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teeth whitening

A study has just found that major high street chemists are selling potentially damaging tooth-whitening kits, leaving teeth weaker and more sensitive.

Testing of five common brands discovered that they can harm enamel, and dental experts are now requesting a ban on non-hydrogen peroxide based whitening kits sold over the counter.

Tests on extracted teeth that had been whitened saw damage, according to a study published on Friday in the British Dental Journal.

Home users can apparently cause more damage to occur by leaving the whitening strips on for too long or using them too often. If they have underlying dental problems, the authors said they are also at risk.

Dr Linda Greenwall, author from Manchester University wrote; “The lack of research and ease of availability of these products from major retailers is alarming and may potentially be harming the consumers’s dentition.”

A wide range of teeth whitening products have been saturating the market since an EU directive in 2011 said products with more than 0.1 percent hydrogen peroxide were only be sold to dentists.

Dr Greenwell and her colleagues claim that, despite safety testing taking place, the longer-term effects of the whitening kits are drastically misunderstood.

Three of the tested products in the BDJ study possess sodium chlorite, an additive which can react in the mouth to product enamel-harming chemicals.

Samples which were treated with the Brilliant 5-minute kit and iWhite instant teeth whitening had the most noticeable effects after being tested, and also showed softening which leaves teeth vulnerable to abrasions.

Users have potentially wasted time and money, as some of the tested whitening kits produced no effects at all.

The British Dental Bleaching Society is now asking for all dentists to be trained in tooth-whitening and bleaching. A spokesperson for the group said;

“We are concerned that the OTC products included in the study may be harmful to teeth and advise the general public to see their dentist if they are considering having their teeth whitened.

A Boots spokesperson said: “The safety of our customers is extremely important to us and we thoroughly assess all of our dental care products before we put them on sale.”

High street cosmetic procedures have been increasingly popular with more of the public trying to imitate the look of celebrities and reality TV personalities.

Feature image: @iwhiteteeth/Instagram


Getting your teeth professionally whitened can be a very expensive process, with prices starting anywhere from €80.

HOWEVER, if, like me, you find yourself broke AF this time of year- hope is not lost!

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There are ways to whiten your teeth at home, that will not break the bank! 

Check out these home remedies that may just whiten those gnashers…

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Coconut oil pulling

Simply put a spoonful of coconut oil in your mouth and swish it between your teeth for five to 20 minutes, or add a few drops to your toothbrush, and brush it on. VOILÁ – white teeth.

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Apple Cider Vinegar 

ACV effectively works as a natural antibiotic and teeth/gum cleanser. It can also remove stubborn stains on the teeth.

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Baking soda and hydrogen peroxide

Hydrogen peroxide is an antibacterial agent that works great as a total mouth and gum cleaner, and keeps the mouth free of germs. 

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Lemon or orange peels

Similarly to Apple Cider Vinegar, some swear by using citrus fruits – including lemon and/or orange peels, which contain beneficial acids.

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These gorgeous berries contain many beneficial antioxidants and other compounds that can benefit the health of your teeth! Try out this homemade teeth-whitening recipe, and let us know how you get on. 

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A smile is a huge part of any first impression, and keeping your teeth looking pearly white could be easier than you think. For example, did you know that the colour of lipstick you choose can have a huge effect on how white your teeth look?

S! TV headed along to the Listerine Wear Your Smile event to get some more expert whitening tips and to chat to Xposé's Lisa Cannon about how she keeps her own smile bright at all times.

If you're looking for a simple and effective whitening system, try Lisa's favourite, the new Listerine Advanced White multi-action mouthwash which makes teeth appear brighter and whiter in just two weeks.



Celebrities have been endorsing products for decades. From cars to cereal, we honestly thought we had seen it all.

Until now. For the past number of months, numerous celebrities have been snapping selfies with their latest endorsement. Except, we’re all feeling a little confused, and frankly not fully convinced.

The Cocowhite teeth whiting brand have been brightening the smiles of stars all over the world. Allegedly.

We wouldn’t know though, because in none of these photos do the celebrities show us their teeth! Not one, well, Chloe did, sort of. Not really though.

We’re used to celebs promoting brands and products on social media, everyone’s seen their favourite tea-toxes and vegan ready-made meals by now. This is all fine and good, we kind of expect this sort of behaviour at this point.

But why can’t they show their teeth! We have some serious questions for you celebrities. Do you guys even have any teeth?

Is this all just some kind of prank?

Someone please just tell us!

Ashley, what is going on? Are you teeth as white as your fluffy robe?

We will never know. 



The White House teeth whitening specialists are proud to support the S! Factor. Offering a dazzling Hollywood smile for the winning SHEMAZING! TV presenter, our winner will wow audiences around the world!

The White House offer easy, fast and non invasive in-clinic professional teeth whitening cosmetic treatments with immediate results. Widely known as Ireland’s premier laser whitening specialists, they have recently received the Dental Advisor’s top whitening system 2014. Irish beauty and fashion experts Suzanne Jackson and Rosemary McCabe are counted as just two of many beauty industry, celebrity and model fans.

A whitening gel is used in conjunction with the power advanced laser light accelerator to remove stains that have built up over years in one treatment. Now extensively tested, laser teeth whitening has been proven to have no long term negative effects on the enamel, dentine of teeth or the gums.

With clinics in Dublin city, Swords, Cork, Dundrum, Galway and Belfast you’re  sure to find one near you.