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Good news, ladies!

Not only can red wine improve memory and boost fertility, but a new study has found that a glass of vino could actually do wonders for your pearly whites.

But wait? What about the stains?

I have to admit that this was the first question that popped into my head after discovering the research, but as it turns out, certain components of the beverage could help fend off bacteria that cause cavities and gum disease.

Researchers at the American Chemical Society examined the effect of polyphenols, a chemical structure which is a known antioxidant, on oral health.

Results published in the Journal of Agricultural and Food Chemistry, showed that red wine actually reduces the ability of plaque-causing bacteria to stick to the teeth and gums – promoting an improvement in overall oral health.

The research also linked red wine to multiple health benefits including good bacteria in your gut and a lower risk of diabetes.

Not fond of the vino noir?

Not to worry, polyphenols can also be found in drinks such as coffee, green and black teas, and orange and lemon juice – but, just like most things, the positives will only be seen when consumed in moderation.

Cheers to that!

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Anyone who has seen even a second of reality television this side of the millennium will be aware that straight, whitened teeth are at the heart of society's idea of a perfect smile.

We've got a hell of a long way to go if we want to dismantle the layers of beauty standards. Gucci are making an effort, at least, with their latest campaign. 

The luxury brand are the first major company to champion different kinds of teeth in its latest lipstick campaign, though not the first to advocate gap-toothed grins.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gucci Beauty (@guccibeauty) on

Ads need to go much further to represent the people who they sell the actual goods to. The smile is a milestone, undoubtedly, yet the image has made some people online uncomfortable.

The 'Rouge à Lèvres Satin' collection from a new Gucci Beauty line was ideated by the brilliant Alessandro Michele, who subverts the norms though the lens of imperfection.

The shoot promotes the relaunched line, and has garnered media coverage through it's attempt to push the public to accept the polarising nature of imperfect teeth. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@ctilburymakeup) on

"For the bold, the bright and the beautiful," is the tag-line on the image, one of a series of close-ups shot by Martin Parr. The campaign features models Mae Lapres , Achok Majak and Ellia Sophia alongside Surfbort frontwoman Dani Miller.

Society has become far too adapted to seeing only whitened, straight teeth on every single advert on television or in magazines. Instagram is one of the worst culprits, as well as reality television stars.

The toothy smiles depict small and straight-bottomed teeth, to angular and gapped dental work.

Miller's teeth are the most eye-catching in the adverts, as she is missing lateral incisors, yet the photo is the most liked of the series on the social media site.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Gucci Beauty (@guccibeauty) on

Miller, the model featured in the shoot, wrote on her Instagram page; "Growing up you go through an evolution of overcoming insecurity’s and healing from being bullied or the intense pressures of fitting in the perfect cookie cutter traditional style of beauty."

"A celebration for the beautiful freaks shedding even more of my insecurity’s and doubts, there is space for everyone to be themselves even in the beauty and fashion world! Hope it inspires everyone especially the youth to love their quirks even more and feel beautiful and powerful with their true self! Hate and exclusion is so washed out."

The genius creative director of Gucci , Alessandro Michele, commented on the campaign,

“The idea is to create a representation that is close to reality with a humanized point of view, however seemingly strange. But the strangeness is human so it’s beautiful.” Some of the responses to the lipstick images have been outright offensive.

While Michele doesn't care about normative ideas of perfection, and who insults the campaign, it's clear that some facets of society just aren't ready for 'strange' beauty. Unsurprising, but disappointing.

The Instagram comments don't exactly inspire confidence in society's acceptance of women in their natural state. One user, @isiliciouz, "This will definitely not motivate anyone to buy this f*cking lipstick." Ouch.

Another person commented on the brand’s post, “This is not Gucci at all. Turning a true Italian luxury brand into joke. This is truly disappointing and very depressing.” I fail to see how not having expensive dental work that few can afford as a joke, but whatever.

There were some highly positive responses however, from social media users who felt embarrassed by their teeth and insecure about their image.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@guccibeauty) on

"Thank you, I was also born without my adult lateral incisors and always felt so insecure and ashamed of smiling before I had my surgery. I wish I had seen this ad when I was younger, it’s beautiful and 16 year old me is smiling." 

Many people who weren't blessed with hereditary perfect dental work came forward to share their joy at being represented, with somebody commenting:

“I’ve dealt with the insecurity and shame of my missing lateral incisors all of my life. There is something truly dehumanizing about feeling like you’re not allowed to smile or talk too excitedly out of shame. This is beautiful.” 

As someone who had braces for three, painful years, as well as four teeth wrenched out in order to straighten my smile, it was a lot of money and discomfort. Seeing that beauty isn't just for a small number of lucky people is inspiring.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@freshazadayzee) on

Filtered Instagram pictures and reality television have led to the popularity of veneers in our culture. We're subconsciously lectured that teeth have to be straight and white to be beautiful, but this only came about as a result of brand marketing.

We're glad the series is sparking a conversation, if nothing else. Some people just worship the status quo, and the elitist snobbery of narrow-minded beauty. That's their problem. 

Georgia May Jagger reignited the talk of gap-toothed beauty, following in Madonna's heeled footsteps after she first burst onto the scene. The more diversity and representation that these upper-class brands practice, the better.

Feature image credit: ZIG

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A study has just found that major high street chemists are selling potentially damaging tooth-whitening kits, leaving teeth weaker and more sensitive.

Testing of five common brands discovered that they can harm enamel, and dental experts are now requesting a ban on non-hydrogen peroxide based whitening kits sold over the counter.

Tests on extracted teeth that had been whitened saw damage, according to a study published on Friday in the British Dental Journal.

Home users can apparently cause more damage to occur by leaving the whitening strips on for too long or using them too often. If they have underlying dental problems, the authors said they are also at risk.

Dr Linda Greenwall, author from Manchester University wrote; “The lack of research and ease of availability of these products from major retailers is alarming and may potentially be harming the consumers’s dentition.”

A wide range of teeth whitening products have been saturating the market since an EU directive in 2011 said products with more than 0.1 percent hydrogen peroxide were only be sold to dentists.

Dr Greenwell and her colleagues claim that, despite safety testing taking place, the longer-term effects of the whitening kits are drastically misunderstood.

Three of the tested products in the BDJ study possess sodium chlorite, an additive which can react in the mouth to product enamel-harming chemicals.

Samples which were treated with the Brilliant 5-minute kit and iWhite instant teeth whitening had the most noticeable effects after being tested, and also showed softening which leaves teeth vulnerable to abrasions.

Users have potentially wasted time and money, as some of the tested whitening kits produced no effects at all.

The British Dental Bleaching Society is now asking for all dentists to be trained in tooth-whitening and bleaching. A spokesperson for the group said;

“We are concerned that the OTC products included in the study may be harmful to teeth and advise the general public to see their dentist if they are considering having their teeth whitened.

A Boots spokesperson said: “The safety of our customers is extremely important to us and we thoroughly assess all of our dental care products before we put them on sale.”

High street cosmetic procedures have been increasingly popular with more of the public trying to imitate the look of celebrities and reality TV personalities.

Feature image: @iwhiteteeth/Instagram

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2018 has gifted us with some seriously eccentric beauty trends, we’ve had squiggly eyebrows, glitter tongues, teeth nails, pimple nails, corkscrew nails and coat hanger brows.

However, the year of weirdness isn't quite over, we think we’ve found the strangest craze yet: RAINBOW TEETH.

Yup, dental dye for your pearly whites. People are legit painting their teeth with dental dye to match their outfits.

Seems a bit like The Capitol from the Hunger Games:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by The hunger games (@capitol.fashion) on

We have GOT to see the rainbow trend in action. CHRŌM have released a range of 10 colours for fashion followers to try: light pink, a slightly darker pink, baby blue, a slightly darker blue, mint green, yellow, light gold, dark gold, silver, and copper.

Each pastel shade has its own sugary sweet name, from 'Candy Floss', ‘Sunshine’ to 'Fairy Dust'. Unforch, it’s not edible and doesn’t have a taste.

We reckon if it tasted like actual Candy Floss they’d get a lot more business from those of us with a sweet tooth.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHRŌM (@chromtoothpolish) on

The polish works in the same way as nail polish and stays on your teeth for up to 24 hours. The colour doesn't smudge while eating, and all you have to do to remove the polish is brush your teeth and it's gone.

It sounds pretty weird alright, but the creator David Silverstein claims that the trend is completely taking off.

In an interview with the New York Post, he commented "We see this becoming commonplace – everything from a club vibe to an everyday workplace fashion accent."

"Perhaps you go to work with one tooth that matches your nail polish or your hair colour."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHRŌM (@chromtoothpolish) on

He’s a creative man, that’s for sure.

Silverstein says the product's solvent is made from a grain alcohol base and that the pigments comply with the Food, Drug, and Cosmetics Act.

He declined to disclose CHRŌM's full ingredient list for proprietary reasons, but added that the tooth polish is 100% safe and formulated by dentists: “It doesn't stain your teeth, and it's not permanent."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by CHRŌM (@chromtoothpolish) on

A dentist with NYC Smile Design, Dr. Ramin Tabib, was interviewed about the product and stated that "I have no idea what's in this product and the safety long term. Seems like the company does not want to give the ingredients out and they are calling it proprietary.”

Hmm, potential shadiness there.

Silverstein also revealed that the brand is aiming to release a glittery version of the product soon.

It’s ideal for Halloween, but would you wear the product in your everyday life?

We say go for it, your colourful smile will be catching many an eye.

Feature image: Instagram/@chromtoothpolish

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A cup of tea always feels like the perfect solution for whatever problem is going on in our lives – a sleepy morning, a stressful moment, or loved ones needing comforting words in times of need.

However, sipping on a cuppa may cause a problem of its own: the discolouration of your teeth.

We've long been warned about how coffee can take away our teeth's pearly shine, but to be honest, we thought we were safe with tea!

In reality, Jordan Kirk, an expert for dental brand White Glo, says that tea may even stain our teeth more than a cup of joe.

"Tooth enamel is naturally porous and can absorb the tannins in tea, leading to unpleasant brown discolouration of your teeth," he told The Sun.

Victor R Preedy, author of Tea in Health and Disease Prevention, claims that green tea contains the highest level of tannins.

The high levels of tannins in your cuppa reportedly creates plaque on your teeth, and a buildup of plaque can turn your beautiful white smile a faint yellow.

Tea also contains the staining compounds theaflavins, thearubigins and theabrownins.

The stronger the brew, the worse the staining will be, so people who like weak tea are in luck.

As well, theaflavins and thearubigins are components of tannins, The Independent reports, which is a substance used in the tanning of leather.

However, tannins aren't all bad. Some of them are antioxidants, which have been found to reduce the risk of heart disease and cancer.

Either way, we'll sure to brush extra well after our next late-night brew!

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Say goodbye to coffee-stained teeth forever. 

These geniuses have gone and invented the world’s first clear coffee drink.

The product looks suspiciously like regular bottled water but, according to the company’s website, the drink is made from "high quality Arabica coffee beans."

They also say the coffee is made using "methods [that] have never been used before", which sounds both intriguing and absolutely terrifying.

CLR CFF was founded by two Slovakian brothers, David and Adam Nagy, who were fed up with the dreaded teeth-stains that every coffee drinker knows all too well.

David told The Evening Standard:  "We are heavy coffee drinkers… Like many other people we struggled with the teeth stains caused by it. There was nothing on the market that would suit our needs so we decided to create our own recipe."

He continued, "Because of the hectic lifestyle we lead we wanted to make a refreshing ready-to-drink coffee which provides the boost but is low in calories.”

Not only will CLR CFF provide you with a quick caffeine fix while on the go, but it can also be used to gives cocktails and extra kick. 

The drink has been described as ''unique in taste and flavour'', which doesn't fill us with hope – But hey, if it protects our winning smiles, we'll give it a try.  

This stuff doesn't come cheap though – two bottles sell online for £5.99, and although one bottle is said to last all day, that's still a pretty expensive habit.  

Oh, and while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!

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There have been plenty of whitening tricks doing the rounds on Instagram lately, from charcoal treatments to coconut oil hacks.

Penneys is keeping on top of these dental trends with their new range, Ps…Hollywood, which has officially ticked all the boxes when it comes to Instagram's tooth whitening trends. 

 

A post shared by megan_mckenna_ (@megan_mckenna_) on

As the worldwide obsession with coconut oil reaches its peak, oil pulling has become a common dental trend, which claims to be a gentle way to whiten teeth while doing wonders for the gums.

Every reality TV celebrity worth their salt has been flogging various oil pulling products on social media, and now Penneys is creating their own.

Keen to get in on the trend, the high street bargain store has launched its own sachets of coconut oil. 

PS… Hollywood Oil Pulling treatment €4.00

Oil pulling is a simple enough way of whitening teeth, but it takes commitment.

Pour the coconut oil in your mouth and swish it between your teeth for up to 20 minutes for best results. 

The oil is said to lift stains and strengthen gums. 

PS… Hollywood Charcoal Toothpaste €2.00

Another toothy trend online right now is using charcoal to lift stains.

While brushing your chompers with a black paste may look pretty scary, the active ingredients in charcoal lift stains and combat the bacteria that causes bad breath. 

At €4.00 and €2.00 respectively a pop, the products are landing in stores this month, and we might have to give both of these Insta trends a try. 

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Imagine never needing to get another painful filling again – we can only hope.

Well, researchers have now found an innovative way to treat damaged teeth, making them regenerate themselves.

Hurrah!

The treatment has been developed at the Dental Institute, King’s College London, and involves the stimulation of stem cells already present in the tooth pulp – using an Alzheimer’s drug.

The research, published in the Scientific Reports journal, was led by Professor Paul Sharpe.

He explained afterwards: “The simplicity of our approach makes it ideal as a clinical dental product for the natural treatment of large cavities, by providing both pulp protection and restoring dentine.

“In addition, using a drug that has already been tested in clinical trials for Alzheimer’s disease provides a real opportunity to get this dental treatment quickly into clinics.”

The discovery stands in stark comparison to the treatments currently available for use by dentists such as man-made cements and fillings which are prone to infection.

“As this new method encourages natural tooth repair, it could eliminate all of these issues, providing a more natural solution for patients.  

The treatment will involve low doses of the drug small molecule glycogen synthase kinase (GSK-3) inhibitor applied to the tooth using biodegradable collagen sponges.

The sponge will disintegrate over time, replaced by new dentine and resulting in a complete natural repair.

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Sometimes lipstick gets on teeth – it’s awkward, it’s embarrassing, it happens.

And when most people discover they’ve flashed a less than pearly smile, they wipe away the damage and try to pretend like it was never there.  But as the latest instalment of ‘lipstick gate’ has shown, Jodie Marsh is not most people.

The glamour model has taken to social media once again to blast This Morning presenter Holly Willoughby for not warning her she had lippie-smeared teeth while on the show almost a month ago but, as anyone who’s been following the bizarre dispute will know, Holly did actually point out Jodie’s coloured smile on the This Morning set.

 

 

#awkward

A video posted by Holly Willoughby (@hollywilloughby) on

 

After Jodie shared a picture on Twitter stating “there's a special place in Hell for a woman who does not tell another woman when she has lipstick on her teeth,” Holly used Instagram to post a quick gif of her informing Jodie of the lipstick issue.

Now Jodie has fired back with a Wedding Singer clip in which Adam Sandler can be heard shouting: “Once again things that could have been brought to my attention YESTERDAY.”

And just to be sure everyone knows she is still talking about that same lipstick incident, Jodie wrote: “When you’ve just done an interview on live TV and you’ve had lipstick on your teeth and the interviewer only tells you when the interview is finished and you’re going off air…Makes you feel like…wahahahahaha soak it up people.  Soak it up…”

 

Erm, ok?

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Yesterday, Jodie Marsh appeared on This Morning and suffered a little beauty mishap of having lipstick on her teeth.

Look, it's something that can happen to all of us, and we're sure that you've come home after a long day and discovered you have red all over your teeth and nobody told you.

But Jodie was quite annoyed by the blunder and took to YouTube to make her feelings known.

She wasn't happy at all with the presenters for not telling her and said on the video: "I just wanted to turn today into a positive rather than dwell on the negative – rather than dwell on the fact I had lipstick on my teeth and maybe someone should have told me.

"I definitely would have told someone I was interviewing but maybe that's just me," she said.

However, she wasn't just irked by the make-up malfunction. She appeared on the show to talk about her search for a sperm donor, and revealed she was upset that Holly and Phillip focused so much on her past rather than her present.

"The fact is I didn't feel like I had enough air-time today.

"I know they can't give you more than the allotted 8 minutes or whatever but I felt like my air-time focused a lot on the past and who I used to be – and I'm talking 15 years ago – and not the person I am today.

"I just wasn't happy with how it went, talking about me being a sex addict.

"I think all 23-year-olds are sex addicts. You only have to watch Love Island to see that, all having sex on TV – which is something I've never done," she added.

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We've all suffered our fair amount of make-up fails through the years, but one we all totally dread is going out with lipstick on our teeth.

Unfortunately, that happened to Jodie Marsh when she appeared on This Morning earlier today, and fans of the former model were quick to point it out.

She was on the programme to talk about how embarrassed she is about her past dating life, and how she plans to have a baby via sperm donor in the near future.

However, her fans were more interested about her beauty fail:

Sure look, it can happen to all of us! 

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Everyone who's anyone seems to know that the ultimate red carpet accessory is a decent set of pearly whites.

Yup, unless you're in possession of a ridiculously smile, your career can really – or so says Hollywood, anyway.

And it is quite amazing how a new set of chompers can totally transform a person's face. Even established names – Tom Cruise, we're looking at you – have opted for major dental work (in his case, back in 2002) to alter a less-than megawatt bite. 

Join us while we drool and contemplate getting the braces back on with the most impressive of celebrity teeth transformations.

 

1) Miley Cyrus

You can’t make lewd gestures with your tongue if you ain’t got the perfect set of teeth.

 

2) Tom Cruise 

Mmm, a buck tooth. What every girl dreams of from a Hollywood heart throb.

 

3) Niall Horan 

A case of right place, right time brought Niall into 1D, and thousands bought him that smile.

 

4) Gwen Stefani 

Gwen is fashion royalty, her braces were arguably not.

 

5) Zac Efron 

We can’t even #toocute

 

6) Cher Lloyd 

Questionable brows distracted from Cher’s perfectly acceptable teeth when she first appeared on X Factor, but this whole transformation is pretty impressive #thepowerofmoney

 

7) Cheyl Fernandez-Versini 

Cheryl was always beautiful, but those pearly whites took her dimpled smile to a new level.

 

8) Victoria Beckham

Posh is human perfection, good teeth or bad. We all know that. 

 

9) Tulisa 

Got teeth done, got voted FHM’s sexiest woman. Go figure.

 

10) Mathew Lewis 

This overall transformation from Neville Longbottom to absolute ride is pretty astonishing but those teeth sure do help. Yum! 

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