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It's been nearly 50 years since the original ad of the Milk Tray man aired in 1968, and now Cadbury's has found a new handsome guy to take on the roll.

After the chocolate company launched the search last year to find a new hunky fellow, a fireman from Liverpool has won the role.

Patrick McBride fought off more than 20,000 hopefuls by impressing the judges with witty banter and performing a fireman's rescue lift.

The 39-year-old was so determined to clinch the title that he wore his full firefighing uniform to the London auditions.

Patrick also has a history of modelling and TV ad work, as well as a 14-year career in the Cheshire Fire and Rescue Service – so it's safe to say he ticked all the boxes.

"My wife's so happy for me. She's made up. I think it will sink in when the billboards are up and the ads are on TV. I think she'll be pleased she's married to the Milk Tray man," said Patrick.

But, even though his wife will be happy, he's not too sure about his fellow firefighting buddies.

"I'd expect some playful banter… maybe the odd poster up. Maybe they'll come to work wearing black polo necks."


The Milk Tray Man is retiring… but he's on the search for a replacement.

If you know a man who likes jumping out of moving trains, who enjoys gift-giving and who looks good in a black polo neck, this could be the job for him.

The chocolate-bearing hero was last seen on our screens in 2002, and he was known for going to daring extremes all for the sake of his lady love's happiness.

But the revamped Milk Tray man won't just be asked to act like the next James Bond – he'll need to be courteous and sweet to boot.

"The key point is the new Milk Tray man won’t be chosen just for his derring-do, diving off cliffs into shark-infested waters," explains Cadbury spokesman Tony Bilsborough.

"It will be as much about traits such as thoughtfulness."

The perfect boyfriend, really.

In a new ad, set to debut on ITV tonight, former Milk Tray Man James Coombes bids us farewell before jumping out the window (standard), leaving the office free for his descendant.

Know someone who's interested?

As long as they are over 18, they can apply or nominate someone else on the New Milk Tray Man website here before the end of November 2015.