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The suspense is over! In the BIGGEST news in beauty, Maya Jama is today named as the New Global Brand Ambassador for Rimmel London.

The truly iconic partnership sees Maya taking on the hugely coveted role as the face of Rimmel across the world. The alliance will continue to propel the entrepreneur, TV and radio broadcaster on her way to stardom and cement Rimmel as the ultimate go-to brand for bold style setters.

Passionate about beauty and experimenting with her look, Maya is a brilliant fit with the legendary British make-up company. Her playful spirit and authentic personality perfectly reflect the Rimmel ethos of celebrating inner beauty and individualism. Whilst her vibrant energy and easy-going warmth make her utterly relatable to Rimmel customers everywhere.

28-year-old Maya has been impressing fans as the host of ITV2’s Love Island, and when it comes to the loves in her own life, make-up features highly. Talking about her new role, she says, “As a lifelong Rimmel fan, I am so excited to be the new ambassador for the brand. I’ve always loved how makeup makes me feel – for me, it’s a form of self-expression. Rimmel encourages people to reinvent the rules and love themselves for who they are, which is so liberating. I can’t wait to continue the message of beauty and individuality.”

Living in London since moving from her native Bristol, at the age of 16, Maya embodies the empowering vibe of the ‘London look’. She adds, “I’m incredibly proud to be following in the footsteps of the amazing icons who’ve brilliantly represented Rimmel London, such as Kate Moss, Cara Delevingne and Adwoa Aboah. It’s like a dream come true and I am thrilled and honoured to work with such an iconic beauty brand.”


A post shared by Maya Jama (@mayajama)

The star’s must-have makeup products include some beloved Rimmel favourites. Maya says: “When it comes to my eyes, the Thrill Seeker Mascara is my go-to product, I love bold volume and the eye-opening effect – a couple of coats make my lashes look really thick and long, but never clumpy. My absolute go-to product has to be the Scandaleyes Exaggerate Liquid Eyeliner, I always do my eyeliner myself – no matter who’s doing my makeup, so I love that it’s got the sharp point to make my liner precise and lasts all day too! I always think that lipstick is essential for a high-glam look and I’m a big fan of Lasting Finish Lipstick and Lip Liner. I usually go for a shade that’s similar to my lip colour and pair with a liner to create a really defined shape, but when you want to make a statement, you can’t beat a dramatic red.”

Maya will be fronting Rimmel London’s NEW iconic foundation in the summer. Stay tuned for more…



James Rimmel has unveiled two new hero products, fresh to shelves in stores around Ireland.  First up, is a key addition to the lasting foundation range 'Lasting Matte Foundation'.  They have also added a new msacara to join the Scandal'Eyes range with 'Scandal'Eyes Volume on Demand', which is endorsed by Rimmel Global Ambassador, celebrity MUA James Molloy. 

Jameshas over 15 years of industry experience in fashion, beauty and editorial makeup, as well as working on many famous faces from Rimmel ambassador Rita Ora to Dita Von Teese, Emma Watson and Kanye West. His looks have featured in publications including Vogue and Harper’s Bazaar. James shares why the new products are so relevant for todays make up challenges as we struggle to adjust to wearing make up with a mask. 

James Molloy said, “I love working with Rimmel as their Global Makeup Ambassador – bringing the London look to life. It’s a brand most of us have grown up with and so many of their products are truly iconic.” Molloy continued, “The new products are perfect for the world we are living in right now, the Lasting Matte Foundation is a base that won’t transfer, is light, gives you that coverage you want and will stay on. The Scandal’Eyes range of mascaras has the mascara you need for every occasion but what girl doesn’t want more volume?! Scandal’Eyes Volume on Demand can help you play up big eyes – another great look for the moment as we stay safe and wear a mask.” 

Lasting Matte Foundation 

Are you ready for a new, long-lasting, lightweight matte? Rimmel knows you want to look like the best version of you, no matter how long your day lasts, without compromising on your make-up finish. Lasting Matte Foundation, is a truly mattifying, lightweight foundation that delivers full, even coverage with long-lasting shine-control.  

You want total coverage but you don’t want to feel caked in make-up. That’s why Rimmel has created the unique mousse foundation that transforms to a soft powder finish when applied to the skin. Its lightweight texture means there’s no uncomfortable tight feeling, no heaviness and no cakey effect. And because no one wants a shiny complexion, the clever shine-control formulation delivers sweat and humidity-proof coverage with an all-day matte finish.  

Lasting Matte Foundation is the newest member of Rimmel's Lasting Foundation family, each offering a non-stop finish.  In addition to Lasting Matte, you can choose Lasting Radiance Foundation for a luminous look and Lasting Finish 25HR Breathable Foundation for long-wear coverage that lets skin breathe. 

Recommended Retail Price: €11.99 


Scandal’Eyes Volume on Demand 

Do you want to turn up the volume?  Discover the bst volumizing mascara *ever* to suit every lash mood.  Customise the volume your way with Scandal’Eyes Volume On Demand Mascara, Rimmel’s first customisable and adjustable mascara.  Start with a single sweep for natural-looking volume and definition.  Want to take it next-level? Layer it up for fuller, plumped-up lases, perfect for after-dark.  Want to go *even* bolder?  Build up volume with the smooth, conditioning formula that will.not.clump.

The lash-conditioning formula delivers a smooth finish, while the unique brush contains wavy fibre technology, catching, loading and separating every single lash ensuring zero clumping. The product is perfect for layering – to achieve bigger, bolder volume.  The tapered brush is designed to catch hard-to-reach lashes.

Scandal’Eyes Volume on Demand is the newest member of Rimmel’s Scandal’Eyes mascara range.  In addition to Scandal’Eyes Volume on Demand, you can choose Scandal’Eyes Reloaded and Scandal’Eyes Wow Wings – choosing the option to give you the length and volume to suit you look.

Recommended Retail Price: €10.99 

Products are available in store now in local pharmacies, grocery stores and online.


It looks like Cara Delevingne is the next person to rock a budget beauty look.

The Suicide Squad star is killing it in the style stake for her film premiere tour, and even though her most recent look is on the cheap, it doesn't take away from enhancing her gorgeous features.


A photo posted by Cara Delevingne (@caradelevingne) on

According to Byrdie, make-up artist to the stars Romy Soleimani, created this purse-friendly look on Cara by mixing two different lippys together.

The red lip was created by using Rimmel's Provocalips Lip Colour in Kiss Me You Fool and The Only 1 Lipstick in Call Me Crazy, which both come in at €8.99.

Cara's look is edgy, glamorous, and budget-friendly… everything we could ever want!



*Competition closed – Congrats to Olivia Murphy*


Now that it's not absolutely freezing out, we think it's time to splash a bit of colour into your wardrobe – and your nails.

And Rimmel's new Super Gel polishes will do just that. In another collaboration with Kate Moss, the new colours are super fresh and boast gorgeous pastel tones.

And you need not worry about it chipping after a few hours! These polishes promise to last for up to two weeks. Hurrah!

You need to be in it to win it though, so head over to our Facebook or Instagram page to enter. Good luck!


Why must updating your makeup bag involve a lotto win? Pish-posh, we say! In fact, there are a LOAD of killer products that – incredibly – come in at just a fiver or less. 

Here, SHEmazing! rounds up the best budget buys that have caught our eye in recent times…


1) Pump Up Booster 24H Waterproof Mascara: €4.99 boots.ie and pharmacies nationwide

2) Collection 2000 Natural Matte Foundation: €3.99 Boots stores nationwide 


3) New Look Pure Colour Nail Varnish: €4.49 newlook.com/eu


4) Carmex Cherry Lip Balm Tube: €4.49 available nationwide


5) Revlon Colorstay Shadow Links Eyeshadow: €4.40 asos.com


6) Zoella Beauty Tutti Fruity Kissy Missy Lip Balm: €4.11 feelunique.com


7) Barry M Lip Liner: €4.50 marksandspencer.ie and stores nationwide


8) Rimmel London Professional Eyebrow Pencil: €4.40 asos.com

9) Essence I Love Nude Eyeshadow: €2.99 Penneys stores nationwide


10) Rimmel 60 Seconds Nail Polish: €4.99 pharmacies and supermarkets nationwide 


PS… OK so it's not quite a fiver, but it's mighty good value: the Lipstick To Lashes November GLOSSYBOX is worth more than €62 but it available for just €13 throughout November from glossybox.co.uk while stock lasts. ​Hurrah!




Made in Chelsea star Binky Felsetad has revealed a dramatic new look.

The reality TV star – who is known for her brunette waves – has had a blonde-over!

The 23-year-old celebrity, who has just confirmed she will soon be heading to New York to film the upcoming MIC special, took to Instagram to share a snap of her striking new white blonde style.

Binky is channelling some serious Marilyn Monroe in this snap!

While the celebrity is said to be delighted with her new look, it may not be a permanent fixture as the blonde bombshell makeover is only for her new Rimmel campaign.

“Shooting the Rimmel campaign with @markvandelli ❤❤❤ ,” she captioned the photo.

We think she should keep it for a while, and show Alex what he’s missing!




Rita Ora is really going places; first she lands a contract with Rimmel London, then a role in the controversial film, Fifty Shades of Grey and now it looks highly likely that she will be the new face of Roberto Cavalli’s new collection.

The rumour mill went into overdrive when Rita herself shared an Instagram snap of her embracing Eva Cavalli, the designer’s wife last week.

Rita captioned the shot: “Get ready bots we might have another surprise for you @eva_cavalli’ and we’ve since been speculating wildly about the fabulous possibilities…”

While the Italian designer has refused to confirm whether or not Rita will be featuring on his new campaign, we reckon it won’t be long before Ora is fronting some big designer collection.




Rita Ora reveals that she definitely doesn’t wake up looking fabulous. The 23-year-old singer decided to share with her fans, just how much make-up she really wears.

Ora shared a snap of complete make-up collection on Instagram, she captioned the shot: “Now that’s makeup #fixthismug.”

Rita’s extensive make-up collection included eight cases of foundations, concealers, eye-shadows and lipsticks as well as make-up brushes and applicators.

Rita in the last month has become the official face for Rimmel, so maybe that’s why she wants to ensure she’s always looking her best.

Still, how long would Rita have to sit and wait to have all the make-up applied on. We admire your patience Rita.




As the days get longer and the temperature heats up, it’s time to finally embrace (almost) summertime. The best way to get a healthy glow is with a bit of bronzer so here are our top three products that will suit any budget

Penny savvy
Rimmel Sunshimmer Natural Bronzer is a natural light looking powder that also contains SPF8. It adds a lovely glow to the skin and the great price means you will be able to use it everyday.

Treat yourself
The No7 Perfectly Bronzed Mosaic Bronzer is perfect if you have a little extra cash to spare. It has a light mix of colours that allows you to perfectly blend for a sunkissed look.

Flash the cash
The Too Faced Beach Bunny Custom-Blend Bronzer is a combination of four sun-kissed bronzers that blend into a deep summertime tan all year round. The bronzer is perfect for contouring and giving you that sunkissed look.


Rimmel Sunshimmer Natural Bronzer €7.35; No7 Perfectly bronzed mosaic bronzer €15.50; Too Faced Beach Bunny Custom-Blend Bronzer €36.00



If your skin tends to get shiny around midday and is prone to a few blemishes, you should invest in a foundation specially formulated for oily skin.

No matter how much powder you out on, it you don’t choose a matte foundation you will end up with oily skin.

No7 Beautifully Matte
This foundation stays on all day and won’t leave you with an oily shine half way through the day.

Clarins Ever Matte
This foundation will instantly mattify your face and protects against all day shine. It also helps to hydrate your skin and seal in essential moisture.

Rimmel Stay Matte
You don’t need to spend a fortune on your foundation to ensure you’re shine free all day. This foundation provides great coverage and combats all day shine.

Bobbi Brown Long-Wear Even Finish Compact
If you can afford it Bobbi Brown’s compact foundation is ideal for doing your make-up on the go. it absorbs excess oil and protects against heat and humidity


L – r:  No7 Beautifully Matte, €17.50; Clarins Ever Matte,€32.50; Rimmel Stay Matte, €7.95; Bobbi Brown Long-Wear Even Finish Compact €40.00



A good mascara can really make a difference to your overall appearance.

Although there are plenty of mascaras out there that can get the job done, these ones really bring your lashes to life:

ysl mac_false_lash  lash_domination  scandel_eyes_001  ben_theyre_real

PRICES: €31.00, Yves Saint Laurent Luxurious Mascara, Brown Thomas; €23.50 MAC False Lashes Extreme, Brown Thomas; €21.00 BareMinerals Lash Domination, €26.00, Debenhams; Benefit They’re Real, Brown Thomas



Red lipstick isn’t something that every woman is comfortable wearing. Fair tones think it’s too bright and darker tones think it doesn’t suit them.

But, when there are just some lipsticks that somehow suit the majority of women and because they never try red lipstick, they don’t even know it.

Here are our top 3 reds:


PRICES: €19.00, Ruby Woo by MAC, Brown Thomas; €12.75, No7 Stay Perfect Lipstick in Love Red, Boots; €6.99, Rimmel London Lasting Finish by Kate Moss Lipstick, Boots