The excitement surrounding Lady Gaga's beauty line has been building up for MONTHS, and now she has finally released the first images of her brand's products, which you can pre-order on Amazon.
HAUS LABORATORIES has launched worldwide, and we've got a sneaky peek at the three new money-makers; 'RIP' Lip Liner, 'Le Riot' Lip Gloss and 'Glam Attack' liquid-to-powder shimmer.
The photoshop-free images are clearing our skin and breathing life into our lungs, basically. At 3am this morning, the collection became available for pre-order and the world has ceased all other activity to buy.
The launch coincides with Amazon's Prime Day, and the brand is currently only available to Prime members (but you can sign up for a free trial now just to see Gaga's goods).
The maximalist make-up products represent everything we know and love about the iconic Lady Gaga.
HAUS including six themed collections, each featuring her three core products and all-over colour. It's simply divine, if we do say so ourselves.
HAUS LABORATORIES is releasing nine exclusive, limited edition duos of the liners, glosses and all-over-shimmer powders, but you'd want to get them now before the offer ends.
Unfortunately, the product won’t be available until September. However, by pre-ordering it, you’re guaranteed to be one of the first people to try the insane line when it finally ships over to you.
Each and every product is vegan and cruelty-free. The products will be available on Hauslabs.com but also on Amazon. "Just like with my music, I wanted everyone to have access to it," Gaga told Allure.
HAUS LABORATORIES products were all co-created by Gaga and her incredible make-up artist Sarah Tanno, the brand's Global Artistry Director.
Each three piece set, or 'haus,' will be €43.40, and are named; Haus of Chained Ballerina, Haus of Goddess, Haus of Rockstar, Haus of Dynasty, Haus of Metalhead and Haus of Rose Bitch. YAS.
The limited edition duo sets are priced at €32.35 (shimmer powders), €28.92 (lip glosses) and €23.36 (lip liners).
When the Oscar-winner spoke to WWD, she claimed she's making these products for everyone; "I see something happening in the world where I think a lot of people feel a pressure to look a certain type of way.
"Either to look like someone else or to be so precise with their makeup and look so airbrushed and social media to fit in and to be considered beautiful, and I really want to take that idea, and I want to smash it," she added.
Gaga is open about the fact that make-up allowed her to express herself while living on the Lower East Side of Manhattan following her choice to drop out of college;
"Make-up changed my life," she told Allure. "I never felt beautiful, and I still have days that I don't feel beautiful. All of the insecurities that I've dealt with my whole life from being bullied when I was younger, they come right back up to bite me.
"Then I put make-up on, and before I know it, I feel this superhero within. It gives me those wings to fly. I'm not saying that make-up is the only thing that does that, but it did that for me."
Feature image: Instagram/@hauslabs