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retailer

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With concern about microplastics growing worldwide, we're not surprised that retailers are finally taking notice about the damage to the environment.

Popular retailer Marks & Spencer have joined the eco-effort by banning glitter from this year's Christmas cards, wrapping paper, crackers and calendars.

The brand is aiming to be 100 percent glitter-free by the end of 2019 after testing a biodegradable alternative to glitter on plants and flowers.

The worry about single-use plastics such as straws, water bottles, takeaway cups and microplastics (tiny particles that cause huge pollution) has significantly risen after the prominence of environmental documentaries, school strikers like Greta Thunberg and consistent climate breakdown disasters.

Glitter is usually created from etched aluminium bonded to polyethylene terephthalate, a form of microplastic that can end up in the sea.

The guess is that up to 50 tonnes of microplastic particles have accumulated in the ocean, according to The Guardian.

According to campaign group 38 degrees, up to a third of fish caught in the North Sea contained microplastic particles, including glitter. 

M&S’s action on glitter and plastic is following eco-crackdowns by brands like Waitrose and Tesco, who are switching to plastic-free ranges or environmentally-friendly alternatives.

Aldi is scrapping plastic glitter from their 2019 Halloween range, and even Strictly Come Dancing is banning glitter from their programme. Music festivals and playschools are also taking action.

M&S is now providing recyclable Christmas stationary designs and minimal use of foil for festival sparkle.

Most of its boxed cards have also switched from plastic to card packaging, which is saving almost 50 tonnes of plastic.

1,000 tonnes of plastic packaging from across the business have been scrapped, and M&S aims to ensure all its packaging is widely recyclable by the end of 2022.

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Boohoo has made quite the announcement, and we're pretty sure the Kardashians are quaking in their designer boots: Jordyn Woods is launching a SECOND collaboration with the retailer.

The model and digital influencer originally launched a partnership with boohoo.com in 2016, which was her first major company to work and co-design with.

The 60-piece collection will launch globally today, pushing the boundaries and promoting body positivity and size inclusivity for women around the world.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by (@jordynwoods) on

Woods co-designed the range of ready-to-wear pieces, designed to make every girl feel confident and empowered whether it's day or night.

The model uses her own personal style infused with fashion trends she's currently loving, such as vibrant brights, metallics, statement blazers and ruched dresses.

The campaign was shot by Charlotte Rutherford at Showbiz Studios and Pink House in Los Angeles, bringing the second exciting collection to life.

Speaking about the fashion-filled launch, Jordyn Woods shared,

“I’m so excited to be given the opportunity to co-design a second collection with boohoo. I’ve always been a huge fan of the brand and feel so fortunate to be part of the boohoo family.

"With my new collection, I wanted to offer size inclusive pieces with designs that reflect my personal style. I hope this collection empowers women and encourages them to dream big.” 

The latest Jordyn Woods x boohoo capsule collection has an assortment of women's styles, from blazers, chic jumpsuits and matching two-piece sets to high slit dresses.

Lace, ruffles, tie-waisted silhouettes, and ruching designs all make an appearance in the range, which includes sizes UK 4 up to UK 28 and retails at just €10 to €50.

Co-Founder of boohoo.com, Carl Kane, couldn't contain her anticipation for the collection to be released:

“We’re excited to announce our second global partnership with American model and celebrity, Jordyn Woods. Jordyn is everything the boohoo girl embodies, and we are thrilled to be working with her once again.

"Shot in her hometown in Los Angeles, the latest collection showcases Jordyn’s incredible style and personality with fun ready-to-wear pieces that are made for all body shapes and sizes, in keeping with the inclusive spirit of boohoo.” 

Jordyn Woods, Zendaya, Charli XCX and Paris Hilton have worked with boohoo.com on their ground-breaking collaborations since 2016, and it's only getting bigger and better.

Shop the Jordyn Woods x boohoo collection now on the brand's website, and try to resist buying the entire thing.

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