HomeTagsPosts tagged with "blogger"



Everyone wants to share a picture-perfect version of their lives online, and we all take inspiration from others – but how far is too far when it comes to copying the perfect picture?

We've discussed the phenomenon of bloggers copying other bloggers before here at SHEmazing HQ, but this latest instance out of the US has captured the imaginations of the masses. 

Chicago-based blogger Jenn Lake took to her blog to accuse a fellow Instgrammer of using her social media like a 'template.'


A post shared by Jenn Lake (@jenniferlake) on

Taking to her blog at Style Charade, Lake posted a lengthy article on what do do when you're being copied on Instagram. 

In the piece, the blogger doesn't name names, but highlights that a number of her followers have brought a particular unnamed account to her attention over the years. 

'Beyond being fed up (and copying being straight-up wrong), Instagram is a business,' she wrote.

'I wholeheartedly believe that there’s room for everyone to have success in the industry, but the challenge comes when an individual does so by replicating another person’s content.'

'By doing so, they dilute the other person’s brand, and, in the end, it hurts their business.'

Lake alleges that this type of imitation robs her brand financially, as sponsorships may go to the copy-cat, or companies may want them to work together on a sponsored campaign due to the similarities in their content. 


A post shared by Jenn Lake (@jenniferlake) on

While she specifically does not name anyone in the post, it is widely speculated that she is referring to fellow Chicago-based influencer Rosie Clayton, according to Chicago Mag

Clayton vehemently denies the allegations, telling Chicago Mag that 'because I have less followers it looks like I’m the one copying.'

Clayton pointed out to the publication that her clothing and locations are not uniquely accessible to Lake, and that many women have a similar style. 


A post shared by r o s i e c l a y t o n (@rclayton) on

The pair are two of Chicago's top influencers, with Lake boasting over 150,000 Instagram followers, and Clayton having over 119,000 followers. 

After scouring their feeds, it's clear that the pair share a passion for feminine fashion and punchy backgrounds. 

Could it be coincidence or a case of a copycat?

Feature image: Instagram / jenniferlake / rclayton


A successful fashion blogger, Holly White decided to go fully plant-based with her diet about 3 years ago. 

She believes that going vegan is one the best decisions she has ever made, saying:

'It’s been a busy 3 years researching recipes but swipe right to see some of my absolute favourite vegan authors and books that have helped me transition and never look back or miss anything.'


A post shared by Holly White (@hollywhite.ie) on

'In fact I think I eat much tastier food nowadays,' she explained on her blog recently.

Holly was in the SHEmazing! HQ today cooking three of her favourite vegan recipes. 

You can watch the live video on our Facebook page and find all of these delicious recipes:

Butternut squash, tofu and chickpea curry


For the paste:

  • 3 red chillies
  • 1 tsp ground coriander
  • a handful coriander stalks
  • 1 inch ginger
  • 1 lime zest 
  • 1 red pepper
  • 4 shallots
  • 1 stick lemongrass
  • Salt & pepper
  • 2 garlic cloves

For th​e curry:

  • ​​​​​​400g tofu
  • Soy sauce/or tamari if you want gluten free
  • 1 onion, chopped
  • Olive or coconut oil
  • 300g butternut squash, chopped into chunks
  • 1 courgette, chopped into chunks
  • 1 tin/400g chickpeas
  • 1 vegetable stock cube
  • 1 packet/130g baby corn
  • 60g broccoli
  • 1 can coconut milk
  • Coriander to garnish
  • Brown rice to serve


1. Place all the paste ingredients into a food processor and blitz until everything is finely chopped.

2. Cut the tofu into bite size chunks and leave to marinade in the soy or tamari sauce. Set aside.

3. In a large pan, heat the oil and lightly fry two tablespoons of the paste. The rest can be stored in the fridge in a sealed jar.

4. Fry the onion and the butternut squash for a few minutes to soften before adding the broccoli and courgette.

5. Add 1 cup of boiling water with stock cube and leave to simmer on a medium heat for 10 minutes.

6. When the stock has reduced and the veg are soft, add the tofu and chickpeas and coconut milk.

7. Simmer for a further 10 minutes and season with salt and pepper.

8. Serve with bowls of steaming brown rice and topped with fresh coriander.


Roasted cauliflower

"I first had something similar to this in a restaurant and I couldn't get over how tasty it was was. I set out to create something similar at home and honestly I was so surprised how easy it was.

This is the most perfect side dish and is quick enough to have during the week and but also special enough to have at a dinner party. I love it with some tofu, a green salad and lots of hummus."


  • 2 heads cauliflower
  • 1 tsp ground cumin
  • 1/2 tsp paprika
  • 1 tsp turmeric
  • 1/2 tsp garlic powder
  • A drizzle of olive oil
  • Salt and pepper to season
  • Mixed seeds


1. Heat the oven to 180°C.

2. Wash the cauliflower and remove the outer leaves.

3. Break up the cauliflower into bite size pieces. I do this by hand.

4. In a bowl mix the spices and olive oil evenly and then add the cauliflower. Using either a spoon or your hands to coat the cauliflower in the spices as evenly as possible.

5. Place onto a baking tray and cook for 30 minutes, tossing the cauliflower halfway through to make sure it cooks evenly and doesn't burn.

6. Remove from the oven and season with salt and pepper to your preference and add some mixed seeds for a bit of extra texture. I used flax seeds but pumpkin or sesame would also work well.

7. This can be served hot or cold and holds well in the fridge for up to three days.


Raw chocolate mousse


  • 2 avocados
  • 3 tbsp agave or maple syrup
  • 1/2 tsp of vanilla essence
  • A pinch of sea salt 
  • 100ml plant-based milk


1. Blend all ingredients in a nutribullet or blender until smooth. 

2. Scoop into bowls for serving and chill for 30 minutes to firm up. 

3. Top with raw cacao nibs, flaked almonds or berries and enjoy! 


Despite a rise in bloggers and influences speaking out against unrealistic beauty standards and 'perfect' Instagram shots, there are still a small minority of people who feel the need to put others down.

Sure, it would be great if all this negativity never existed in the first place, but isn't it great when a foolish attempt at body-shaming backfires completely?

Well, that's exactly what happened to Twitter user, Leyton Mokgerepi.

Earlier this week, plus-size blogger, Lesego Legobane, was stunned to discovered that her photo had been used in a meme posted by Leyton.

The image was placed beside a photo of a slender woman wearing a barely-there swimsuit, with the caption: “Girls that I like vs girls that like me.”

While these type of comparison memes are generally intended to be light-hearted and funny, Leyton's attempt was quite the opposite.

But of course, Lesego had the perfect response, simply replying: “I don't like you.”

Her reply has since racked up over 200,000 retweets and close to 700,000 likes.

Leyton later tried to backtrack by tweeting the same image along with the caption “Girlfriend goals” – but no one was buying it.

Bravo Lesego, bravo!



Irish blogger and stylist Ciara O'Doherty has launched an opulent hair couture accessories brand, Taylor & Rose. 

The YouTuber launched her new brand last night, and we were beside ourselves browsing through the ornate, distinct collection. 

The stylist has curated a collection of decadent pieces with multiple influences.

Ranging from baroque-inspired earrings to embellished headbands that would be right at home in Blair Waldorf's walk-in closet, the statement pieces are varied throughout the collection. 

The trophy pieces are in the premium accessory price bracket, with intricate crowns retailing at up to €145.00, but there is a wide range of prices on site, with stunning gold hair pieces starting at €12.00

'The idea for it started over a year ago when I was putting together an outfit for a fashion event here in Dublin,' said Ciara. 

'I was looking for a really special headpiece – I wanted something unique, luxurious and affordable – and after searching high and low I realised that this was a collection that I wanted to bring to life myself.'

'Taylor & Rose is all about hair couture, and creating your own bespoke hair look for that special occasion.'

'So whether it's a soft elegant hair vine or an opulent regal crown, I wanted to bring Irish women a collection of high fashion hair accessories without the designer price tag – because we all deserve to feel like a Queen for a day!'

We adore the ornate crucifix earrings, and the crowns are one way of proving your regal sartorial credentials. 

As well as playing host to luxurious Baroque-style accessories, there are also a number of holiday-perfect pieces. 

In bright colours and patterns, the textured pom-pom hoop earrings are a SHEmazing fave. 

While the idea for the collection was spurned from creative necessity, the name of the brand is personal. 

'The name Taylor & Rose is inspired by two very special women,' said the blogger. 

'The first is the iconic Elizabeth Taylor (who loved wearing crowns) and the second is my mum, Rose, who will always be my Queen!'

The collection is currently available online

We know exactly where we'll be turning for unique, opulent hair pieces this season…


A post shared by Ciara O'Doherty (@ciaraodoherty) on


Blogger Conf 2017 kicked off today, and a whole host of bloggers and industry insiders joined forces to discuss the ins and outs of building your brand.

Eimear Varian-Barry was on the impressive agenda to discuss her success on Instagram, and how she has carved out her own stand-out space on the photo sharing site. 

According to the veteran Instagrammer, there is a place on social media for everyone, and there are a few simple ways to make the most of your feed.

  • Be real

According to Eimear, people are over highly edited, curated content, and now want a more authentic experience. 

Her advice is to never edit your face, and be mindful of using obvious filters or editing techniques, although teeth whitening is the exception. 

  • Theme

Eimear admits to being very picky about her theme on her Instagram page, which has ony added to her success.

The mum takes ages to choose the right photo to upload to her feed, and always tries to use photos shot in natural light for consistency, which is key. 

  • Hashtags

Hashtags can be an amazing way to up your likes and follows if you choose them wisely.

Hashtags that are relevant to the post can massively drive engagement, so do some research about your niche and apply tags that work for that niche. 

  • Timing

According to Eimear, the new Instagram algorithm is a 'total mind feck' for bloggers and influencers, so getting the timing of a post right is essential.

Eimear advises 9pm as the best time for people to be checking their Insta feeds to potentially like your post.

We'll be spending the evening adjusting our Instas… 


Plenty of beauty bloggers release their own affordable collections for their fans and followers to get their look, but one mega-blogger from the UK was invited by M.A.C to created her very own lippie for the beauty behemoth.

Fleur De Force has a hugely successful YouTube channel and blog, with over 788,000 followers on Instagram and almost 1,5000,000 subscribers on YouTube. 

Now, the beauty mogul is coming to Dublin to celebrate the launch of the one-of-a-kind lippie. 


A post shared by Fleur De Force (@fleurdeforce) on

'A little bit of an update on #MACxFLEURDEFORCE guys,' the blogger said in an Instagram caption.

'Due to a problem out of my control, my lipstick is now launching on the 8th MAY! So sorry for the delay BUT I'm super excited to announce that I'm partnering with @TheOfficialSelfridges so it will be available both on the MAC website (from 8th May) and on Selfridges MAC counters and on the Selfridges website (from 10th May).' (sic)

'I'm also going to be hosting some meet ups in the Trafford Centre Selfridges store, and @OfficialBrownThomas in Dublin to celebrate the launch! More details to follow.'


A post shared by Fleur De Force (@fleurdeforce) on

So if you have always wanted to meet Fleur, now could be your chance.

Keep an eye out for further details of the launch, which will be coming to Brown Thomas on Garfton Street. 

Oh, and while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!



There is nothing we love more than pouring over our favourite influncer's Snapchat story on the commute home, and each Irish influencer definitely has their own style and tone.

Doireann Garrihy has become a Snapchat star in her own right, after her original video of influencer impressions went viral five months ago. 

Now, the Spin 103.8 radio host has posted her second part of the influencer installation, and we're seriously hoping it will become a series.

This time around, Doireann has included Roz Purcell, So Sue Me and Pippa O'Connor in her impressions. 

The comedic genius has amassed thousands of followers thanks to her hilarious videos dedicated to some of Ireland's top personalities, and her impressions are uncanny.

The comic imitated the blogger's voices and accents perfectly, as well as mimicking their mannerisms and gestures.

In case you missed her first video, here it is; 

Doireann is also one of our amazing judges on our panel for the SHEmazing! Awards, a panel that is made up of some of the biggest and brightest stars from the media world, the food, fashion, beauty and fitness industries and, of course, the blogosphere. 

So, while we have you; don't forget to have your say in the inaugural SHEmazing Awards this May! It's time to vote, and you can do it right here!



2016 saw a huge surge in models and bloggers spreading body positivity.

Instagram alone has seen fitness gurus and make-up masters bare their natural skin and bodies in hopes to educate young women and girls that everything is not as it seems on social media.

And the latest woman to show off her flaws is British fitness blogger Cary Grays of Busy Bee Fitness fame.

She took to IG last week and shared two photos side-by-side. One snap was a selfie with a full face of make-up, and on the other side showed her without a drop – plus some eczema patchs.

She captioned the photo: "Slight different #REALITYCHECK today!! I have a skin condition called eczema and sometimes my skin is happy as Larry and sometimes it has flare ups. 

"Social media/Instagram will show the good days. The good parts of people and their lives and that's ok! That's what social media is for.


Slightly different #REALITYCHECK today  We all have good days and we all have bad days I have a skin condition called eczema and sometimes my skin is happy as Larry and sometimes it has flare ups  Social media/Instagram will show the good days. The good parts of people and their lives and that's ok That's what social media is for But here's a reminder that next time you see something on social media that you think is 'goals' that it's not the full story, it's not how that person will look or be alllllll the time  I'm still struggling to accept myself on the right, it's a big insecurity of mine and that's fine. I'm learning to accept myself knowing that everyone has their own struggles and insecurities and that's what makes us unique and special  #fitness #fit #health #healthy #gym #workout #Abs #glutes #fitfam #girlswholift #cardio #fitspo #instafit #gains #girlgains #muscle #strength #motivation #muslce #booty #leanin15 #gymshark #gymsharkwomen #womensbest

A post shared by Carys Gray Cardiff, (@busybeefitness) on

"But here's a reminder that next time you see something on social media that you think is 'goals' that it's not the full story, it's not how that person will look or be alllllll the time!" 

She continues her post by saying she's still not 100 per cent happy about her skin, but is trying to love herself the way she is.

"I'm still struggling to accept myself on the right, it's a big insecurity of mine and that's fine.

"I'm learning to accept myself knowing that everyone has their own struggles and insecurities and that's what makes us unique and special."

We need to learn and accept that everyone has their flaws, and no matter what we just got to keep doing what we're doing and not let them get in our way.


Ladies, we would like to introduce you to your new hero: Lyn Slater! 

This 63-year-old fashion blogger is totally slaying the fashion game at the moment, and gives absolutely no f**ks about the fact that she is significantly older than most of the other bloggers in the game. 

And why should she?

Lyn says that she set up the blog because she "was having trouble finding a fashion blog or magazine that offered an urban, modern, intellectual aesthetic but also spoke to women who live “interesting but ordinary lives” in cities."

This amazing blogger is targeting "women who are not famous or celebrities but are smart, creative, fashion forward, fit, thoughtful, engaged, related and most importantly clear and comfortable with who they are."

We are so down with that message! 

Lyn has gained over 77,000 followers on Instagram in recent years, and is part of a new generation of fashion bloggers. 


When I wear color. New Post. LINK IN PROFILE. #red #color #loomtoroom #abcCarpet #fashion #nyc @abccarpetandhome #sponsored

A photo posted by Accidental Icon (@iconaccidental) on

This woman is an absolute QUEEN, and we are obsessed with her.



After Hunda Beauty wore lube as a primer, we realised digital influencers are willing to do a lot in the name of beauty.

Because of this, we shouldn’t really have been too surprised to find YouTuber Maria Yeager removing her makeup with a bottle of men’s shaving foam.

Taking a can of Gillette Fusion as her cleanser of choice, the popular Instagrammer filmed herself as she liberally applied the gel to a face of heavy makeup.

After some vigorous rubbing, Maria used a damp facecloth to wipe her skin clean, before repeating the process to effectively rid her face of eye-makeup.

So, next time you find yourself in a house without makeup wipes, you know what to do!


Irish blogger Joanne Larby, otherwise known as the Makeup Fairy, has revealed the secrets behind transitioning her blog into a business.

Speaking at the Irish Bloggers Conference today, the makeup artist disclosed that she tried her hand at many trades before turning to blogging, including art, retail, make-up, nannying and even child psychology.

Putting her massive success down to "hard graft," Joanne said having "the intent, belief and passion to know that you can make it all the way" is the cornerstone of her accomplishments.

Last week, the beauty blogger faced controversy after launching her brush collection, Fairy Wands, online.

The brushes have been likened to those by fellow Irish brand Nima, with one Twitter user saying "what a rip off on Nima brushes, why not pick a more original colour?" before being blocked by the social media star.

The blogger describes the blue hue as being "Tiffany turquoise, to be that little bit different in every way" on her website.

Responding to the Twitter user, Niamh Martin, founder of Nima, said "It’s a pity. Unfortunately, we can’t copyright a colour, but it’s definitely disappointing to see in such a small market."

Joanne has not responded to the tweets, but her fans are clearly happy to snap up the €90 brushes, as Twitter is flooded with mini makeup fairies eager to get their hands on the coveted products.


With almost 200,000 followers on Instagram alone, Ireland’s leading fashion blogger, Suzanne Jackson, knows a thing or two about style. 

But while the founder of So Sue Me insists that the key to dressing well involves a combination of high-street clothing and upmarket accessories, she says she will not be opting for an online label for her highly anticipated 2017 wedding.


Last week in London at the PLT party #fashion #party #plt

A photo posted by Suzanne Jackson (SoSueMe™) (@sosueme_ie) on

Speaking exclusively to SHEmazing!, the cosmetics entrepreneur reveals that she has yet to start shopping for her August 5 ceremony – when she will marry long-term love Dylan O'Connor – but eagerly explains the importance of finding a gown which is totally unique to her.

“I kind of want to go all out,” admits Suzanne. 

“I’m going to have something that hasn’t been seen before on another bride… I have my eye on a couple of different designers so I don’t know yet, but I know I won’t be in high street for my wedding day.”

Having recently returned from a Sofia Richie-led Pretty Little Thing event in London, things seem to be going from strength to strength for the 31-year-old Dubliner.

Styles from her new lash line have already been a huge hit with beauty lovers. Meanwhile, her country-wide workshops have completely sold-out and she's just about to reveal the next instalment of her beauty line which is due to debut in pharmacies this November.

But despite her success, Suzanne remains adamant that her brand would not have reached such heights without a lot of hard work and, of course, the valued support of her readers.

“Everything I do is 150 percent,” explains the popular brunette. “I built So Sue Me from the ground. I wasn’t famous before I did it. I didn’t have any backing from anybody. I built it from nothing and I’m very proud of that.

“My readers are the reason why I am successful today, so I like to build relationships with them. [My workshops] give me a great chance to meet them and for them to hear my story.

“I think people leave very inspired and I think that it’s really important as well to give people inspiration and give them the motivation to go do something for themselves.”

Noting the change in weather, Suzanne says faux leather is her favourite trend for the Autumn/Winter season, but insists that no matter what time of year it is, she stands behind one key style rule.

“My tip for people no matter what the season, is to always invest in your staple pieces. I would say to get a really good winter coat that doesn’t look too over the top, a nice jacket maybe with a faux fur trim around the neck that could act as a scarf… Invest in a really nice pair of ankle boots, good denims and I think you’re ready to go.”

Sounds like solid advice to us!