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An advert for lip fillers created by The Royal Tunbridge Wells Skin Clinic (RTWSkin) has been banned for supposedly encouraging young girls "irresponsibly" to get the cosmetic procedure.

The Advertising Standards Authority (ASA) suggest that the ad insinuated that getting lip fillers are now "commonplace as getting your hair done", according to The Independent.

The advert, ran in Index Magazine, was targeted at young women and has been removed for normalising and presenting the cosmetic procedure as safe.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by rtwskin (@rtwskin) on

The ad read "Is your daughter taking an interest in lip fillers?" and claimed that the procedure was as common as a haircut.

RTWSkin director John Sheffield stated his surprise at the decision of the ASA to ban the advert; "I'm shocked at the attitude and conclusions". The ad drew complaints in October when it initially ran.

It stated: "Dermal fillers are very quickly becoming as commonplace as getting your hair done these days and even more so within the younger age group." It also wrote that mothers often bring their daughters in for the fillers.

It implied that parents are searching to "find somewhere safe and suitable" for their children's treatment, instead of saying no and pushing their daughters or sons to "go behind their backs, blindly searching for the cheapest practitioner without realising the risks".

According to the ASA, the ad made the impression that risks of lip fillers were associated only with unsuitable practitioners, and failed to illustrate the common risks of the surgery even with an experienced surgeon.

It added: "By presenting lip fillers as normal and safe… and something that responsible parents should support, the ad was irresponsible."

RTWSkin are claiming that a 20-year-old staff member wrote the ad, so was consulted about young women and their desire for altering their image.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by rtwskin (@rtwskin) on In a statement to the ASA, she stated her peer group was "vulnerable to the messages put out by reality TV shows and social media", and believed education and discussion of the topic was vital considering the amount of negative treatments being issued elsewhere.

Mr Sheffield said "many" young women and men attended the free consultation as a result of the ad, and about 30 percent of these people went for treatment. 

"In the vast majority of cases, we were able to satisfy the person that they did not need this procedure."

"We have received several commendations for our efforts to educate and were really quite shocked at the attitude and conclusions of the ASA."

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Khloe Kardashain has faced a bit of ridicule this week, after a photo of her garnered rather a lot of attention. 

Usually, the focal point of a Kardashian Insta pic is flawless makeup, a peachy booty or killer outfit, but in this instance, it was Khloe's thumb that was taking centre stage – or should we say, both her thumbs. 

The image had fans confused, as Khloe's thumb looks split into two in the photo, which sees the mum-of-one in a long blonde wig and nude blazer. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Khloé (@khloekardashian) on

Thousands of comments have pointed out the odd thumb situation – with many declaring it to be a photoshop fail.

'You slimmed your face so much it caused your thumb to spread lol it is what it is,' said one. 

'Your family photoshops everything so why wouldn’t we question the thumb?' said another. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Khloé (@khloekardashian) on

Replying to one of the comments, Khloe said: 'Babe, it's a glitch app. You can't control what it makes a glitch effect to…'

'The fact that y'all think one would Photoshop thumbs concerns me a bit. What the hell are y'all Photoshopping?'

We'll accept this as a bad glitch app in this case, but there is no denying that social media has a major photoshop problem. 

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The Kardashian clan are not known for their penchant for natural beauty, and as we all know – Instagram is not real life. 

However, when Kim Kardashian uploaded a promo picture for her new KKW Beauty collection, followers were quick to point out that there seemed to be a bit more than a filter altering the reality TV star's appearance. 

Uploaded by photoshop vigilante CelebFace, a side by side shows the differences between Kim's picture and the picture uploaded by her hairstylist. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

The pair uploaded the same picture, but there were some dramatic differences in Kim's version. 

The most obvious alteration is her eyes – which are seen as their natural deep brown in hairstylist Chris Appleton's image, but are almost hazel in Kim's edition. 

Now, a different eye colour is nothing to write home about, people change up their eye colour all the time juts to play around with their look using contact lenses or specific makeup shades engineered to expose certain tones in the eyes. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chris Appleton (@chrisappleton1) on

However, Kim's face is altered in more whys than just her iris's. 

In her version, her breasts appear to be bigger and lifted to a higher point on her chest. Her jawline is sharpened and shortened, giving her a smaller face. Her lips are wider, her nose looks shorter and flatter, and the nostril size lessened. 

Her cheek bones are higher and wider, completely changing the dimensions of her face, and her eyebrows are longer and her brow bones higher and more arched. .Her skull has also been brought in, and her hair puffed out, creating more volume and density to her locks. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

Her cheekbones have been defined and, most notably her neck has been significantly thinned. 

CelebFace also alleges that Kim has previously photoshopped pictures of Chicago West. 

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While we all know by now that Instagram does n ot the depict the reality of any situation – one ,makeup brand has been changing the narrative surrounding makeup accounts and Photoshop. 

MAC Cosmetics have received waves of praise for featuring up-close images up makeup without retouching.

Most notably, one image which showcases a stunning brown lip look also includes the upper lip hairs of the model in full view, going against silly societal expectation of hairless, dolphin-skinned women. 

 

A post shared by M·A·C Cosmetics (@maccosmetics) on

'Living up to other people's beauty standards can be so exhausting and emotionally tolling – especially when as women our bodies and faces are expected to be predominantly hairless and poreless,' said one commeter. 

'Absolutely love the natural image. Allows consumers to better see the quality of the product too,' said another. 

'Appriacte you for not editing or photoshopping the model! We Stan a natural sister,' another wrote. 

 

A post shared by M·A·C Cosmetics (@maccosmetics) on

 Recently, huge brands like Urban Decay and Charlotte Tilbury have ditched the photoshop in favour of digitally unenhanced images. 

The brand have chosen models with skin texture, freckles, and pores on their social media account. 

Here's to hoping brands ditch photoshop from now on, so we see what women (and the products) really look like. 

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While we all love a good filter, sometimes the Instagram fitness industry can get a little crazy with its photo editing.

Big brands and fitspo influencers alike could occasionally be accused of using the slimming and blending tools to create an unrealistic silhouette. 

One Instagram fitness guru and psychologist Stacey Lee has taken it upon herself to showcase the dramatic differences that photoshop can make, to highlight the negative effects the unrealistic, digitally sculpted physiques we see on social media have on our self esteem. 

 

A post shared by Stacey Lee (@psychandsquats) on

'How many times have you looked at a photo of yourself and thought negatively about it? How many times have you compared yourself to the models in the magazine, or more likely, the 'models' on Instagram and social media and thought 'nope I don't look like that'?, she said, captioning one snap of her before and after photoshop image. 

'How many times have you been tempted to add a filter, tweak the cellulite, remove the blemish, maximise the booty, in order to portray a more 'socially acceptable' version of yourself to the world?'

'Because you feel you aren't 'enough' as you are. Subconsciously we are primed to find certain body types more acceptable.'

 

A post shared by Stacey Lee (@psychandsquats) on

'Because you feel you aren't 'enough' as you are. Subconsciously we are primed to find certain body types more acceptable.'

'This can be very subtle changes to photographs seen on a daily basis. But these small changes resonate deeply within our minds.'

'Shaping our beliefs about the way we 'should' look, and therefore creates unrealistic comparisons and perpetuates negative self talk which becomes low self esteem. Recognising the signs of a photoshopped image is important for our mental health.'

'Understanding that sometimes what we are looking at is simply a fantastical image created on something designed to suit virtual reality, NOT the real world.'

Preach girl, preach. 

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Airbrushing and A-listers go hand in hand, right? You show up, you pose, and you get digitally enhanced. Job done.

But while the photoshopping process generally involves paring inches of a star's waist and thighs, the latest example is slightly off-course.

After posing for the cover of Vanity Fair, Reese Witherspoon and Oprah Winfrey realised they had been gifted some extra appendages.

And they weren't the only ones to notice either.

Taking to Twitter, members of the public questioned why Reese was sporting an extra leg on the cover and why Oprah was rocking an extra hand in a supposedly candid shot from the shoot.

"Im tryna figure out how many legs reese witherspoon’s got in here, it’s been bothering me for the last five minutes," wrote one Twitter user who actually got a response from the Big Little Lies star.

"Well…I guess everybody knows now…I have 3 legs. I hope you can still accept me for who I am and I will never apologize for snuggling @Oprah."

"If you get the opportunity, I highly recommend it," Reese added as the public began a search for other photoshop fails.

Responding to Reese, Oprah replied: "I accept your third leg. As I know you accept my third hand."

Ladies, that's how you do it

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Ireland's top social influencers have been warned that they must tell their followers when an image has been edited.

According to reports, The Advertising Standards Authority of Ireland has said the public must be made aware when an image used in online advertising has been altered in any way.

The warning comes just days after a number of influencers rallied together to create a campaign against online bullying after Instagram account @bullshitcallerouter accused the women of misleading their followers through the use of filters and photoshop.

The page, which attracted thousands of followers overnight, caused quite the stir online

The anonymous woman behind the account told SHEmazing, “I wanted to bring awareness that the image portrayed by these 'influencers" is a highly sanitised version of reality.”

She continued: “I think the whole 'influencer' craze is just mindboggling. Here you have a select few, who have made their livings out of pedalling certain products and lifestyles on young women (mostly) in this country.”

“Now, I have no problem with ANYONE making a living and putting food on their tables.  What I (and many others it would seem!) have issues with is the whole fake lifestyle.”

 

A post shared by Rosie Connolly (@rosieconxxx) on

In response to the controversy, fashion and lifestyle blogger Rosie Connolly admitted that she had previously edited photos that were used to promote products from advertisers, and apologised to her followers – a practice which, according to the ASAI, does not adhere to their codes of conduct.

It is not yet know how the warning will affect the relationships between brand and influencers, but we're looking forward seeing a more transparent approach when it comes to advertising and sponsorship. 

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Online fashion company Missguided received international applause when they featured models on their website with visible stretch marks. 

It's an industry norm to airbrush out every stretch mark, scar and wrinkle, and so the inclusion  of these 'imperfections' was a welcome respite. 

However, fans of the fashion collective began questioning the legitimacy of the marks, and accused the brand of actually photoshopping the stretch marks onto the models. 

'I’m sorry, I don’t understand how this brand keeps denying that they’ve photoshopped stretch marks onto this model, but from these two images you can clearly see the marks aren’t the same,' reads one tweet.

'If you’re trying to show natural beauty, don’t photoshop it in.'

'The @Missguided stretch mark pics look weird? weirdly edited?' said another.

Now, the model featured in some of the shots has come forward to confirm their legitimacy. 

'I'd like to speak out and let everyone know the stretch marks shown in my images on Missguided are real,' she penned in an Insta post for the behemoth fashion brand.

'I think it's really positive that Missguided aren't photshopping them out – it's important to show young women it's not about striving for perfection, it's okay to have stretch marks.'

 

A post shared by MISSGUIDED (@missguided) on

'There's nothing wrong with having them, we all do, and shouldn't be something that's covered up.'

Kudos to Missguided for ceasing to edit out stretch marks, a natural part of growing up into into an adult body. 

Another win for natural beauty, in our opinion. 

 

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Ashley Benson has spoken out against the norm of photoshopping celebrities. 

The Pretty Little Liars star told StyleCaster how she took issue with how photoshopped some of the posters and promo materials for the cult teen show were.

'PLL had put up this poster and it was from our first season and it was completely crazy,' she told StyleCaster

 

A post shared by Ashley Benson (@ashleybenson) on

'Nobody looked like themselves.'

'They’ll photoshop out a mole, make your boobs bigger or your waist four sizes smaller, and you’re like, 'That’s not even me.'

'You never know how it’s going to turn out because you have no control and you’re not editing the photos, but it sucks when you’re like, 'Wow. That’s a completely different person.'"

She also told the publication how she hopes to inform her fans and followers whenever there is photoshop trickery afoot. 

'I always make sure to tell people, with any sh*t that I do or anyone else does, that unless it’s announced that it’s not photoshopped, it’s photoshopped,' she told the mag.

'And don’t get down on yourself for not looking a certain way because it takes a lot of hair and makeup, a ton of good lighting, and after the shoot, it’s all this editing.'

Kudos to Ashley for reminding us that when it comes to celebrity photo shoots, things probably aren't exactly as they seem. 

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American model and actress, Emily Ratajkowski has taken to social media to express her dismay after a French magazine altered her photo before putting it on the front cover.

Appearing in the latest edition of Madame Figaro, the 26-year-old was stunned to discover that her lips and breasts had been photoshopped before the magazine made it to print.

Emily demonstrated her discovery on Instagram with a side-by-side comparison and a lengthy message explaining her disappointment.

“Everyone is uniquely beautiful in their own ways,” she wrote.

“We all have insecurities about the things that make us different from a typical ideal of beauty. I, like so many of us, try every day to work past those insecurities.”

“I was extremely disappointed to see my lips and breasts altered in photoshop on this cover. I hope the fashion industry will finally learn to stop trying to stifle the things that make us unique and instead begin to celebrate individuality.”

This isn't the first time Emily has spoken out about impossible beauty standards. Just last month, in an interview with Allure, the model criticised society's instinct to censor women's bodies.

"It really bothers me that people are so offended by breasts," she said.

"That's when I realised how f**ked our culture is. When we see breasts, we don't think of beauty and femininity. We think of vulgar, over-sexualised images."

Hear, hear, Emily!

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It's a known fact that the Little Mix girls take excellent care of their health and fitness, thanks to their talented dance work outs and a love of balanced eating. 

However, Perrie Edwards got some hate on her Instagram lately after posting a very booty-bountiful photo to social media. 

Perrie clapped back at trolls on her Instagram who claimed she photoshopped her derrier in the best possible way. 

 

A post shared by Perrie Edwards (@perrieedwards) on

The singer shared this gorgeous holiday snap to her page this weekend.

The star, who is on holidays with boyfriend Alex Oxlade-Chamberlain, captioned the snap 'my boy got views.'

Some were quick to point out that her bum was looking bigger than usual, and accused her of photoshopping her curves. 

 

A post shared by Perrie Edwards  (@perrieedwards) on

 Perrie soon hit back, posting a video of herself on the swing, captioning it 'for the photoshop police out there.'

The video was shot by her boyfriend, who can be heard exclaiming jokingly that her butt looks 'monstrous.'

The video clearly shows that the original image is not photoshopped, and just proves that Perrie knows her angles. 

The trolls have been slain. 

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It's one thing to upload a picture with dodgy Photoshop, but it is quite another to share an image that includes the photoshopping instructions. 

Luxury online retailer Net-A-Porter is in a bit of hot water this week after the site uploaded an image which shows a perfectly slim model showcasing a pair of designer socks.

What's unusual about this photo however, are the arrows which point to the model's legs, arms and hips which play host to the command "please, slim."

The image seems to have been uploaded accidentally with the instructions still attached, in place of the photoshopped picture.

The model, whose name is Amelia according to the picture, already looks very slim, and the luxury brand distributor has been called out online for its unnecessary retouching on a photo flogging a pair of socks. 

The image has since been removed from the website and replaced with a new edited version, but not before it was noticed by shoppers.

"@NETAPORTER you might want to edit this pic or better yet delete it??" tweeted one fashion fan. 

While we're all pretty aware that most images in the fashion industry are manipulated or altered in some way, this blatant display of editing a model who is already thin to be thinner is striking. 

Net-A-Porter has yet to comment on the issue. 

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