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Max Factor


When it comes to choosing a foundation, the right base can make or break a beauty look. No matter how snatched your contour or beautifully brushed your brows, the look won’t quite come together if the base is off kilter.

Luckily, there are now so many different foundations on the market which cater to men and women of different skin types and preferred skin aesthetics.

Glowy, radiant and dewy skin is the look du jour as we move into the warmer months, a welcome departure from winters matte, powdered party faces.


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Skincare puritans have long braided the benefits of a dewy luminous finish – a youthful glow and a playful finish to any makeup look.

While the 'glowing from within' vibe is one we all want to emulate, most glowy foundations have their downfall in that they are not long lasting on the skin.

This comes from a combination of factors – primarily that dewy foundations don't have the 'dry down' feature to the extent that matte finishes do, and it's not often encouraged that you use a powder to finish a dewy look, as that can cancel out the luminous properties of whatever base product you have chosen.


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However, longwearing luminosity is what you're after in a foundation, you're officially in luck.  High street hero brand Max Factor have just launched a brand new line of luminous foundations – and they promise to stay in place all day long. 

The Max Factor Radiant Lift Foundation will deliver a healthy glow to all skin types, from oily to dry. 

The idea is that you no longer have to compromise between easy, one step application and a longwearing glow.  

The foundation is specially formulated with hyaluronic acid infused within it, to boost moisture by over 50% and help maintain that natural glow we're all striving to achieve. Combining skincare and makeup in one product, hyaluronic acid maintains collagen synthesis, keeps the skin moisture balance, and over all has anti-ageing properties. 

The long wear complex is also infused with SPF 30 – seriously, if you are not already wearing SPF on your face every day, take this as the opportunity to begin doing so, it is hugely important to your skin health, and will dramatically impact how your skin ages. 

If you're not so hot on  the idea of doing a full face of base, Max Factor are also introducing their Radiant Lift Concealer.

Ideal for brightening up tired eyes – the concealer combines light-reflecting polymers with their longwearing formula to keep eyes looking awake all day. 

If you're a busy woman on the go, a slick of pink gloss, a touch of this concealer and a swathe of mascara is all you need fo r a full face in under five minutes. 

Max Factor Radiant Lift Foundation is available now for €17.99, while the Radiant Lift Concealer is available for €11.99. 



When it comes to show-stopping looks, no one does it better than the glam squad behind the Victoria's Secret Fashion Show.

And this year's show, which featured Bella Hadid, Gigi Hadid and Jasmine Tookes, was no different.

Responsible for creating a look which has left most of us pawing enviously at our computer screens, Max Factor and revered French make-up artist Tom Pecheux did an incredible job making the 2016 show one to remember.

"Collaborating with Max Factor backstage at the Victoria’s Secret Fashion Show and leading the talented team of artists was incredible," Tom said of his participation in the world-famous fashion show.

"The vision with Victoria’s Secret was to create super fresh, glowing skin with a sexy but romantic winged eye," he added.

And it wasn't only Tom and his team who were pumped over the results.

Commenting on the eye-catching looks created by the team, Victoria’s Secret Angel Stella Maxwell couldn't speak highly enough of their efforts.

"I absolutely loved the make-up Tom Pecheux created with the Max Factor team backstage for the show this year," she said.

"It was a radiant, glamorous and glowing look, and they used amazing techniques that brought out each girl’s individual features."

"Max Factor False Lash Epic Mascara was a dream to wear on the runway – it gave the effect of false lashes with just a couple of coats of mascara," she added.

Aw, what we would give to have Tom at our disposal the night of the Christmas party…


She’s already earned her Victoria Secret wings, walked for the likes of Chanel and Versace and now Stella Maxwell has been named the newest face of Max Factor.

The 25-year-old model – whose parents are from Belfast – will join Candice Swanepoel as a global ambassador for the cosmetic giant.

Speaking of the deal which will see her make her Max Factor debut as part of the brand’s 2017 campaign, Stella said: “Max Factor is such an iconic makeup brand and I love experimenting with makeup, so becoming the newest ambassador is a dream come true.”

“I remember stealing Max Factor products from my sister when I first discovered makeup and now, more than ever, I rely on the products for whatever my hectic schedule demands,” she continued.

Earlier this year the stunning blonde was named 2016’s hottest woman by Maxim magazine.


Plenty a Fenty  SS17 #fentyxpuma  @badgalriri @tom_van_dorpe @illjahjah @mazurbate #PFW

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She shot to fame last year as she became a Victoria Secret Angel and briefly dated singer Miley Cyrus.


 @victoriassecret #VSHoliday

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While Stella was actually born in Belgium before moving to New Zealand with her family, because her parents are from Northern Ireland we still like to claim her as our own!



*Competition closed – Congrats to Linda Newman*


The sunshine is JUST around the corner – and you know what that means, endless summer days nights of fun (well, until it starts raining again).

Be in with a chance of winning the new Miracle Match foundation, two Voluptuous False Lash Effect mascara, creme blush AND Facefinity compact foundation.

Whether you choose to spend your days in town, sitting in the park, or having a good night of fun in the city, then these little beauties will have you sorted.

If you think this sounds oh-so-great, then you need to be in it to win it. Just head over to our Facebook or Instagram page to enter. Good luck, ladies! 



*Competition CLOSED – Congrats to Martina Skelly*


If you want to impress this Valentine's Day, then these Max Factor goodies are just for you.

Be in with a chance of winning the new All Day Flawless foundation, Voluptuous False Lash Effect mascara, creme blush AND Facefinity compact foundation.

Whether you're going out to town with your beau, having a girly day OR binge-watching Netflix (winning), these little beauties will have you sorted.

If you think this sounds oh-so-great, then you need to be in it to win it. Just head over to our Facebook or Instagram page to enter. Good luck, ladies! 



These make up looks are out of this world (excuse the pun)!

Make-Up artist Pat McGrath has collaborated with Max Factor to create two dramatic make-up looks as part of their new Star Wars collection. 

Droid and Stromtrooper are portrayals of the much loved Star Wars character C-P30 and the iconic white-masked troopers of Darth Vadar's army. 

The two looks have been contrasted between light golden hues for the Droid and dark dramatic tones for the Stormtrooper.

And if you love these looks, Star Wars fans will be excited to hear that four more looks are on the way as part of the imaginative collection. 

The full product line will be launched later this year which will perfectly coincide with the release of the new Star Wars episode, The Force Awakens in December. 


Did you know that it was Mr. Max Factor that was responsible for transforming Marilyn Monroe into the woman she is revered as to this day. So how did he transform her from an ordinary girl into a glamour puss? Niamh Geaney went along to meet Max Factor's uber-talented Make-up Artist Lyndsey Cavanagh to find out what products we can use to achieve this Hollywood starlet look.



Now that we have entered November, it's time to start focusing in on what beauty products we need for the upcoming party season. 

This year rather than focusing in on the lips, it's time for the eyes to shine and what better way to enhance them than with Max Factor’s new Excess Shimmer Eye Shadow.

The smart 3D silicone gel formula holds its high-impact metallic colour pigments for up to 12 hours so that you won’t have to worry about the colour fading.

The must-have gel shadows have an intense luminosity and smooth colour finish creating envious stares everywhere you go. The formula contains emollients that provide a silky smooth feel for easy application and blending and the high-impact colour pigments deliver sought after shine and intensity.

From muted mauves and cool bright blues to sepia shades and greys, there are endless glamour statements to play with and recreate using the Excess Shimmer Eye Shadows. The creamy gel is great for blending and creating depth; combine with the Excess Intensity Eyeliners for a really dramatic and defined look.

The new shimmer shadows are available in six different colours so you will no doubt find yourself mixing various shades together to create a whole new look.

For a daytime look, go for the more muted copper or bronze shade and crank things up a notch in the evening with the pink, crystal, pearl or onyx colours.

Made for women who want to achieve an on-trend metallic eye look without any hassle, these little tubs will become your go-to beauty essentials this winter. 




Max Factor is celebrating ‘100 Years of Glamour’ by recreating some of the most influential beauty looks of the past on creative inspiration, Gwyneth Paltrow.

With such a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate their iconic work.

Featuring a look from the fifties, sixties, seventies and eighties, the new campaign will see Gwyneth Paltrow transformed into modern interpretations of some of the world’s most iconic beauty looks inspired by : Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna.

The four new stunning glamour statements all contain nuances of much loved iconic looks, with a modern twist.

Are you #Audrey #Brigitte #Farrah or #Madonna? Tweet @MaxFactorUK with your style icon.




Looking for the perfect concealer? Well, look no further as Max Factor have the answer!

A lot of ladies worry that their flaws are the first things people notice on their face and opt for a concealer that will hide any imperfections.

Unfortunately, not all concealers work in the same way and choosing the wrong once can actually make things worse.

Thankfully, Max Factor has released their Colour Corrector CC Sticks that work with varying types of imperfections and skin tones.

With five sticks all working in different ways, there is sure to be one suitable for your skin tone. The Reducer is a green stick that neutralises redness while the Revitaliser in purple counteracts sallow and yellow areas, helping to banish dullness. It is perfect for mums who have yellow undertones.

However, for those with lilac, purple or blue undertones, the Brightener in yellow helps to neutralise under-eye circles. The Balancer is pink and helps to even out dark spots in lighter skin tones while the illuminator works as a highlighter and softly reflects light and illuminates the face.

Each stick helps to eliminate and disguise so you can create a perfect, professional and flawless base