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hair care


Being blonde has it's perks, but staying blonde is another story altogether.

From maintenance to conditioning to frizz, bleaching your hair blonde brings annoyances alongside the shimmering golden fierceness.

Watching those dark roots emerge while checking your bank balance and realising that you can't afford to get them bleached professionally is a special kind of heartbreak.

Seeing those unwanted brassy yellow tones seeping through sends shivers down my spine, as a gal who has white/silver hair. Banishing yellow has been super easy for me since I began using the brand Fanola:


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Otherwise known as the purple shampoo GODS, I was stunned at how amazing the results are. It does dry out the hair, but it's worth it if you pair it with a good conditioner, or use Olaplex

Olaplex has saved my bleached barnet by using specialist chemicals to legit bind the hair together and protect it from the damage of bleach.

The salon Cowboys & Angels on South William Street in Dublin SWEAR by it, and for good reason; It really does work.

I've tried using 'big brand' or high street purple shampoos, and normally they're an absolute train-wreck. Their bleach and toners are a pure mess, NEVER use them.

Always go to the profesh gals for bleaching your hair; the cheap ones in Boots will just damage your gorgeous locks and you'll have to pay to fix it anyway.

As someone who had to purge my hair three times to have green hues removed, it's always an imperative idea to go to the salon.


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John Frieda, I'm looking at you. Bleach London, y'all need to do some WORK. So I was extremely sceptical when I tried L'Oreal Paris Elvive' new purple shampoo.

Only the professional salon brands like Fanola normally work, but I was hugely impressed by L'Oreal Paris Elvive's efforts. Their new campaign is fronted by none other than Helen Mirren, and they have vowed to banish yellow hues.

Their purple shampoo and conditioner promises to "act as a colour corrector by counteracting and neutralising undesired yellow and orange tones" to leave your hair bright and cool. That's quite the promise…


A post shared by L'Oréal Paris Hair Official (@lorealhair) on

Purple formulas, often called silver shampoos, are used on white, silver and dyed blonde hair to keep them looking fresh and light coloured. Purple is the opposite to yellow on the colour wheel, and works to cancel out the sunny tones.

I should mention, my hair was bleached blonder than it's natural dark blonde tone, then a silver/lilac toner was used.

My toner unfortunately allows pink shades to seep through, but after using L'Oreal Paris Elvive's purple shampoo, the hair was noticeably less pink. I wanted lilac realness and I got it, so it's a job well done in my eyes.


A post shared by L'Oréal Paris Hair Official (@lorealhair) on

My hair also didn't feel as dried out, after pairing it with the matching L'Oreal Paris Elvive Purple conditioner.

It's only necessary to use purple shampoo once a week, and leave it in the hair for one to three minutes for excellent results. While still no match for Fanola, my hair has returned to a more lilac tone rather than unwanted yellow and pink.

I would 100 percent recommend the shampoo for bleached blondes, or even highlighted brunettes, as it's far cheaper than Fanola.


A post shared by L'Oréal Paris Hair Official (@lorealhair) on

Cowboys & Angels sell Fanola's purple shampoo relatively cheap compared to it's marketed price, but you'd struggle to find their no yellow shampoo online for under €20.

At €8.95 each for the shampoo and conditioner, L'Oreal Paris Elvive allows you to get blonder on a budget. 

If Helen Mirren is on board, then by GOD so are we; She can do no wrong.

Overall, L'Oreal Paris Elvive Go Purple gets four stars out of five stars from us. Great value without any damage to the hair, and decent blonde results. 



Our luscious locks need the best hair care, so we've assembled some of our fave products.

If your loved-one is hair obsessed or you're looking for a little extra to go with a big pressie, these are ideal.

Give someone the gift of beautiful hair this Christmas.

 Herbal Essences bio: renew Micellar Water & Blue Ginger Collection from €7.49

Tangle Teezer £11.00

Pantene Superfood from €5.29

Brown Thomas: Piubelle Diamantine Housewife Pillowcase €39.95 

InStyler® MAX – Black 32mm 2-way Rotating Iron €99.99

Silke Hair Wrap The Eva €51.95

Macadamia Conditioner Masque £17.99

Champagne silk hair scrunchies €7.49

Aussie 3 Minute Miracle Reconstructor Treatment 250ml €5.99

Kérastase Elixir Ultime Huile Cheveux Colorés €37.10

L'Oreal Elnett Heat Protect Straight Hairspray 170ml €8.99

Pantene Superfood: 3 Minute Miracle Conditioner 200ml from €4.99

Roots Scalp Treatment £12.95/225g

Fanola No Yellow Shampoo 350ml €11.55

Revlon Equave Blonde Detangling Kit €17.99

Dyson Supersonic Hair Dryer €399.95



Looking for a luxury beauty regime without the high-end price tag?

Well, when it comes skin and hair care, you don't always have to spend big to see great results. 

Here at SHEmazingHQ, we're always on the lookout out for a good bargain, so we've compiled a list of 10 budget-friendly beauty products that are well worth the money. 


Sukin Facial Moisturiser 125ml – €9.95

Seoulista Super Hydration Instant Facial – €8.99



Kiehl's – 'Lip Balm #1' lip balm – €11.50

Urban Decay – 'Rehab Make Up Prep' lip love lip balm – €14.00


Estee Lauder Advanced Night Repair Concentrated Recovery Eye Mask – €10.00

Yes To Carrots Nourishing Moisturizing Eye Cream – €10.10


Free from Frizz: Blowout Mango Shampoo for Thick/Coarse Hair – €7.99

Fudge Professional Dynamite Rebuild 150ml – €13.70


Burt's bees – 'Ultimate Care' natural body lotion 170g – €14.40

Scrub Love Coffee Body Scrub Original Lovin' 200ml – €13.50



Even though we have lived in Ireland for most of our lives, it's safe to say we will probably never get used to the bitter winds, frosty mornings and the bashing rain that we meet on a daily basis during the winter.

Along with our skin (and moods), our hair gets really damaged during this season – brittle, weary and just pure dull, which is not the best look for when we're heading on our Christmas nights out.

Well, Aussie has created a new Winter Miracle range which will bring your gruaige back from the brink of frostbite.

The shampoo, conditioner and its classic 3 Minute Miracle deep treatment will leave your hair nourished from root to tip.

Aussie Haircare Ambassador Ben Cooke says: “The Aussie Winter Miracle range will be your hair saviour for the winter season. Most women think summer wreaks hair havoc, but winter can be even more damaging.

"My top tip for glossy-looking locks is to use the Aussie 3 Minute Miracle Winter intensive treatment at least once a week – it’s extra-concentrated and you’ll instantly feel and see the difference.”

And ladies, it won't break the bank either. The Winter Miracle shampoo and conditioner is only €5.29 and Aussie's 3 Minute Miracle is only €6.59.

Sure, we'll only look smashing!


Kendall Jenner may have access to the best hairstylists on the planet, but she still swears that one super affordable shampoo is the secret behind her luscious locks.

The model – who caused a great deal of upset for the ballet community this week – has reportedly told Allure that Finesse shampoo is her go-to haircare product.

The popular reality TV star said: “Kim likes Finesse shampoo, and now so do I.”


sneak peek @kendallandkylie bathing suits w/ Top Shop

A photo posted by Kendall Jenner (@kendalljenner) on

“I’ve tried all the expensive things, too.  It just works for my hair and makes it so silky.”

And it’s not just Kendall who’s noticed the effects of the $3 product, as she claims stylists often comment on the condition of her hair.

“My hair has held up so much that every hairstylist has been like, ‘Why is your hair still so amazing?’ And I’m like, ‘I literally don’t do anything.  I just use Finesse.’”


hi JLaw!

A photo posted by Kendall Jenner (@kendalljenner) on

Unfortunately Finesse is not currently available in Ireland but it can be bought online through Amazon.


So, this may have just solved all of our problems when it comes to expensive shampoos and conditioners. One woman went on mission and appears to have come to the conclusion that we don’t need fancy products after all- just some dirt.

Mud—and the clay in it—is one of the oldest beauty ingredients in existence. 

The ingredient has often been used in clay and mud masks for both hair and skin. People adore the ingredient as it absorbs excess oils and can deep-clean your pores.

What happens if you wash your oil-prone hair with muck? According to Allure, amazing things.

The mud-based shampoo Shea Terra Organics Moroccan Mud-Poo (yes, poo, not an unfortunate typo) has been around for a while. The latest in mud products comes in powder form and requires you to ix the powder and water together to make a “muddy slurry” concoction. 


Then it is ready to be used like any other shampoo, except that instead of the usual floral scent mud shampoo has a mintier aroma. Good to know.

Cosmetic chemist Randy Schueller explains: "Clay can absorb oil and help clean your scalp, and it contains tea tree oil, which does have some antifungal and antibacterial properties."

This is why mud shampoo leaves hair feeling clean and will allow you to go for three days without washing your hair. Just think of all of the time you can spend not getting up early to wash your hair on weekdays with this wonder product. 

However, Renee Jacques did note one issue with the mud shamppo:

“I do have one caveat about the mud-poo: It can be drying, so make sure you use a good amount of conditioner on the ends of your hair after using it. If you have dry hair, Shea Terra Organic's website suggests dropping a few squeezes of hair oil into your slurry before applying it.” 

She said that she will definitely be trying mud shampoo again in the future and considers it something of a must-have beauty product.


There are few things in life that can instantly change your mood, but for us girls, great smelling hair is one of them. 

We know it might seem simple, but we love it; and we can't get enough of it.

Whether you have freshly washed tresses or your on a five-day hair plan, these oils, mists and sprays will make you want to *hair flip* your way through the day. 

Morrocanoil Treatment

This has a beautiful warm, deep scent that will transport you to the Mediterranean once you spritz some onto your hair. Plus, it gives it strength and shine to boot. Win, win, win. 


Burberry Brit Rhythm Hair Mist

Our beloved fragrance brand now have a hair mist… and it is divine. A powdery floral elixir with blackberry and orange blossom, it is certain to spice things up a bit. 


Viktor and Rolf Flowerbomb Bomblicious Hair Mist

A wonderful combination of floral tones including jasmine, bergamot, orange blossom and orchid, Flowerbomb is essentially Spring in a bottle. 


Thierry Mugler Angel Hair Mist

Angel Hair Mist is so dreamy with its honey, red berry, vanilla and caramel notes, it's sure to leave you in a state of bliss after every spray. 


Narciso Rodriguez For Her Mist

This light spray leaves your hair lingering with a sensual scent. And there's no worries about an oily effect thanks to their combination of silicon and polymer. Ah, the freshness. 


MIss Dior Hair Mist Spray

Miss Dior Hair Mist possesses true intensity while offering hair refreshing and protective benefits. Enriched with active ingredients, its formula literally dresses the hair in a sensual trail.


L'Oreal Elvive Extraordinary Oil Mist

L'Oreal Elvive Extraordinary Oil is a dry oil mist enriched with lotus flower extract. The mist wraps the hair in a veil of luxurious shine and lightness and what's more; you can use it on wet or dry hair.


If you're constantly coveting perfect hair, we feel you.

As difficult as it might seem there are a few simple habits you need to start in order to achieve Disney princess-like hair. 

And no, there's no pricey fad treatments here that will drain your wallet – just little secrets on how to do your hair from your own home.

Here are the six hair habits you need to get in to:

Avoid heat styling as much as possible

Let's be honest, you have to use them sometimes. But not every single day. If you can, try to use steam rollers as they are gentle on your hair. And if you simply can't avoid using heat stylers (blow dryers, curlers, straighteners), always have a heat-spray to protect your hair. 


Keep your hair clean

We're sure you've heard of the no-shampoo movement that is currently happening, but many hair stylists disagree. If you use quality products on your hair, it is really causing no harm. Washing your hair reduces split ends, provides great moisture and gives your hair and overall clean and shiny look. 


Don't skimp on moisture

The skin on your scalp needs just as much moisture as the skin on your face, especially if it's going to provide a foundation for your hair to grow. A general rule of thumb is to use conditioner every time you wash your hair. 


Stay loyal

It's a common misconception that switching up your hair care brands keeps your hair healthier, but many experts disagree. Instead, find something that works and stick to it. Remember; you're hair doesn't know the difference. 


Get regular trims

Even if you are growing out your hair, stick to your seasonal trims. Getting your gruaig cut every six to eight weeks is necessary to prevent split ends and stops your hair cuticle splitting.


Keep it cool in the shower

When washing your hair, make sure the water isn't too hot. Blasting your hair with hot water takes the volume out, leaving you with limp locks. Instead, stick to warm water and (if you can bare it) finish by dashing your hair with cold water to achieve the ultimate shine. 


Air-drying your hair is SO alluring. All you have to do is grab a towel, give your hair a little, gentle rub and you are out the door. Easy!

Yes, easy but NOT very stylish. After an hour it turns into a frizzy, limp mess with fly-aways and knots all over the place.

But don't give up, you can still have them extra few minutes of sleep in the morning if you use these tips.


1. Not all towels are great for drying your hair. As it turns out, the fibres in most bath towels can leave your hair frizzy and what's worse is that when you wrap it all up, it can pull and break your hair. Using a microfibre towel can cut the drying time in half and you will still have big, bouncy locks!


2. For best results when combing your hair while still wet, use a wide-tooth comb instead of a heavy-bristled one. This way the comb will distribute your locks evenly without interfering with your hairs natural groove. 


3. To make the air-drying experience even quicker, use a detangle spray. The spray will have a hydrating formula which will leave your hair knot free while also minimising frizz. 


4. If you want that beach babe look but have no time to curl or wave your hair, the air-drying technique is your best bet. All you need to do is put in some sea salt spray and it will add a hell of a lot of texture to your tresses. It also dries up oil like dry shampoo! Win-win situation here. 


5. if you're a night-time washer, there are so many options for you. Putting your hair in buns, twists or plaits will give your hair some amazing waves without all the timely styling of a hot tool. 



No matter what colour you choose to dye your hair, you are going to spend a good chunk of money getting it right.

Whether you dye your hair a different colour every month or you've had the same hue for years, the challenge is always to make that 'just-done' look last.

However, you actually CAN make that vibrancy hold firm for longer with just a few easy tips and tricks of the trade.

Yes, changing your hair routine in a few simple ways can be seriously effective…


Prep your hair before colouring

This can be done one or two days before you go to get your colour in. Use a chelating or clarifying shampoo to remove styling product build-up. This will stop the colour from fading after you've dyed it and also put some moisture into your locks. 


Avoid hot showers

Hot water dries out your hair and also decreases the life of your hair colour. The temperature will open up your cuticle which then releases the hair colour. Try to wash your hair with room-temperature water and then when you have rinsed, blast your hair with cold water to lock in all the moisture.  


Swimming caution

Swimming in chlorine can dramatically reduce the time you get out of your hair colour. All you have to do is put in a hair protector with SPF, especially if you're on holidays in the sun. This will act as a barrier so the chlorine won't damage your tresses. 


Don't overuse hot tools

Hot tools such as blow dryers and straighteners actually speed up the process of colour fading. Try not to use them every day and use a heat protector spray when you do. 


Try a shower filter

These can be bought at plenty of hardware stores. Water coming from your shower head has lots of chemicals, chlorine and minerals in it that can strip your hair quicker. Using these handy filters will stop your colour from going down the drain. 


We think it tends to be pretty easy to fall into a routine when it comes to your hair. The usual wash, blow-dry and style can become a staple in your daily life without you even giving it a second thought.

The thing is, our daily hair habits could actually be wreaking havoc with your attempts to have a lush, healthy head of hair.

Here’s some of the worst habits that hair stylists really wish we would stop doing. So when you show up at the hairdresser next time just wanting to ‘trim the split ends’, you’ll know why they might be trying to stop themselves rolling their eyes.

Brushing wet hair

Not a good idea apparently. Invest in a wide toothed comb or a Tangle Teezer that won’t pull on the strands and help prevent them from breaking.

Sleeping in a ponytail

Anna Kendrick’s stylist, Johnny Stuntz, explains: “Sleeping in a ponytail causes breakage right at the crown of the head, or wherever the elastic is placed. If you like your hair off your face, sleep in a loose braid off to the side, secured right at the end as loose as you can.”

Towel drying

This roughs up the cuticle. You don’t want that. Closed cuticles will reflect light and make your hair appear smooth and shiny. Bella Thorne’s stylist suggests you should “wring your hair out, moving downwards from root to ends.”

Pulling on split ends

This probably goes without saying but apparently it is still a very common occurrence. Oops. Instead of pulling at split ends, snip them clean off to avoid creating more uneven splits that will be harder to fix.

Too much too close

The man responsible for the locks of Lea Michele and Amy Adams says that spraying products too close to your head means you’re not getting the most out of them, at all. “Give the can a good shake for better product distribution, then extend your spraying arm out all the way and spray away. Aerosol products work best when they’re exposed to air before they reach the head,” says John D.


We have lost count of the amount of products we see lining the shelves every day that promise us ‘fuller’, ‘thicker’ and more voluptuous hair than we could ever imagine.

To be honest, we getting a bit tired of being lied to, we just want some more volume! Short of spending hours teasing and back combing in efforts to give our hair a bit of a boost, we were running out of ideas.

 If this plight sounds familiar in the slightest then you need to read on. We found some of the best and most simple tricks to make your hair live its most volume filled life. They actually work, trust us. We would never lie to you about something this important.

Coconut Oil

The internet is going to tell you to start using coconut oil. If you have think hair, put the oils down. Lily Yip, a master stylist of NYC salon Mizu says: “Silicones and oils just become a coating on top of hair, so it’s very difficult to remove. Eventually, it weighs down your hair and you get tons of buildup and it actually makes your hair look thinner.”

Careful with the blow dryer

Over drying your hair, especially with a round brush will take the elasticity out of it and over-stretch any of your hair’s natural volume with all the pulling and dragging.

Bring back some mousse

Not the dessert kind, sorry. But using mouse the right way will allow you to embrace the volume of your hair easily. Just copy this handy little GIF.

Flip your parting


A photo posted by @kristin_ess on

Possibly the easiest way to add volume is to flip your hair to the opposite side you normally part it on. Laziness never looked so fabulous.

Use rollers

Haven’t decided on an outfit yet? Or else do you need some extra time to get that winged eye liner even? Your hair does not have to suffer, just pop two of three rollers at the top triangle of your head when your hair is already dry. Sorted.

Dry texturising spray

This will change your whole life. You know how adding dry shampoo the night before leaves your hair bouncy and thicker the next day but with a weird grey-ish tint? Well, with this magic product you have all the benefits just minus the vintage hair hue. We're big fans.