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The fight to cure HIV and AIDS is ongoing, and while science and medicine have now developed treatments to reduce the life-threatening velocity of the illnesses, an all-out cure has yet to be discovered. 

One company who saw the necessity to support those living with AIDS, and the non-profits which provide for them, was M.A.C.

Back in 1994, M.A.C first released their VIVA GLAM range, 100% of the sale of which has contributed to the support of AIDS sufferers for a quarter of a century. 

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When VIVA GLAM was created, society was struggling to navigate the height of the HIV epidemic.

The first ever Viva Glam lipstick was launched, designed to get people talking about the epidemic – and the gorgeous Ru Paul fronted the campaign, showcasing the original bright red lip shade.  

In the years since, big name celebrities have continued collaborating with the brand to create a shade. 

In 1995, we saw fashion designers  Marc Jacobs, Vivienne Westwood and Katharine Hamnett participated in creating the couture 1995 colour collection, showcasing the shade of the original intense brownish red VIVA GLAM Lipstick we have come to know and love. 

Throughout the years, the ambassadors have included Sia, Miley Cyrus, Elton John, Dita Von Teese, Mary J. Blige, Ariana Grande and Ricky Martin – and five staple shades now make up the collection. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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So far, VIVA GLAM has raised $500 million for the global fight against HIV/AIDS, helping millions of people. The UK and Ireland alone have given 540 grants to over 100 charities including Positive East, HIV Ireland, National AIDS Trust, Terrence Higgins Trust and George House Trust in that time by buying a lippie each year. 

This year, the brand are focused on recreating their original campaign, with the gorgeous Winnie Harlow fronting the throwback recreation – posing just as Ru Paul did in 1994.

'I was inspired to recreate the original Viva Glam campaign after my hairdresser, Jay Brumant, showed me the beautiful images,' Victorias Secret model Winnie said.  

'Working in fashion, I’m surrounded by many types of beauty, and I strongly feel that the contributions of the LGBTQ+ community are both prominent & embraced in the fashion world. I remember being invited to my first Vogue Ball. It was invigorating to see so many people from different walks of life come together and celebrate themselves freely.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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'Ever since then, I have loved & always wanted to try to recreate a “drag moment". I knew that if I was ever going to attempt it I would need to embrace an ICONIC look! Who is more iconic than RuPaul in the M·A·C Viva Glam campaign?'

'So when I was in full “regalia” post Adam Burrell’s make-up magic, my friend & New York photographer, Gabriel Perez Silva, helped me recreate the images, and that’s how this costume came to be! I’m so honoured to follow in the footsteps of amazing artists like Lady Gaga, Elton John, and Ru celebrating Viva Glam’s 25th Anniversary alongside raising awareness for the MAC Viva Glam Fund.'

Each Viva Glam shade is €20.00 and can be purchased at any M.A.C. counter or store, and on maccosmetics.com.

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It is well and truly the end of an angelic age. Supermodel and all-round BADASS lady, Adriana Lima, has bid an emotional goodbye to Victoria's Secret after walking in their star-studded catwalk show for the final time. We'd sob too.

Lima walked in her first Victoria's Secret show way back in 1999, and has remained one of their prime angels ever since. She is also a fan favourite, with many on the internet referring to her as… wait for it… THE GREATEST ANGEL OF ALL TIME. (#goat)

She is retiring from the infamous lingerie brand at the age of 37, and we have no doubt that hanging up those flawless diamond wings must be a difficult thing for the Brazilian supermodel, as VS cemented her career as a supermodel goddess.

The veteran model received a standing ovation as she carried out her final walk, wearing a sheer, sparkling top, blue lingerie, feathered beige heels and those statement wings. She looked like a vision, as per.

Lima was understandably tearful as she waved at the camera, saying goodbye to her fans and fellow angels with the glamour and grace of a true #angel. We're not crying. You're crying. 

In a moving Instagram post showing her best moments from a compilation of 19 shows, Lima wrote a caption thanking the brand for all that they have done for her:

"Dear Victoria, thank you for showing me the world, sharing your secrets, and most importantly not just giving me wings but teaching me to fly. And all the love to the best fans in the world! Love, Adriana."

Lima is now a mother of two, and was the longest-serving Victoria's Secret model and Angel, as well as acting as a spokesperson for the company. She joined forces with them at the tender age of 18.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She has stomped the runway at the lingerie brand's annual televised show every year except 2009, while she was pregnant with Valentina, daughter number two.

She had been aiming to walk a total of 20 Victoria's Secret shows, as People reported back in 2017; 

"Maybe more, I don't know. It's nature. I'm working out, I'm being healthy, so let's see how the body is going to turn out. But I enjoy it. So let's say 20."

However, this changed when Lima spoke about the long-term struggles of modelling, and the tribulations of focusing on body confidence while being permanently aware of what you look like.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She posted on Instagram:

"I had received a call for the possibility of filming a sexy video of me to be posted and shared in social media. Even though I have done many of this type, something had changed in me, when a friend approached me to share that she was unhappy with her body. 

"Then it made me think…. that everyday in my life, I wake up thinking, how do I look? Was I going to be accepted in my job?"

"And in that moment I realized that majority of woman probably wake up every morning trying to fit in a stereotype that society/social media/fashion etc imposed…. I thought that's not a way of living and beyond that…. that's not physically and mentally healthy, so I decided to make that change," she continued.

"I will not take [off] my clothes anymore for [an] empty cause….. #Embraceyouself #natureisbeautiful #naturalissexy #LOVEYOU."

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Adriana Lima (@adrianalima) on

Her body confidence post inspired many fans to speculate that she was ending her ties with Victoria's Secret, which is renowned for the immense pressure it puts on it's models to look a certain way, and be a certain weight. It notoriously only showcases one body type on the runway.

The VS models are put through a gruelling exercise regime and diet, which many find almost impossible to endure for more than a few years. Adriana Lima, as the brand's longest-serving angel and mother-of-two, appears to have felt that the time was right to hang up her wings.

We'll miss her working those stunning catwalk #LEWKS every year, but her career is still booming. Age and beauty standards definitely won't hold this gal back.

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The annual Victoria Secret Fashion Show definitely lived up to its glittery expectations last night.

Stunning models strut their stuff down the catwalk, with feathered wings, bejewelled lingerie, and unmatched grace.

The lineup included Kendall Jenner, Gigi Hadid and her sister Bella, Adriana Lima, Winnie Harlow, Elsa Hosk and many more.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Kendall was part of the Celestial Angels segment and definitely looked the part.

She embodied a peacock that had fallen from the Christmas heavens in her glam bedazzled top and black, lacy lingerie. 

Her sexy, plaid skirt and bra channelled her inner school girl gone wild.

Adriana continued the posh peacock look with a crown of long white feathers behind her.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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 Her exotic sheer top with intricate silver designs resembled Henna tattoos fashioned out of diamonds.

She looked absolutely stunning!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Gigi Hadid slayed in a floral jumpsuit ensemble with a full blown parachute behind her.

The adventurist was all class in her long gloves and fabric-wrapped heels.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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And her sister Bella was all confidence in her cropped bomber jacket and laced up sporty heels.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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She was a Charlie's Angel reincarnate in her shimmering half top and pink feather booties.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Winnie was an absolute star, venturing out in all pink with an iconic, silver top.

Similar to that of Gigi's outfit, the floral print highlighted her slim figure and had the cutest tiny peplum skirt.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Elsa looked like someone had conjured her out of a dream in her silvery-white fantasy bra and diamond body chain.

Diamonds are definitely her best friend in the stunning runway outfit.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Barabara looked like a French movie star with her bold orange and yellow hues and oversized bows.

Her ruffled sleeves were the perfect finish to her unique, vintage look.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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 Behati Prinsloo's return to the runway was bolder than ever.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Her hubby Adam Levine was sitting front row to cheer her on, and she slayed in thigh-high laced heels and plaid ensemble.

How amazing is her train!

But Ming Xi was definitely the star of the show, fully redeeming herself after last year's famous fall.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Like Poison Ivy, the model fiercely dominated the runway with a red ascot and wings made of green leaves. 

All in all, the girls looked fierce and fit on the catwalk and worked the iconic show like the badass babes that they are.

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