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athleisure

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Are your resolutions this year to keep fit and healthy and support local Irish brands and shops? Then we’ve got you covered! A new Irish athleisure brand just launched their new collection right on time to help you meet all your New Year goals!

Powercut, the latest Irish athleisure brand, has launched a new collection that has further expanded their product lines of performance wear, loungewear and outerwear.

This home-grown brand is Ireland’s fastest growing functional athleisure brand and has taken the market by storm since launching just 12 months ago. With athleisure clothing designed to make every woman feel powerful, confident and trendy, the Irish brand’s new collection has the versatility to suit any occasion. Whether you are going for a run, out for a hike, or relaxing at home, there’s something for everyone in the new Powercut range.

Their collections are premium, design centric and functional at a reasonable price. Check out some of their latest gear below!

ADÄPT Premium Seamless Co-ords

This set is Powercut’s most premium co-ords to date. In colours black and navy, the co-ords’ high rise, seamless leggings have high elastane content (25%) with a smooth, soft finish. The matching long line sports bra comes with removable padding to adjust to the wearer. Ideal for running, gym and all-day wear. Also includes a non-slip inner strip of elastane for added security in leggings and bra. Finished with reflective logos and a competitive price, this set is high on our shopping wishlist this January!

Price: Leggings €47 / Sports Bra €29

Sizes: 6 –16

TECH_X Functional Performance and Outerwear

Powercut’s Tech_X Outdoor collection includes 2 brushed fleece half zip hoodies in colours white and black. Both come with the SecureTrain Velcro and zipped training pocket, allowing wearer’s to carry their phone, keys or wallet with them while on the move. Additionally, the Tech_X training crop top comes with thumbholes, and the leggings are super high waisted. Hnady and comfy for this this cold season!

Price: Leggings €39 / Top €32 / Hoodies €59

Sizes: Train: 6–16 / Hoodies: 6-18

RIIB Training and Casual Wear Tops

Ideal for training or for casual wear, the RIIB long sleeved top collection is soft, stretchy and with a ribbed material finish. These pieces were designed with the day-to-day in mind, while also suiting the athleisure fanatic that is seeking more coverage. Simple, stylish and affordable. RIIB comes in three colours; charcoal, light grey and pink.

Price: €32

Sizes: 6–16

SÄNA For Freedom of Movement

Powercut’s SÄNA collection was engineered with the freedom of movement in mind. For any yoga or pilates lovers, this is the collection for you. With a reinforced waistband in the leggings, the wearer will feel secure while being free to move. With an adjustable high support sports bra to match, total security and comfort is guaranteed. The collection comes in three colours; Heather Grey, Scarlet & Polka.

Price: Leggings €47 / Sports Bra €32

Sizes: 6–18

SÖLID New Colour Capsule

Powercut’s original and most loved collection, is now available in three new colours; Seagreen, Lilac and Red. With a secure squat proof compression fit, the legging’s subtle contouring defines the wearer’s body shape. The matching bra provides medium support and comes with removable padding. Finished with reflective logos, there are now 10 colour variations of SOLID in the Powercut collection to cater for all tastes.

Price: Leggings €39 / Sports Bra €24

Sizes: 6–16

Are any of these sets calling out your name? Catch us wrapped up in their cozy hoodies while we do our 5k limit runs this January! Check out their website here!

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According to GQ, boot-cut jeans are all set for a major comeback, and we have no idea how we're feeling right now tbh. People have thoughts… bad thoughts…

Over a decade ago, both men and women were wearing flared-style jeans 24/7, and boot-cut denim officially hit the mainstream. This was a time where even the ugliest items were considered fashion, e.g. Ed Hardy and Von Dutch.

That being said, who are we to judge? Our era is one of UGG boots, the dreaded 'athleisure' (tracksuits and sports leggings as fashion) and jeans with cut outs just below the booty area. 

The silhouette essentially disappeared from fashion after a few cycles, and then skinny jeans become the token item of denim furore, and more recently by baggy styles in alternate shapes and sizes.

Nostalgia comes and goes, as we have learned recently by the onslaught of 1990s comebacks from Westlife, Boyzone and the Spice Girls.

Balenciaga designer Demna Gvasalia has included the boot-cut jean in the brand’s spring lookbook, which roughly translates to the fact that a COMEBACK is in sight. *Shivers*

The reaction to this controversial apparel news has been quite hilarious, with reigning Queen of Twitter Chrissy Teigen even making a quip;

 
 
 
 
 
 
 
 
 
 
 
 
 

Eww #chrissyteigen #bootcutjeans #commentsbychrissy #commentsbychrissyteigen

A post shared by Commentsbychrissyteigen (@commentsbychrissyteigen) on

It's not hard to see why Gvasalia may have chosen the current designer climate to resurrect the style of denim, 2018 has seen a total pants revolution within menswear especially.

Contemporary cargo pants, pleated trousers and blinged-up chinos are proving that men are willing to step out of their couture comfort zone.

Gvasalia is the major designer who has elevated the bulky dad sneaker into a high-fashion item, so if anyone is capable of reviving the trend and somehow making it less of a faux pas, it's this talented man.

The designer has permanently cemented his status as the one to watch for every season, purely based on unpredictability and his gift for bringing 'normcore' items back.

Twitter, however, are NOT impressed with the attempt to bring boot-cut jeans back. 

The jeans taper at the knee like your common modern-fit denim, but then flare out at the bottom of the pant leg, which allegedly seems to OFFEND certain people…

 There's still time to stop this before it gets seriously out of hand.

We propose a fashion intervention, before… God help us… LOW-CUT jeans try and make a comeback as well.

They need to die a slow death, no one wants to see that.

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Irish YouTuber Seán McLoughlin, who has almost 21 MILLION subscribers, has now become one of the video platform's highest paid stars, according to Forbes.

The 28-year-old, who is known to his many followers as Jacksepticeye, earned a whopping €14 million from mid-2017 until May 2018. 

This means that the star is number eight in the publication's top 10 highest earners.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jacksepticeye (@jacksepticeye) on

Hailing from Athlone, Seán McLoughlin has been uploading reviews and commentaries on video games for nearly seven years, and in total his videos have been viewed over 10 billion times.

He refers to his own videos as  an “assault on the senses” that people “either love or hate”, and says using curse words is a major key to his success, weirdly enough.

“The more you swear the better. People react very positively to that, apparently.” Strange… but very Irish.

McLoughlin has made a Disney series despite the dodgy bad language, and is developing content for the live-streaming platform Twitch.

He has also launched Cloak, a a “high-end athleisure and lifestyle line for gamers”, with Mark Fischbach (YouTube name Markiplier), who is number six on Forbes' list.

Pre-sale items in the range sold out in 48 hours, but our question is why do gamers need sporty clothing?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Jacksepticeye (@jacksepticeye) on

The tob earning Youtube channels currently are Ryan ToysReview, Jake Paul, Dude Perfect, DanTDM, Jeffree Star, VanossGaming, VanossGaming and Logan Paul. Yep, the one who filmed a dead body.

Ryan, of Ryan ToysReview, has over 17 million followers and almost 26 billion views. Oh, and he’s also seven years old. The child millionaire earned most of his money from adverts shown before his videos.

Wow…2018 is a wild ride. Baby millionaires, people who film dead bodies earning a fortune and video-gamers forking in €14 million from their laptops. 

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Throwing on tracksuit bottoms used to be a sign that you've totally given up in the style stakes.

Putting your trackies on with an over-sized hoodie made everything comfy and even if you didn't look your *best*, you were warm and cosy and that's all that mattered.

Well, athleisure has taken over the fashion world by storm over the last few seasons and Selena Gomez is the latest celeb to rock the trend.

Except, she rocked it in a pair of tracksuit bottoms that cost more than most of us pay for rent.

Coming in at $665 (€612), it's hard to justify paying that much for trackie bottoms, but I have to say, Selena made the outfit look totally kick-ass.

Athleisure is here to stay, ladies.

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