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Gillette has made more than a few mortal, and almost exclusively male, enemies today after it debuted its brand new advert about toxic masculinity.

The ad is currently trending on Twitter, having clocked up three million views already on YouTube as well as 282,000 dislikes.

The two-minute clip opens up by showing men of varying ages and ethnicities staring into the mirror, before the narrator asking the question: 'Is this the best a man can get?', turning its former brand mantra on its head.

As the ad rolls on, it shows both negative and positive sides of supposedly 'masculine' behaviour, from bullying and harassment, sexual misconduct, 'mansplaining' and violence, to men standing up for sexual violence victims and acting as excellent father figures.

The video faces the Me Too movement head on as a brand which has a predominantly male audience, and regularly aimed its former ad campaigns at gruff, typically 'masculine' men.

Many viewers felt that the advert accepted its vital responsibility in speaking to their target audience, considering men have been notoriously at the heart of sexual assault allegations.

One especially poignant part of the clip shows Terry Crews speaking out about sexual assault, crucially standing up for both male and female survivors and their Bill of Rights.

On the one hand, Gillette's message slightly missed the mark by tarring an entire gender with mostly the same brush, though it did show varying 'types' of men. Some say the advert is capitalising on the #MeToo Movement, others say it's complete chastisement.

The reception has been extremely mixed, with some of the target audience (all men) wanting to go as far as boycotting the brand forever, and others praising it immensely.

One infamously vocal *cough* vile *cough* public figure to comment on it is, of course, Piers Morgan.

The deplorable King of 'Boys will be boys' rhetoric himself has been arguing with members of the public ALL THE LIVELONG DAY on Twitter, claiming man-hating 'feminazis' are waging a war against men through advertising. As if advertising in essence isn't inherently waging a war against women. But whatever.

(Let it be clear: Anyone who equates feminism with man-hating has absolutely zero notion of what feminism means. Feminists hate the patriarchy, not men themselves. They are two different things. Thus ends the public announcement services for today)

Why has the advert received such an angry response?

Many viewers believe that Gillette's efforts have created a video full of preaching, which isn't totally untrue. The video may have missed the mark with it's tone, after all, women know all about what condescension feels like.

We experience patronising behaviour on a daily basis in the workplace, among other settings. It never teaches us the lesson it's attempting to, which for me is the main problem with the ad.

I mean, the clip showing a line of men, standing behind BBQs with smoke wafting up from their grills, reciting “boys will be boys will be boys will be boys"? It's a bit obvious.

That being said, the ad didn't even show the worst aspects of the patriarchy, the worst of the predators, the horrors many women face every single day. It didn't even go that far when we think about it from this perspective, but yet thousands are saying it went more than far enough.

However, the ruthlessly aggressive response by some users to the video clip, in one way, reiterates the point.

While I don't believe all men (or women) should be tarred with the same brush, I do believe that the defensive backlash shows the toxicity of the defensive feminist-fearing aggressive male dialogue.

Like many women and men have said, only those who have done something wrong should be afraid of the Me Too era.

By becoming an ally for sexual assault survivors, by proving you believe in equality, by acknowledging the pain which survivors of sexist behaviour and sexual violence have undergone, by lifting up women and minorities such as the LGBT+ and trans communities; only then will society believe that you aren't part of the problem.

It's time for a lot of men to stand up and prove themselves; just because you haven't done anything wrong in the past doesn't mean that you can't stand up for what's right when it matters. And in today's Me Too society, it really matters.

Seeing a massively popular brand attempt to start a conversation is encouraging for most of us, despite the fact that the ad was overdone and the tone was slightly missed.

The male demographic clearly felt attacked by the ad (um, hello, EVERY MEDIA ADVERT makes women feel like sh*t about ourselves so now you understand how it feels) despite the fact that it was arguably trying to encourage them to better themselves for their own benefit.

Let's not forget that toxic masculinity is harmful to men as well as women. While men are the perpetrators of 90% of violent crime in America, they are also 70% of the victims of violent crime. They are also four times more likely to commit suicide.

By facing the aggression and violence inherent in society, men find gain too, yet so many of them are too angered by the ad to see that it isn't trying to attack them personally.

President of Procter & Gamble, owners of Gillette, stated that;

"By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working towards their personal 'best,' we can help create positive change that will matter for years to come."

No doubt Gillette anticipated a backlash to the clip, but all publicity is good publicity as the saying goes.

Gillette has collaborated with the Building A Better Man project, which aims to reduce violent behaviour in men, and The Boys and Girls Club of America, which helps young men develop better communication skills.

The company is also donating $1m a year to US charities who work to support men over the next three years.

It has to be said that their efforts deserve praise, since #MeToo began there has been a shocking amount of defensive commentary from groups of men as opposed to constructive conversations and support for women and minorities suffering at the hands of the patriarchy.

Gillette has rarely found itself in the midst of controversy, but today everyone is talking about them.

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Buying Christmas presents for your significant other can be especially tricky; you worry they won't like it, not to mention sizing can be a whole other challenge, but really you want to buy them something that will show how much they mean to you.

Not to worry, we've put together our 10 best Christmas gifts for your guy for winter 2018, and each is as wonderful as the next. From skincare, to cologne to amazing experience packages, this list is better than ever. 

He'll definitely be thanking you for getting him any of these crackers, his gratitude will know NO BOUNDS. Hopefully…

1. Smartbox karting experience

Smartbox is the number one gift experience company in Europe, and it's not hard to see why. They aim to give people gifts which aren't material objects; instead they focus on giving adrenaline-fueled memories, romantic getaways and travel tokens as gifts.

It's a great idea to give to a loved one, and we know our significant others would ADORE a karting experience for Christmas.  

Buy: www.smartbox.com
Price: €99

2.  Clarins Men hydra-sculpt

Hydra sculpt focuses on moisturising and firming the skin, sculpting facial features, and uses the energising and soothing Clarins Men complex as well as the Clarins Men Anti-Pollution complex.

Give your man the best possible skin treatment with this gem of a product.

Buy: www.clarins.com
Price:€50

3. My Name Is Ted luxury leather magic wallet- special edition

My Name is Ted use 100% natural, vegetable tanned full grain Italian leather from Tuscany which takes two months to produce. Their newest edition of the Magic Wallet is absolutely gorgeous, is hand-crafted with seven credit card slots, a secret internal cash pocket in black olive with luxury suede lining and Christmas inspired stitching.

Buy: www.mynameisted.ie
Price: €99

4. Clinique for men giftset

Clinique for Men's latest giftset is for all skin types, and is a travel-friendly trio of daily facial formulas which encourage long-lasting hydration. Get your guy the skin products he deserves; this set includes the Charcoal Face Wash, the Cream Shave and the Anti-Age Moisturiser.

Buy: www.clinique.com
Price: €35.64

5. Payot Charcoal Exfoliating Gel

Payot's original black texture combines the super-absorbent properties of charcoal taken from Japanese oak trees with purifying and unclogging effect of kaolin, a well-known soft clay.

Blemishes are drastically reduced after this effective exfoliating gel, which has proven results. Your significant other will thank you after he gets the clearest skin imaginable.

Buy: www.payot.com
Price: €18.65

6. Lab series

The High Performance duo set and the starter series are both perfect gifts for a man this Christmas.

From anti-ageing to oil control; spf to razor burn; targeted solutions to all-in-one multitaskers- The Lab Series' range has definitely got you covered. Their Lab collection is formulated for men's skin, to keep it smooth and supple after shaving and maintain oil balance. 

Buy: www.labseries.com
Price: Duo Set, €55
Price: Starter Series, €27.65

7. Lierac Anti-Wrinkle Repairing Fluid

This revolutionary repairing fluid is for men aged 30 and over, and reduces the appearance of wrinkles over time. After it smooths and perfectly hydrates the skin, it regains its elasticity and tonicity. 

If he's worried about the visible signs of ageing, get him this fluid, trust us.

Buy: www.lierac.com
Price: €30.25

 

8. Delarom Homme Eau Sport 50ml

Delarom are a world-renowned French cosmetic brand, and luckily for men, have released their Homme eau Sport cologne which smells divine.

Since launching the cologne in 2012, the product has become hugely popular and is showing no sign of slowing down. Get your significant other this fantastic gift and he'll be smiling from ear to ear, and smelling even better.

Buy: www.delarom.com
Price: €39.80

9. Smartbox adventure experience package

Probably one of the most fun gifts you can ever give to someone, this package includes over 70 adventure experiences and will be sure to give your adrenaline junkie parter the ride of his life. From helicoper rides, sailing, bungie jumping and windsurfing, there's so much to choose from this wild present.

Buy: www.smartbox.com
Price: €249

10. Irish Socksciety

A quirky and humorous take on the Emerald Isle, the Irish Socksciety is one of the best possible present ideas; they're simple yet fun.

Socks may seem like a very ordinary gift, but not with this brand they're not. Their socks range from business, to Irish humour to Christmas themed, each as hilarious as the next.

They also custom make designs, so you can choose your own special one for your partner.

Buy: www.irishsockciety.com
Price: from €9

Happy shopping, ladies. Whatever you buy your man, we're sure he'll adore it.

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A man has been shot dead in Dublin last night.

The man, aged 26, was killed by gunfire at around 10pm last night at James Larkin House in North inner city Dublin.

He was taken to the Mater hospital for his injuries when he later died.

Witnesses say that the gunman was wearing dark coloured clothing.

He is believed to have escaped from the scene on foot.

The scene is sealed off to facilitate a technical examination of the area .

Gardaí are appealing for witnesses to contact them at Store Street Garda Station on 01 666 800.

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Hungover? Having a bad day? In the mood for something to put a smile on your face? Look no further.

Because, well… what's better than a man and his dog dressing up in the same outfits?

 

A photo posted by Topher Brophy (@topherbrophy) on

 

A photo posted by Topher Brophy (@topherbrophy) on

Topher Brophy is an artist living in New York, and he adopted a puppy, Roseberg, two years ago.

However, when Topher brought Roseberg out on walks, people would stop him in the street and tell him that he and his dog look really similar.

And then, one day, the pair stepped out in matching denim shirts – and everyone went wild.

 

A photo posted by Topher Brophy (@topherbrophy) on

 

A photo posted by Topher Brophy (@topherbrophy) on

Topher told Cosmo: "People crowded around us and made a big fuss. Kids went crazy."

And from then on, the artist began to dress his dog the same, and took photos to share on social media.

 

A photo posted by Topher Brophy (@topherbrophy) on

 

A photo posted by Topher Brophy (@topherbrophy) on

We have to say, it's completely adorable and we do see the resemblance between them.

Could anyone else just look at these photos all day?!

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Man caves had totally taken over without much of a female equivalent, but we are happy to announce that girls are now being given a few more options.

Now us gals will also have our own place to get away from it all, without being disturbed and being extremely comfy all the while.

The 'she shed' is the newest trend in garden innovation and has us seriously planning weekend DIY project.  

These she sheds range from purpose built small buildings, to aluminium sheds that have basically just been pimped. 

One you have a comfy place to sit and electricity installed, you're pretty much good to go.

This would be your hideaway for reading or Netflix bingeing, or you could even create your own built-in bar (yes, yes, and YES!). 

To create your own perfect she shed you need a space first of all. even cleaning out the old abandoned shed or an unused corner of the house would do, as long as you're comfy. 

You would need a source of electricity next,and hopefully an extension lead from the house will do the trick.

Then the rest is up to you! If you just want to use it to chill out, somewhere comfy to sit and a nice blanket would be required. But if you want to use it to work or pursue a hobby, then a desk would be a great addition too.

Then it's up to you to get as creative as you want with it, fairly lights galore!

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There has been some bad news from Stradbally after a man and woman’s tent caught fire at Electric Picnic in the early hours of the morning.

The fire started around 5am in the Pink Moon campsite where the pair was staying.

The couple are believed to have fallen asleep after lighting candles in their tent.

They were both taken to Portlaoise General Hospital for treatment before the woman was transferred to St James’ Hospital in Dublin.

Their injuries are believed not to be life-threatening.

We hope they both recover very soon!

 

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Jodie Marsh has been given an apology by online fashion label ASOS after they called her a ‘man’.

The original tweet showed a snap of Jodie competing in a bodybuilding competition in response to a male customer who messaged saying, “Would you mind employing a model who’s built like a man or anyone who actually lifts can buy clothes that fit from you?”

ASOS replied with the picture and said, “This do?”

Taking to her social networking account, the Celebrity Big Brother star fumed, “So @ASOS are saying I look like a man. I am utterly horrified at this comment. Totally unacceptable from such a large company. BULLIES!”

“Check my last RT to see what bullies @ASOS are! Talk about being slapped in the face. This is disgusting and I am horrified. I’m gobsmacked,” she said.

The bosses at ASOS have apologised to Jodie and said their comment was a “genuine mistake”.

“The picture of Jodie Marsh was posted today was a genuine mistake and we’re deeply sorry. We’ve apologised personally to Jodie and made a plan with her to make this right,” they said.

“It is never our intention to hurt, embarrass or upset anyone and promoting positive body-image is something that’s very important to us. Again, we would like to apologise to Jodie and anyone else who was offended by this tweet and we’ll do our best to make sure something like this doesn’t happen again,” they added.

We’d be saying sorry too if we were them! Have you seen her muscles?!

ASOS 3

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The candles are lit, the lights are dimmed and you’re both feeling frisky – and then he does something that instantly kills the mood.

1. Bad music
Did he really think the mix tape he made when he was 17 would work? 2 Become 1 by the Spice Girls may have gotten him lucky as a teenager, but it isn’t getting him anywhere this time.

2. Leave to pee
We told him he shouldn’t have had all that water before bed and now he has to stop nibbling your earlobe to make a mad dash to the bathroom. By the time he gets back, you need to go!

3.  Fart
It doesn’t matter if it happens before or during romantic time, that single note coming out of his backside is heralding the death of your libido.

4. Answer the phone
Any guy should know that answering the phone to interrupt a lip-locking session is a big no-no. This is just rude and a massive mood-killer, especially if it’s his mum on the other end of the line – shudder.

5.  Watch the football
You mistake his exclamations of glee for true passion, until you realise he is watching the football on the telly from the corner of his eye as he unhooks your bra. Who said men can’t multi-task?

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We would never have guessed that pint-sized pop star Kylie Minogue would have any trouble finding a man, but it turns out she’s just as clueless as the rest of us.

The Into The Blue singer said she has struggled to find everlasting love and relies on an actual team of people to find her a suitable boyfriend.

Speaking on The Graham Norton Show, which airs tonight, single Kylie, 45, revealed that “not that many” men ask her out, and that she relies on her team to find her love.

She told the TV host, “I have a team, my people, and there are a few whispers down the corridor and it’s stuff like that.

“It’s not vetting, but you kind of have to have your eyes open.  It’s as awkward for me as it is for anyone,” she added.

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Celebrity Big Brother contestant Jasmine Waltz has accused her ex-boyfriend Lee Ryan of cheating on her with a man.

The American actress and the pop singer recently ended their two-month fling in dramatic fashion and now it seems the drama is set to continue with much very public mudslinging.

31-year-old Jasmine claimed to have dumped the Blue singer for being a “deluded screw-up” and has now taken to Twitter to vent her suspicions that Lee cheated on her with a man.

The reality TV star said the real reason for the split was, “he cheated on me with a MAN!” before urging her ex to admit he was gay.

“Wish this was a joke. Living a lie and dragging other people into your life is selfish and disgusting.. #bereal #manup,” she added.

At the weekend, Jasmine had said Lee had wanted to marry her but added that being in a relationship with him was “emotionally draining.”

“Lee would not stop talking about himself and his career. It was Lee, Lee, Lee, non-stop,” she said.

 

 

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