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Emma Louise Connolly


Emma Louise Connolly is well know for her signature style and commitment to spreading positivity on her social media channels. 

Boasting over 300k Instagram followers, the model and YouTuber is turning her sartorially savvy hands to a brand new venture – the creation of her own upcoming fashion brand. 

Despite working extensively on her home renovations with fiancee Oliver Proudlock, ELC is taking the time to create another project. 


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Speaking exclusively to SHEmazing about the possibility of launching her own brand, Emma Louise said: 'It's in the pipeline!'

'I've thought about doing it for probably about 7 or 8 years, and I fee like I'm now at the point where I've almost got the vision together.'

'I think because there's so much inspiration, so many choices, so many things that you can go down, and for me comfort is a very big thing so I wanted it to reflect my personality, I wanted it to be something that everybody can wear, that everyone can style themself.'


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'It's going to be a unisex brand, Oli (Proudlock) and I are going to come together on it and we're going to work together as a couple and as two designers, creating something cool.'

Touching on how she originally became interested in fashion, Emma Louise detailed that she has been into fashion her whole life.

'I don't really remember how I got into it, I just think it's something that is always around you. I just loved it, I studied design and manufacturing at college and then I went on to uni, I was a buyer in a boutique for a while, it was just always around me and I was sort of a magnet to it.'

'As a model you're exposed to fashion quite a lot, and it grew from there to be honest. Being creative with people, it's so cool when creative minds come together.'


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The model, who was in Dublin for her very first time to attend the launch of Magnum's new White Chocolate & Cookies creation, also explained how she manages to be so positive when it comes to social media and maintaining a positive outlook on life.

'I think sometimes its very easy to lose sight of more important things, because we're constantly on social media which is not real life – you then have this expectation of something which limits what you can achieve or your own happiness because you're never as good as someone you see online, and trust me, the online stuff is bullsh*t.'

'You choose your destiny. Don't overthink it, don't try and be something you're not because there is no longevity in that and the bubble pops.'

So when will Emma be launching her brand? No word yet – but we're certain it will be as huge a success as all of her other ventures. 



We adore the Insta Queen and all-round mega babe that is Emma Louise Connolly, so news that her latest collab with Nasty Gal has landed pretty much made our (pay) day. 

Emma Louise has teamed up with Nasty Gal to create a Spring edit – one of the trickiest trans-temperature style periods.

From pastel suits to black organza sleeves, there is a lot to appreciate in this collection: 

Suit jacket €54.00, Suit pants €34.00

To start, this corduroy suit is desk to disco perfection. 

The relaxed tailoring makes it perfect together with a white tee, or dressed up with a bralette and heels – or rock the suit as separates. 

The little white dress has swiftly taken over from it's black counterpart as the throw-on-and-go garment of choice for Insta's it-gals. 

Emma Louise styles hers with striking white cowboy boots, but we like it with white Stan Smiths and a beige trench coat for summer dates. 

 Top Notch Crinkled Satin Shirt €34.00

TBH this shirt will work harder for your wardrobe than you ever have – it's versatility and nod to a vintage vibe landed it on our selection of top picks. 

The silk accents make it look like it far surpasses it's 30 quid price tag in expense, and we're picturing it tucked into every pair of work trousers we have, along with being thrown, open, over a bikini come summer holidays. 

 Zip It Through Denim Boilersuit €81.00

Utility is one of 20129's top trends, with the functional boiler suit coming through as a top contender piece from the trend, and Emma's collection. 

Rather than sticking to a tradition neutral, Emma's popping blood orange shade is giving us serious 70s vibes. 

Roll up the trouser cuffs and add sneakers and a white turtleneck underneath for an edgy look. 

Chase Me Leopard Belt €16.00

While we're DECEASED over this sheer, balloon sleeve blouse (seriously, how stun would it be with denim shorts for a festival or a silk skirt for evening wear) – it's the belt that's stealing our attention. 

Leopard print is still a hit for 2019, but in more subtle elements such as this 60s print belt. 



We are big fans of Nasty Gal here in SHEmazing.

We also adore Insta Queen and all-round babe that is Emma Louise Connolly so news that her latest collab with the brand is heading our way has MADE.OUR.DAY. 

Emma Louise has teamed up with Nasty Gal to create a winter edit – so if you're worried about that new season wardrobe, we have you sorted. 

The collection, which is launching tomorrow is seriously fab – it includes vintage-inspired denim, cosy knits, plush fabrics, layering pieces, and dreamy silhouettes.

So, you'll be beating the chill while still looking hawt.

The  27-year-old London-based Scottish model has designed for Nasty Gal before, with her 30-piece collection selling out in 24 hours in July 2018. 

Not bad huh? 

Browse some of the unreal looks below and get yourself to their website stat tomorrow to snap up all of the pieces.