With almost 200,000 followers on Instagram alone, Ireland’s leading fashion blogger, Suzanne Jackson, knows a thing or two about style.
But while the founder of So Sue Me insists that the key to dressing well involves a combination of high-street clothing and upmarket accessories, she says she will not be opting for an online label for her highly anticipated 2017 wedding.
Speaking exclusively to SHEmazing!, the cosmetics entrepreneur reveals that she has yet to start shopping for her August 5 ceremony – when she will marry long-term love Dylan O'Connor – but eagerly explains the importance of finding a gown which is totally unique to her.
“I kind of want to go all out,” admits Suzanne.
“I’m going to have something that hasn’t been seen before on another bride… I have my eye on a couple of different designers so I don’t know yet, but I know I won’t be in high street for my wedding day.”
Having recently returned from a Sofia Richie-led Pretty Little Thing event in London, things seem to be going from strength to strength for the 31-year-old Dubliner.
Styles from her new lash line have already been a huge hit with beauty lovers. Meanwhile, her country-wide workshops have completely sold-out and she's just about to reveal the next instalment of her beauty line which is due to debut in pharmacies this November.
But despite her success, Suzanne remains adamant that her brand would not have reached such heights without a lot of hard work and, of course, the valued support of her readers.
“Everything I do is 150 percent,” explains the popular brunette. “I built So Sue Me from the ground. I wasn’t famous before I did it. I didn’t have any backing from anybody. I built it from nothing and I’m very proud of that.
“My readers are the reason why I am successful today, so I like to build relationships with them. [My workshops] give me a great chance to meet them and for them to hear my story.
“I think people leave very inspired and I think that it’s really important as well to give people inspiration and give them the motivation to go do something for themselves.”
Noting the change in weather, Suzanne says faux leather is her favourite trend for the Autumn/Winter season, but insists that no matter what time of year it is, she stands behind one key style rule.
“My tip for people no matter what the season, is to always invest in your staple pieces. I would say to get a really good winter coat that doesn’t look too over the top, a nice jacket maybe with a faux fur trim around the neck that could act as a scarf… Invest in a really nice pair of ankle boots, good denims and I think you’re ready to go.”
Sounds like solid advice to us!
