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John Frieda

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Being blonde has it's perks, but staying blonde is another story altogether.

From maintenance to conditioning to frizz, bleaching your hair blonde brings annoyances alongside the shimmering golden fierceness.

Watching those dark roots emerge while checking your bank balance and realising that you can't afford to get them bleached professionally is a special kind of heartbreak.

Seeing those unwanted brassy yellow tones seeping through sends shivers down my spine, as a gal who has white/silver hair. Banishing yellow has been super easy for me since I began using the brand Fanola:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Fanola Professional USA (@fanola) on

Otherwise known as the purple shampoo GODS, I was stunned at how amazing the results are. It does dry out the hair, but it's worth it if you pair it with a good conditioner, or use Olaplex

Olaplex has saved my bleached barnet by using specialist chemicals to legit bind the hair together and protect it from the damage of bleach.

The salon Cowboys & Angels on South William Street in Dublin SWEAR by it, and for good reason; It really does work.

I've tried using 'big brand' or high street purple shampoos, and normally they're an absolute train-wreck. Their bleach and toners are a pure mess, NEVER use them.

Always go to the profesh gals for bleaching your hair; the cheap ones in Boots will just damage your gorgeous locks and you'll have to pay to fix it anyway.

As someone who had to purge my hair three times to have green hues removed, it's always an imperative idea to go to the salon.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@olaplex) on

John Frieda, I'm looking at you. Bleach London, y'all need to do some WORK. So I was extremely sceptical when I tried L'Oreal Paris Elvive' new purple shampoo.

Only the professional salon brands like Fanola normally work, but I was hugely impressed by L'Oreal Paris Elvive's efforts. Their new campaign is fronted by none other than Helen Mirren, and they have vowed to banish yellow hues.

Their purple shampoo and conditioner promises to "act as a colour corrector by counteracting and neutralising undesired yellow and orange tones" to leave your hair bright and cool. That's quite the promise…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by L'Oréal Paris Hair Official (@lorealhair) on

Purple formulas, often called silver shampoos, are used on white, silver and dyed blonde hair to keep them looking fresh and light coloured. Purple is the opposite to yellow on the colour wheel, and works to cancel out the sunny tones.

I should mention, my hair was bleached blonder than it's natural dark blonde tone, then a silver/lilac toner was used.

My toner unfortunately allows pink shades to seep through, but after using L'Oreal Paris Elvive's purple shampoo, the hair was noticeably less pink. I wanted lilac realness and I got it, so it's a job well done in my eyes.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by L'Oréal Paris Hair Official (@lorealhair) on

My hair also didn't feel as dried out, after pairing it with the matching L'Oreal Paris Elvive Purple conditioner.

It's only necessary to use purple shampoo once a week, and leave it in the hair for one to three minutes for excellent results. While still no match for Fanola, my hair has returned to a more lilac tone rather than unwanted yellow and pink.

I would 100 percent recommend the shampoo for bleached blondes, or even highlighted brunettes, as it's far cheaper than Fanola.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by L'Oréal Paris Hair Official (@lorealhair) on

Cowboys & Angels sell Fanola's purple shampoo relatively cheap compared to it's marketed price, but you'd struggle to find their no yellow shampoo online for under €20.

At €8.95 each for the shampoo and conditioner, L'Oreal Paris Elvive allows you to get blonder on a budget. 

If Helen Mirren is on board, then by GOD so are we; She can do no wrong.

Overall, L'Oreal Paris Elvive Go Purple gets four stars out of five stars from us. Great value without any damage to the hair, and decent blonde results. 

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Protecting your hair from the harsh winter elements can be tricky at best, but we’ve got you covered. Think of us like cuddly pals who are strangely obsessed with keeping your hair flawless in winter. 

From static frizz to brittle split ends, there are all kinds of reasons why Christmas season wreaks havoc on hair. 

Hat-head aftermath and cashmere-caused static are two major culprits, but applying heat to your locks from blow-drying wet hair also leads to trouble in hair paradise.

"How do I go from Coldilocks to Snow Queen this Christmas?", we hear you ask. 

Introducing our cheat sheet for your winter hair:

1. DON’T leave your house with wet hair, this is a one way trip to Flu Land. Wet hair can also break easily if it’s frozen from the drop in temperature, just don’t do it gals.

2. Try to keep a balanced temperature in your home so you don’t have massive shocks when you leave the house or come in from work: this can irritate both your skin and scalp.

3. Turn the hot water in your shower down just a tad, your hair will thank you later.

In the winter, we all crave scalding hot showers to allow our bodies to regulate its temperature after spending all day in the cold, but hot water isn’t good for your hair, it actually dehydrates it.

By keeping it just above lukewarm, you’ll prevent having dry skin and scalp. Keep the moisture in your mane, huns.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nourished Life (@nourishedlife) on

To prevent those precious oils from escaping, we recommend Argan oil products. Acure Organics Moroccan Argan Oil has ingredients like buckthorn oil and pumpkin seed oil, which are both rich in fatty acids for retaining moisture.

4. Coconut oil is also renowned for treating dry and brittle hair in winter. Use 100% organic coconut oil from your local health foods shop and spot the difference in time for Santa to make it down the chimney.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Test it all (@eva_test_it_all) on

5. John Frieda Luxurious Volume 7-Day Treatment targets deflated hair fibres—plumping them up for days, some say it even lasts a week. John Frieda, you Christmas angel.

6. Use heat protection before blow drying your hair, try Tresemmé Keratin Smooth 7 Day System Heat Activated Treatment. It’s heat-activated, which means the substance is offering a semi-permanent solution to that crown of stray hairs. MAGICAL.

7. OUR TOP TIP: We are absolutely WORSHIPPING Santa’s little hairdryer right now: LanaiBLO.

Keep your hair dry and bouncy with volume by using the Limited Edition Rose Gold LanaiBLO.

Let it snow then let it blow, we say. They promise to keep your hair shimmering and shiny with an ultra sleek finish, it’s also an ideal gift for your loved ones if you’re stuck for a present.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lanai Official (@lanaiofficial) on

However, this hairdryer is so gorge that you’ll most likely want to keep it all to yourself… we know we do.

It’s lightweight, has an ultra long cord so you can dry your hair without having to linger near the plug socket and comes in three colours; pretty-in-pink, snow white and midnight black.

It’s technology works to seal in moisture and counteract frizz, leaving those locks more stylish than ever for all those Christmas parties and celebrations.

Those of us who still have a 90's heavyweight hairdryer will know the struggle of trying to dry your hair with the equivalent of a minor breeze. *sigh*

Holly Willoughby, Dani Dyer, Made in Chelsea’s Binky and Rosie, Frankie Gaff, Una Healy, models Rosanna Davidson and Lottie Moss are among LanaiBlo's famous clients, and for a good reason.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by K A T I E J A N E G O L D I N (@katiejanegoldin) on

8. Join the micellar water trend, ASAP. It's not just for skincare, the substance is now being used to revitalise limp hair.

Herbal Essences have just released their renew Micellar Water & Blue Ginger Shampoo and Conditioner, which contain special antioxidants for removing dirt and oil from the hair's surface.

Free from silicones, gluten, colourants and parabens, it purely works to refresh hair with gently cleansing micelles for bringing your hair back to life. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Herbal Essences (@herbalessences) on

There you are ladies, use this cheat sheet to defy the elements this winter and you'll have the best hair in the North Pole. Guaranteed. 

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