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An advert for lip fillers created by The Royal Tunbridge Wells Skin Clinic (RTWSkin) has been banned for supposedly encouraging young girls "irresponsibly" to get the cosmetic procedure.

The Advertising Standards Authority (ASA) suggest that the ad insinuated that getting lip fillers are now "commonplace as getting your hair done", according to The Independent.

The advert, ran in Index Magazine, was targeted at young women and has been removed for normalising and presenting the cosmetic procedure as safe.


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The ad read "Is your daughter taking an interest in lip fillers?" and claimed that the procedure was as common as a haircut.

RTWSkin director John Sheffield stated his surprise at the decision of the ASA to ban the advert; "I'm shocked at the attitude and conclusions". The ad drew complaints in October when it initially ran.

It stated: "Dermal fillers are very quickly becoming as commonplace as getting your hair done these days and even more so within the younger age group." It also wrote that mothers often bring their daughters in for the fillers.

It implied that parents are searching to "find somewhere safe and suitable" for their children's treatment, instead of saying no and pushing their daughters or sons to "go behind their backs, blindly searching for the cheapest practitioner without realising the risks".

According to the ASA, the ad made the impression that risks of lip fillers were associated only with unsuitable practitioners, and failed to illustrate the common risks of the surgery even with an experienced surgeon.

It added: "By presenting lip fillers as normal and safe… and something that responsible parents should support, the ad was irresponsible."

RTWSkin are claiming that a 20-year-old staff member wrote the ad, so was consulted about young women and their desire for altering their image.


A post shared by rtwskin (@rtwskin) on In a statement to the ASA, she stated her peer group was "vulnerable to the messages put out by reality TV shows and social media", and believed education and discussion of the topic was vital considering the amount of negative treatments being issued elsewhere.

Mr Sheffield said "many" young women and men attended the free consultation as a result of the ad, and about 30 percent of these people went for treatment. 

"In the vast majority of cases, we were able to satisfy the person that they did not need this procedure."

"We have received several commendations for our efforts to educate and were really quite shocked at the attitude and conclusions of the ASA."


Celebrities posting images which aren't airbrushed, photoshopped or edited in any way is a rarity, but one singer is now taking a stand against body-shaming once and for all. 

27-year-old singer and actress Demi Lovato has had her struggles when it comes to loving her body, but now she has conquered her 'biggest fear' by revealing an unedited bikini photo with cellulite included.

"I'm just literally soooo tired of being ashamed of my body, editing it (yes the other bikini pics were edited—and I hate that I did that but it's the truth) so that others think I'm THEIR idea of what beautiful is, but it's just not me," she wrote in a lengthy caption.


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"This is what I got," she said of her motivations to share the photo. "I want this new chapter in my life to be about being authentic to who I am rather than trying to meet someone else's standards."

"Guess what, it’s CELLULITE!!! So here’s me, unashamed, unafraid and proud to own a body that has fought through so much and will continue to amaze me when I hopefully give birth one day," the star continued.

"It’s such a great feeling to be back in tv/film while not stressing myself with a strenuous workout schedule before 14 hour days, or depriving myself from a real birthday cake rather than opting for watermelon & whip cream with candles because I was terrified of REAL cake and was miserable on some crazy diet shit."


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Lovato is guest-starring in the final series of Will and Grace, which marks her long-awaited return to the screen after suffering from a drug overdose last year and almost losing her life.

The incident was heavily publicised and saw the singer take a break from social media while she attended a rehabilitation facility for addiction. The Confident singer concluded the post by teasing new music;

"Anyway, here’s me, RAW, REAL! And I love me. And you should love you too! Now back to the studio. I’m working on an anthem. Just so everyone’s clear.. I’m not stoked on my appearance BUT I am appreciative of it and sometimes that’s the best I can do. I hope to inspire someone to appreciate their body today too."

Feature image: Instagram/@ddlovato 



Let's be honest; the world of social media can be a cruel, cruel place.

From cyber bullying to the rise of online trolls, social media platforms play host to a barrage of negative commentary on a daily basis.

Eager to combat this, Instagram's co-founder and CEO, Kevin Systrom, has announced that the company has created tools which the public can use to avoid encountering negativity on their accounts.

"Today, we’re announcing new tools and programs to keep Instagram a safe and positive place for self-expression."

"Since the beginning, we’ve tried to make Instagram a welcoming place for everyone. Our community has grown to 800 million, with 500 million using it every day. It’s more important than ever to strengthen our commitment to safety and kindness," read the organisation's official blog.

According to the the CEO, the platform will be introducing a tool which allows users to block comments from certain people.

Previously, users had the ability to turn off all comments, but the new function allows you to filter comments, and block certain people from having a say on your posts.

"Over time, we’ve launched a number of tools to help you manage the comments experience, and today we’re introducing more," the blog continued.

"Starting today, if your account is public, you’ll see a new way to choose who can comment on your posts — from everyone to just groups of people, like people you follow or your followers.".

"Also, whether your account is public or private, you’ll be able to block other accounts from commenting on your posts. In June, we launched a filter to block certain offensive comments in English, today we are expanding this filter to Arabic, French, German and Portuguese."

" The filter will improve over time, enabling the community’s experience of sharing to improve as well."

We love this.


 We are major Instagram addicts at SHEmazing HQ, so when we stumbled upon this major hack, we were pretty impressed. 

The photo-sharing app has quite a few delightful filters you can add over images to jazz them up a little, but sometimes the line-up can feel a tad stale.

Little did we know, but there are actually 40 filters to choose from on the app, but some of them are hiding.

When you edit an image, scroll to the very end where you'll find an application called Manage. 

Once you click in, you'll see a scroll page featuring all the usual filters (some of which will be greyed out if you followed our other Instagram hack…)

However if you scroll down, it will soon become clear that there are a whole host of other filters that haven't been activated. 

All you have to do it tap and activate the ones you want to try out, and with 18 secret ones to choose from, your Insta page is about to get a major refresh. 

And voila, when you click back out of Manage, there will be a brand new line-up of filters in the Insta-assembly line with your old favourites.

The amount of new choices is pretty amazing, whether you want to brighten up a landscape image or salvage a selfie, there are now so many ways to do it. 

The 'what filter?' question is about to get tougher…


Uploading to Instagram can take a little bit of time. 

After securing the perfect picture, you then have to take the time to edit, and then finally make the difficult decision that has plagued millennials since the dawn of the Instagram age:

What filter to choose?

Scrolling tirelessly to find your favourite filter can be a bit of a bore, but for those of us who don't want to mess up a clean Insta theme, using the same filter is a necessity. 

However, if you favour a filter that's hidden at the end of the Instagram assembly line you can spend a few extra seconds editing just getting to it. 

Instagram plays host to a feature that allows you to move your favourite filters up close and personal, so you can tap on them straight away without having to scroll. 

After moving the filter to the top of the list beside Normal, you won't ever have to scroll to search for it again. 

The hack is pretty easy to execute. 

Much like moving apps around your home screen on an iPhone, all you have to do is hold your finger down on a filter to lift it from the line. 

Then, you can drag it into whatever position you see fit. 

So you can even move a few of your favourites to the front of the line if you want all your most used filters close to hand. 

We all have a few filters we definitely never use, like XX Pro, the least-popular luminous filter that has become the Instagram version of a social pariah. 

If you particularly hate a filter, you can hide it from the line-up by dragging it up to the hide feature after lifting it from the assembly line. 

So, you can completely tailor your filter line-up to suit your Instagram theme and save time in the editing suite.

Handy AF!


With social media dominating so much of our time, it’s hard to imagine life before filtering photos was part of our daily routine.

And while your Insta filter of choice may have seemed relatively insignificant before now, a new study has shown that your favourite form of camouflage may actually reveal some very important clues about your mental health.  

During a study of 166 Instagram accounts and almost 44,000 photos, researchers from Harvard and the University of Vermont discovered a link between particular colours, filters and subjects in people’s social media accounts and depression.

Photos which featured more blue, dark and grey colours were found to predict depression in the individual who posted them. 

People with depression were more likely to have fewer faces in their pics than those without – which could be linked to socialising less frequently – and they were also less likely to use filters.

Where filters were used, the black and white edit Inkwell was most commonly associated with depressive states.  Additionally, depressed individuals generally received fewer likes for their posts than those with more positive mental diagnoses.

According to the Evening Standard, those behind the study believe its results are significant enough to suggest that Instagram photos could actually be used in the future as a form of mental health screening.

So turns out all that time debating whether Hefe or Nashville is better could be of use after all.

Feat image: NPR


Instagram is one of the world’s favourite social media outlets but between cropping, filtering and captioning images creating picture perfect posts can be pretty time consuming.

Because of the aesthetic nature of the app, a lot of crafting can go into constructing shareable content so we’re excited to learn that Instagram is now considering adding a ‘save draft’ option to its platform.

Currently, pressing the back button simply deletes whatever edits you’ve been developing which can be pretty annoying if you need to run when your post is almost but not quite finished.

But – according to Mashable – the much loved photo sharing app is now testing a feature which would allow users to save photos that have been worked on mid-edit so that they can be finished and posted at a later time.

While Instagram’s new Story feature has received a mixed reaction as people try to figure out if it will take down their beloved Snapchat, we think a save drafts option would be widely welcomed.

Feat image: Time



It's safe to say we all add the odd filter to our photos to make us look a little better.

And while it's all well and good to have the choice to use a filter, Samsung has received backlash for 'forcing' people to have a filter on their selfies.

Author and health coach, Mel Wells, took to instagram to share her frustration at the mobile phone company after she bought a new phone, and took a selfie with it, but was surprised to see her face had been "heavily edited."

Mel wrote that "the default setting on the front camera is automatically on "Beauty level 8" which evidently means: seriously airbrushed face.


Wow Samsung. When you get a brand new phone and go to take a selfie and realise that the default setting on the front camera is automatically on "Beauty level 8" which evidently means: seriously airbrushed face. This means everyone who gets a new Samsung phone and flicks the front camera on is automatically being told "Hi, we're Samsung and we think you look way better when we automatically airbrush your selfies for you, x 8!!" Thanks @samsungmobile for the vote of confidence, I think I'll keep my freckles and imperfections since this is how I look in 3D and this is how all my friends see me in real life. I hope young girls are buying iPhones instead of Samsungs. (Wait, do iPhones do this too?) To clarify – no apps here – this is Samsung's DEFAULT FRONT CAMERA SETTING.

A photo posted by M E L W E L L S (@iammelwells) on

"This means everyone who gets a new Samsung phone and flicks the front camera on is automatically being told, 'Hi, we're Samsung and we think you look way better when we automatically airbrush your selfies for you, x 8!!'. Thanks @samsungmobile for the vote of confidence, I think I'll keep my freckles and imperfections since this is how I look in 3D and this is how all my friends see me in real life."

She added, "To clarify – no apps here – this is Samsung's DEFAULT FRONT CAMERA SETTING."

What do you think of this? Would you be happy to have this filter 'forced' on you?


Snapchat was voted as the happiest social network of them all, and it's not hard to see why. 

But now we can love it even more as the app's journey towards world domination just took another major step forward. And backward, for that matter.

After a whole bunch of new filters were introduced recently, users can now play with a new batch of filters called Speed Modifiers.

And it's actually pretty simple to use: Fast-forward will let you play your videos faster, rewind will play your videos at the same speed but in reverse, and slow-motion will, well, you know where we're going here.

Up until now, Snapchat only let users alter their snaps by sticking something on top of the snap. This new update marks the first time users can alter the content itself.

This means it's time to start elevating your snaps beyond the daily trivia we're used to seeing, and into the world of high art. Time to start snapping!