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One of the most exciting beauty collaborations of the year is almost here, but it's not exactly garnering the positive attention they hoped for…

KKW Beauty and Canadian Victoria's Secret model Winnie Harlow have joined forces, with brand founder Kim Kardashian announcing the news in an Instagram post yesterday.

The model and beauty mogul looked eerily similar in the campaign shots, sporting sky-high ponytails and matching makeup looks. The collab is set to launch next week, but some people aren't happy.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@winnieharlow) on

Kim shared in a caption; "I'm so excited to announce my new KKW x WINNIE Collab!" The Keeping Up With The Kardashians star added that Harlow is "the definition of a true beauty."

The collaboration is set to launch on September 13 and will feature a 12-pan eyeshadow palette, a highlighter duo and three glosses (for an extortionate amount of cash).

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@kimkardashian) on

The criticism underneath West's posts was mainly targeting Harlow for her disparaging comments about Duckie Thot and Tyra Banks in the past.

The model referred to Duckie Thot's natural hair as "cauliflower ass head", after Thot spoke out about her struggle to reveal her natural hair on Australia's Next Top Model.

Harlow was also a contestant on America's Next Top Model, and recently became Victoria's Secret's first model with vitiligo. Thot has landed multiple high-end campaigns, including with Fenty Beauty.

"Thought I was the only who was not a Winnie fan until I read the comments," wrote one commenter. "But people change and grow and evolve. So maybe her attitude is better but she won't get my money."

The KKW x Winnie palette also drew comparison to Lunar Beauty's Greek Goddess Colour Palette, which launched late last year. Time will tell whether the collection will be worth the money.

KKW Beauty's KKW x Winnie Harlow Collection Bundle is priced at €101.50 in total ($112) and will be available from September 13 at KKWBeauty.com

Feature image: Instagram/@kimkardashian

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Now that purple hair has become a huge hit among celebs, it’s only a matter of time before loyal fans become inspired by this new trend. But, before you make the choice to go lilac, here are a few things you might want to consider.

Know your natural hair color
Consider the tone of your natural hair before you choose your shade. Like make-up, your natural tone determines whether a certain color will suit you.

Be patient
Drastic hair colors take much longer to achieve so make sure you are realistic about what you want and how long it will take to get it.

Try on a wig
This is a timeless way to see whether or not you can pull off your desired shade.

Buy a shade lighter
Since hair dye always comes out darker than you expect, buy a hair dye that’s one or two shades lighter than the color you want.

Know about formulas
If you have sensitive skin, go for a mousse-like formulas. Gel or liquid formulas are better suited for those with thicker hair.

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When it comes to eyebrows, not everyone can pull off the same shape. While full brows seem to be working for Cara Delevingne, it doesn’t mean they’ll do you any justice.  The key to having nice eyebrows is having the RIGHT eyebrows.

Here’s how you can play with what you have and craft luxurious and perfectly groomed brows:

  1. Make sure the start of your brows are lined with the upper bridge of your nose.
  2. Give yourself some guidelines by filling your brows in with a brow pencil before you pluck. Remember your arch should be two thirds of the way across your brow.
  3. After drawing on your brows, brush them upwards.
  4. Fill in any gaps with brow powder that’s one or two shades lighter than your natural hair color if you’re a brunette and two or three shades darker if you’re fair haired.
  5. Trim any unwanted hair and then apply a wax so that your brows will stay in place.
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