HomeTagsPosts tagged with "Foundation"



Ladies, listen up! 

So, you may have noticed that Penneys has seriously upped its beauty game over the past few months.

From fancy makeup brushes and affordable lip kits to gorgeous nude eyeshadow and nifty nail polish, it's easy to see why everyone is raving about the ever-growing collection.

And as if we didn't already love it enough, beauty buffs are no comparing the brand's 'My Perfect Colour' longwear ultimate matte foundation to the holy grail of high-end cosmetics, Estée Lauder's Double Wear. 

Both products promise perfect coverage that stays in place all day long – but seeing as a 30ml bottle of Double Wear retails for around €36.00, Penneys' €6.00 alternative is definitely worth a try. 

But don't just take our word for it – here's what people are saying online. 



So, at this stage we all know the importance of applying sun cream on a daily basis. 

However, if like us your often forget this vital step, it might be time to consider using an SPF foundation. 

With one simple step you’ll achieve that flawless look while also protecting your skin from the sun – essential as we head into summer

Here's our top picks. 

Dior Diorskin Forever Fluid Foundation SPF 35

As well a providing impressive sun protection, this non-oily formula provides a long-lasting matte finish while also helping to improve the texture of your skin in as little as four weeks.

It is available in 18 different shades and is available from Debenhams stores nationwide – € 50.50

Rimmel Lasting Finish 25hr Foundation SPF 20

Great value, flawless coverage and long-lasting.

What's not to love?

This sweat, heat, humidity and transfer-proof formula lasts up to 25 hours, making it your perfect go-to base this summer. 

Rimmel's flagship foundation includes SPF 20 and is available from pharmacies nationwide. – €7.99

Benefit Hello Flawless Oxygen Wow! Liquid Foundation SPF 25 

The liquid foundation builds from light to medium coverage for a natural finish.

The oil-free formula will leave your skin looking luminous and healthy, while also providing superb protection from UV rays. 

Available from Benefit counters around the country and online at benefitcosmetics.com.

Vichy Dermablend Fluid Corrective Foundation SPF 35

If you're looking for a light-coverage foundation that will stay in place all day long – this one's for you. 

The hydrating formula is enriched with Vichy’s thermal spa water, glycerine and plant oil, making it the perfect choice for all skin types. 

All seven shades are available from feelunique.com – €18.00

Elizabeth Arden Flawless Finish Perfectly Satin 24hr Makeup SPF 15

This matte finish foundation is infused with climate-resistant technology that lasts through heat, humidity and moisture.

Shine control ingredients are time released to absorb oil throughout the day for and most importantly, the built in SPF 15 works to protect your skin from UVA/UVB damage.

Available from Debenhams stores nationwide – € 38.00



There are always more than a few Instagram makeup trends doing the rounds online, but the latest one really takes the p***.

Teenage MUA Jake Warden has gained over 1.1million views on one particular makeup tutorial.

While the look he creates is pretty flawless, it's the use of his iPhone as a mixing palette for foundation that has people going crazy for the MUAs videos.


A post shared by Jake Warden (@jakewarden) on

We'd barely toss our phones in our bags without a cover, never mind pour foundation all over them, so this beauty tutorial trend is pretty baffling to us. 

In two separate tutorials, he squirts foundation onto the back of his rose gold iPhone, which doesn't have a case on it, and mixes highlighter into it using the iPhone rather than the back of his hand to mix the products together. 

We thought this might just be a random, teenage makeup trend that would pass by without notice, but now other MUAs are following suit. 


A post shared by Kiki ♥️ (@spottedstyleblog) on

We shudder to think about the amount of germs that reside on the backs of our phones, so we seriously hope these MUAs are using a sterilisation wipe before dropping foundation oin their pricey smartphones. 

Kids these days…



Listen, we all have those days (and nights) where we absolutely plaster on the makeup to make ourselves feel glamorous. 

However, most of the time we just want to look fresh, dewy and like we have no makeup on at all, right?!

Thankfully, the gorgeous folks at M.A.C cosmetics are releasing a new line of foundation, that will make you look like you have an Instagram filter on at all times. 

Image result for mac next to nothing

The genius new foundation range balances sheer coverage, a dewy glow, and a texture that makes your skin feel like it's naked – but you'll look flawless.

The foundation is aptly named Next to Nothing, and is being released in both liquid and powder form. 

The liquid, Next to Nothing Face Colour, feels similar to a BB cream or a slightly richer tinted moisturiser – it feels weightless on the skin, and will leave you hydrated, rather than that chalky feeling of typical foundations. 

Image result for flawless gif

The powder, Next to Nothing Pressed Powder, is soft and silky, with an almost iridescent quality – imagine your normal powder's sexy cousin, and you have this fabulous product. 

The two glorious new products are launching in April, just in time for summer and will cost €30 for the liquid, and €26 for the powder. 

We cannot wait to try this! 

Image: BeautyGrail


It took us most of our teenage years to master how to blend our foundation into our jawline, but once we had that down, we thought we were sorted.

We weren't, of course, because while we were busy dealing with our jawline, we were completely neglecting another line – our hairline, obvs.

If you've ever arrived to work or college and realised your base is giving your hair a grey tinge akin to your granny's 70th birthday snap, then you're not alone.

And if you're one of those girls who used your fringe to avoid properly blending your make-up, then meet your sisters.

But it looks like we need no longer fear the washed-out septuagenerian look if Margot Robbie's recent tips are anything to go by.

Speaking to ELLE, the Aussie star revealed her top trick for avoiding the look we've spent too much of our life rocking.

"My friend taught me this trick that I use it every day. When I put on foundation, I use an eyebrow brush or toothbrush to brush it into my hairline so that it all blends," she explains.

"Especially because I have blond hair but tanned skin, if I don't blend it, it looks gross – you can see the foundation in my hair."

Unlike the rest of us however, Margot's boyfriend struggles to understand much of her beauty routine.

"I do that every single day, and every time my boyfriend [Tom Ackerley] is like, what are you doing? And I'm like, I'm brushing my makeup into my hairline! And he's like, girls are crazy."

Crazy… but perfectly blended thanks to your girlfriend, Tom.



If you’ve ever been doing your foundation and accidentally applied one layer too many, you’ll know what it’s like to feel caked in makeup.

But a Swedish beauty blogger who YouTubes under the name Jeely has decided to take that experience to the extreme by applying 100 layers of foundation to her own face.

According to The Daily Mail, Josefin Lillakas spent three hours applying the drug store product with a beauty blender which eventually left her looking like she was wearing some form of greasy mask.

Naturally Josefin filmed the process for YouTube and in the video description she very honestly describes the experience as “craycray” and “messy af”.

Throughout the clip – which has been viewed over 175,000 times since it was uploaded last Thursday – she jokes that “at least it’s full coverage” and asks “am I flawless yet?”

She is also seen blow-drying her face at multiple stages during the process in an attempt to dry her makeup–laden face.

Josefin has previously applied one hundred layers of mascara to her lashes which leaves us wondering what her next 100 layer challenge will be.



Don't you just hate it when you put on a white top, and the second you get it over your head there's instant regret. Foundation has just mucked up your pristine white tee, and now it looks like you just grabbed it from the dirty washing.

It happens to all of us, and we either have to just deal with it for the whole day or run to our floor-drobes and change our entire outfit. Either way, it's a s*it buzz.

But now, a beauty Youtuber called Kalei Lagunero has filmed a clever hack for when that fatal smudge of ivory invades your shirt. And the hack is shaving foam.

Yep, not something you'd ever think would be handy for anything other than, er… shaving, but in the video, Kalei slathers foundation on her white top (which btw, made our hearts stop) and then proceeds to apply shaving foam to the foundation.

She lets the foam sit for a couple of minutes, and then rubs it into the stain and rinses with cold water. 

Kalei repeats the process once more, this time opting for warm water and hey presto! The make-up has disappeared.

Not bad, not bad at all.



There's nothing worse than pulling off a top after a long day and realising the neckline is totally SCHMEARED in foundation – sexy, right?

And while we know there's probably a better solution, most of us end up tossing it into the laundry and hoping all will be well in the morning.

It looks, however, like the days of crossing your fingers and waiting for the machine's beep have come to an end ever since this vlogger's online tutorial has gained momentum.

Originally uploaded to YouTube by Kalei Lagunero in 2015, this genius hack has started doing the rounds again, and frankly ladies, it's the gamechanger we've all been waiting for.

All you need to rid your favourite top of your favourite foundation is some shaving cream and water  – no, seriously that's it.

Check it out here!




*Competition CLOSED – Congrats to Martina Skelly*


If you want to impress this Valentine's Day, then these Max Factor goodies are just for you.

Be in with a chance of winning the new All Day Flawless foundation, Voluptuous False Lash Effect mascara, creme blush AND Facefinity compact foundation.

Whether you're going out to town with your beau, having a girly day OR binge-watching Netflix (winning), these little beauties will have you sorted.

If you think this sounds oh-so-great, then you need to be in it to win it. Just head over to our Facebook or Instagram page to enter. Good luck, ladies! 



It was an early start for Nadine Coyle this morning, so early that she must have gotten ready in the dark. 

The singer was hoping to add a touch of glamour to her early morning interview with Lorraine on the ITV show, but instead her look turned out to be a complete #fail. 

Her make-up consisted of a (very) wrong foundation choice which seemed to be plastered all over her pretty features. 

Yep, her face was yellow and her neck was white – a mistake made by many of us in our teenage-disco years. 

The contrast was extremely noticeable and her bright pink lips and dark shadow didn't do much to help her either.

Viewers noticed the disaster quite quickly and took to social media to question the make-up fail.

One Twitter users asked, "What the hell is going on with Nadine's foundation it's completely the wrong colour."

Another pointed out, "Nadine has an orange face and white neck. Even I know how to blend," while another blamed the make-up artist, "Ooh, Nadine needs to sack the MUA – that foundation is totally the wrong colour."


It's by no-means a brand-new beauty technique. Still, when Kim Kardashian revealed that she relied on contouring to achieve her perfect red-carpet makeup look, just about everyone started similarly highlighting, toning and sculpting.

But while the Kardashian-Jenner clan remain firm-fans of the practice to this day – one makeup mogul strongly disagrees with its popularity. 

“When I see contouring on people’s faces it looks like dirt,” Bobbi Brown told the New York Post.

“As a beauty expert, I believe in individual beauty, and it’s just not my aesthetic. We don’t need to be contouring like the Kardashians.”

Instead, the 58-year-old Chicago-native champions a natural, healthy and fresh face: she says we should all be highlighting our natural cheekbones with a creamy rouge, or else a moisturiser that gives a subtle glow.

“The contouring trend is so wrong because it tells women there’s something wrong with their face,” Ms Brown added. “There’s beauty in a full face, so I don’t like to paint in a cheekbone that doesn’t exist.”

That's not all: Bobbi went on to dismiss the big-lip look that Kim's little sister, Kylie Jenner, has made so famous. 

“Lip-plumping and fillers never work,” she says. “We’re not all born with Angelina Jolie lips… and whoever said small lips aren’t beautiful?”

Ms Brown suggests lining lips with a soft purplish pencil – like the €22.50 Bobbi Brown lip liner in Bobbi, a shade she designed for herself – for a faint enhancement.


Why must updating your makeup bag involve a lotto win? Pish-posh, we say! In fact, there are a LOAD of killer products that – incredibly – come in at just a fiver or less. 

Here, SHEmazing! rounds up the best budget buys that have caught our eye in recent times…


1) Pump Up Booster 24H Waterproof Mascara: €4.99 boots.ie and pharmacies nationwide

2) Collection 2000 Natural Matte Foundation: €3.99 Boots stores nationwide 


3) New Look Pure Colour Nail Varnish: €4.49 newlook.com/eu


4) Carmex Cherry Lip Balm Tube: €4.49 available nationwide


5) Revlon Colorstay Shadow Links Eyeshadow: €4.40 asos.com


6) Zoella Beauty Tutti Fruity Kissy Missy Lip Balm: €4.11 feelunique.com


7) Barry M Lip Liner: €4.50 marksandspencer.ie and stores nationwide


8) Rimmel London Professional Eyebrow Pencil: €4.40 asos.com

9) Essence I Love Nude Eyeshadow: €2.99 Penneys stores nationwide


10) Rimmel 60 Seconds Nail Polish: €4.99 pharmacies and supermarkets nationwide 


PS… OK so it's not quite a fiver, but it's mighty good value: the Lipstick To Lashes November GLOSSYBOX is worth more than €62 but it available for just €13 throughout November from glossybox.co.uk while stock lasts. ​Hurrah!