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maternity wear


As we all know, shopping for maternity clothes is an absolute nightmare. Nearly everything is outrageously expensive, and even if you do decide to invest in a few items, then you're disheartened by the fact that you only get to wear them for a few short months.

That's why we were so thrilled to hear that Dunnes Stores has launched a new maternity collection under the badge of its popular Savida brand.

They're creating more affordable choices in the market for expectant mums who want to look great throughout their pregnancy, without breaking the bank.

This exciting capsule collection offers expecting mums a complete maternity wardrobe that builds on Savida's trend-led fashion at extremely affordable prices. The collection is built around the insight that pregnant women want a wardrobe of key staples and statement pieces they can wear throughout their pregnancy.

The Savida maternity collection is comprised of pieces that will take the wearer from work-day to weekend wear and everything in between. 

The maternity line includes feminine dresses with tie detail and soft stretch fabrics in prints and polka dots. 

Soft chunky knit tops with ruffle detail and more casual scoop neck vest and long-sleeved tops can be paired with seamfree leggings, jersey skirts, and skinny jeans.

Savida's trademark embellishments and feminine style are evident in the cute button detail sweatshirt, while the flattering Laura scoop neck jersey dress in black is a key piece that completes the collection. 

The new Savida Maternity line from Dunnes Stores is available online and in the following shops: Stephen's Green, Cornelscourt, Henry Street, Blanchardstown, Liffey Valley, Tallaght, Swords Pavilions, Newbridge, Terryland, Jetland SC, Patrick Street, Bandon Road, Cornmarket, Forrestside, Foyleside, Forte Letterkenny.



Dee Devlin has sporadically shared photos of her pregnancy over the past few months, but she is absolutely glowing in her latest snap.

The mum-to-be took to Instagram to share a selfie of her cradling her growing baby bump, and captioned it with a simple smile emoji.


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The 28-year-old showed off her maternity style in the snap too, wearing a black, floral mini-dress with over-the-knee boots and had her hair flowing long behind her back.

Dee is set to welcome her first child with UFC two-time champion Conor McGregor in May, so we'd say excitement is building for the due date at the moment.

Fans gushed in the comments section of Dee's photo, including Conor's sister Erin, who wrote: "You look fab babe."


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Earlier this week, Conor told GQ that he's going to be fairly protective of his son when he's out in public.

"I'm not trying to bring a kid into that. If someone comes near me when I have my kid in my hands, like the way they come near me now, looking for pictures, someone’s gonna be badly hurt," he said.

We've been warned.



Now 32 weeks into her first pregnancy, there's no doubt that model Coco Austin looks incredible.

In fact, as proven by a load of recent photographs, the star – whose birth-name is Nicole Marrow – hardly looks like she's expecting at all. 

Taking to Instagram last night while deciding on an outfit for the evening, the wife of rapper and actor Ice T donned not one but THREE different dresses for the camera.

And suffice to say that none are typical of maternity wear for a women seven months gone. 

The first snap – arguably the most striking – shows the 36-year-old in a sweeping sheer black, polka dot gown. 

Underneath she wore high-waisted pants, though strategically-placed dots meant she could go braless. 

"Feeling my inner Lady Gaga in this dress," she said.

Her second option was also full-length: a gold sparkly number that boasted a seriously low-cut neckline and long sleeves. 

"Another option… Picture does not give this dress justice… it's so sparkly," she explained in the accompanying caption.

Finally, Coco put on a dramatic lace and tulle dress – complete with a sweeping neckline and (quelle surprise) lots of décolletage.

"Ok now I'm just having fun… Playing dress-up is such a girlie thing to do!" she told her fans.

Married for 13 years, she and Ice T, 57, are expecting their first child together, a girl whom they have said they will name Chanel, before the end of the year.

He already has two children – a daughter and a son – from previous relationships. 



She's now admitted that while expecting North, her fashion choices were a little off. 

In fact, Kim Kardashian says that looking back at those 2013 snaps, she is nothing short of "mortified". 

Last month, she declared: "Everyone used to say Kourtney had the best pregnancy style, so I would borrow a dress she wore when she was pregnant, and OMG it did not look the same!"

Suffice to say, however, that this time round she's nailed it – wowing her fans and observers with an array of killer maternity looks. 

Now, as we say a very big HAPPY 35th BIRTHDAY to the one and only Kim Kardashian West, we take a look at the 10 times when she absolutely nailed it in the pregnancy style stakes.


1) One of her earlier looks, Kim killed it in this skin-tight, plunging latex piece by Atsuko Kudo back in June:


2) Swoon! Posing up with Kanye last month in advance of a New York society wedding – clad in a €4,000 Valentino gown:


3) So daring… But she certainly pulls it all off. Lace and black and all sorts of see-through as envisioned by Givenchy. We love it:


4) She hadn't announced her pregnancy when the Met Gala took place – but she was already two months along. And we reckon she's never looked better:


5) In Proenza Schouler for the CFDA Fashion Awards. We're pretty sure only Ms Kardashian could make this work:


6) She doesn't just do black: Kim kept it casual (sorta) in this skin-tight beige attire – completing the look with a Lanvin coat:


7) At the DASH store in West Hollywood in June – this fringed number from Magda Butrym and the denim jacket are to die for:


8) The 2015 MTV Video Music Awards was evidently a seriously stylish affair, with Mrs West embracing the glamour of the evening in Balmain:


9) Ravishing in white, Kim was pictured in Hollywood in July wearing this stunning dress from Wolford


10) Kim Kardashian arrived at the Cosmopolitan 50th birthday earlier this month – completing her look with a €2,250 Balmain necklace: