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Brands have been impersonating Kim Kardashian and her family's style for YEARS (have you seen Boohoo and Fashion Nova's websites?) but now Kim's had enough.

Fast-fashion companies have been stealing original designers from "true designers", and the KK Beauty mogul has finally commented on the Instagram-type brand lookalikes.

She wrote a host of tweets addressing the issue, and has officially filed a lawsuit against Missguided for $10 million;

"It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas."

She addressed the Yeezy controversy, airing out her annoyance that fashion organisations have been blatantly copying her husband Kanye West's designs;

"I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent," she said.

She continued, referencing the Thierry Mugler dress she recently wore;

"Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site – but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet."

"My relationships with designers are very important to me. It's taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life."

"I often plan for weeks, sometimes months, and even a year in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create," she tweeted.

While Kim didn't actually name any fashion brands, she filed a $10 million lawsuit against Missguided for using her trademarked name and likeness to promote it's product online, according to E! News.

E! News obtained the documents detailing the lawsuit against the UK-based company. In the suit, Kim writes that their actions are a "blatant and willful violation of her statutory and common law rights of publicity." 

The document states that "companies have sought out ways to leverage Kim's celebrity status and social media following without seeking her consent," and have purposefully allowed her to be "an unwitting and unwilling spokesperson of their products."

The lawsuit also states that Missguided has used Kim's likeness for their "marketing and sales strategy" without the TV personality's consent.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kim Kardashian West (@kimkardashian) on

"Like other 'fast fashion' companies, Missguided, which sells clothing throughout the world on its website (among others), has become notorious for 'knocking off' the clothing worn by celebrities like Kardashian," the suit continues.

"Missguided does not merely replicate the looks of these celebrities as seen on red carpets, in paparazzi photos, and in social media posts. Missguided systematically uses the names and images of Kardashian and other celebrities to advertise and spark interest in its website and clothing."

Missguided issued the following statement to E! News.

"We haven't received any notification of legal action, but in any event any action based on online banter would be meritless," the statement read. "Missguided shoppers know the score- We're about the celeb look, for people without their bucks. For the record, as much as we love her style, we're not working with Kim on anything."

Last February, the reality TV star posed in an unreleased gold dress her husband Kanye West made for her last summer, and wrote on Instagram;

"P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off," she captioned her post. Fashion Nova created basically the same dress not long afterwards.

"Hey @KimKardashian, We just couldn't help ourselves," they wrote on Instagram. Cheeky bunch they are…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Diet Prada ™ (@diet_prada) on

As far as we know, Kim has yet to file a lawsuit against Fashion Nova. Missguided also copied the exact same dress.

They're fairly shameless, we have to admit. Time will tell if the Kardashian manages to quench the copycats.

Feature image: @kimkardashian/Instagram

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Great fashion often comes form taking great risks…unless you decide to buy a bin bag from ASOS.

No, we're not joking.

The online retailer is selling what can only be described as the bag you put rubbish in…for €29.80.

Because we all have thirty quid to spend on what we can get in Lidl for a fiver. 

The garment is made of high-shine black vinyl in an extremely tight fit.

While Kim K might rock it, us mere mortals would look like we're dressing up fo Halloween or that we've run out of clean clothes.

A plus-sized garment, it's available in sizes 18-28, and described as "high-shine vinyl for when you're feeling slick".

People are not impressed with it – and took to social media to rant about it. 

One said, ''ASOS sale delivering the hottest styles yet again.''

While another wrote, ''Aint being funny but who the f*ck would order this from Asos???''

Our sentiments exactly. 

Feature image credit: ASOS

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An expedition to the local casino is somewhat of an adventure for women who dress to kill. It’s not only about getting dressed to go out, but it’s also about image and the looks of approval as you walk into a sophisticated gaming establishment.

This is something entirely unique to each casino no matter how big or small of an establishment it is. The journey from the wardrobe to the casino is just as eventful as beautiful women turn heads in their killer outfits.

Elegant dresses, jewels and heels are to be expected when visiting casinos. Think James Bond, Casino Royale, think extravagant! It has been an unspoken rule, when going to a casino, formal attire is expected.

As a matter of fact, many casinos don’t allow visitors in with caps, open shoes or shorts. Thankfully, there have been enough lead women in James Bond movies to use as reference to elegant dress styles.

Women get to have a bit of fun when it comes to dressing up for a night out and here is what is to be expected a the majority of casinos, if not all casinos. Even if you plan on playing at an online casino from home, you can still find some inspiration for a classy outfit. For those who would rather stay in, than go out, check out this review of Royal Ace Casino. We think you will have a blast no matter what you decide.

From Casual to Formal

One of the biggest advantages of being a woman is the fun factor of playing dress up. Women can go from casual to formal in a matter of moments.

Any casual outfit can be dressed up with a pair of heels and accessories making the simplest look transform into something incredible and suitable for the retro carpets of casinos.

Women who are looking for styling tips wouldn’t want to dress casual, an event requiring a pretty dress holds more appeal than an event with no dress code standards.

Accessories

Accessories have the power to either steal the spotlight or make a look seem excessive. Too many accessories can steal the look, something no lady dressing to impress wants.

Minimal is optimal, women like Cameron Diaz who only wear earrings on the red carpet, have the right idea about dressing the part. Glitz and glam come in the form of jewels adorning the ears and necks of the stylish woman.

Dresses

Elegant dresses are perfectly acceptable at casinos, women will more often than not be seen in long formal dresses which are surprising considering how fashion has changed, but casino dress code hasn’t.

Evening dresses are perfect for a night out and look formal without having to dress them up with accessories.

For the more simplistic woman, dressing semi-formal is perfectly acceptable and most likely what is more often than not seen at casino establishments.

What to Avoid Wearing

Although ripped jeans are in fashion, wearing jeans in general to a casino is acceptable although somewhat frowned upon, ripped jeans even more so.

Tracksuits are a definite no and most probably won’t be accepted as the correct attire at any casino. Another item to avoid is beachwear, no board shorts or slops.

The Red Carpet Appeal

When Eva Green auditioned for the part in Casino Royale, she set the bar for all females regardless of fame. She had the perfect look, a look made for the casino. Elegance, grace and femininity is the red carpet appeal often seen at casinos.

The red carpet is ideally the perfect example to pick up dressing tips for visiting casino establishments, where all are dressed to the nines and formal is not only expected but also required.

Dressing like a movie star is exactly the right way to go when choosing a dress for the big night out.

Some casinos require men to wear jackets or ties and while the dress code is less strict for women, it is encouraged to call the casino to ensure the dress code is met.

Find the perfect occasion to dress beautifully, visit casinos and dress to impress on your lucky night out.

After all, girls love to play dress up and hold a winning hand of cards!

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In case you missed this entire furore, Ed Sheeran and Beyoncé hit the headlines over the last few days over their outfits while performing together in South Africa.

While Beyoncé was dressed like… a QUEEN… Ed Sheeran wore his usual t-shirt and jeans attire. 

Social media users have commented on the possible gender dynamic between the two, where the female singer is under pressure to look a certain way, while the men are allowed to dress in whatever manner they want;

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kathy Wilson (@kathywilsonnyc) on

Others online think the entire debacle is rather hilarious, and Ed Sheeran evidently is on this side of the sea.

The 27-year-old singer-songwriter is known for his down-to-earth style of things, and replied with predictable humour.

He posted a purchase link to the t-shirt which he was wearing in the performance on his Instagram story;

Instagram/@teddysphotos

He later added:

"Follow hoax1994 for more of my amazing fashion choices x. #dresstoimpress"

The clothing company Hoax are of the same mind as Sheeran, and posted to their own Instagram feed:

Well, you can't say he doesn't see the funny side of things.

He doesn't appear to be very concerned about the whole debate online, at least Hoax are getting some top quality promotion because of it all.

What are your thoughts, does Ed need the Queer Eye guys to give him a make-over?

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We all like to believe that slut-shaming is a thing of the past. 

However, an influencer alleged that a Louvre guard shamed her outfit choice and refused her entry into the Parisian landmark. 

Influencer, Newsha Syeh was wearing a black, low cut dress. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Newsha Syeh (@mewsha) on

On Instagram, she captioned the picture of herself in the black dressed: "Picasso would have loved my outfit."

But she detailed her exchange with a guard on her Instagram stories – and what she alleged is disgusting.

"He made the most disgusting and horrible gestures and facial expressions, swore at me to cover up, with hate-filled eyes stopped me from entering. 

"I was heartbroken, because I thought the Louvre enforced this archaic rule. Turns out…it does not," she wrote.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Newsha Syeh (@mewsha) on

And Newsha is correct – the Louvre doesn't have a dress code.

The guard felt like it was their responsibility to slut shame her outfit – although it's not in their job description.

Hope wasn't all lost for the influencer's dream of entering the museum – she snapped herself in the Louvre, but this time she was wearing a different outfit.

Now, I have lived and worked in France and I understand that French people usually brand low cut or short items of clothing as "vulgar" – but refusing her entry from the museum is absolutely not on.

You'd think in the fashion capital of the world, you could pull off any type of style – but Newsha's experience proves that archaic restrictions on women's fashion are still alive and well.

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Meghan Markle is now one of the most photographed woman in the world, and her style choices are documented at every turn. 

Meghan is usually spotted in crisp shirts and €100 jeans, or in sweeping evening wear custom created by designers. 

It's well known that the Duchess likes to mix up her style with a high-low mix of brands and designers, but she opted for one of our go-to online retailers for her most recent look.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Magazinespain (@magazinespain) on

Meghan touched down in New Zealand this week on her Royal Tour of Australia, New Zealand and Tonga, and she looked divine in a well-cut little black dress.  

Meghan (or her style team) got the stunning dress, which fitted Meghan's curves and just showcased her groeing baby bump perfectly, from ASOS. 

The online retailer is selling the dress for only €48.00, and while Meghan is wearing the maternity version of the LBD, it also comes in regular sizes. 

ASOS Mini Wiggle Dress €48.39

Versions of the dress also come in navy, red, mustard and baby blue. 

Meghan opted to pair hers with a Prince of Wales checked trench coat, and classic black pointed court shoes. 

Ideal for the office, or a night out, we clicked add to bag without a second thought. 

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Ah Penneys – our go-to high street haven for all things affordable and on trend. 

The fashion HQ has been giving us some seriously stylist pieces of late – but one in particular has caught our eye. 

When we spotted this plaid mini-dress in store, we knew we had to snap it up before every blogger in town got their hands on it. 

Dress €16. PVC cap €6.00, Boots €17, all Penneys, Turtleneck €16.59 ASOS

The gorgeous mini dress comes in a similar print to that coat we've seen all over Instagram, and the addition of the quadrant of side buttons is an adorable bonus detail. 

We're also all about the wrap-over style – making this piece super versatile. 

For something a little edgier when we head out for drinks, we're teaming it with this PVC baker boy cap and yellow suede boots, throwing the dress over a slim-fit black turtle neck. 

Dress €16, Boots €17.00, Backpack €14.00 and Coat €28.00, all Penneys

For day time, we're opting to add a white t-shirt underneath, black tights, and some plain black booties. 

A cosy suede biker jacket looks gorgeous oversized, and red accessories tie in to the subtle hint of red in the plaid. 

Best of all, this versatile dress is only €16.00 and it's in stores right now. 

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We never thought it would happen, but thanks to the amazing weather we have had lately, we are officially running out of summer clothes. 

Luckily, River Island has just brought in some fab pieces that we can't wait to get our hands on.

Which one is your favourite?

1. Petite rust button bandeau mini dress // €75

2. Light blue ripped boyfriend jeans // €55

3. Light blue patent court shoes // €51

4. Cream stripe rib tie front midi dress // €47

5. Black leather metal ring slouch bag // €80

6. Cream rouche sleeve blazer // €80

7. Beige leather leopard print double ring belt // €25

8. Beige sequin embellished plunge jumpsuit // €200

 

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The queen of coo-girl style, Kate Moss looked like a vision at the Met Gala.

Opting for a fallen angel inspired mini-dress, Kate rocked a pared-back look compared to many on the red carpet. 

Her laid-back interpretation of the theme, Heavenly Bodies: Fashion and the Catholic Imagination, meant that her ensemble stood out in a sea of gold-embroidered tulle and heavily embellished head pieces. 

 

A post shared by @pimplesandprada on

Kate donned a Saint Laurent LBD from the design house's SS18 line.

The short hemline was classic Kate, but it was the upper feather accent that really made it a showstopper. 

We've found a few dupes for the dress on Pretty Little Thing, and we're adoring the fluffy, fun frivolity brought by the feathers. 

Off the shoulder dress €21.00, Satin feather dress €42.00, Velvet plunge neck dress €42.00 

Onr eof the stunning pieces comes in at just €21.00 if you want to get Kate's look on a budget. 

If you happen to have won the lottery recently, you can snap up Kate's exact dress for a casual €7,900.00 from Bergdorf Goodman

 

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Last night, the world's judgmental eyes were on the sartorial stylings of celebs on the Met Gala red carpet. 

With the statement theme being 'Heavenly Bodies: Fashion and the Catholic Imagination,' plenty of cebes went all out in angel wings, rosary beads and religious iconography. 

Kylie Jenner made her red carpet debut since the birth of her first child Stormi, and while she didn't exactly emulate the theme of the night, she looked sleek and elegant. 

 

A post shared by Kylie (@kyliejenner) on

 The 20-year-old got a bit of slack for her simple look, but while she may not have been screaming 'Catholic imagination' her figure certainly looked heavenly in her slim cut black dress. 

The most stand-out aspect of her gown was the cut out under her breasts (under boob is very in at the moment to be fair). 

The cut was a welcome addition to the swathe of black velvet, and while her dress was branded as boring by much of the fashion press, we think it's the most wearable of the night. 

Boohoo Jian Bandeau Cut Out Detail Midi Dress €10.25

Seeing as we wouldn't be able to don a giant Pope's hat on a night out, we can definitely rock an under boob cut out. 

This Boohoo dress would fit any occasion, and is a steal at just €10.25 in the sale right now. 

Velvet Cut Out Bow Midi Dress €17.00, Nicola Cut Out Maxi Slinky Dress €16.00, V Bar Cut Out Detail Midi Dress €27.00

We also love these cut-out dresses, sadly not in the sale, but still completely on budget. 

Happy shopping gals.

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At that stage, we are so sick of jumpers, jeans and boots that the tiniest ray of sun will see us pull out the light dresses and sandals. 

You probably have a few floral numbers in your wardrobe that you are dying wear, but if you need a quick summer update, we have found some adorable dresses that we are sure you will love.  

1. Long patchwork dress – Zara – €49.95

2. Patterned long dress – H&M – €59.99

3. Joycedale Camisole Dress – GANNI – €319

4. Yellow floral print cold shoulder maxi dress – River Island – €47

5. Floral wrap neckline dress – Mango – €59.95

6. Red Floral Bell Sleeve Smock Dress – New Look – €13

7. Frannie Dress – Reformation – $218

8. Embroidered printed cotton-gauze maxi dress – Vanessa Bruno – €250

 

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Playing a part in someone else's wedding is a huge honour and for the most part, bridesmaids will do their utmost in order to ensure the bride has the best experience possible.

There's no denying that there's a certain amount of responsibility that comes along with the role. Planning the hen do, going to fittings, putting on a brave face when you're forced to wear a dress that cuts you off in all the wrong places – it's pretty much a package deal. 

However, some brides have been known to take their demands a little too far, leaving their wedding party feeling less like friends and more like professional wedding planners with money to burn.

One unfortunate bridesmaid, who called herself Hayley, recently shared her experience on Mamamia.com.

Hayley started off by saying that she was initially “overjoyed” when her friend Caroline asked her to be a part of her wedding, however, her "joy quickly turned to utter despair" when the bride began to obsess over every tiny insignificant detail – right down to the buttonholes for the groomsmen.

The bridezilla then asked her bridesmaid to complete a excel spreadsheet of cake-maker suggestion, including the pricing, the contact information, flavours and “prestige” level, which she wanted completed later that day.

"Hey Hayley, How's it going?" the first email goes. "I need some cake-maker suggestions by COB [close of business] today please, Jase and I really want to get a wriggle on with this and need the contact details, price brackets, flavours and an idea of how prestigious the vendor is – in a table would be great. Excel is probably best please. Thanks!"

The cheek.

On that particular day, Hayley had been quite busy with work so was unable to complete the list until the following morning. She sent her suggesting to Caroline, apologising for her delay, but the bride wasn't going to let that slide.

“On Saturday morning, I cancelled my breakfast plans, instead researching Tasmanian wedding-cake makers (she'd decided to have a picturesque destination wedding) that might be suitable. I sent it through to her and had a reply almost immediately. "Thanks for this, would've been really helpful to have it yesterday when specified, but I appreciate it.""

Meanwhile, the bride had insisted that Hayley and her six other bridesmaids go shopping on three consecutive weekends in order to find the perfect wedding gown and bridesmaid dresses.

Caroline's chosen bridesmaid dresses came in at $550 each (around €370) – pocket change when compared to the price of the bridal gown.

She selected a gorgeous designer dress priced at $10,500 (around €7,124), and despite that fact it was twice her budget, the bridesmaids encouraged the bride to “totally splurge” on her big day.

She took their advice and bought the dress, only to later ask that they “pitch in” for her “dream dress.”

How could someone even begin to justify this bizarre request? Well, the bride thought the dress would be a sentimental treasure all the bridesmaids would have a part in if they paid for it.

No, really.

"That night, my inbox pinged again with another of the group emails from Caroline that I'd started to dread," Hayley recalls. "The subject line was "Bridesmaid dress contribution" and it made me break out into a cold sweat. The latest bridal update was a long email outlining how she and Jase were hugely over their bridal budget now that she'd splurged on the dress. That it was 'totally fine if you can't' but she would really love if we could 'pitch in' around AU$150 (£89) each towards her 'dream dress'. That it'd mean so very much to her and would mean that as she walked down the aisle, she'd be wearing something we'd all had a part in."

Hayley went on to explain how she was shocked and outraged by the request, but three of the seven bridesmaids had already agreed to contribute.

Not Hayley though, she's sticking to her guns, saying she may "have to bail on this wedding – and friendship", and to be honest, we wouldn't blame her.

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