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joanne larby


This week, Joanne Larby, otherwise known as The Makeup Fairy, came under fire once again from Blogger's Unveiled, after the influencer told her followers that her new product releases with Glam Fam Cosmetics were cruelty free and PETA approved. 

The products were not listed on PETA's prescribed list of companies which are cruelty free. PETA also told Evoke.ie that the products we're not in fact PETA approved. 

Joanne posted to Instagram today to respond to the criticism, after BU used their 170k platform to call her out. 


A post shared by Joanne Larby (@makeupfairypro) on

'It saddens me greatly to have loyal fans think I would collaborate on something that involved testing on animals. I’m happy to clear a few things up to give some of you piece of mind so there’s no confusion. 

'@glamfamcosmetics_ is an Irish brand that I have collaborated with on two products so far. It is not my brand, it’s a brand I’m heavily involved with. Therefore any additional products outside of my Illuminating Drops and Intense Cream Shadows are not my products, they are part of an expanding line. The brand is made in the EU where it is illegal to produce anything that is not cruelty free.'

'We (I work with a team) applied for PETA approval to obtain a certified listing and hoped to have it in time for when we reach shelves; the process is lengthy, and please bare in mind we are not on shelves yet.'


A post shared by Joanne Larby (@makeupfairypro) on

'I was under the assumption that you could obtain immediate PETA listing when you are cruelty free hence mentioning, and for that I’m very sorry if there was any misunderstanding.'

'It’s more prevalent than ever in this industry that something quite simple can be manipulated to look worse than it is. The main thing here is animals were not harmed in any way when creating my products, bar unicorns who willingly gave me their magic dust,' she finished.

Justice for unicorns, we guess?



Joanne Larby took a number of weeks off her social media platforms, after being called out by digital behemoth Bloggers Unveiled. 

The page, which has 133,000 followers and growing, identified a number of practices of Joanne's that they felt were unsavoury. 

The Make Up Fairy has returned to her Instagram platform, with a statement regarding her absence. 

'As many of you are aware I’ve been offline for the past couple of weeks. During this time I’ve had the chance to reflect on the whole scenario and I’ve asked myself what I did to deserve what happened.'

'In terms of the hate campaign that ensued the answer is nothing, purely because receiving messages from strangers telling me they hope I kill myself or end up on the dole and involving my family is not acceptable,' she began, in a lengthy caption. 

While she condemned the actions of those who sent her abusive messages online, she did acknowledge that some of her actions merited criticism. 


A post shared by Joanne Larby (@makeupfairypro) on

'HOWEVER did I deserve to be called out on certain things? 100%. I’ve actually been really humbled by this whole experience and gained a huge amount of knowledge.'

'I hold my hands up to making mistakes, I have plenty of flaws, I’m human and I’m always learning. The balance between business woman and brand isn’t always easy, but sometimes you just have to bring it back to basics and I would like to say sorry.'

'I’ve listened to your constructive comments, which I’m very grateful for because I’ve learnt a huge amount about myself, my strength and my wonderful followers who don’t believe everything they see or read online.'


A post shared by Joanne Larby (@makeupfairypro) on

'My content is about enjoying life, trying out new hobbies, finding balance in terms of health and mental wellness. I’m passionate about beauty and fashion and inspiring women to take strength from shitty situations.'

'You’ll catch me in real life most likely laughing confidently with no make up on and online in front of 150,000 people I feckin’ love a filter. Huge big hug to those of you who have continued to support me,' she finished. 

Bloggers Unveiled reposted her Instagram caption, asking her followers to have their say in the comments section, as she claimed that followers of The Make Up Fairy who were asking questions were being blocked. 

'Do you guys think this post is an adequate explanation and a considered apology for how she has treated her followers, or is it just more of the same?'  


Online influencers are a huge part of people's online lives these days. 

You follow the women you look up to, whether it's for their style, makeup routines or business savvy. 

As the influencer industry has grown to become a multi-million dollar concept, the competition to attract follows has too. 


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It's safe to say that living your life in front of anything from 20,000 to 400,000 online eyes comes with a certain amount of pressure to maintain an advertiser-friendly facade. 

For some, authenticity is the cornerstone of their business. 

For others, the pressure to appear perfect has led to accusations of photoshopping, alleged secret surgery and heavy editing. 


A post shared by Rosie Connolly (@rosieconxxx) on

Now, there is nothing wrong with throwing a good filter over a photo and maybe whitening your teeth if they were a little wine-stained on that particular night – most people now have a mini perfecting app on their smart phones. 

However, some influencers have been accused of having a very close relationship with the airbrush filter, which has spawned hundreds of blogs, forums, twitter, facebook and instagram pages and groups who discuss the various aspects of the influencers' photography. 

Some argue that as these influencers sell makeup, skincare and fitness products to their audience, it is deceptive of the influencers to then heavily edit their photos to make their hair, skin or physique look different. 

Image: Snapchat / rosie x

This heavy scrutiny has been labelled as bullying by some of Ireland's biggest influencers. 

Rosie Connolly, who has received massive praise for being honest about her skin issues in recent months, took to Snapchat to discuss her thoughts on the forums. 

'Have I had my lips done? Yes. Have I ever lied about it? No.'

Do I hate the way I looked? No. Still the same me, just with better brows, makeup and someone found me a hair toner.'

Image: Snapchat / themakeupfairy

She then uploaded a snap of her from her teenage years, side by side with a recent image.  

The Makeup Fairy has also been a topic of discussion on these forums, on which she has been accused of editing her physique.

The woman behind the brand Joanne Larby took to her social media to share times where she has felt insecure about her appearance, and relayed that she has both 'great angles and horrendous ones.'


A post shared by Joanne Larby (@makeupfairypro) on

The makeup mogul also compared her situation to that of Mila Kunis, saying that celebrities have always been the target of criticism.

'I am the edited and unedited version,' the fitness model wrote. 

The specific type of anti-bullying campaign that the bloggers intend to conduct has yet to be revealed, but we can only commend them for addressing the criticism and for using their influence to positively impact their online communities. 


Irish blogger Joanne Larby, otherwise known as the Makeup Fairy, has revealed the secrets behind transitioning her blog into a business.

Speaking at the Irish Bloggers Conference today, the makeup artist disclosed that she tried her hand at many trades before turning to blogging, including art, retail, make-up, nannying and even child psychology.

Putting her massive success down to "hard graft," Joanne said having "the intent, belief and passion to know that you can make it all the way" is the cornerstone of her accomplishments.

Last week, the beauty blogger faced controversy after launching her brush collection, Fairy Wands, online.

The brushes have been likened to those by fellow Irish brand Nima, with one Twitter user saying "what a rip off on Nima brushes, why not pick a more original colour?" before being blocked by the social media star.

The blogger describes the blue hue as being "Tiffany turquoise, to be that little bit different in every way" on her website.

Responding to the Twitter user, Niamh Martin, founder of Nima, said "It’s a pity. Unfortunately, we can’t copyright a colour, but it’s definitely disappointing to see in such a small market."

Joanne has not responded to the tweets, but her fans are clearly happy to snap up the €90 brushes, as Twitter is flooded with mini makeup fairies eager to get their hands on the coveted products.