HomeTagsPosts tagged with "cadbury’s"


Science has upped it's game.

Most researchers seem to be pretty busy with conducting medical studies and making valuable scientific discoveries for society's gain, but this latest survey really takes it to the next level.

Bloom & Wild have worked with London Metropolitan University to undergo an experiment to figure out when the 'love hormone', AKA oxytocin, is released.

The anti-anxiety and stress reducing hormone is pretty special, the chemicals are made when you're in love, and having some KICK-ASS sex. We heart it. 

The study measured how the brain reacts to receiving certain gifts, and it's led to some pretty interesting, and useful, results. We're not hugely surprised at what topped the list, they're all unreal.

Research also suggests that people in the first three stages of love reported higher oxytocin levels that last for roughly six months to a year. At a chemical level, can presents recreate this high of lovestruck heartbeats?

Scientists reported that the subjects of the study showed an average increase of 73pg/ml in the hormone oxytocin after getting chocolates, and 62pg/ml after receiving flowers. Feeling loved comes in all shapes and sizes, it would seem.

The official top five items or experiences included on the list which trumped having sex were; chocolate winning the number one spot, then flowers, food, shopping and booking a holiday.

Receiving chocolate apparently creates a high increase in oxytocin the same rise in oxytocin comes from sex, so a quick nip down to Butlers could solve your stress issues. 

Flowers can spark the same feeling as love, relationships and sexy times, and a study by Havas Worldwide revealed that 57 percent of millennials think that food is better than sex. Damn.

hungry jennifer lawrence GIF

Retail therapy also made the list, according to the experiment. The neurologist David Linden, in his book The Compass Of Pleasure, explains that the experience of shopping triggers dopamine circuitry in the brain's mesolimbic pathway.

In plain-old-English, the mesolimbic pathway is a key part of how we experience entertainment and happiness, so having a sneaky online shop at ASOS is good for you. Thank God we have a valid excuse to do this now…

Booking a holiday is better than having some intimate. alone time with a partner, according to research. 16% of Brits claim to support this, so those Aer Lingus January sales must have had people feelin' pretty damn euphoric.


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To carry out their research, Bloom & Wild and London Metropolitan University split 30 volunteers into three groups.

Each were to receive a gift of flowers, chocolate, or water, and took saliva samples before the gift arrived, and then again 10 minutes after delivery, and finally 40 minutes after receiving the gift. 

It just goes to show, chocolate should always be cherished. We're in a loving relationship with Cadbury's Dairy Milk, and there are zero signs of a break-up coming our way.


If the job title 'chocolate taster' gets you all in a tizzy, then this job vacancy could be for you. 

Mondelez, the company that makes Cadbury chocolate, is offering the job of a lifetime to one chocolate lover. 

The company is hiring a 'sensory panellist' to assess their latest confectionery.

The job is based in the UK, but as it's only 15 hours a week, committed chocalateurs could split their time between the tasting lab and home. 

'Our panellists are key in helping Mondelez perfect and launch an entirely new product all over the world by tasting and providing feedback just like our consumers,' the job description details.

According to the post, there is no experience required, but judging by all the screwed-up, empty purple wrappers in our bins we many already have  the qualifications. 

'No experience is required as full training will be provided to develop your taste buds and the specific vocabulary required to communicate your opinions,' continues the job spec. 

While the job sounds like a dream, The New York Times pointed out that being a chocolate taster is a highly scientific job. 

The tasters will work in booths with specific lighting and aerodynamics to mask the smell and appearance of the various samples, leaving only the highly tuned taste buds of the tester to work their magic. 

We'd still send in an application though, just in case. 


If you're looking for a sign that you should just quit Lent altogether, then this is it.

Yep, it might only be the first day, but when you get a load of these new Cadbury's bars, we're not sure will power will stop anyone from shoving these things into their mouths.

The chocolate comapny has just launched *drum roll please* a Dairy Milk Mint Oreo flavour and a Dairy Milk Peanut Butter Oreo flavour. 

Cadbury launch peanut butter and mint Oreo bars and we're dribbling


Brand Manager at Mondeléz International, Joanna Dias, said: "We are delighted to add these two sumptuous new flavours to the classic Cadbury Dairy Milk Oreo, giving chocolate lovers even more ways to enjoy their favourite treat.

Cadbury, peanut butter, Oreo bars, Oreo bars

"Tasty and irresistible, the peanut butter variant will appeal to those who love the current peanut butter trend, while the delicious mint flavour will no doubt delight those who love a classic combination".

Keep a look out for them as they will be in all major shops nationwide (then stash them in your room until Lent is over).


We all love our Dairy Milk chocolate bars – but now they're coming bigger and better than ever.

Cadbury has just launched three giant bars filled with fab new flavours.

Oreo Crunch, Toffee Whole Nut and Triple Choc Sensation are being welcomed onto the market – and let's be honest, they sound so good. 

The bars also also coming in a huge new size. Your normal bar of Dairy Milk is usually 45g but these beauties are coming in at 300g each.

Inside Oreo Crunch you'll find the classic biscuit with vanilla creme. Inside Toffee Whole Nut you'll be welcomed with toffee creme, whole hazelnuts and caramel and Triple Choc Sensation includes different squares of dark, milk and white chocolate.

Mouth watering? Yep, us too. 


It's been nearly 50 years since the original ad of the Milk Tray man aired in 1968, and now Cadbury's has found a new handsome guy to take on the roll.

After the chocolate company launched the search last year to find a new hunky fellow, a fireman from Liverpool has won the role.

Patrick McBride fought off more than 20,000 hopefuls by impressing the judges with witty banter and performing a fireman's rescue lift.

The 39-year-old was so determined to clinch the title that he wore his full firefighing uniform to the London auditions.

Patrick also has a history of modelling and TV ad work, as well as a 14-year career in the Cheshire Fire and Rescue Service – so it's safe to say he ticked all the boxes.

"My wife's so happy for me. She's made up. I think it will sink in when the billboards are up and the ads are on TV. I think she'll be pleased she's married to the Milk Tray man," said Patrick.

But, even though his wife will be happy, he's not too sure about his fellow firefighting buddies.

"I'd expect some playful banter… maybe the odd poster up. Maybe they'll come to work wearing black polo necks."


If you are a fan of the creamy goodness that is a delicious Cadbury's Creme Egg, then you may be just as excited as we are about this latest development. 

Cadbury's has just announced that it will be opening it's very first Creme Egg cafe in London's trend Soho on January 22. 

That's next week people!

Creme Egg Toastie? Nice try flingers!

Posted by Cadbury Creme Egg on Wednesday, March 18, 2015

Yep, in a mere matter of days you will be able to sample Creme Egg toasted sandwiches, tray bakes and much more. 

AND according to the Metro, the three story cafe will have a ball pool on it's top floor. 


However, if you want to sample any of this deliciousness you might want to be quick. The pop-up cafe will only be open for six weeks! 

We're off to book our flights! 


Since New Year's day (so, since only two days ago), Richard Osman has been the head of the World Cup of Chocolate 2016, and he put together all the chocolate bars you can imagine to fiercely battle it out.

He took to Twitter, and much like the football World Cup, had group stages followed by knock-out rounds.

Altogether, 32 bars were entered, ranging from Twirl (last year's winner) to Bounty, to Kit Kat and Mars. 

The odds were 2/1 for Dairy Milk so it was a clear winner, but now we can't wait for the crisps world cup Richard promised us last Easter. 


Golden Crisp, Caramello or even (please God no) Turkish Delight… Every chocolate lover has their own favourite Cadbury Dairy Milk variety.

But now one of the chocolate giant's most well-known recipes is getting something of a makeover. New Cadbury Fruit & Nut bars will now contain sultanas, as well as the traditional almonds and raisins.

The older varieties will be phased out over the next few months as shops receive new stock.

While some chocolate purists have complained that the new addition will mean the bars contain less actual chocolate and more fruit, Cadbury insists this won't be the case.

The company says the change is simply to add "variety" to the bars and to ensure there is an ongoing supply of dried fruit available.

"While raisins have actually traditionally been the ‘fruit’ of Cadbury Fruit & Nut, sultanas have been brought into the fold to add more variation," a spokesperson for the company said.

"It’s important we have a flexible supply of the dried fruit we use… to both retain quality and ensure it’s still an affordable treat."

And as for a change in taste, a trial of 200 chocolate-lovers revealed both the old and new bars tasted almost identical. 

In fact, a Cadbury poll of 2,000 adults in the UK found while half said they knew the difference between a raisin and sultana, just one in 10 were able to state what it actually was.

Earlier this year, Cadbury sparked controversy when it revealed it was altering the recipe for Creme Eggs, using a cheaper version of chocolate for the shell.

We don't mind a sultana or two in our bars, but if the chocolate itself gets an overhaul, we really can't be held responsible for our actions…


Following on from John Giles and Eamon Dunphy's charming 'Free The Joy' ad for Cadbury's last year, former X Factor judge Louis Walsh has only gone and starred in his own version.

And it's totally off the wall. First up, who knew Louis danced like our dads?

Here are a few of the stranger moments from the ad, which debuted this morning…

1. Starting things off, we find out it's Day 5 of Louis Watch
Louis Watch? What are people watching, exactly?


2. So this is Louis' house? Who knew he lived in an art museum? 
Very minimalist.


3. Ah, whisk dancing, our favourite evening pastime
Work it, Lou.


4. Oh. Wow. Those are some fly moves…
"I call this The Spacehopper"


5. After getting a MYSTERIOUS phone call, he turns to the camera and says "I'm back!"
The clock reads 7.55pm… either we're about to see Louis on The X Factor tomorrow night, or he's found someone to go out whisk dancing with. WHICH IS IT?



Today, Cadbury’s announced that its plant in Tallaght was to shut as well as a reduction in other plants, with the overall loss of more than 200 jobs in the Irish workforce.

The reasons behind the unfortunate announcement has been blamed on the expensive nature of producing chocolate in Ireland, as Phil Hodges of Modelez International who  owns Cadbury’s explained: “Our chocolate production costs in Ireland are currently more than twice that of Mondelez factories in other locations, and we have to become compatible if we are to strengthen our future.”

While the job losses are the most unfortunate thing to arise from the announcement by a long shot, Cadbury’s fans will be disappointed to hear that two of their much-loved chocolate bars will be phased out.

The pink Snack bars will no longer be in production by the end of the year while Time Out bars are currently under review for the same fate…noooo!

If you're a fan of either chocolate bar, we reckon you better start stocking up…

Time Out bars will forever remind us of primary school – a staple of the ‘90s Irish lunchbox we’re sure you’ll agree. 



James Cordon takes on the streets of London for this feel-good advert for Cadbury’s where he lip-syncs to Estelle’s “Free” – we love it!