Kim Kardashian wins $2.7 million in damages against Missguided

Kim Kardashian has won $2.5 million in damages after accusing fast fashion brand Missguided of imitating her outfits.

The reality star and fashion mogul has won her lawsuit and $60,000 in lawyer fees after taking the brand to court in America.

TMZ reports that Kardashian claims Missguided was "using her name and likeness" without permission in order to sell knock-offs of her Yeezy dress.

The win was allegedly as a result of Missguided failing to respond to the suit, and as a result the star was awarded the millions in damages by default. The mum-of-four originally sought $10 million

According to the US publication, the court ruled in favour of the 38-year-old because the Missguided website features "entire pages dedicated to selling and knocking off dresses inspired by Kim."

The issue is their use of images to falsely pretend that Kim Kardashian endorse the brand.

Kim took to Twitter in February to slam the brand's copycat ways, writing;

"It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas."

Fans were quick to point out that her younger sister Kylie has taken ideas from young designers too, but that's a whole other story. Kim is known for wearing clothes from some of the world's most revered designers.

The affordable fashion company responded Kim's frustrated tweet to by writing, "The devil works hard but Missguided works harder. Kim Kardashian: You've only got a few days before this drops online."

The brand is apparently now permanently banned from using Kardashian's trademarks and likeness to market it's merchandise.

Missguided, founded in 2009 in Manchester, has never been shy when it comes to replicating looks of celebrities and certain images to promote it's website.

Feature image: Instagram/@kim_kardashian_west2019

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