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boohoo.com

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Boohoo has made quite the announcement, and we're pretty sure the Kardashians are quaking in their designer boots: Jordyn Woods is launching a SECOND collaboration with the retailer.

The model and digital influencer originally launched a partnership with boohoo.com in 2016, which was her first major company to work and co-design with.

The 60-piece collection will launch globally today, pushing the boundaries and promoting body positivity and size inclusivity for women around the world.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Woods co-designed the range of ready-to-wear pieces, designed to make every girl feel confident and empowered whether it's day or night.

The model uses her own personal style infused with fashion trends she's currently loving, such as vibrant brights, metallics, statement blazers and ruched dresses.

The campaign was shot by Charlotte Rutherford at Showbiz Studios and Pink House in Los Angeles, bringing the second exciting collection to life.

Speaking about the fashion-filled launch, Jordyn Woods shared,

“I’m so excited to be given the opportunity to co-design a second collection with boohoo. I’ve always been a huge fan of the brand and feel so fortunate to be part of the boohoo family.

"With my new collection, I wanted to offer size inclusive pieces with designs that reflect my personal style. I hope this collection empowers women and encourages them to dream big.” 

The latest Jordyn Woods x boohoo capsule collection has an assortment of women's styles, from blazers, chic jumpsuits and matching two-piece sets to high slit dresses.

Lace, ruffles, tie-waisted silhouettes, and ruching designs all make an appearance in the range, which includes sizes UK 4 up to UK 28 and retails at just €10 to €50.

Co-Founder of boohoo.com, Carl Kane, couldn't contain her anticipation for the collection to be released:

“We’re excited to announce our second global partnership with American model and celebrity, Jordyn Woods. Jordyn is everything the boohoo girl embodies, and we are thrilled to be working with her once again.

"Shot in her hometown in Los Angeles, the latest collection showcases Jordyn’s incredible style and personality with fun ready-to-wear pieces that are made for all body shapes and sizes, in keeping with the inclusive spirit of boohoo.” 

Jordyn Woods, Zendaya, Charli XCX and Paris Hilton have worked with boohoo.com on their ground-breaking collaborations since 2016, and it's only getting bigger and better.

Shop the Jordyn Woods x boohoo collection now on the brand's website, and try to resist buying the entire thing.

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The Spring/Summer season of style is already coming up fast for the new year, and with the dismal nature of Blue Monday, we want to look ahead at the key trends we can expect from our favourite fashion providers. 

Boohoo is dropping it's brand new collection, and they have identified some key trends to snap up as the months get a little warmer.  

Moving into 2019, the forecast is bright – literally: 

TROPICAL NIGHTS

Looking for something to spice up your going out wardrobe?

We've been bombarded with classic animal prints in 2018, but 2019 calls for the same prints in zingy shades and textures.

With a mix of luxe fabrications including printed satin, crisp soft tailoring and asymmetric hemlines, it's all about clashing – in a good way. 

GO FIERCE

Warmer months instantly make us look ahead to festival season – and this trend is all about incorporating neons and street wear in light fabrics. 

Imagine what you would wear to an urban festival in the year 3019, and you're on the money. 

Fun, futuristic and fruity shades, complimented with street wear in unexpected fabrics like organza and reflective sheens. 

PRAIRIE

The little house party on the prairie is calling! 

Milk maid tops mixed in with crisp, tailored pieces in sorbet shades, teamed with athletic accessories evokes a girly but edgy vibe. 

Ruffled separates in clashing prints like florals and polka dots are the hallmarks. 

ATHLETICA

Athletic, urban aesthetics are going absolutely nowhere for the new year.

Utility pockets and technical look fabrications get an update thanks to an additional layer of fisherman style gillets, utility vests and over-the-chest bumbags.  

All of these items will be landing on boohoo.com between now and the end of February. 

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We can never resist an online shopping spree, and with Boohoo's SS15 collections already available on the site, we reckon a little splurge is definitely on the horizon!

S! TV presenter Lisa Kavanagh caught up with Boohoo CEO Carol Kane to find out what's on offer this season – from gorgeous gym gear to summer festival pieces.

Check it out…

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