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We all know that girls run the world, because if Beyoncé said it, then by God it must be true.

Online fashion giant PrettyLittleThing have been doing their best to promote female empowerment and body positivity, and now they've majorly stepped up their inclusion game.

The brand have launched #everyBODYinPLT, a campaign to involve absolutely everyone in their clothing lines in honour of International Women's Day.


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The new collection dropped today, and is set to be a sell-out hit; filled with a range of body types, abilities and ethnicities. We heart.

The clothes have got serious girl boss slogans on them, such as "Girl, you got this", "Girl Gang", "GRL PWR" and "Go Girl." All the things we need to hear when we're feelin' down in the dumps, despite our female badass-ery.

Better yet, the company are celebrating womankind by donating all proceeds to WAGGGS, the world's only movement for every girl and any girl. They believe that each of them deserves to be the best they can be.

WAGGGS represent 10 million girls in 150 countries, helping them to develop their leadership skills and empowering them to use their important voice for change in their communities and countries.

We support their ideal that all girls are valued, and have a place in this world.

Lauren Rose, Lauren Mahon, Mari Malek, Yasmin Jay, Giuliana Farfalla, Danielle Candray and Madison Lawson model the garments for the brand's cause, and look absolutely stunning while they're at it.

International Women's Day falls on March 8 every year, and works to promote issues around the globe for women that need progress and change.

Cheers to building up your fellow gal-pals; fly that flag for female friendships and sisterhoods for life.

Check out the #everyBODYinPLT collection online now, and pledge your allegiance to inclusive clothing.


Say goodbye to your financial stability ladies; ASOS has launched their homewear range, and it's as fabulous and affordable as you'd imagine.

Everyone's fave online retailer has released ASOS SUPPLY, filled with an array of gorgeously patterned bedding and cushions, throw blankets, mirrors, kitchen bowls and even tie hangers. 

The three main trends of the collection are Cool Minimal (clean lines and brush stroke patterns), Eclectic Luxe (recycled glassware and animal print) and Global Traveller (bright colours and 70s-inspired rattans).


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The prices are stunningly cheap; starting from just €9, grab the whole collection and have cash to spare for shopping their fierce clothing lines and accessories.

It's not the first fashion retailer to widen it's remits to interiors, but it's set to be hugely successful. We hope they expand the range ASAP, we've already shopped the entire thing.

With modern kitchen and bathroom accessories, as well as planting and bedroom goods, there's something for everyone.


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While ASOS does in fact stock homewear products from brands like Sass & Belle, Chickidee, Typo and Paperchase, it's the first time that the company is launching it's own designs.

All of the prints in the collection are created exclusively by ASOS’ in-house design team, and were made to suit all types of living spaces.

Our personal fave items are definitely the elephant hook and eye patterned cushion cover with matching bedding. Iconic, how can we resist adding the entire collection to our baskets?

Feature image; ASOS


If you're searching for some serious style on a budget, but don't want to contribute to the growing environmental and ethical problems related to fast fashion, then we have the perfect sustainable, ethical fashion event for you.

Designers in the City is an Irish organisation which exists to empower local brands, to enable burgeoning talent to find their platform and to encourage environmentally friendly fashion.

Special pop up store events take place in quirky and sociable locations for the public to have a whole other type of shopping experience.

Now they're bringing their pop up shop to the Chelsea Drugstore this February, and we cannot WAIT:

On February 4 at 5pm, the event launches at the gorgeous and elegant location, allowing local designers and their work to be seen and appreciated by Dubliners.

Their venues act as partners for their creativity, and facilitate the great atmosphere, unique designers and local artists while giving you a great day out.

Designers in the City have also carried out exclusive interviews with fashionistas like Katrina McElroy from Slow Fashion Salon and Claire Prouvost, who educate the viewer about fast fashion, as well as Aga Kuchminster. who creates vegan face cream.

From vegan beauty products, stunning jewellery and all kinds of fashion and styles, the Designers in the City event is definitely not to be missed. 

Fashion is the SECOND most polluting industry after oil, according to the World Economic Forum. There are also $46.7 BILLION worth of clothes in UK closets, and it takes a shocking 2,700 litres of water to make just one t-shirt.

The textile industry is also the second biggest water polluter, which has hugely damaging effects worldwide. 


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We need to start making some vital changes to how we wear, buy, and produce fashion. Educating ourselves and shopping as events like Designers in the City's creation is the ideal place to start.

For more information on the unique event, check out their Instagram page, Twitter, or visit Eventbrite for tickets.

The Chelsea Drugstore is located on 25 South Great Georges Street, Dublin 2.


News hit recently that Kanye West and Kim Kardashian are expecting their fourth child via surrogate, and already the parenting qualms are emerging.

A source has revealed to People that the rapper and reality star are already on the hunt for the best possible clothing for baby number four, and are officially "in nesting mode."

Despite having three other children, five-year-old North, three-year-old Saint and 11-month-old Chicago, apparently the famous couple want BRAND NEW clothes for their newest family edition.


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“They don’t really do hand-me-downs, so each baby is like their first,” according to the source, who added that the reality star and rapper husband donate the used clothes to charity.

“They’re buying everything they need for him, and Kanye insists they go top-of-the-line for everything. So they’ve been shopping," the source added.

Apparently the Yeezy designer is a major online shopper; “When he can’t sleep, he gets online and buys whatever he wants. A lot of what they’re getting, they order online.”

That is one lucky baby, by the sounds of things. 


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“They’re going to have everything the baby needs pretty soon. And the rest of the family is big on getting gifts, too,” the source claims. “This baby is going to have everything he needs.”

People also claimed last week that Kim is planning a huge upcoming baby shower; "Family and friends will be able to honour the couple with gifts soon enough."

“Kim plans on having a baby shower for No. 4 too. They are looking forward to another baby.” Their son is due in the spring, which means excitement is building for the baby.

In November 2017 the Kardashian-West clan had an extravagant party in honour of Chicago.


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Fans of Kardashian West may recall the extravagant party thrown in honor of Chicago in November 2017, which was filled with cherry blossoms and her famous family members.

The Keeping Up with the Kardashians star formerly commented during an interview with Elle that “my home and my heart feel really full right now,” she said she was open to having another child, but it would be her last.

“I don’t think I could handle more than that. My time is spread really thin,” she admitted. “And I think it’s important that in all couples, the mom gives the husband as much attention as the kids.”

The couple appear to be going all out for their latest, and possible last, feature to their fabulous family.


Stacey Solomon is one of our fave gals as she isn't afraid to call bullsh*t on the unrealistic beauty standards women are held to. 

The 29-year-old is a breath of fresh air with her bikini selfies and campaign against airbrushing images.

That's why we were living for her Penneys' launch, and she didn't disappoint.

Photo credit: Primark

Prepare for your bank account to be drained as the presenter has incorporated everything we love about her into the clothing line.

It's designed to flatter all shapes and sizes, and encourages shoppers to embrace their au natural beauty – and you guessed it, her images for the line haven't been airbrushed.

Stacey actually had real women in mind when she picked pieces for her collection, from warm winter woollens to striking yellow jumpsuits.

Photo credit: Primark

Her bubbly and bold personality shines throughout the collection and hits all the right notes with vibrant colours dominating the range. 

The body positivity message is really reflected in the carefully crafted clothes, and it's affordable AF – so you can rock day or night time looks, feeling your best.

And if that wasn't enough, 20 percent of profits from full price sales of the Living My Best Life t-shirt will be donated to both the NSPCC and ISPCC.

Purses out ladies, have your cards ready to tap from October 11, when this fun, body-loving collection takes over your local Penneys.



A Donegal teenager has won the covetable Foróige Young Entrepreneur of the Year award, and for a very unique business endeavour.

The teen has set up a completely gender neutral clothing line in Ireland.

Sixteen-year-old Katie McGloin started the business six months ago, called KT Clothing.

The entrepreneur believes that gender-neutral clothes were not the same as unisex clothing, and set out to create a truly non-gendered line.

Katie came up with the concept when she realised that there were very few clothing options for people who don't want to dress particularly feminine or particularly masculine. 

"There is no set gender for any of our items and they can be worn in a number of different styles depending on the individual," reads the brand manifesto.

The range, which features positive messages on the clothing such as "I am myself," and "stand out," is available online.

KT Clothing joins the gender neutral clothing market in Ireland with very little competition.

Previously established brands include Sugs and Snails, which specialises in creating non-gendered tights for children and adults. 

Feature image: Katherine Zappone/Twitter



It looks like Vogue Williams may be making her way into the fashion industry.

The TV star is known for her killer style, and in a recent interview with Goss, she said that she is "definitely" going to release her own line soon.


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The Dublin native said: "Absolutely. I think that there's so many things I want to do business wise, I definitely want to have my own clothing range."

The blonde beauty also said that she's thinking of going down the fitness route, too.


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"I'd love to have my own fitness range. There's loads of things on my agenda, so watch this space."

We're always on the look out for gorgeous new clothing collections so we can't wait to see what Vogue has up her sleeve.




Clothing company, Urban Outfitters are facing massive backlash over a jumper they have on sale.

The jumper features the crest for Kent State University and has speckles of blood on the front.

Tragically, four unarmed students were killed during a protest against the Cambodian Campaign in 1970 at the university in what became known as the Kent State shootings. 

People have been expressing their anger about the distasteful jumper on Twitter, with many in disbelief that Urban Outfitters actually saw fit to release such a garment. 

A search for the jumper on the clothing company's website now says that the jumper has sold out, somehow we think it may just have been pulled. Or at least we hope so. 

The company has since released an apology for the offending jumper. 


What you wear when hitting the gym is important and no, not to impress the guys there. What you wear can either enhance or diminish your performance and leave you with either sweat patches or a dewy look – we know what look we’d prefer.

Cotton t-shirt
Don’t wear a cotton t-shirt if you want  to avoid sweaty armpits and back, it’s not a good look. Cotton absorbs the sweat and doesn’t let it evaporate. It can also irritate your skin and cause chaffing. Ouch.

Baggy trousers
Avoid at all cost as they are a serious health hazard. Your foot can get caught in the leg and cause you to trip. Cue embarrassing walk of shame out the gym door.

Revealing clothes
You may want to show off your slim, toned physique but avoid wearing a top that shows off too much cleavage. You are putting yourself at risk of showing more than you want when you’re running or stretching.

Just don’t do it. it is not good for your skin and a patchy orange face is not a very attractive look.


Life Style Sports has launched a new indoor fitness campaign for women called ‘Give More, Get More,’ which aims to encourage us girls to step up our 2014 fitness goals.

Whether you’re going to spinning classes, weight training or doing yoga, looking the part will help you perform at your best, no matter what your goals are.

Luckily, just as Life Style Sports launch their campaign, the new Millie and Gym range has arrived in store.

This new collection, exclusive to Life Style, is fashionable, practical and affordable – in fact, some of the girls in SHEmazing HQ have already invested in a few of the pieces!

M&G’s feminine gym wear is completely on trend with SS14’s pastel colours, so now you have no excuse not to look stylish while pumping iron…or idly strolling around the gym with a water bottle.


Millie & Gym Bibi Medium Support Bra – €18, Millie & Gym Genio Hoody – €25, Millie & Gym Felicity Zip Hem Tight – €25