HomeTagsPosts tagged with "bleach"

bleach

by

We were already obsessed with Bleach London before they rebranded their packaging as 100 percent recycled cardboard and eco-friendly materials.

Honestly, their vegan formulas give us the best colours in hair as well as makeup, while maintaining a conscience.

Every since their sustainably-focused packaging rebrand, we've become unhealthily addicted to the energetic cosmetic company, and you will be too.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@coleoftheball) on

Co-founders of the brand, Alex Brownsell and Sam Campbell, made absolutely sure that their relaunched packaging was made from environmentally sound materials.

In our humble opinion, every makeup, skincare and cosmetics brand needs to follow suit. The vast amount of waste and plastic in landfill coming from the industry is mind-blowing.

The lads and their waste-not attitude led to the brand's customisation palettes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@ohshipitsjess) on

These palettes come in a magnetic box and allow you to buy individual eyeshadow colours and collect them. The boxes come in a larger size for home use and a smaller one for on-the-go.

We're all guilty of only using one or two eyeshadow colours out of an entire palette, so why not curate your own kit and simply refill it when it runs out? Simples.

Bleach London 'Metallic Louder Powder', €5.60 (£5)

This translates to less waste, and a more sustainable beauty regimen. Bleach London's incredible hair range has also been totally vegan since 2017.

The company have a strictly cruelty-free ethos and are PETA-approved as part of their Beauty Without Bunnies programme. They're essentially magicians of beauty.

'Metallic Louder Powders' by Bleach London are available online for the affordable price of €5.60.

Feature image: Bleach London

Trending

by

Being blonde has it's perks, but staying blonde is another story altogether.

From maintenance to conditioning to frizz, bleaching your hair blonde brings annoyances alongside the shimmering golden fierceness.

Watching those dark roots emerge while checking your bank balance and realising that you can't afford to get them bleached professionally is a special kind of heartbreak.

Seeing those unwanted brassy yellow tones seeping through sends shivers down my spine, as a gal who has white/silver hair. Banishing yellow has been super easy for me since I began using the brand Fanola:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Fanola Professional USA (@fanola) on

Otherwise known as the purple shampoo GODS, I was stunned at how amazing the results are. It does dry out the hair, but it's worth it if you pair it with a good conditioner, or use Olaplex

Olaplex has saved my bleached barnet by using specialist chemicals to legit bind the hair together and protect it from the damage of bleach.

The salon Cowboys & Angels on South William Street in Dublin SWEAR by it, and for good reason; It really does work.

I've tried using 'big brand' or high street purple shampoos, and normally they're an absolute train-wreck. Their bleach and toners are a pure mess, NEVER use them.

Always go to the profesh gals for bleaching your hair; the cheap ones in Boots will just damage your gorgeous locks and you'll have to pay to fix it anyway.

As someone who had to purge my hair three times to have green hues removed, it's always an imperative idea to go to the salon.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@olaplex) on

John Frieda, I'm looking at you. Bleach London, y'all need to do some WORK. So I was extremely sceptical when I tried L'Oreal Paris Elvive' new purple shampoo.

Only the professional salon brands like Fanola normally work, but I was hugely impressed by L'Oreal Paris Elvive's efforts. Their new campaign is fronted by none other than Helen Mirren, and they have vowed to banish yellow hues.

Their purple shampoo and conditioner promises to "act as a colour corrector by counteracting and neutralising undesired yellow and orange tones" to leave your hair bright and cool. That's quite the promise…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by L'Oréal Paris Hair Official (@lorealhair) on

Purple formulas, often called silver shampoos, are used on white, silver and dyed blonde hair to keep them looking fresh and light coloured. Purple is the opposite to yellow on the colour wheel, and works to cancel out the sunny tones.

I should mention, my hair was bleached blonder than it's natural dark blonde tone, then a silver/lilac toner was used.

My toner unfortunately allows pink shades to seep through, but after using L'Oreal Paris Elvive's purple shampoo, the hair was noticeably less pink. I wanted lilac realness and I got it, so it's a job well done in my eyes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by L'Oréal Paris Hair Official (@lorealhair) on

My hair also didn't feel as dried out, after pairing it with the matching L'Oreal Paris Elvive Purple conditioner.

It's only necessary to use purple shampoo once a week, and leave it in the hair for one to three minutes for excellent results. While still no match for Fanola, my hair has returned to a more lilac tone rather than unwanted yellow and pink.

I would 100 percent recommend the shampoo for bleached blondes, or even highlighted brunettes, as it's far cheaper than Fanola.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by L'Oréal Paris Hair Official (@lorealhair) on

Cowboys & Angels sell Fanola's purple shampoo relatively cheap compared to it's marketed price, but you'd struggle to find their no yellow shampoo online for under €20.

At €8.95 each for the shampoo and conditioner, L'Oreal Paris Elvive allows you to get blonder on a budget. 

If Helen Mirren is on board, then by GOD so are we; She can do no wrong.

Overall, L'Oreal Paris Elvive Go Purple gets four stars out of five stars from us. Great value without any damage to the hair, and decent blonde results. 

Trending

by

Between photoshoots and campaigns, editorials and runways, models can be put in all sorts of situations.

But model of the moment, Kendall Jenner has revealed the weirdest thing she's done for fashion.

Speaking to Grazia, Kendall said the the strangest thing she's done was in her first ever runway for Marc Jacobs.

“Bleaching my eyebrows the first time for the Marc Jacobs show. I barely recognised myself.”

And we barely recognised her either. It was only after the show finished then everyone copped on it was Ms Jenner debuting her runway-self.

We don't know if we'd go so far for fashion though.

Trending
Well hello there!
Help us help you by allowing us and our partners to remember your device in cookies to serve you personalized content and ads.

We're on a mission to help our mums and their families thrive by informing, connecting and entertaining.

Join us in our mission by consenting to the use of cookies and IP address recognition by us and our partners to serve you content (including ads) best suited to your interests, both here and around the web.

We promise never to share any other information that may be deemed personal unless you explicitly tell us it's ok.

If you want more info, see our privacy policy.