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Penneys' latest collection is literally out of this world. Seeing as it's the 50th anniversary of Apollo 11's ground-breaking moon landing, why don't we commemorate the achievement through fashion?

The brand's latest collaboration with NASA is a long line of urban-inspired casual clothes and accessories which incorporates the famous logo onto various trendy designs.

Loungewear and camouflage print plays a major role, and the collection intends to pay homage to the amazing space agency. We're loving the impressive range, as well as the low prices.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by(@primark) on

Whether you're an aspiring astronaut who can't get enough of sci-fi flicks and astrophysics, or else you're just a slave to fashion, this range is 100 percent for you.

Galaxy greys and cosmic reds merge across tops, windbreakers and shorts to bring an inspirational take on space, and matching water bottles, bags, travel pillows and notebooks are available for those long journeys to outer space.

Penneys 'Apollo 11-inspired apparel joins other brands celebrating the historic launch and moon landing, except it's affordable AF.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Grey co-ordinating sets give a subtle nod to NASA, featuring black and white patterns reminiscent of the moon's uneven texture. Penneys are taking space print to another level…

The Penneys x NASA collaboration is available in-store now, compiled of 20 products featuring menswear, womenswear and stationary.

Prices range from €9 to €25, so you won't be sprinting to the bank in a space suit last minute to request a loan. Take a peek at some of our faves from the range below;

Penneys x NASA Black T-Shirt, €8
Penneys x NASA Black Bag, €14
Penneys x NASA Hoodie, €14
Penneys x NASA White Long-Sleeved Top, €10 and Camo Jacket, €25
Penneys x NASA Mug, €3.50

Feature image: Primark/PR Shots

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Ovie Soko has irrevocably changed our lives, that's a fact. The six foot seven basketball player has taken over the internet after bursting onto Love Island screens in the Casa Amor portion of the show.

He's basically the best thing to happen to the villa, and it appears that In The Style agree. The brand have dropped a range of t-shirts dedicated to the hilarious 28-year-old Islander.

While he's busy treating women with respect and giving long, deep, wise snippets of advice to the useless men in the house, he's also the king of fashion and emits chill vibes only.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ovie Soko (@oviesoko) on

The man has already been crowned the couture king of the villa, donning dapper menswear, tiny sunglasses, do-rags, tank tops and patterned shirts like it's nobody's business.

He's quite simply a breath of fresh air. Ovie is a fan of a good 1990s film throwback ("MESSAGE"), wears bucket hats in bed and wears fully-clothed lewks rather than swimwear all day.

His Hawaiian print co-ords, camp collar shirts, camouflage cargo pants and the legendary outback hat has won the hearts of the nation.

Ovie was the only one to school Michael on how badly he spoke to Amber, as well as crying on national TV when his Casa Amor pal George was dumped from the island.

It's impossible not to love the hunk, especially when he dances while he irons his clothes. Or makes eggs. He dances pretty much constantly, it's his thing.

He definitely knows how to make a woman feel good about herself, and is a constant gentleman when it comes to Amber's feelings. Their friendship lights up the world.

Fashion brand In The Style have moulded their love for the contestant into a range of t-shirts dedicated to him, and we've already pre-ordered them all.

The tops come in black or white and sport Ovie-inspired slogans on them, from "Current mood: Ovie" to "What would Ovie do?", there's something for everyone.

The t-shirts cost €13.33 (£12) each and are available in sizes six up to 16 on their website, from Friday, July 19.

Pre-order the tops online now, but hurry because Love Island fans have already been eyeing up the t-shirts on Instagram.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by In The Style (@inthestyle) on

Ovie appears to get close to new girl India Reynolds, even managing to get a kiss in tonight's episode. The pair are both 28-years-old, but we're not sure what else they have in common.

Poor Chris has to watch India fall for Ovie, disappointedly proclaiming; Why’s this my life? It’s not funny. I think I’m getting Ovied”. 

"I got a text…MESSAGE" and "I think I'm getting Ovie'd" both need to be slogan t-shirts, it's an abomination that they're not included.

Feature image: ITV/REX

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Boohoo has made quite the announcement, and we're pretty sure the Kardashians are quaking in their designer boots: Jordyn Woods is launching a SECOND collaboration with the retailer.

The model and digital influencer originally launched a partnership with boohoo.com in 2016, which was her first major company to work and co-design with.

The 60-piece collection will launch globally today, pushing the boundaries and promoting body positivity and size inclusivity for women around the world.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@jordynwoods) on

Woods co-designed the range of ready-to-wear pieces, designed to make every girl feel confident and empowered whether it's day or night.

The model uses her own personal style infused with fashion trends she's currently loving, such as vibrant brights, metallics, statement blazers and ruched dresses.

The campaign was shot by Charlotte Rutherford at Showbiz Studios and Pink House in Los Angeles, bringing the second exciting collection to life.

Speaking about the fashion-filled launch, Jordyn Woods shared,

“I’m so excited to be given the opportunity to co-design a second collection with boohoo. I’ve always been a huge fan of the brand and feel so fortunate to be part of the boohoo family.

"With my new collection, I wanted to offer size inclusive pieces with designs that reflect my personal style. I hope this collection empowers women and encourages them to dream big.” 

The latest Jordyn Woods x boohoo capsule collection has an assortment of women's styles, from blazers, chic jumpsuits and matching two-piece sets to high slit dresses.

Lace, ruffles, tie-waisted silhouettes, and ruching designs all make an appearance in the range, which includes sizes UK 4 up to UK 28 and retails at just €10 to €50.

Co-Founder of boohoo.com, Carl Kane, couldn't contain her anticipation for the collection to be released:

“We’re excited to announce our second global partnership with American model and celebrity, Jordyn Woods. Jordyn is everything the boohoo girl embodies, and we are thrilled to be working with her once again.

"Shot in her hometown in Los Angeles, the latest collection showcases Jordyn’s incredible style and personality with fun ready-to-wear pieces that are made for all body shapes and sizes, in keeping with the inclusive spirit of boohoo.” 

Jordyn Woods, Zendaya, Charli XCX and Paris Hilton have worked with boohoo.com on their ground-breaking collaborations since 2016, and it's only getting bigger and better.

Shop the Jordyn Woods x boohoo collection now on the brand's website, and try to resist buying the entire thing.

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We all know and love supermodel Emily Ratajkowski, and have longed to steal her effortlessly sexy style for years.

Now's our chance to finally embody the fashion prowess of the actress, model and entrepreneur, and we couldn't be more excited.

Nasty Gal has announced the launch of their 'EmRata' collaboration campaign, inspired by her personal look and focused on trend-driven summer essentials.

Emily Ratajkowski is the face of the stunning campaign, which is available on Nasty Gal's website from today.

Known worldwide for her eponymous style, the partnership collection is defiantly sexy, bold and confident, just like EmRata herself.

The model undoubtedly embodies the badass American clothing brand, which was originally named after the ubiquitous song and album by soul singer Betty Davis.

The retailer designs for empowered women such as EmRata, who reflects the unapologetic energy of Davis herself.

Many of us have noticed how Ratajkowski uses her platform to fight for women's reproductive rights and spreads the message of body positivity, encouraging women to own her sexuality.

With over 22 million Instagram followers, the gal is a full-blown fashion icon and feminist queen.

We aspire to be as confident as Emily, honestly. (It's hard work without her washboard abs)

We are LUSTING after this lilac satin crop top. Those bell sleeves, the lace, the colour, the material: We're weak.

Speaking about the incredible launch, Emily said;

Nasty Gal has always been a brand that has never shied away from pushing the envelope.

“I love the whole idea of a Nasty Gal – it’s a woman who stands up for herself and what she believes in. I’m very excited to
partner with them for this campaign!”

Nasty Gal x EmRata features ready-to-wear separates such as tops, skirts, trousers, dresses, jackets, and more.

Trend pieces including oversized jackets, graphic tees, midriff tops, sheer kimonos and light-wash denim are on the table, of course.

Who would EmRata be without her trademark crop tops? The styles range from sizes 4 to 22, and prices are in the area of €16 to €100.

Not bad, not bad at all. *Buys entire collection guilt-free*.

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Molly-Mae has definitely been at the center of the drama going on in the Love Island villa.

And when she FINALLY had her first kiss with Tommy, our eyes were drawn to one thing….her stunning braided hair. 

Molly has fab blonde locks but this style was extra cute.

This beachy look is perfect for summer – and you can do it now too, even if you don't have quite as perfect bradding skills as Molly…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Molly Mae Hague (@mollymaefanss) on

First off, if you want hair as sleek as Molly’s apply a shine cream to dry hair.

This will make braiding the locks so much easier.

Divide your hair in two and start at your parting. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by MOLLY-MAE (@mollymaehague) on

Work a Dutch braid – so the hair is worked under instead of over and the head shape down to the nape of the neck.

Continue to the tip of your hair and then tie it.

Do the same thing on the other side.

Then take both braids and wrap over the top of your head before pinning into place.

Spray a bit of hairspray and voila – you're good to get crackin' on.

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Pride month is one of the greatest, and most colourful times of the year: Fashion needs to follow suit.

The entire month represents the LGBTQ+ communities around the world showing strength and defiance in the face of hate and discrimination, and with their strength comes rainbow flags, glitter and a welcoming atmosphere.

Online retailers boohoo and boohooMAN have created an exclusive collection just in time for Pride, which launched globally this week.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by boohoo.com (@boohoo) on

'Love Without Limits' is all about empowering and celebrating the queer community by offering designs which appeal to people from all walks of life, no matter who they love.

A wide range of trend-led designs were inspired by the idea of unity and standing together. Loving one another ultimately makes a more accepting world, and slogan prints embody this messaging this year,

T-shirts with the words; 'Validity’, ‘Unity’, ‘Proud To Be’ and most importantly ‘Love Without Limits’ are all available for those inside and outside the queer community.

The range features over 100 pieces spanning hats, jewellery, shoes and other accessories, as well as colour-pop clothing and slogan t-shirts.

There are some gorgeous tie-dye outfits, festival tops, block colours and cropped clothing pieces for you to enjoy, with stripes being incorporated to reflect the inclusion of the colours within the new Pride flag.

There are pieces for those who want to make a bold statement, but also more subtle styles. We absolutely adore these unisex multi-coloured denim jackets:

You may have noticed that the male model in the incredible campaign is Shae Pulver, a rising star influencer who is part of the LGBTQ+ community.

CEO of boohooMAN, Samir Kamani, commented on the launch of their Pride collection:

“Both boohoo and boohooMAN are proud to come together again to create their third Pride collection. We believe as a brand that diversity and inclusion are to be celebrated and what better time to celebrate self-love than during Pride."

The products are available in sizes XS – XXL and ranges from €5 – €45 and 10 percent of all profits will be divided between OutRight Action International and the LGBT Foundation.

OutRight Action International fight to protect and advance the dignity and human rights of LGBTQ+ people around the world.

Founded in 1990, OutRight strengthen queer communities through trainings and grants, holds governments accountable and prove through data that discrimination has very real consequences. 

LGBT Foundation is a national charity which offers advice, support and important information services to lesbian, gay, bisexual and trans communities. Both charities are working to secure a safe, healthy and equal future for all LGBTQ+ people.

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Boohoo always know how to serve us eye-catching looks, and their newest Premium collection has majorly stepped up their glamour game.

Featuring a rising star of the modelling world Delilah Belle Hamlin, the campaign sees the 20-year-old collaborate with the iconic fashion label for a 54 piece capsule collection.

Each eye-catching design is party-ready and embodies feminine chic. The youngster's parents are famous actors Lisa Rinna and Harry Hamlin, so she must have inherited the glamorous diva vibe.  

Delilah Belle flaunts the latest collection perfectly, showing off the array of sexy jumpsuits, floral printed trousers, lace and ruffled dresses and feather-detailed outfits with a pout we can all be jealous of.

The 54-piece collection is available in sizes two-to-10, and ranges from €37 to €94, so it won't break the bank to look this good. 

Left: Premium Hand Embellished Tassel Mini Dress €75 (down from €108)
Right: Premium Bandeau Lace Tiered Skater Dress €37 (down from €54)
Left: Premium Floral Print Satin Blazer Jacket €37 (down from €54)
Premium floral Print Satin Frill Hem Short €23 (down from €34)
 Right: Premium Lace Flared Sleeve Blazer Dress €37 (down from €54)
Left: Premium Feather Trim Cupped Bralet €23 (down from €34)
Right: Premium Lace Back Detail Tiered Skater Dress €32 (down from €47)
Left: Premium Hand Embellished Long Sleeve Mini Dress €75 (down from €108)
Right: Premium Hand Embellished Off The Shoulder Mini Dress €75 (down from €108)

You're always ready for the weekend when you're sporting any of these killer outfits.

We can't decide which dress to buy, maybe we'll just settle for all of them? 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@delilahbelle) on

This definitely won't be the last we see of young up-and-comer Delilah Rose, she's got the modelling gene in the family.

Boohoo currently has a massive site-wide sale on, with up to 60 percent off everything. Grab some of Delilah's chic pieces for the most affordable price if you head over to Boohoo's website now.

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Style is literally part of Harry's namesake, so it's no surprise the chap can seemingly pull off ANY item of clothing. Apparently pigs are accepted as his co-models now, alert the farmers.

The former One Direction band member has become immersed in the fashion world since going solo, and has now starred in three luxurious Gucci tailoring campaigns.

The latest campaign somehow proves that Harry Styles can make any prop fashion, even farm animals. A very lucky pig joined Harry on the photo-shoot in order to show off it's posing, we assume.

Styles recently made a splash at the Met Gala as the event co-chair, alongside Serena Williams and Anna Wintour. He showed up decked out in Gucci, with a nipple-freeing sheer black ruffle shirt and patent oxford heels.

Oh, he also accessorised with a pearl earring, because he's literally art. The Sweet Creature singer makes the latest Gucci images look like a modern-day Renaissance painting.

We WISH we were that pig. It's like Noah's Ark, but make it fashion.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by sǝlʎʇSʇǝǝʍS (@harryangelstylesss) on

In the previous two campaigns, Harry reinvented the word 'broody'; posing in an English fish and chip shop and Italian garden landscape. In the 2019 campaign, the settings play on the fashion house's eclectic aesthetic.

It's a good thing he's an actor as well as a musician. He looks like he's been left on hold in one of those images, who would put Harry Styles on hold? The neck? Someone call 911.

Gucci’s Pre-Fall 2019 men’s tailoring collection offers a whole new lens on formalwear. Creative director Alessandro Michele’s vision challenges how men wear the conventional suit, adding colour pops and modernity to the clothing.

Image: Vogue/Glen Luchford

Harry seems excellent at cradling small animals. We've never been jealous of a lamb before, but here we are.

This time, it's a pig and some office supplies that join him in front of the camera. His own style evolution is reflected in the imagery, with anticipation for his second solo album building and a new chapter of his life being written.

"It's time to try something new and hopefully shock and inspire in a different way," Lambert said. "I know the fans love his outfits, so hopefully they will love what’s to come."

The word that comes to mind is definitely: Extra. 

Feature image: Harmony Korine/Vogue

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The UK's hottest hip-hop and rap artists have come together with legendary producer/artist Will.I.Am and PrettyLittleThing on a brand new track and collection.

Ms Banks, Lioness and Lady Leshurr are a trio of fearless females who have curated their very own PLT fashion range, and it's gorgeous.

The accompanying song shows off their searing rap talent, showing exactly why they're paving the way for British women in the grime world at the moment.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by The Finest (@lioness) on

Ms Banks recently supported the queen of rap herself Nicki Minaj on her global tour, and performed with Little Mix at the 2019 Brit Awards,

Lioness is quickly rising to fame, and critics and music lovers alike are hailing her as the one to watch this year in the hip-hop game.

Lady Leshurr has over one million YouTube subscribers, and for good reason. She's leading the way as the hottest woman in the UK's grime landscape, and her style speaks for itself.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Banks (@msbanks) on

The ladies are taking over the music industry, and we're SO excited for their PrettyLittleThing collection to shake the world too, courtesy of Will.I.Am's beats.

We also adore the representation of plus sized garments and women-of-colour, which is so important in fashion and needs to improve throughout the industry.

This metallic puffer jacket and unitard is one of our favourite looks from the new collection, and would be perfect for any festival or concert this season.

Sporting orange and camouflage shades with fur coats, fun patterns for the summer and military athleisure styles; your next style staples are officially SORTED.

The Badass Babes Club welcome distressed denim pieces, killer puffer jackets, urban energy, fiery hues and statement neons to your wardrobe. 

Never ones to shy away from eye-catching pieces, the urban rang includes leather look leggings, fanny packs and enough patterns to grab the attention.

Shop the collection on the PLT website now. Street style has never looked so good.

Feature image: Instagram/@prettylittlething

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The British Academy Television Awards took place last night at Royal Festival Hall to celebrate the best and brightest shows and artists on television.

It may not be as star-studded as the BAFTA's film awards, but we still did some serious style stalking. The annual celebration of the best UK and international viewing pretty much was a Killing Eve dedication party; the spy-action thriller swept the board

BBC America's hit thriller series won the Drama Series award, Best Supporting Actress for Fiona Shaw and Best Leading Actress for Jodie Comer, AKA Villainelle. Bodyguard won the award for Must-See Moment for Keeley Hawes' assassination

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@mcxdesignbyxcc) on

Phoebe Waller-Bridge (the genius behind Fleabag and Killing Eve), Fiona Shaw and Jodie Comer looked gorgeous on the red carpet, each wearing block colour, demure gowns.

1. Derry Girls, of course, SLAPPED:

Look at them, what an absolute pack of rides. We've had to report a theft because the stellar cast of Derry Girls left the awards ceremony empty-handed, having earned the nomination for Best Scripted Comedy.

We can't believe they were robbed, but at least they all looked insanely good? Look at James wearing guy-liner, we're in a state of shock. Five beauties who represented their country on the red carpet. 

Did someone say…proud parents? *Wipes away tear*

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Nicola Coughlan (@nicolacoughlan) on

The internet and general public are up in arms over one Daily Mail UK reporter's criticism of Nicola Coughlan's BAFTA appearance.

"Her plain pink outfit was not the most flattering," wrote one (*cough* male *cough*) reporter. He'd want to think about wising up.

Of course, Nicola Coughlan absolutely cancelled him and he has been dismissed from the earth as a result of her epic photographic comebacks.

2. Dr Who is THAT? Jodie Whittaker, that's who.

The doctor showed up in a beautiful black and white ensemble that really showed next-level elegance.

Her minimalist billowing gown is effortlessly chic; we adore the first female doctor's style. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by BAFTA (@bafta) on

3. Ruth Wilson

The actress is nominated as a leading role for her work in BBC One's Mrs Wilson, and looked ultra glam on the red carpet in a black dress with a plunging neckline.

The 37-year-old stars as her real-life grandmother Alison in the show, which chronicles the repercussions of her notorious grandfather and MI6 spy Alexander Wilson's death.

We are loving the decorative belt and buttons on her outfit, which suits her perfectly. Status: SLAY.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@celebs_in_touch) on

 4. Keeley Hawes, former secretary of defence in Bodyguard.

We have to say, this is one of our all-time favourite BAFTA outfits. The actress oozes Hollywood glamour in her flowing silver dress with a bardot neckline.

The Line of Duty star was given two nominations for her acting talents, and the 43-year-old matched her beautiful gown with a red lip. We clap our hands to you, Keeley.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chique | Fashion & Beauty News (@chiqueblog) on

5. Rochelle Humes in YSL.

The television presenter looked gorgeous in a sheer, plunging YSL dress in plain black.  The 30-year-old arrived with her husband Marvin at the Royal Festival Hall, and allowed the gown to take centre stage.

She had her dark tresses pulled back into a sleek up-do, and wore a face of natural make-up. We love the matching bow detail around her neck and the seductive slit to show off her killer pins.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@rochellehumes) on

6. Lilah Parsons

The British model looked beautiful in a summery, frilled dress. The delicate black-and-white gown featured layers of material and a flattering neckline.

*Pause for applause*

Image: Getty Images/The Telegraph

7. Billie Piper, AKA Style Sniper

Piper was nominated for Best Supporting Actress for her role in BBC's Collateral.

Her one-shoulder blazer gown stopped us in our tracks with the thigh-high slit. The mum-of-two matched the stunning stress with black, pointed heels and silver diamond jewellery and we just have to say: Bravo.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Peter Dundas (@peter_dundas) on

8. Daisy May Cooper

The co-creator, writer, and star of BBC's This Country turned heads on the red carpet after going for the trash theme, telling reporters, "I decided I would donate the money I would spend on a normal dress to a food bank and come as a bin bag."

Fair play to her. She was nominated for in the Best Female Performance in a Comedy Programme category, and has made our fashion list for her pure bravery and generous spirit. She even had a mini rubbish bin purse and a pigeon on her head; now that's commitment.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by  (@phasocial) on

9. Lucy Worsley: Suffragette Sistah

Suffragettes: With Lucy Worsley won a BAFTA last night and the leading lady dressed as an ACTUAL suffragette: We're floored. The sash should be a daily part of every woman's uniform, we think. Just add a bit of glitter and it would be perfect for any summer music festival.

The documentary uses dramatised testimony to tell the story of a group of working-class women conducting a dangerous campaign for the right to vote.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lucy Worsley

10. Holly Willoughby

The ITV presenter didn't come to play. Wearing a blue, sheer Maria Lucia Hohan gown, she stunned on the red carpet.

Holly won big in the Reality & Constructed Factual award category for I'm A Celebrity… Get me Out Of Here!, and shared the award with her older sister Kelly.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by FROW (@frowmagazine) on

11. Suit Up: Tess Daly

We love a red carpet risk, and wearing a scarlet suit to the BAFTAs is a bold move from the Strictly Come Dancing presenter. She looked absolutely furious when host Graham Norton made a dig about the Katya Jones/Seann Walsh cheating scandal.

The 50-year-old beauty wore a red trouser suit by Suzanne Neville, Kurt Geiger shoes, an Aspinal of London bag and Georgina Scott jewellery. We're loving the gold hoops.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Suzanne Neville London (@suzanneneville) on

12. Last but not least: Maya Jama

The 24-year-old model and television personality looked KILLER in an ivory tassel dress. Wearing Bulgari on her neck and showing off her bust, Jama flexed her style harder than ever.

The Stand Up To Cancer host kept her make-up simple and made sure the gown has all the attention. We are looking to find a serpent diamond necklace as unreal as this one, but for an affordable price. Slide into our DMs if you discover it anywhere…

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Maya Jama (@mayajama) on

Overall, the style game was strong in this years' BAFTA awards.

From cape arms, dangerous dress slits and iconic jewellery, we think Daisy May Cooper's pigeon may have actually taken the red carpet fashion crown.

michael caine crown GIF

Feature image; Instagram/@rsvpmagazine1

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From gallivanting across the globe with her modelling work to stunning us all with the perfect Insta outfit picture, former Miss Universe Ireland Joanna Cooper is definitely one of our favourite people to follow. 

Showcasing behind the scenes details of her majorly successful modelling career, as well as nights on the town and travel excursions, the 25-year-old has almost 100,000 people following her career. 

We chatted to the model ahead of her appearance at last week's Nasty Gals Do Dublin event, to get the suss on her attitudes to social media, her modelling motivators and what the hell she uses to get her skin that stunning: 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

 Working in modelling, Joanna is exposed to the full force of fashion influence, but maintains her classic, comfortable but chic look. 

Describing her personal style as 'comfortable but cool,'  she often looks to social media for inspiration.

'I spend a lot of time on Pinterest looking at trends on there, and I get a lot of style inspiration off Instagram, the likes of Olivia Culpo (@oliviaculpo) – just people that show their everyday style, so then when you're travelling you can look to them for ideas. They always know how to make comfortable clothing look really chic.' 

'I wear a lot of black and a lot of leather so anything that looks effortless but cool,' she finished, described her own look – and one glance at her Instagram is evidence enough.  

The model is loving boiler suits as a trend this season, rocking a particularly edgy leather one-piece from Nasty Gal to the brand's Dublin event last week. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

When it comes to fashion, the Derry native definitely has a look that screams off-duty model. From statement jackets to  perfectly fitting jeans, teamed with crop tops and simple separates, it's clearly a recipe that works. However, there is a trend that Coops isn't particularly fond of: 

'I see everyone is wearing cycling shorts at the minute and I just cannot do it' she laughed. 'Not for me – they look fab on other people but I'm not feeling it.'

While fashion is clearly a strong suit for the gal, when we discovered we would be chatting to Joanna, one question immediately sprung to mind – her skincare routine. 

Joanna is definitely renowned for having one of the most striking faces in the modelling industry, and a flawless complexion to match. 

'I'm lucky that I don't have bad skin but its not amazing. What you see on instagram is a lot of products, and I think if you're going to invest in anything, invest in skincare because if you don't, then your makeup doesn't go on half as well and you're not addressing the problem underneath. I would invest in skincare and a good glowy highlight because then you can fake the glow.'

Stressing that she has never been sponsored by the brand, she revealed that her ultimate skincare hero product is the Alpha-H Liquid Gold – a glycolic resurfacing treatment toner. Joanna explains how using the toner every second night helps her to maintain her fresh faced glow. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by JO COOPS (@joannacoops) on

Despite her whopping 96k following on Instagram, Joanna does not consider herself a social media influencer. The key to striking the right balance between running her day to day, hectic modelling work alongside having an online presence is not forcing it. 

'I just like to keep it natural. If im on set or doing a job ill post about it and that seems to gain the most interest for me,' she detailed.

'I wouldn't really consider myself as an influencer. but people seem to be interested in my work so I just try and share as much if that as possible.'

While for many, the positives of putting yourself out there online are freebies, endorsements and encouraging comments, for Joanna, what she gets out of the online community she has crafted is the opportunity to chat with people she would not otherwise meet. 

'I like to get to interact with people that you wouldn't get to interact with in real life, and if anyone has any questions I try to answer them as much as I can,' she said.

And while being an influencer, or in Joanna's case, a model with a huge following, can bring many opportunities to the table, the pressures and negative aspects of social media can be vast. Luckily, Joanna has not had to deal with too much online animosity.

'If I want to post something, I will, but I wont be like "oh I have to post something on Insta" so maybe it's because I'm not on it all the time that I don't really see any negative stuff.'

'I feel like because it's not my main job, I have my main job and I just post about it, that I don't worry too much. But I completely understand (the pressure) when it's your bread and butter to keep up with posts but because its not for me, that's why I can be a bit more laid back about it.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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As a model, Joanna has worked worked with huge brands, and her social media documents the hectic work schedule she keeps up – to remain motivated, she recalls always having wanted to work as a model, and her gratitude to be able to do the job she loves pushes her on. 

'I like being busy. I've always wanted to do the job im doing, so now that i have it i just really appreciate it all the time and if something comes up id rather go and get it than sit back and later think 'oh I should have done that.' Its the fear of regretting not doing something.'

When it comes to the highly competitive modelling industry, Joanna remarks that there are two women in particular who she thinks are really changing the game. 

'I love all of the plus size models like Ashley Graham.'

Louise O'Reilly – I love her. She has changed the game and changed how women look at themselves and has given women so much confidence.'

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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'Speaking of modelling she remarks: 'I'll never get bored of it,'  but highlights how comparison syndrome can get her down like it would any other woman. 

'The comparison aspect – when your job is based on your image sometimes its hard. You feel like shit one day and you have to go and stand in front of the camera. Every girl has insecurities if they are comparing themselves against other people and it becomes more prevalent when you are a model – you just have to understand that everyone is their own person and embrace yourself.'

'And with social media it has gotten so much worse, particularly in younger girls comparing themselves.'

Finishing up our chat, she left us with a major mic drop moment: 'You need to realise that social media is curated and what's online is probably 10% of that person's real life.

'Remember that everyone had their own struggles.  You're just seeing curated images online – that's not real life.'

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According to GQ, boot-cut jeans are all set for a major comeback, and we have no idea how we're feeling right now tbh. People have thoughts… bad thoughts…

Over a decade ago, both men and women were wearing flared-style jeans 24/7, and boot-cut denim officially hit the mainstream. This was a time where even the ugliest items were considered fashion, e.g. Ed Hardy and Von Dutch.

That being said, who are we to judge? Our era is one of UGG boots, the dreaded 'athleisure' (tracksuits and sports leggings as fashion) and jeans with cut outs just below the booty area. 

The silhouette essentially disappeared from fashion after a few cycles, and then skinny jeans become the token item of denim furore, and more recently by baggy styles in alternate shapes and sizes.

Nostalgia comes and goes, as we have learned recently by the onslaught of 1990s comebacks from Westlife, Boyzone and the Spice Girls.

Balenciaga designer Demna Gvasalia has included the boot-cut jean in the brand’s spring lookbook, which roughly translates to the fact that a COMEBACK is in sight. *Shivers*

The reaction to this controversial apparel news has been quite hilarious, with reigning Queen of Twitter Chrissy Teigen even making a quip;

 
 
 
 
 
 
 
 
 
 
 
 
 

Eww #chrissyteigen #bootcutjeans #commentsbychrissy #commentsbychrissyteigen

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It's not hard to see why Gvasalia may have chosen the current designer climate to resurrect the style of denim, 2018 has seen a total pants revolution within menswear especially.

Contemporary cargo pants, pleated trousers and blinged-up chinos are proving that men are willing to step out of their couture comfort zone.

Gvasalia is the major designer who has elevated the bulky dad sneaker into a high-fashion item, so if anyone is capable of reviving the trend and somehow making it less of a faux pas, it's this talented man.

The designer has permanently cemented his status as the one to watch for every season, purely based on unpredictability and his gift for bringing 'normcore' items back.

Twitter, however, are NOT impressed with the attempt to bring boot-cut jeans back. 

The jeans taper at the knee like your common modern-fit denim, but then flare out at the bottom of the pant leg, which allegedly seems to OFFEND certain people…

 There's still time to stop this before it gets seriously out of hand.

We propose a fashion intervention, before… God help us… LOW-CUT jeans try and make a comeback as well.

They need to die a slow death, no one wants to see that.

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