lucky ones who have access to the Victoria Secret Fashion Show 2018.

I mean you'd be surrounded by drop-dead gorgeous models, that would make any stunner look like an absolute potato.

However, Louise Cooney and Suzanne Jackson did the impossible and looked beyond glam behind the scenes of the iconic show.

And this is how to steal their style for a fraction of the price. 


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Louise did us proud and looked divine in a Houndstooth Off-White jacket.

The influencer completed her outfit with a black leather skirt, beautifully curled hair and a natural makeup look.

Now we don't have the cash to splash on the original pieces, so we did you a solid and found a way to recreate her stunning style that won't break the bank.


A post shared by Louise Cooney (@louisecooney_) on

Hitting ASOS, you can rock the jacket style with a houndstooth blazer for a cool €76.

And pull the look together with a cinched waist, by adding a faux croc clip belt.

River Island has a hun-real mini leather skirt that is a copy-cat style of Louise's look.


A post shared by Louise Cooney (@louisecooney_) on

If you're into a more low-key style, Suzanne Jackson owned the understated look at the show.

Scaling the streets of NY, the influencer looked totally cool in ripped jeans, a red Victoria Secret jacket and striped shirt.

If you wanna recreate this concrete jungle a la mode, ASOS have look-alike pair of knee ripped jeans for a bargain price. 


A post shared by Suzanne Jackson-O’Connor (@sosueme_ie) on

You can get the exact contrasting striped shirt Sue is wearing from Zara – and it'll jazz up your work looks throughout autumn and winter.

Snap up the FAB red and black coat from Victoria Secret, which we imagine will be such a popular buy this season.

Both Suzanne and Louise looked unbelievable at the rehearsals and we LOVED their style.



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They were brushing shoulders with some of the most famous faces in the fashion industry.

The women were even snapped in the background of Kris Jenner's picture from the night out.

They're basically celebrity royalty now.


Feature Image credit: Suzanne Jackson-O'Connor // sosueme_ie/Instagram.



Louise Cooney never fails to slay in the style department, but one of her most recent looks caught our eye. 

Her classic style and taste for tailoring comes into it's own in the autumnal months, and a very pretty jumper she rocked over on Instagram has just become our must have piece.  

Snuggled up outside a coffee shop, Louise showcased a stunning cream roll neck jumper with baggy sleeves gathered at the wrists – and we love it. 


A post shared by Louise Cooney (@louisecooney_) on

A staple piece can sometimes set you back big bucks, but this River Island piece is only €47.00, a pretty good bargain for a classic piece. 

The part mohair jumper looks super soft and cosy, and we wish it was available in more colours. 

However, the staple cream shade makes it seriously versatile, and can be worn with pretty much anything. 

Cream roll neck knit jumper €47.00

Louise teamed hers with a plaid skirt and ankle boots with bare legs, but we would love to see it tucked in to a leather skirt with tights and boots, or with a denim skirt and comfortable runners. 

It would also look gorge thrown over skinny jeans and some layered, dainty necklaces for a Sunday brunch, or go all out and tuck it into a pair of new season embellished flares. 

Best of all, this piece is timeless, so no matter what items come and go that you pair it with, the jumper itself will always be a classic. 



Louise Cooney never fails to slay in the style department, but one of her most recent looks caught our eye. 

Her gal pal Aideen Murphy uploaded a snap of Louise onto Louise's Instagram and penned the caption, showing the blogger wearing a divine, summery, Wimbeldon-worthy white blazer dress with a pleated hem. 

Sweet, short and summery, Aideen revealed in the caption that the micro-mini was from Zara, and right away we we're adding to cart. 


A post shared by Louise Cooney (@louisecooney_) on

The dress comes in at €49.95, not too shabby for a wear-all-season piece. 

However, we like to get our money's worth out of our wardrobe, so as well as wearing it a la Louise with plain black heels, we're brainstorming other ways to don this dress. 

First up, we'll be adding a black turtleneck, long-sleeved t-shirt underneath and knee high, heeled boots for a sophisticated night out look, complete with big gold hoop earrings.

Zara blazer dress €49.95

Alternatively, we'd go for statement gold heels and a denim jacket with lashings of tan and a beaded, colourful clutch.  

To take this look into day time, we'd wear the waistcoat dress open over a white bodysuit and blue jeans, or closed over black jeans and boots. 

We'd also wear it as a dress with a pair of statement runners, a bomber jacket and a canvas tote for an edgier, street wear inspired style. 



Unless you accidentally flung your phone into the sea yesterday, I'm sure you noticed that one of Ireland's biggest fashion nights of the year was taking place – both at Dublin's The Marker Hotel and across social media.

The VIP Style Awards encouraged those nominated for awards and their supporters to gather for a night of revelry and fashion scrutiny – and one blogger trend in particular was palpable after one glance around the room. 

Ruffles, ruffles, everywhere – and all of them in black.

Photography/Brian Mc Evoy

Of course, there were the outliers, like Doireann Garrihy who opted for a quirky but stylish llama-print pantsuit, Holly Carpenter, whose jewel-toned dress was reminiscent of Taylor Swift's 2016 Grammys look (although I must say Holly wore it better) and James Kavanagh who turned up in a contemporary Balenciaga laundry bag.

However, the most noticeable look was that of the flamenco dancer emoji in a mourning procession – and I honestly mean that in a good way. 

From Just Jordan to Louise Cooney to Rosie Connolly, the red carpet was awash with the gentle sashay of black ruffles. 


A post shared by Rosie Connolly (@rosieconxxx) on

Louise Cooney opted for a black fulll-skirted dress with tiered ruffles on the skirt, topped with a lacy corset and Louise's signature blonde curly blow dry. 

Lisa Jordan of Just Jordan – winner of the Best Dressed Award at the SHEmazing Awards, might I add – went for a spacially occupying  ball gown with a high-neck top and lengthy, voluminous train. 

Rosie Connolly, who has recently taken some time from social media, went for a dramatically cut dress by blogger fave Umit Kutluk. The dress featured waterfall ruffles and an asymmetric shoulder, and was my personal favourite of the night. 


A post shared by Louise Cooney (@louisecooney_) on

Whether the all-black ensembles were a nod to the Me Too movement of the Oscars or simply a cosmic coincidence is yet to be seen, but now we have a hankering to incorporate a statement ruffle into our glam wardrobe. 

Here are the pieces in our online carts for ticking this trend box with ease: 

Strappy Ruffle Wrap Mini Dress €30.42, Shirred Ruffle Bandeau Top €17.28, V Neck Ruffle Dress €48.39



Flying the flag for the Irish, our girl Louise Cooney gave a master class in festival style when she hit up the Californian desert for Coachella over the weekend. 

Killer look after killer look, her Instagram feed is basically a treasure trove of style-inspo, with her most recent post featuring a show-stopping dress by Majorelle. 

And with the Irish summer fast approaching, we've browsed the designer's latest collection and uncovered some of the most festival-worthy pieces.

Hey, if it's good enough for Louise…


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Starry Seaside Dress

This white mesh number ticks every festival box. Complete the look with a pair of statement boots – or jazzy wellies, depending on the weather. 


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Memphis Jumpsuit

Nail the denim trend with this western-inspired one piece. 


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Tyson Coat

Did someone say pink fur? Stay toasty on those cool summer nights with this groovy get-up. 


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Mojito Top

Team with vintage denims for those quintessential boho vibes. 


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Margo Top & Hunter Shorts

Stay on top of the style stakes with these cuter than cute co-ords.


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Baby Blue Kent Top

Channel your inner 90s chick with this festival show-stopper.


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Polka-Dot Print Lula Dress

Team with your biggest, most fabulous sunnies for summer feels all round. 


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Capsize Dress

Nothing screams festival style like multi coloured pom-poms – amirite?  


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For months now, Irish shoppers have patiently waited as Victorias' Secret sets up its first fully-stocked Dublin store.

The shop front on Grafton street has been hidden from public view for the best part of a year, and it's safe to say we're all dying to get inside the doors.

While an official date is yet to be confirmed, one blogger has claimed the lingerie store will open for business on December 5 or 6 – just in time for the Christmas rush.

Louise Cooney took to Snapchat to reveal the news after she reportedly received an invite to the big launch.

However, as Victoria's Secret have yet to comment on the launch, we won't be planning any shopping trips just yet.

But hey, this definitely looks promising.


Yesterday, it was reported that some of Ireland's biggest bloggers were taking part in a New York-based reality show Making it in Manhattan. 

The show, which is being made for RTE Player,  is set to feature six episodes, and rumours were swirling that NYC mega-blogger Erika Fox and Ireland-based Louise Cooney had been cast in the show. 

Both Erika and Louise have since taken to Snapchat to say that it is not confirmed that they will be taking part in the show. 

'There are some articles in the Irish media today…about a show,' said Erika. 

'There's talks about this show happening that me and some of the girls and Kaelin are going to be in, and they're saying it's definitely happening but it's not confirmed,' she said. 

'I had one meeting, I'd say about six months ago, with them about the whole thing, they ran the idea by me but I haven't signed up for it.'

'So nothing is confirmed.'

Louise Cooney also took to the social media site to tell fans that she was not moving to NYC to shoot the show. 

The blogger told her followers that she had been receiving a few snaps from people questioning her about the show. 

'I just wanted to come on and mention about an article that was posted online today because I've got a few snaps about it, I am not moving to New York anytime soon,' she said.


A post shared by Louise Cooney (@louisecooney_) on

So whether or not the influencers will actually be in the Making it in Manhattan show remains to be seen, but we're hoping they get confirmed for it ASAP!

Until then, we'll have to stick to creeping on their OOTD Instagram snaps.


It's supposedly going to be a mix of Sex And The City and The Hills.

Yep, some of Ireland's biggest bloggers are going to take part in a New York-based reality show.

Making It In Manhattan will feature Erika Fox, the woman behind Retro Flame, as she navigates life in NYC.

RTÉ is apparently trying to target a millennial audience with an "aspirational series", which will also include blogger, Louise Cooney.

The influencers will be filmed as they make their way around one of the biggest fashion and beauty industries the world has to offer.

According to The Herald, "This show is an ultimate feel-good, guilty pleasure.


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"Follow the cast as they adorn some of Manhattan's most glamorous locations for both work and pleasure."

The show will air exclusively on RTÉ Player and will be a six-part series.