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tooth whitening


There have been plenty of whitening tricks doing the rounds on Instagram lately, from charcoal treatments to coconut oil hacks.

Penneys is keeping on top of these dental trends with their new range, Ps…Hollywood, which has officially ticked all the boxes when it comes to Instagram's tooth whitening trends. 


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As the worldwide obsession with coconut oil reaches its peak, oil pulling has become a common dental trend, which claims to be a gentle way to whiten teeth while doing wonders for the gums.

Every reality TV celebrity worth their salt has been flogging various oil pulling products on social media, and now Penneys is creating their own.

Keen to get in on the trend, the high street bargain store has launched its own sachets of coconut oil. 

PS… Hollywood Oil Pulling treatment €4.00

Oil pulling is a simple enough way of whitening teeth, but it takes commitment.

Pour the coconut oil in your mouth and swish it between your teeth for up to 20 minutes for best results. 

The oil is said to lift stains and strengthen gums. 

PS… Hollywood Charcoal Toothpaste €2.00

Another toothy trend online right now is using charcoal to lift stains.

While brushing your chompers with a black paste may look pretty scary, the active ingredients in charcoal lift stains and combat the bacteria that causes bad breath. 

At €4.00 and €2.00 respectively a pop, the products are landing in stores this month, and we might have to give both of these Insta trends a try. 


A dazzling white smile has long been seen as something to aspire to, but how far would you be willing to go to ensure that your pearly whites are, well, white?

A random new trend has been gaining momentum in the blogosphere recently as online beauty gurus have started endorsing the use of charcoal as a tooth whitener.

Activated charcoal – a powder created when carbon is treated with an oxidising agent – is now being used to whiten teeth, as people believe the black stuff’s adhesive nature will bind with stains and remove them.

According to Oddity Central, the formula is commonly used in medical environments to treat poisonings and drug overdoses and while it is an excellent absorber of bad substances, it is equally good at removing healthy substances from the body.

Activated charcoal can be bought in supplement form.  Once a capsule of the substance is opened and mixed with water, it turns into a paste which can be used like regular toothpaste.

A dental expert told Indy100 that there is no scientific evidence to support the use of charcoal as a tooth whitener, so those encouraging its use are doing so solely based on their own experiences.

While its benefits have yet to be properly tested, activated charcoal toothpaste sure does make for a murky-looking mouth.